Table A3-48
Standard Mail Reaction to Mail Pieces by Income
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)		 INCOM _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 INCOM _NAME_ _LABEL_ COL1 COL2 C1Y1M C1Y2M C2Y1M C2Y2M C3Y1M C3Y2M C4Y1M C4Y2M
Under*7K PCT_ROW Percent of Row Frequency 34.36319 45.72626 4.155297 6.659298 29.73021 39.48282 14.06693 18.35599 Under*7K COUNT Frequency Count 1.622057 2.158073 1.56187 1.395684 0.188866 0.203259 1.351293 1.205118 0.537751 0.471455
$7-*9.9K PCT_ROW Percent of Row Frequency 24.83071 43.98219 6.844302 5.466429 22.45431 39.76189 8.235982 12.71762 $7-*9.9K COUNT Frequency Count 2.106672 2.7243 1.210971 2.383043 0.33379 0.296182 1.095076 2.154378 0.342484 0.607352
$10-*14.9K PCT_ROW Percent of Row Frequency 47.35545 46.73045 5.667162 5.37564 34.68038 36.22107 15.61821 12.90174 $10-*14.9K COUNT Frequency Count 3.756313 4.630489 3.316651 2.456041 0.396913 0.282531 2.428922 1.903693 0.950045 0.562038
Income Read Immediately Set Aside $15-*19.9K PCT_ROW Percent of Row Frequency 41.38722 45.03678 4.7734 5.129561 32.19962 37.73182 8.866178 13.29685 $15-*19.9K COUNT Frequency Count 4.372845 5.503331 2.890807 2.506693 0.333412 0.285505 2.249073 2.100108 0.543735 0.638636
Percent Pieces Per Household Percent Pieces Per Household $20-*24.9K PCT_ROW Percent of Row Frequency 42.14035 45.23374 5.504164 5.394676 35.99526 37.13706 7.848252 13.14139 $20-*24.9K COUNT Frequency Count 4.769949 5.113749 3.18347 3.183098 0.415809 0.379623 2.719242 2.613335 0.511318 0.821423
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 $25-*34.9K PCT_ROW Percent of Row Frequency 48.20671 48.85974 6.711143 5.627266 38.7305 43.76481 12.53266 14.15023 $25-*34.9K COUNT Frequency Count 10.59971 9.385544 3.740484 3.514573 0.520735 0.40478 3.0052 3.148086 0.845365 0.924946
Under $7K 43.0 34.4 45.7 1.6 1.6 1.4 18.8 4.2 6.7 0.3 0.2 0.2 $35-*49.9K PCT_ROW Percent of Row Frequency 44.76271 47.11893 6.633153 6.353975 38.4667 43.10863 11.35863 13.94074 $35-*49.9K COUNT Frequency Count 15.50914 13.73618 4.276811 3.702984 0.633758 0.499346 3.675264 3.387823 0.984827 0.996355
$7K - $9.9K 41.0 24.8 44.0 2.1 1.2 2.4 18.8 6.8 5.5 0.3 0.3 0.3 $50-*64.9K PCT_ROW Percent of Row Frequency 43.9165 44.39468 5.923521 6.693707 39.57931 43.17238 10.65961 12.28692 $50-*64.9K COUNT Frequency Count 15.72791 13.95355 4.736438 4.220012 0.638858 0.636282 4.268667 4.103824 1.038296 1.051243
$10K - $14.9K 45.0 47.4 46.7 2.6 3.3 2.5 11.9 5.7 5.4 0.5 0.4 0.3 $65-*79.9K PCT_ROW Percent of Row Frequency 42.29703 47.33794 6.327174 5.990556 38.07098 42.81647 10.64564 12.13556 $65-*79.9K COUNT Frequency Count 16.11436 12.44966 5.315383 4.878599 0.795123 0.61738 4.784304 4.412621 1.206336 1.139237
$15K - $19.9K 45.0 41.4 45.0 2.9 2.9 2.5 9.4 4.8 5.1 0.6 0.3 0.3 $80-*99.9K PCT_ROW Percent of Row Frequency 42.67229 44.15223 5.851658 6.95798 39.30158 43.66938 11.57539 11.46385 $80-*99.9K COUNT Frequency Count 12.66368 12.18612 5.749948 5.101844 0.788491 0.804003 5.295756 5.046049 1.419054 1.202305
$20K - $24.9K 42.5 42.1 45.2 2.8 3.2 3.2 8.5 5.5 5.4 0.6 0.4 0.4 $100K*+ PCT_ROW Percent of Row Frequency 39.44046 42.75693 5.669444 5.491006 37.30292 42.01281 9.781945 11.29104 $100K*+ COUNT Frequency Count 7.423643 8.215659 16.74005 13.10438 2.406331 1.682914 15.8328 12.87632 3.801739 3.17548
$25K - $29.9K 44.2 48.2 48.9 3.5 3.7 3.5 8.0 6.7 5.6 0.6 0.5 0.4 DK/RF PCT_ROW Percent of Row Frequency 42.63301 43.46763 5.841211 6.439032 36.49526 41.64239 9.656547 11.44244 $100K*+ COUNT   16.02138 21.89515
$30K - $34.9K 41.4 3.6 8.3 0.7   $100K*+ COUNT   6.095833 5.228867
$35K - $49.9K 41.4 44.8 47.1 3.9 4.3 3.7 7.5 6.6 6.4 0.8 0.6 0.5   DK/RF COUNT Frequency Count  
$50K - $64.9K 41.1 43.9 44.4 4.4 4.7 4.2 7.0 5.9 6.7 0.8 0.6 0.6   DK/RF COUNT  
$65K - $79.9K 40.4 42.3 47.3 6.1 5.3 4.9 6.7 6.3 6.0 1.5 0.8 0.6    
$80K - $99.9K 31.4 42.7 44.2 4.4 5.7 5.1 8.9 5.9 7.0 1.3 0.8 0.8    
$100K + 34.5 39.4 42.8 5.3 16.7 13.1 6.0 5.7 5.5 1.2 2.4 1.7    
   
Income  Found Useful Will Respond 1    
Percent Pieces Per Household Percent Pieces Per Household    
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009    
Under $7K 36.0 29.7 39.5 1.4 1.4 1.2 17.5 14.1 18.4 0.5 0.5 0.5    
$7K - $9.9K 37.1 22.5 39.8 1.9 1.1 2.2 12.6 8.2 12.7 0.5 0.3 0.6    
$10K - $14.9K 39.6 34.7 36.2 2.3 2.4 1.9 17.7 15.6 12.9 0.8 1.0 0.6    
$15K - $19.9K 41.9 32.2 37.7 2.7 2.2 2.1 15.3 8.9 13.3 0.8 0.5 0.6    
$20K - $24.9K 42.8 36.0 37.1 2.8 2.7 2.6 15.6 7.8 13.1 0.9 0.5 0.8    
$25K - $29.9K 40.4 38.7 43.8 3.2 3.0 3.1 14.8 12.5 14.2 1.0 0.8 0.9    
$30K - $34.9K 40.4 3.5 14.8 1.1    
$35K - $49.9K 41.9 38.5 43.1 4.0 3.7 3.4 14.8 11.4 13.9 1.1 1.0 1.0    
$50K - $64.9K 42.2 39.6 43.2 4.6 4.3 4.1 14.8 10.7 12.3 1.3 1.0 1.1    
$65K - $79.9K 40.5 38.1 42.8 6.1 4.8 4.4 11.1 10.6 12.1 1.4 1.2 1.1    
$80K - $99.9K 34.7 39.3 43.7 4.9 5.3 5.0 10.9 11.6 11.5 1.3 1.4 1.2    
$100K + 32.0 37.3 42.0 4.9 15.8 12.9 10.1 9.8 11.3 1.3 3.8 3.2    
NOTE: Percentages represent row percentages within each income classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 		    
2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.     
1 Of pieces containing an advertisement or request for funds.