Table A3-46 Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	67.61814	63.39778	49.39827	49.04655	10.64797	9.389725
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	72.82321	70.68545	55.22062	66.84925	12.35997	14.42928
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	84.2398	71.37193	86.06638	67.06293	12.49085	13.93809
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	65.11885	68.95379	62.99035	57.57699	3.707469	10.23206
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	25.60059	21.78304	10.27366	11.79898	0.788031	1.894451
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	25.28793	17.07932	13.72167	11.98744	1.347326	0.487416
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	32.37365	81.4074	0	52.1422	0	0
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	32.96713	36.89549	16.39185	16.45996	0.836552	0.300309
	1987	2008	2009	1987	2008	2009	1987	2008	2009			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	24.72176	21.05522	6.467809	6.069915	3.179272	1.668628
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	28.72588	30.34733	9.99641	6.886659	1.141992	10.41233
Letter size envelope	59.7	67.6	63.4	46.3	49.4	49.0	12.2	10.6	9.4			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	56.5692	36.46906	0	0	43.4308	0
Larger envelope	69.6	72.8	70.7	49.5	55.2	66.8	11.3	12.4	14.4			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	28.54368	32.39114	6.61394	13.13185	0.556557	1.138228
Organization known:												Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	12.60161	12.85189	6.381491	7.955545	1.030407	4.440044
Letter size envelope	37.4	25.6	21.8	19.1	10.3	11.8	4.3	0.8	1.9			Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	21.94639	16.93391	8.630152	8.903537	5.248983	0
Larger envelope	39.4	25.3	17.1	29.5	13.7	12.0	10.1	1.3	0.5			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	0	61.16888	0	0	0	0
Organization unknown:												Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	11.3257	21.78946	7.180647	9.183459	2.899219	5.566566
Letter size envelope	22.2	24.7	21.1	8.6	6.5	6.1	2.0	3.2	1.7
Larger envelope	25.3	28.7	30.3	11.9	10.0	6.9	3.2	1.1	10.4
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.