Table A3-51
Standard Mail Users of Reply Envelopes by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_G A352ROW _NAME_ _LABEL_ COL1 COL2 A352COL A352ROW _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2 A352COL _NAME_ _LABEL_ COL1 COL2
Yes - pre-stamped or postage paid   PCT_COL Percent of Column Frequency   TOTAL REPLY MAIL   PCT_COL Percent of Column Frequency   Yes - pre-stamped or postage paid COUNT Frequency Count 2.052156 1.292426 TOTAL REPLY MAIL COUNT Frequency Count 2.865702 1.958668
Yes - pre-stamped or postage paid CREDIT CARD PCT_COL Percent of Column Frequency 40.99463 25.97008 TOTAL REPLY MAIL CREDIT CARD PCT_COL Percent of Column Frequency 32.01627 20.12132 Yes - Needs a stamp COUNT Frequency Count 0.813547 0.666242 OTHER COUNT Frequency Count 8.557091 7.587922
Yes - pre-stamped or postage paid BANK PCT_COL Percent of Column Frequency 2.42067 5.385939 TOTAL REPLY MAIL BANK PCT_COL Percent of Column Frequency 4.011638 4.690144 No return envelope or card included COUNT Frequency Count 8.01374 7.092431  
Yes - pre-stamped or postage paid SECURITIES PCT_COL Percent of Column Frequency 1.944936 1.886406 TOTAL REPLY MAIL SECURITIES PCT_COL Percent of Column Frequency 1.615517 1.435038 DK/RF COUNT Frequency Count 0.543352 0.495492  
Yes - pre-stamped or postage paid MONEY MARKET PCT_COL Percent of Column Frequency 0.162149 0.153119 TOTAL REPLY MAIL MONEY MARKET PCT_COL Percent of Column Frequency 0.184189 0.117639    
Industry BRM CRM Combined BRM/CRM Yes - pre-stamped or postage paid Insurance company PCT_COL Percent of Column Frequency 10.78917 17.32688 TOTAL REPLY MAIL Insurance company PCT_COL Percent of Column Frequency 9.097329 13.67079    
1987 2008 2009 1987 2008 2009 1987 2008 2009 Yes - pre-stamped or postage paid Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.789386 0.775402 TOTAL REPLY MAIL Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.790982 0.638321    
Financial:                   Yes - pre-stamped or postage paid OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.182316 0.307625 TOTAL REPLY MAIL OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.260076 0.273795    
Credit card 9.1 41.0 26.0 2.8 9.4 8.7 6.1 32.0 20.1 Yes - pre-stamped or postage paid SUPERMARKETS PCT_COL Percent of Column Frequency 0.119935 0.111317 TOTAL REPLY MAIL SUPERMARKETS PCT_COL Percent of Column Frequency 0.215155 0.176573    
Bank 4.8 2.4 5.4 1.6 8.0 3.3 3.2 4.0 4.7 Yes - pre-stamped or postage paid Department store PCT_COL Percent of Column Frequency 1.187612 0.940853 TOTAL REPLY MAIL Department store PCT_COL Percent of Column Frequency 1.740402 1.498193    
Securities 2.4 1.9 1.9 0.7 0.8 0.6 1.6 1.6 1.4 Yes - pre-stamped or postage paid MAIL ORDER PCT_COL Percent of Column Frequency 7.204096 9.069391 TOTAL REPLY MAIL MAIL ORDER PCT_COL Percent of Column Frequency 15.27822 19.36398    
Money market 0.3 0.2 0.2 0.1 0.2 0.0 0.2 0.2 0.1 Yes - pre-stamped or postage paid Specialty store PCT_COL Percent of Column Frequency 1.356669 1.178735 TOTAL REPLY MAIL Specialty store PCT_COL Percent of Column Frequency 2.191549 2.374689    
Insurance company 12.7 10.8 17.3 2.3 4.8 6.5 7.8 9.1 13.7 Yes - pre-stamped or postage paid PUBLISHER PCT_COL Percent of Column Frequency 13.56273 18.86957 TOTAL REPLY MAIL PUBLISHER PCT_COL Percent of Column Frequency 13.1694 17.25686    
Real Estate/Mortgage 1.1 0.8 0.8 0.3 0.8 0.4 0.7 0.8 0.6 Yes - pre-stamped or postage paid Land promotion PCT_COL Percent of Column Frequency 0.027309 0.020131 TOTAL REPLY MAIL Land promotion PCT_COL Percent of Column Frequency 0.094884 0.019436    
Other financial 0.5 0.2 0.3 0.3 0.5 0.2 0.5 0.3 0.3 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_COL Percent of Column Frequency 0 0.020656 TOTAL REPLY MAIL ONLINE AUCTION PCT_COL Percent of Column Frequency 0.009213 0.048198    
   Total Financial 30.9 57.3 51.8 8.1 24.5 19.8 20.1 48.0 40.9 Yes - pre-stamped or postage paid OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.272977 0.370547 TOTAL REPLY MAIL OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.315752 0.347193    
Merchants:                   Yes - pre-stamped or postage paid TELEPHONE PCT_COL Percent of Column Frequency 0.196617 0.471646 TOTAL REPLY MAIL TELEPHONE PCT_COL Percent of Column Frequency 0.506681 0.719239    
Supermarkets 0.2 0.1 0.1 0.2 0.5 0.3 0.3 0.2 0.2 Yes - pre-stamped or postage paid Other utilities PCT_COL Percent of Column Frequency 0.902415 0.783918 TOTAL REPLY MAIL Other utilities PCT_COL Percent of Column Frequency 0.977159 0.885595    
Department store 5.6 1.2 0.9 4.0 3.1 2.6 5.1 1.7 1.5 Yes - pre-stamped or postage paid MEDICAL PCT_COL Percent of Column Frequency 1.023468 1.432915 TOTAL REPLY MAIL MEDICAL PCT_COL Percent of Column Frequency 1.047386 1.473069    
Mail order 19.0 7.2 9.1 46.8 35.6 39.4 31.6 15.3 19.4 Yes - pre-stamped or postage paid Other professional PCT_COL Percent of Column Frequency 0.218582 0.237867 TOTAL REPLY MAIL Other professional PCT_COL Percent of Column Frequency 0.231973 0.273269    
Specialty store 3.4 1.4 1.2 6.8 4.3 4.7 5.0 2.2 2.4 Yes - pre-stamped or postage paid Leisure service PCT_COL Percent of Column Frequency 4.283114 1.457808 TOTAL REPLY MAIL Leisure service PCT_COL Percent of Column Frequency 3.718739 1.470699    
Publisher 22.1 13.6 18.9 21.1 12.2 14.1 21.4 13.2 17.3 Yes - pre-stamped or postage paid CABLE TV PCT_COL Percent of Column Frequency 0.326815 0.305716 TOTAL REPLY MAIL CABLE TV PCT_COL Percent of Column Frequency 0.516917 0.620559    
Land promotion 0.4 0.0 0.0 0.1 0.3 0.0 0.3 0.1 0.0 Yes - pre-stamped or postage paid COMPUTER PCT_COL Percent of Column Frequency 0.121516 0.078287 TOTAL REPLY MAIL COMPUTER PCT_COL Percent of Column Frequency 0.119252 0.101811    
Online Auction N/A 0.0 0.0 N/A 0.0 0.1 N/A 0.0 0.0 Yes - pre-stamped or postage paid OTHER SERVICES PCT_COL Percent of Column Frequency 3.344123 4.585857 TOTAL REPLY MAIL OTHER SERVICES PCT_COL Percent of Column Frequency 2.902674 3.662039    
Restaurant 0.1 0.0 0.0 0.0 0.0 0.2 0.1 0.0 0.1 Yes - pre-stamped or postage paid Consumer packaged goods PCT_COL Percent of Column Frequency 1.430742 1.515542 TOTAL REPLY MAIL Consumer packaged goods PCT_COL Percent of Column Frequency 1.578772 1.945981    
Consumer packaged goods 0.9 1.4 1.5 0.5 2.0 2.8 0.8 1.6 1.9 Yes - pre-stamped or postage paid Federal Government PCT_COL Percent of Column Frequency 0.581048 0.628627 TOTAL REPLY MAIL Federal Government PCT_COL Percent of Column Frequency 0.644237 0.561712    
Auto dealers 0.3 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.1 Yes - pre-stamped or postage paid Nonfederal Government PCT_COL Percent of Column Frequency 0.195151 0.402548 TOTAL REPLY MAIL Nonfederal Government PCT_COL Percent of Column Frequency 0.389847 0.500039    
Service stations 0.0 0.1 0.1 0.0 0.1 0.0 0.0 0.1 0.1 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.515503 4.695573 TOTAL REPLY MAIL Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.558917 4.816497    
Mall 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Yes - pre-stamped or postage paid RESTAURANT PCT_COL Percent of Column Frequency 0.017581 0.02931 TOTAL REPLY MAIL RESTAURANT PCT_COL Percent of Column Frequency 0.019564 0.074737    
Other merchants 1.1 0.3 0.4 2.1 0.4 0.3 1.4 0.3 0.3 Yes - pre-stamped or postage paid AUTO DEALERS PCT_COL Percent of Column Frequency 0.162653 0.134859 TOTAL REPLY MAIL AUTO DEALERS PCT_COL Percent of Column Frequency 0.150351 0.124854    
   Total Merchants 53.1 25.4 32.3 81.7 58.6 64.6 66.2 34.9 43.3 Yes - pre-stamped or postage paid Service stations PCT_COL Percent of Column Frequency 0.107413 0.085338 TOTAL REPLY MAIL Service stations PCT_COL Percent of Column Frequency 0.10459 0.060827    
Services:                   Yes - pre-stamped or postage paid CRAFTSMEN PCT_COL Percent of Column Frequency 0.31825 0.366477 TOTAL REPLY MAIL CRAFTSMEN PCT_COL Percent of Column Frequency 0.305403 0.26709    
Telephone 2.3 0.2 0.5 0.4 1.3 1.2 1.4 0.5 0.7 Yes - pre-stamped or postage paid MALL PCT_COL Percent of Column Frequency 0 0 TOTAL REPLY MAIL MALL PCT_COL Percent of Column Frequency 0 0    
Other utilities 0.2 0.9 0.8 0.1 1.2 1.1 0.2 1.0 0.9 Yes - pre-stamped or postage paid Don't know/No answer PCT_COL Percent of Column Frequency 0.240424 0.336596 TOTAL REPLY MAIL Don't know/No answer PCT_COL Percent of Column Frequency 0.236965 0.324151    
Medical 0.6 1.0 1.4 0.2 1.1 1.6 0.4 1.0 1.5 Yes - Needs a stamp   PCT_COL Percent of Column Frequency   OTHER   PCT_COL Percent of Column Frequency      
Other professional 0.6 0.2 0.2 0.3 0.3 0.3 0.4 0.2 0.3 Yes - Needs a stamp CREDIT CARD PCT_COL Percent of Column Frequency 9.380674 8.713667 OTHER CREDIT CARD PCT_COL Percent of Column Frequency 2.983415 4.015163    
Leisure service 1.9 4.3 1.5 1.0 2.3 1.5 1.4 3.7 1.5 Yes - Needs a stamp BANK PCT_COL Percent of Column Frequency 8.022673 3.333038 OTHER BANK PCT_COL Percent of Column Frequency 6.70436 4.392983    
Cable TV 0.6 0.3 0.3 0.5 1.0 1.2 0.6 0.5 0.6 Yes - Needs a stamp SECURITIES PCT_COL Percent of Column Frequency 0.785011 0.554673 OTHER SECURITIES PCT_COL Percent of Column Frequency 2.85133 2.763636    
Computer 0.5 0.1 0.1 0.2 0.1 0.1 0.4 0.1 0.1 Yes - Needs a stamp MONEY MARKET PCT_COL Percent of Column Frequency 0.239754 0.048437 OTHER MONEY MARKET PCT_COL Percent of Column Frequency 0.297609 0.297869    
Craftsmen 0.6 0.3 0.4 0.1 0.3 0.1 0.3 0.3 0.3 Yes - Needs a stamp Insurance company PCT_COL Percent of Column Frequency 4.831971 6.539792 OTHER Insurance company PCT_COL Percent of Column Frequency 5.824102 6.816301    
Other services 2.4 3.3 4.6 1.0 1.8 1.9 1.8 2.9 3.7 Yes - Needs a stamp Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.795006 0.370953 OTHER Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.552321 1.128353    
   Total Services 9.7 10.7 9.7 3.8 9.3 9.0 6.9 10.3 9.5 Yes - Needs a stamp OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.456118 0.207811 OTHER OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.461419 0.297708    
Federal Government N/A 0.6 0.6 N/A 0.8 0.4 N/A 0.6 0.6 Yes - Needs a stamp SUPERMARKETS PCT_COL Percent of Column Frequency 0.455219 0.303851 OTHER SUPERMARKETS PCT_COL Percent of Column Frequency 1.76951 1.931618    
Nonfederal Government 0.3 0.2 0.4 0.9 0.9 0.7 0.6 0.4 0.5 Yes - Needs a stamp Department store PCT_COL Percent of Column Frequency 3.134056 2.585251 OTHER Department store PCT_COL Percent of Column Frequency 11.29554 10.54616    
Total Social/Charitable/Political/Nonprofit 2.9 5.5 4.7 1.9 5.7 5.1 2.5 5.6 4.8 Yes - Needs a stamp MAIL ORDER PCT_COL Percent of Column Frequency 35.63412 39.44297 OTHER MAIL ORDER PCT_COL Percent of Column Frequency 14.06173 13.10057    
Don't know/No answer 0.3 0.2 0.3 0.6 0.2 0.3 0.4 0.2 0.3 Yes - Needs a stamp Specialty store PCT_COL Percent of Column Frequency 4.296388 4.707325 OTHER Specialty store PCT_COL Percent of Column Frequency 16.02538 17.77916    
   Total 100.0 100.0 99.9 100.0 100.0 99.9 100.0 100.0 99.9 Yes - Needs a stamp PUBLISHER PCT_COL Percent of Column Frequency 12.17776 14.11136 OTHER PUBLISHER PCT_COL Percent of Column Frequency 2.798382 3.032569    
   Pieces Per Household Per Week 1.5 2.1 1.3 1.3 0.8 0.7 2.7 2.9 2.0 Yes - Needs a stamp Land promotion PCT_COL Percent of Column Frequency 0.265249 0.01808 OTHER Land promotion PCT_COL Percent of Column Frequency 0.185177 0.130947    
Note: Totals may not sum to 100 due to rounding. Yes - Needs a stamp ONLINE AUCTION PCT_COL Percent of Column Frequency 0.032439 0.101915 OTHER ONLINE AUCTION PCT_COL Percent of Column Frequency 0.069231 0.114004    
Yes - Needs a stamp OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.423592 0.301642 OTHER OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.802235 0.811747    
Yes - Needs a stamp TELEPHONE PCT_COL Percent of Column Frequency 1.288392 1.202153 OTHER TELEPHONE PCT_COL Percent of Column Frequency 3.228771 3.538996    
Yes - Needs a stamp Other utilities PCT_COL Percent of Column Frequency 1.165597 1.083909 OTHER Other utilities PCT_COL Percent of Column Frequency 0.625689 0.63492    
Yes - Needs a stamp MEDICAL PCT_COL Percent of Column Frequency 1.107689 1.551386 OTHER MEDICAL PCT_COL Percent of Column Frequency 2.377795 2.497377    
Yes - Needs a stamp Other professional PCT_COL Percent of Column Frequency 0.265734 0.342319 OTHER Other professional PCT_COL Percent of Column Frequency 0.424509 0.301425    
Yes - Needs a stamp Leisure service PCT_COL Percent of Column Frequency 2.295876 1.495842 OTHER Leisure service PCT_COL Percent of Column Frequency 3.25613 3.214624    
Yes - Needs a stamp CABLE TV PCT_COL Percent of Column Frequency 0.99619 1.234642 OTHER CABLE TV PCT_COL Percent of Column Frequency 3.951542 4.480184    
Yes - Needs a stamp COMPUTER PCT_COL Percent of Column Frequency 0.113544 0.147691 OTHER COMPUTER PCT_COL Percent of Column Frequency 0.883904 0.492208    
Yes - Needs a stamp OTHER SERVICES PCT_COL Percent of Column Frequency 1.789726 1.860189 OTHER OTHER SERVICES PCT_COL Percent of Column Frequency 3.086365 3.458978    
Yes - Needs a stamp Consumer packaged goods PCT_COL Percent of Column Frequency 1.951974 2.785524 OTHER Consumer packaged goods PCT_COL Percent of Column Frequency 2.729256 3.142716    
Yes - Needs a stamp Federal Government PCT_COL Percent of Column Frequency 0.803544 0.431197 OTHER Federal Government PCT_COL Percent of Column Frequency 1.303654 0.649038    
Yes - Needs a stamp Nonfederal Government PCT_COL Percent of Column Frequency 0.880702 0.690191 OTHER Nonfederal Government PCT_COL Percent of Column Frequency 1.149761 1.061436    
Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.668367 5.052353 OTHER Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.529746 4.214759    
Yes - Needs a stamp RESTAURANT PCT_COL Percent of Column Frequency 0.024565 0.163338 OTHER RESTAURANT PCT_COL Percent of Column Frequency 1.088486 1.302867    
Yes - Needs a stamp AUTO DEALERS PCT_COL Percent of Column Frequency 0.119336 0.10534 OTHER AUTO DEALERS PCT_COL Percent of Column Frequency 1.836574 1.183187    
Yes - Needs a stamp Service stations PCT_COL Percent of Column Frequency 0.097472 0.01302 OTHER Service stations PCT_COL Percent of Column Frequency 0.623349 0.777895    
Yes - Needs a stamp CRAFTSMEN PCT_COL Percent of Column Frequency 0.273014 0.073244 OTHER CRAFTSMEN PCT_COL Percent of Column Frequency 0.824706 0.959357    
Yes - Needs a stamp MALL PCT_COL Percent of Column Frequency 0 0 OTHER MALL PCT_COL Percent of Column Frequency 0.035609 0.02902    
Yes - Needs a stamp Don't know/No answer PCT_COL Percent of Column Frequency 0.228245 0.299878 OTHER Don't know/No answer PCT_COL Percent of Column Frequency 0.362408 0.625024    
No return envelope or card included   PCT_COL Percent of Column Frequency        
No return envelope or card included CREDIT CARD PCT_COL Percent of Column Frequency 2.889558 3.878196      
No return envelope or card included BANK PCT_COL Percent of Column Frequency 6.483501 4.419345      
No return envelope or card included SECURITIES PCT_COL Percent of Column Frequency 2.891699 2.777795      
No return envelope or card included MONEY MARKET PCT_COL Percent of Column Frequency 0.308464 0.305914      
No return envelope or card included Insurance company PCT_COL Percent of Column Frequency 5.674585 6.610608      
No return envelope or card included Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.605526 1.17129      
No return envelope or card included OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.466373 0.305559      
No return envelope or card included SUPERMARKETS PCT_COL Percent of Column Frequency 1.847485 1.9847      
No return envelope or card included Department store PCT_COL Percent of Column Frequency 11.68454 10.88929      
No return envelope or card included MAIL ORDER PCT_COL Percent of Column Frequency 13.39238 12.64716      
No return envelope or card included Specialty store PCT_COL Percent of Column Frequency 16.54862 18.23988      
No return envelope or card included PUBLISHER PCT_COL Percent of Column Frequency 2.399644 2.447531      
No return envelope or card included Land promotion PCT_COL Percent of Column Frequency 0.194271 0.136196      
No return envelope or card included ONLINE AUCTION PCT_COL Percent of Column Frequency 0.072946 0.118571      
No return envelope or card included OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.807648 0.807281      
No return envelope or card included TELEPHONE PCT_COL Percent of Column Frequency 3.267768 3.619374      
No return envelope or card included Other utilities PCT_COL Percent of Column Frequency 0.636801 0.647136      
No return envelope or card included MEDICAL PCT_COL Percent of Column Frequency 2.422584 2.522751      
No return envelope or card included Other professional PCT_COL Percent of Column Frequency 0.432759 0.306503      
No return envelope or card included Leisure service PCT_COL Percent of Column Frequency 3.353672 3.327395      
No return envelope or card included CABLE TV PCT_COL Percent of Column Frequency 4.086601 4.577263      
No return envelope or card included COMPUTER PCT_COL Percent of Column Frequency 0.90774 0.511895      
No return envelope or card included OTHER SERVICES PCT_COL Percent of Column Frequency 3.115808 3.495487      
No return envelope or card included Consumer packaged goods PCT_COL Percent of Column Frequency 2.765895 3.20244      
No return envelope or card included Federal Government PCT_COL Percent of Column Frequency 1.365341 0.646755      
No return envelope or card included Nonfederal Government PCT_COL Percent of Column Frequency 1.112399 1.067002      
No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.480283 4.215978      
No return envelope or card included RESTAURANT PCT_COL Percent of Column Frequency 1.148737 1.35373      
No return envelope or card included AUTO DEALERS PCT_COL Percent of Column Frequency 1.90659 1.248816      
No return envelope or card included Service stations PCT_COL Percent of Column Frequency 0.654396 0.81832      
No return envelope or card included CRAFTSMEN PCT_COL Percent of Column Frequency 0.866341 0.997957      
No return envelope or card included MALL PCT_COL Percent of Column Frequency 0.033776 0.029127      
No return envelope or card included Don't know/No answer PCT_COL Percent of Column Frequency 0.175278 0.386637      
DK/RF   PCT_COL Percent of Column Frequency        
DK/RF CREDIT CARD PCT_COL Percent of Column Frequency 4.395528 6.064709      
DK/RF BANK PCT_COL Percent of Column Frequency 10.02728 3.99851      
DK/RF SECURITIES PCT_COL Percent of Column Frequency 2.243959 2.551767      
DK/RF MONEY MARKET PCT_COL Percent of Column Frequency 0.134292 0.177488      
DK/RF Insurance company PCT_COL Percent of Column Frequency 8.073659 9.894239      
DK/RF Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.751832 0.485854      
DK/RF OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.386883 0.18023      
DK/RF SUPERMARKETS PCT_COL Percent of Column Frequency 0.596344 1.137308      
DK/RF Department store PCT_COL Percent of Column Frequency 5.442882 5.411697      
DK/RF MAIL ORDER PCT_COL Percent of Column Frequency 24.13254 19.88525      
DK/RF Specialty store PCT_COL Percent of Column Frequency 8.153071 10.88508      
DK/RF PUBLISHER PCT_COL Percent of Column Frequency 8.797571 11.78693      
DK/RF Land promotion PCT_COL Percent of Column Frequency 0.048355 0.052413      
DK/RF ONLINE AUCTION PCT_COL Percent of Column Frequency 0.01334 0.045673      
DK/RF OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.720793 0.878573      
DK/RF TELEPHONE PCT_COL Percent of Column Frequency 2.642042 2.33625      
DK/RF Other utilities PCT_COL Percent of Column Frequency 0.458508 0.452129      
DK/RF MEDICAL PCT_COL Percent of Column Frequency 1.703931 2.117677      
DK/RF Other professional PCT_COL Percent of Column Frequency 0.300399 0.225435      
DK/RF Leisure service PCT_COL Percent of Column Frequency 1.788557 1.527142      
DK/RF CABLE TV PCT_COL Percent of Column Frequency 1.919507 3.027516      
DK/RF COMPUTER PCT_COL Percent of Column Frequency 0.525283 0.19762      
DK/RF OTHER SERVICES PCT_COL Percent of Column Frequency 2.643384 2.912669      
DK/RF Consumer packaged goods PCT_COL Percent of Column Frequency 2.178015 2.249023      
DK/RF Federal Government PCT_COL Percent of Column Frequency 0.375535 0.683207      
DK/RF Nonfederal Government PCT_COL Percent of Column Frequency 1.711888 0.978147      
DK/RF Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.273937 4.196526      
DK/RF RESTAURANT PCT_COL Percent of Column Frequency 0.181985 0.541767      
DK/RF AUTO DEALERS PCT_COL Percent of Column Frequency 0.783143 0.201136      
DK/RF Service stations PCT_COL Percent of Column Frequency 0.156223 0.172983      
DK/RF CRAFTSMEN PCT_COL Percent of Column Frequency 0.198285 0.381753      
DK/RF MALL PCT_COL Percent of Column Frequency 0.063191 0.027417      
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 3.177856 4.192187