Table A3-45 Standard Mail from Insurance Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	32.30802	29.61358	3.071096	2.396909	19.79853	20.73663	3.56671	3.952165			Letter Size Envelope	PCT_COL	Percent of Column Frequency	70.2132	74.05331
												Larger Envelope	PCT_ROW	Percent of Row Frequency	38.68277	36.54089	4.87607	6.585313	28.58931	35.82063	4.761111	7.287369			Larger Envelope	PCT_COL	Percent of Column Frequency	10.81542	7.26712
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	53.07831	42.784	7.370292	21.31297	56.45171	46.55547	8.011753	13.3452			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	1.105693	0.550263
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	49.0847	57.16316	14.44404	6.924963	63.67062	56.39042	5.758634	6.568762			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	0.521396	0.586629
												Postcard	PCT_ROW	Percent of Row Frequency	47.06787	43.36302	0	3.708154	29.32338	25.60834	2.758467	7.503195			Postcard	PCT_COL	Percent of Column Frequency	1.657564	2.007656
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	39.7366	42.54915	3.421926	4.564228	34.07228	31.87523	1.919232	4.829227			Flyers/Circulars	PCT_COL	Percent of Column Frequency	12.85514	13.24247
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	46.72526	47.55511	21.78783	23.37934	66.98578	65.38282	4.52246	1.668989			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	2.831588	2.292559
	1987	2008	2009	1987	2008	2009	1987	2008	2009
Letter size envelope	33.5	32.3	29.6	3.7	3.1	2.4	23.4	19.8	20.7
Larger envelope	35.8	38.7	36.5	7.2	4.9	6.6	28.3	28.6	35.8
Postcard	64.3	47.1	43.4	0.0	0.0	3.7	38.0	29.3	25.6
Catalog (not in envelope)	41.6	49.1	57.2	14.6	14.4	6.9	34.1	63.7	56.4
Flyers/Circulars	27.2	39.7	42.5	1.4	3.4	4.6	19.6	34.1	31.9
Magazines/Newsletters	49.1	46.7	47.6	14.1	21.8	23.4	14.1	67.0	65.4
Shape	Will Respond			Percentage of Pieces Received
	1987	2008	2009	1987	2008	2009
Letter size envelope	6.1	3.6	4.0	66.8	70.2	74.1
Larger envelope	7.2	4.8	7.3	19.9	10.8	7.3
Postcard	41.7	2.8	7.5	0.7	1.7	2.0
Catalog (not in envelope)	0.0	5.8	6.6	1.4	0.5	0.6
Flyers/Circulars	5.2	1.9	4.8	10.2	12.9	13.2
Magazines/Newsletters	0.0	4.5	1.7	0.5	2.8	2.3
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.