Table A3-52a
Standard Mail Industry Usage of Reply Mail
(Percentage of Pieces from Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_G A353ROW _NAME_ _LABEL_ COL1 COL2 BL_G A348ROWB _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2
Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid COUNT Frequency Count 2.052156 1.292426 Yes - pre-stamped or postage paid PCT_COL Percent of Column Frequency 17.96545 13.53809
Yes - pre-stamped or postage paid CREDIT CARD PCT_ROW Percent of Row Frequency 73.62405 50.72368 Yes - pre-stamped or postage paid Total Financial PCT_ROW Percent of Row Frequency 40.05959 31.61429 Yes - Needs a stamp COUNT Frequency Count 0.813547 0.666242 Yes - Needs a stamp PCT_COL Percent of Column Frequency 7.122133 6.978847
Yes - pre-stamped or postage paid BANK PCT_ROW Percent of Row Frequency 8.003592 18.0676 Yes - pre-stamped or postage paid Total Merchants PCT_ROW Percent of Row Frequency 10.39613 9.584177 No return envelope or card included COUNT Frequency Count 8.01374 7.092431 No return envelope or card included PCT_COL Percent of Column Frequency 70.15569 74.29281
Yes - pre-stamped or postage paid SECURITIES PCT_ROW Percent of Row Frequency 15.27068 11.4599 Yes - pre-stamped or postage paid Total Services PCT_ROW Percent of Row Frequency 12.68966 8.193475 DK/RF COUNT Frequency Count 0.543352 0.495492 DK/RF PCT_COL Percent of Column Frequency 4.756731 5.19025
Yes - pre-stamped or postage paid MONEY MARKET PCT_ROW Percent of Row Frequency 12.00117 8.911747 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 22.59251 16.14736    
Industry Business Reply Courtesy Reply Yes - pre-stamped or postage paid INSURANCE PCT_ROW Percent of Row Frequency 31.62839 30.98212 Yes - Needs a stamp   PCT_ROW Percent of Row Frequency      
Yes - pre-stamped or postage paid Real Estate/Mortgage PCT_ROW Percent of Row Frequency 11.59106 11.40288 Yes - Needs a stamp Total Financial PCT_ROW Percent of Row Frequency 6.799057 6.185096    
1987 2008 2009 1987 2008 2009 Yes - pre-stamped or postage paid OTHER FINANCIAL PCT_ROW Percent of Row Frequency 8.853801 15.74697 Yes - Needs a stamp Total Merchants PCT_ROW Percent of Row Frequency 9.754372 9.883701    
Financial:             Yes - pre-stamped or postage paid SUPERMARKETS PCT_ROW Percent of Row Frequency 1.762617 1.085485 Yes - Needs a stamp Total Services PCT_ROW Percent of Row Frequency 4.360621 3.857499    
Credit card 57.8 73.6 50.7 15.4 6.7 8.7 Yes - pre-stamped or postage paid Department store PCT_ROW Percent of Row Frequency 2.702336 1.656485 Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.209635 8.907875    
Bank 36.1 8.0 18.1 10.4 10.5 5.7 Yes - pre-stamped or postage paid MAIL ORDER PCT_ROW Percent of Row Frequency 9.865604 9.346796 No return envelope or card included   PCT_ROW Percent of Row Frequency      
Securities 40.6 15.3 11.5 11.0 2.4 1.7 Yes - pre-stamped or postage paid Specialty store PCT_ROW Percent of Row Frequency 2.189509 1.233965 No return envelope or card included Total Financial PCT_ROW Percent of Row Frequency 48.97418 57.58459    
Money market 42.9 12.0 8.9 13.3 7.0 1.4 Yes - pre-stamped or postage paid PUBLISHER PCT_ROW Percent of Row Frequency 47.29234 45.15843 No return envelope or card included Total Merchants PCT_ROW Percent of Row Frequency 74.97609 75.39743    
Insurance 62.7 31.6 31.0 10.1 5.6 6.0 Yes - pre-stamped or postage paid Land promotion PCT_ROW Percent of Row Frequency 3.358406 2.849347 No return envelope or card included Total Services PCT_ROW Percent of Row Frequency 79.64243 84.33556    
Real Estate/Mortgage 19.1 11.6 11.4 4.1 4.6 2.8 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 3.118422 No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 63.24929 70.27039    
Total Financial 48.7 40.1 31.6 11.1 6.8 6.2 Yes - pre-stamped or postage paid OTH MERCHANTS PCT_ROW Percent of Row Frequency 8.053337 7.846323 DK/RF   PCT_ROW Percent of Row Frequency      
Merchants:             Yes - pre-stamped or postage paid TELEPHONE PCT_ROW Percent of Row Frequency 1.563553 2.432753 DK/RF Total Financial PCT_ROW Percent of Row Frequency 4.167177 4.616016    
Supermarkets 1.1 1.8 1.1 0.8 2.7 1.5 Yes - pre-stamped or postage paid Other utilities PCT_ROW Percent of Row Frequency 24.62606 16.95812 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 4.87341 5.134689    
Department store 7.0 2.7 1.7 4.4 2.8 2.3 Yes - pre-stamped or postage paid MEDICAL PCT_ROW Percent of Row Frequency 10.0316 9.463375 DK/RF Total Services PCT_ROW Percent of Row Frequency 3.307289 3.613463    
Mail order 21.9 9.9 9.3 47.2 19.4 20.8 Yes - pre-stamped or postage paid Other professional PCT_ROW Percent of Row Frequency 11.60031 12.06235 DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 4.948569 4.674372    
Specialty store 6.9 2.2 1.2 12.1 2.8 2.5 Yes - pre-stamped or postage paid Leisure service PCT_ROW Percent of Row Frequency 24.95739 7.735033      
Publisher 30.2 47.3 45.2 25.2 16.8 17.3 Yes - pre-stamped or postage paid CABLE TV PCT_ROW Percent of Row Frequency 2.143625 1.268283      
Land promotion 11.5 3.4 2.8 2.7 12.9 1.3 Yes - pre-stamped or postage paid COMPUTER PCT_ROW Percent of Row Frequency 3.55793 2.900492      
Online auction N/A 0.0 3.1 N/A 4.8 7.9 Yes - pre-stamped or postage paid OTHER SERVICES PCT_ROW Percent of Row Frequency 21.71793 19.57661      
Restaurant 2.1 0.4 0.4 0.6 0.2 1.2 Yes - pre-stamped or postage paid Consumer packaged goods PCT_ROW Percent of Row Frequency 11.69251 7.89593      
Consumer packaged goods 10.4 11.7 7.9 5.3 6.3 7.4 Yes - pre-stamped or postage paid Federal Government PCT_ROW Percent of Row Frequency 10.20929 14.94691      
Auto Dealers 8.9 2.3 2.1 2.5 0.7 0.9 Yes - pre-stamped or postage paid Nonfederal Government PCT_ROW Percent of Row Frequency 4.090835 6.446068      
Service stations 1.7 4.4 2.1 0.5 1.6 0.2 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 22.59251 16.14736      
Mall 0.0 0.0 0.0 0.0 0.0 0.0 Yes - pre-stamped or postage paid RESTAURANT PCT_ROW Percent of Row Frequency 0.43646 0.42789      
Total Merchants 15.8 10.4 9.6 21.3 9.8 9.9 Yes - pre-stamped or postage paid AUTO DEALERS PCT_ROW Percent of Row Frequency 2.336851 2.138283      
Services:             Yes - pre-stamped or postage paid Service stations PCT_ROW Percent of Row Frequency 4.407221 2.074163      
Telephone 53.1 1.6 2.4 9.0 4.1 3.2 Yes - pre-stamped or postage paid CRAFTSMEN PCT_ROW Percent of Row Frequency 9.203956 6.831326      
Other utilities 24.7 24.6 17.0 9.4 12.6 12.0 Yes - pre-stamped or postage paid MALL PCT_ROW Percent of Row Frequency 0 0      
Medical 13.2 10.0 9.5 4.0 4.3 5.3 Yes - Needs a stamp   PCT_ROW Percent of Row Frequency        
Other professional 26.2 11.6 12.1 12.6 5.6 8.9 Yes - Needs a stamp CREDIT CARD PCT_ROW Percent of Row Frequency 6.682394 8.725814      
Leisure service 21.2 25.0 7.7 10.2 5.3 4.1 Yes - Needs a stamp BANK PCT_ROW Percent of Row Frequency 10.5214 5.732536      
Cable TV 11.5 2.1 1.3 8.9 2.6 2.6 Yes - Needs a stamp SECURITIES PCT_ROW Percent of Row Frequency 2.44475 1.727629      
Computer 41.9 3.6 2.9 15.5 1.3 2.8 Yes - Needs a stamp MONEY MARKET PCT_ROW Percent of Row Frequency 7.038484 1.445365      
Craftsmen 60.7 9.2 6.8 6.4 3.1 0.7 Yes - Needs a stamp INSURANCE PCT_ROW Percent of Row Frequency 5.618473 5.995455      
Total Services 26.8 12.7 8.2 9.3 4.4 3.9 Yes - Needs a stamp Real Estate/Mortgage PCT_ROW Percent of Row Frequency 4.630303 2.796881      
Federal Government N/A 10.2 14.9 N/A 5.6 5.3 Yes - Needs a stamp OTHER FINANCIAL PCT_ROW Percent of Row Frequency 8.785924 5.453951      
Nonfederal Government 5.7 4.1 6.4 14.4 7.3 5.7 Yes - Needs a stamp SUPERMARKETS PCT_ROW Percent of Row Frequency 2.653623 1.519112      
Total Social/Charitable/Political/Nonprofit 18.0 22.6 16.1 10.4 9.2 8.9 Yes - Needs a stamp Department store PCT_ROW Percent of Row Frequency 2.828634 2.333653      
Total Nonhousehold Mail
Received by Households		 18.7 18.0 13.5 16.4 7.1 7.0 Yes - Needs a stamp MAIL ORDER PCT_ROW Percent of Row Frequency 19.35599 20.84115      
Total Pieces Per Household Per Week 1.5 2.1 1.3 1.3 0.8 0.7 Yes - Needs a stamp Specialty store PCT_ROW Percent of Row Frequency 2.750308 2.526552      
Note: Percents are row percentages within each Industry classification. Yes - Needs a stamp PUBLISHER PCT_ROW Percent of Row Frequency 16.84287 17.31463      
Yes - Needs a stamp Land promotion PCT_ROW Percent of Row Frequency 12.93878 1.312057      
Yes - Needs a stamp ONLINE AUCTION PCT_ROW Percent of Row Frequency 4.813149 7.888369      
Yes - Needs a stamp OTH MERCHANTS PCT_ROW Percent of Row Frequency 4.956815 3.274773      
Yes - Needs a stamp TELEPHONE PCT_ROW Percent of Row Frequency 4.063908 3.179133      
Yes - Needs a stamp Other utilities PCT_ROW Percent of Row Frequency 12.61659 12.02174      
Yes - Needs a stamp MEDICAL PCT_ROW Percent of Row Frequency 4.306445 5.253069      
Yes - Needs a stamp Other professional PCT_ROW Percent of Row Frequency 5.593814 8.900153      
Yes - Needs a stamp Leisure service PCT_ROW Percent of Row Frequency 5.306317 4.069256      
Yes - Needs a stamp CABLE TV PCT_ROW Percent of Row Frequency 2.591759 2.626068      
Yes - Needs a stamp COMPUTER PCT_ROW Percent of Row Frequency 1.318666 2.80545      
Yes - Needs a stamp OTHER SERVICES PCT_ROW Percent of Row Frequency 4.610287 4.071379      
Yes - Needs a stamp Consumer packaged goods PCT_ROW Percent of Row Frequency 6.327405 7.44063      
Yes - Needs a stamp Federal Government PCT_ROW Percent of Row Frequency 5.600133 5.256554      
Yes - Needs a stamp Nonfederal Government PCT_ROW Percent of Row Frequency 7.32278 5.666495      
Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.209635 8.907875      
Yes - Needs a stamp RESTAURANT PCT_ROW Percent of Row Frequency 0.241891 1.222567      
Yes - Needs a stamp AUTO DEALERS PCT_ROW Percent of Row Frequency 0.680061 0.856341      
Yes - Needs a stamp Service stations PCT_ROW Percent of Row Frequency 1.586333 0.162249      
Yes - Needs a stamp CRAFTSMEN PCT_ROW Percent of Row Frequency 3.13181 0.699997      
Yes - Needs a stamp MALL PCT_ROW Percent of Row Frequency 0 0      
No return envelope or card included   PCT_ROW Percent of Row Frequency        
No return envelope or card included CREDIT CARD PCT_ROW Percent of Row Frequency 17.88526 36.71372      
No return envelope or card included BANK PCT_ROW Percent of Row Frequency 73.88052 71.85519      
No return envelope or card included SECURITIES PCT_ROW Percent of Row Frequency 78.24873 81.79128      
No return envelope or card included MONEY MARKET PCT_ROW Percent of Row Frequency 78.68355 86.29691      
No return envelope or card included INSURANCE PCT_ROW Percent of Row Frequency 57.33157 57.29191      
No return envelope or card included Real Estate/Mortgage PCT_ROW Percent of Row Frequency 81.2498 83.48597      
No return envelope or card included OTHER FINANCIAL PCT_ROW Percent of Row Frequency 78.0565 75.81079      
No return envelope or card included SUPERMARKETS PCT_ROW Percent of Row Frequency 93.57617 93.80321      
No return envelope or card included Department store PCT_ROW Percent of Row Frequency 91.63203 92.92369      
No return envelope or card included MAIL ORDER PCT_ROW Percent of Row Frequency 63.20811 63.17407      
No return envelope or card included Specialty store PCT_ROW Percent of Row Frequency 92.04607 92.54853      
No return envelope or card included PUBLISHER PCT_ROW Percent of Row Frequency 28.83775 28.39005      
No return envelope or card included Land promotion PCT_ROW Percent of Row Frequency 82.34062 93.43562      
No return envelope or card included ONLINE AUCTION PCT_ROW Percent of Row Frequency 94.04379 86.75982      
No return envelope or card included OTH MERCHANTS PCT_ROW Percent of Row Frequency 82.11876 82.85302      
No return envelope or card included TELEPHONE PCT_ROW Percent of Row Frequency 89.55976 90.48491      
No return envelope or card included Other utilities PCT_ROW Percent of Row Frequency 59.89119 67.8521      
No return envelope or card included MEDICAL PCT_ROW Percent of Row Frequency 81.83624 80.75348      
No return envelope or card included Other professional PCT_ROW Percent of Row Frequency 79.15397 75.3346      
No return envelope or card included Leisure service PCT_ROW Percent of Row Frequency 67.34899 85.57112      
No return envelope or card included CABLE TV PCT_ROW Percent of Row Frequency 92.38057 92.03743      
No return envelope or card included COMPUTER PCT_ROW Percent of Row Frequency 91.60032 91.92251      
No return envelope or card included OTHER SERVICES PCT_ROW Percent of Row Frequency 69.73935 72.32457      
No return envelope or card included Consumer packaged goods PCT_ROW Percent of Row Frequency 77.90279 80.86811      
No return envelope or card included Federal Government PCT_ROW Percent of Row Frequency 82.67911 74.53477      
No return envelope or card included Nonfederal Government PCT_ROW Percent of Row Frequency 80.36618 82.814      
No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 63.24929 70.27039      
No return envelope or card included RESTAURANT PCT_ROW Percent of Row Frequency 98.28674 95.78772      
No return envelope or card included AUTO DEALERS PCT_ROW Percent of Row Frequency 94.40572 95.97238      
No return envelope or card included Service stations PCT_ROW Percent of Row Frequency 92.53813 96.40176      
No return envelope or card included CRAFTSMEN PCT_ROW Percent of Row Frequency 86.35064 90.16373      
No return envelope or card included MALL PCT_ROW Percent of Row Frequency 88.9402 94.08187      
DK/RF   PCT_ROW Percent of Row Frequency        
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 1.808295 3.836788      
DK/RF BANK PCT_ROW Percent of Row Frequency 7.594481 4.344678      
DK/RF SECURITIES PCT_ROW Percent of Row Frequency 4.035837 5.021194      
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 2.276804 3.345983      
DK/RF INSURANCE PCT_ROW Percent of Row Frequency 5.421565 5.730513      
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 2.528832 2.314268      
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 4.303776 2.988297      
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 2.007594 3.592198      
DK/RF Department store PCT_ROW Percent of Row Frequency 2.836999 3.08617      
DK/RF MAIL ORDER PCT_ROW Percent of Row Frequency 7.570292 6.637982      
DK/RF Specialty store PCT_ROW Percent of Row Frequency 3.014112 3.690953      
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 7.027031 9.136881      
DK/RF Land promotion PCT_ROW Percent of Row Frequency 1.362198 2.402979      
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 1.14306 2.233389      
DK/RF OTH MERCHANTS PCT_ROW Percent of Row Frequency 4.871084 6.025881      
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 4.81278 3.903204      
DK/RF Other utilities PCT_ROW Percent of Row Frequency 2.866166 3.168036      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 3.825722 4.53008      
DK/RF Other professional PCT_ROW Percent of Row Frequency 3.65191 3.702891      
DK/RF Leisure service PCT_ROW Percent of Row Frequency 2.387305 2.62459      
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 2.884048 4.068219      
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 3.523087 2.371544      
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 3.932439 4.027435      
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 4.0773 3.79533      
DK/RF Federal Government PCT_ROW Percent of Row Frequency 1.511471 5.261758      
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 8.220203 5.073434      
DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 4.948569 4.674372      
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 1.034912 2.561827      
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 2.577369 1.032994      
DK/RF Service stations PCT_ROW Percent of Row Frequency 1.468315 1.361833      
DK/RF CRAFTSMEN PCT_ROW Percent of Row Frequency 1.313593 2.30495      
DK/RF MALL PCT_ROW Percent of Row Frequency 11.0598 5.918128