Table A3-49
Standard Mail Reaction to Mail Piece by Age of Head of Household
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)		 agehead _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 agehead _NAME_ _LABEL_ COL1 COL2 C1Y1M C1Y2M C2Y1M C2Y2M C3Y1M C3Y2M C4Y1M C4Y2M
18-21 PCT_ROW Percent of Row Frequency 39.30571 34.16214 5.338968 4.129179 41.4775 24.03225 15.51914 7.418287 18-21 COUNT Frequency Count 2.141654 2.190006 2.555818 1.737016 0.347162 0.209953 2.697038 1.221949 0.828709 0.347173
22-24 PCT_ROW Percent of Row Frequency 28.62171 52.1804 3.09074 4.598674 22.34184 46.05992 5.348966 18.0532 22-24 COUNT Frequency Count 4.215054 3.997067 1.735861 2.229841 0.187448 0.196516 1.354997 1.968292 0.301845 0.716845
25-34 PCT_ROW Percent of Row Frequency 39.2977 43.01388 5.95545 5.904241 34.46199 42.54457 9.983787 11.37055 25-34 COUNT Frequency Count 19.26926 19.33567 3.825027 3.376224 0.579672 0.463433 3.354345 3.339387 0.899418 0.824711
35-44 PCT_ROW Percent of Row Frequency 40.6978 41.56774 6.604838 7.177522 38.30709 42.37759 9.913883 12.77842 35-44 COUNT Frequency Count 22.48195 22.20683 4.821947 3.985616 0.782553 0.688198 4.538691 4.063267 1.073038 1.133243
Age of Head of Household   Read Immediately       Set Aside 45-54 PCT_ROW Percent of Row Frequency 42.87054 45.82613 5.915231 6.225059 38.61065 42.72166 11.8128 12.39252 45-54 COUNT Frequency Count 24.55207 24.49152 5.334113 4.685078 0.735995 0.636425 4.804082 4.36769 1.328208 1.143439
Percent Pieces Per Household Percent Pieces Per Household 55-64 PCT_ROW Percent of Row Frequency 45.02564 46.64131 6.146258 6.571144 40.43977 44.28877 11.40459 12.30195 55-64 COUNT Frequency Count 19.59228 19.25559 5.825258 5.118492 0.795181 0.721128 5.231954 4.860321 1.325 1.217356
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 65-69 PCT_ROW Percent of Row Frequency 47.0855 47.04962 5.507019 5.621027 40.52236 41.68831 11.50442 11.69724 65-69 COUNT Frequency Count 6.98639 7.456457 6.063223 5.422402 0.709142 0.647815 5.218084 4.804519 1.316739 1.187508
18-21 46.9 39.3 34.2 1.8 2.6 1.7 10.3 5.3 4.1 0.4 0.3 0.2 70-74 PCT_ROW Percent of Row Frequency 45.34639 46.64279 5.438539 4.398749 37.51088 39.5844 9.564912 11.16633 70-74 COUNT Frequency Count 5.303997 5.403614 5.105315 5.019105 0.612297 0.473338 4.223155 4.259571 0.93809 1.056074
22-24 35.6 28.6 52.2 1.1 1.7 2.2 6.9 3.1 4.6 0.2 0.2 0.2 75+ PCT_ROW Percent of Row Frequency 43.14337 44.78364 5.839194 5.199716 34.81297 38.9335 9.308899 11.66414 75+ COUNT Frequency Count 11.84665 12.00911 4.640259 4.118995 0.628031 0.478246 3.744289 3.580926 0.857866 0.929402
25-34 40.4 39.3 43.0 2.7 3.8 3.4 8.4 6.0 5.9 0.6 0.6 0.5 DK/RF PCT_ROW Percent of Row Frequency 39.95494 47.44479 6.809565 2.522614 35.82232 40.66131 8.19221 14.61762 DK/RF COUNT Frequency Count 0.39418 0.834803 4.579926 5.413665 0.780562 0.287842 4.106215 4.639639 0.795821 1.492642
35-44 39.9 40.7 41.6 3.3 4.8 4.0 7.8 6.6 7.2 0.6 0.8 0.7    
45-54 39.6 42.9 45.8 3.5 5.3 4.7 7.8 5.9 6.2 0.7 0.7 0.6    
55-64 45.0 45.0 46.6 4.4 5.8 5.1 9.2 6.1 6.6 0.9 0.8 0.7    
65-69 42.5 47.1 47.0 3.5 6.1 5.4 7.4 5.5 5.6 0.6 0.7 0.6    
70-74 43.8 45.3 46.6 3.4 5.1 5.0 7.3 5.4 4.4 0.6 0.6 0.5    
75+ 43.1 44.8 4.6 4.1 5.8 5.2 0.6 0.5    
   
Age of Head of Household      Found Useful Will Respond 1    
Percent Pieces Per Household Percent Pieces Per Household    
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009    
18-21 53.5 41.5 24.0 2.1 2.7 1.2 16.5 15.5 7.4 0.5 0.8 0.3    
22-24 35.7 22.3 46.1 1.1 1.4 2.0 17.5 5.3 18.1 0.5 0.3 0.7    
25-34 42.7 34.5 42.5 2.8 3.4 3.3 15.9 10.0 11.4 0.9 0.9 0.8    
35-44 40.8 38.3 42.4 3.4 4.5 4.1 16.1 9.9 12.8 1.1 1.1 1.1    
45-54 38.8 38.6 42.7 3.4 4.8 4.4 13.0 11.8 12.4 0.9 1.3 1.1    
55-64 41.2 40.4 44.3 4.0 5.2 4.9 12.7 11.4 12.3 1.0 1.3 1.2    
65-69 38.1 40.5 41.7 3.1 5.2 4.8 13.2 11.5 11.7 0.9 1.3 1.2    
70-74 37.6 37.5 39.6 2.9 4.2 4.3 14.8 9.6 11.2 0.9 0.9 1.1    
75+ 34.8 38.9 3.7 3.6 9.3 11.7 0.9 0.9    
NOTE: Percentages represent row percentages within each age cohort classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 		    
1 Of pieces containing an advertisement or request for funds.