Table A3-53
Intended Response Rates for
Major Industries by Enclosure of Reply Envelopes/Cards
(Percentage of Pieces to Which Recipients Intend to Respond)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_K A354ROW _NAME_ _LABEL_ COL1 COL2 PUR_I A354FCROW _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency  
  CRED CARD - BRM PCT_ROW Percent of Row Frequency     CRED CARD - BRM PCT_ROW Percent of Row Frequency  
  DEPT STORE - BRM PCT_ROW Percent of Row Frequency     DEPT STORE - BRM PCT_ROW Percent of Row Frequency  
  MAIL ORDER - BRM PCT_ROW Percent of Row Frequency     MAIL ORDER - BRM PCT_ROW Percent of Row Frequency  
  PUBLISHER - BRM PCT_ROW Percent of Row Frequency     PUBLISHER - BRM PCT_ROW Percent of Row Frequency  
  CRED CARD - CRM PCT_ROW Percent of Row Frequency     CRED CARD - CRM PCT_ROW Percent of Row Frequency  
Industry Response Rate for Pieces with Business Reply Enclosures Response Rate for Pieces with Courtesy Reply Enclosures   DEPT STORE - CRM PCT_ROW Percent of Row Frequency     DEPT STORE - CRM PCT_ROW Percent of Row Frequency  
  MAIL ORDER - CRM PCT_ROW Percent of Row Frequency     MAIL ORDER - CRM PCT_ROW Percent of Row Frequency  
  PUBLISHER - CRM PCT_ROW Percent of Row Frequency     PUBLISHER - CRM PCT_ROW Percent of Row Frequency  
1987 2008 2009 1987 2008 2009 Yes   PCT_ROW Percent of Row Frequency   Yes   PCT_ROW Percent of Row Frequency  
Standard Mail:             Yes CRED CARD - BRM PCT_ROW Percent of Row Frequency 1.846729 1.990264 Yes CRED CARD - BRM PCT_ROW Percent of Row Frequency 4.421275 16.72309
Credit card 8.9 1.8 2.0 7.0 16.3 14.2 Yes DEPT STORE - BRM PCT_ROW Percent of Row Frequency 15.27632 8.434909 Yes DEPT STORE - BRM PCT_ROW Percent of Row Frequency 19.42682 49.49559
Department store 11.6 15.3 8.4 24.9 35.3 21.3 Yes MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 11.86148 10.70638 Yes MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 25.19734 28.72383
Mail order 10.3 11.9 10.7 17.4 16.5 18.7 Yes PUBLISHER - BRM PCT_ROW Percent of Row Frequency 11.79034 12.66218 Yes PUBLISHER - BRM PCT_ROW Percent of Row Frequency 19.22511 9.6178
Publisher 14.3 11.8 12.7 23.4 22.4 24.5 Yes CRED CARD - CRM PCT_ROW Percent of Row Frequency 16.25943 14.23684 Yes CRED CARD - CRM PCT_ROW Percent of Row Frequency 8.103618 10.20381
First Class Mail:   Yes DEPT STORE - CRM PCT_ROW Percent of Row Frequency 35.26237 21.31261 Yes DEPT STORE - CRM PCT_ROW Percent of Row Frequency 10.96895 16.45732
Credit card N/A 4.4 16.7 N/A 8.1 10.2 Yes MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 16.52119 18.71883 Yes MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 25.07408 41.10305
Department store N/A 19.4 49.5 N/A 11.0 16.5 Yes PUBLISHER - CRM PCT_ROW Percent of Row Frequency 22.42236 24.45161 Yes PUBLISHER - CRM PCT_ROW Percent of Row Frequency 20.93795 25.38148
Mail order N/A 25.2 28.7 N/A 25.1 41.1 No   PCT_ROW Percent of Row Frequency   No   PCT_ROW Percent of Row Frequency  
Publisher N/A 19.2 9.6 N/A 20.9 25.4 No CRED CARD - BRM PCT_ROW Percent of Row Frequency 86.81218 90.24784 No CRED CARD - BRM PCT_ROW Percent of Row Frequency 73.93234 56.3249
No DEPT STORE - BRM PCT_ROW Percent of Row Frequency 70.35825 76.07571 No DEPT STORE - BRM PCT_ROW Percent of Row Frequency 49.32661 29.14336
No MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 68.48767 64.46118 No MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 40.09894 31.15984
No PUBLISHER - BRM PCT_ROW Percent of Row Frequency 71.61752 72.64841 No PUBLISHER - BRM PCT_ROW Percent of Row Frequency 56.25689 53.80687
No CRED CARD - CRM PCT_ROW Percent of Row Frequency 71.25202 77.9952 No CRED CARD - CRM PCT_ROW Percent of Row Frequency 83.44941 77.82495
No DEPT STORE - CRM PCT_ROW Percent of Row Frequency 50.04406 52.05155 No DEPT STORE - CRM PCT_ROW Percent of Row Frequency 76.6739 64.72339
No MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 51.57391 48.75285 No MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 39.91424 36.39289
No PUBLISHER - CRM PCT_ROW Percent of Row Frequency 59.58527 57.093 No PUBLISHER - CRM PCT_ROW Percent of Row Frequency 57.88495 54.58944
Maybe   PCT_ROW Percent of Row Frequency   Maybe   PCT_ROW Percent of Row Frequency  
Maybe CRED CARD - BRM PCT_ROW Percent of Row Frequency 3.638147 3.331184 Maybe CRED CARD - BRM PCT_ROW Percent of Row Frequency 4.841683 7.453666
Maybe DEPT STORE - BRM PCT_ROW Percent of Row Frequency 10.82423 11.95906 Maybe DEPT STORE - BRM PCT_ROW Percent of Row Frequency 8.378573 18.1561
Maybe MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 15.5136 16.75584 Maybe MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 12.20172 15.09288
Maybe PUBLISHER - BRM PCT_ROW Percent of Row Frequency 12.26008 9.889532 Maybe PUBLISHER - BRM PCT_ROW Percent of Row Frequency 8.63502 8.186608
Maybe CRED CARD - CRM PCT_ROW Percent of Row Frequency 5.121645 3.619576 Maybe CRED CARD - CRM PCT_ROW Percent of Row Frequency 4.762675 4.987084
Maybe DEPT STORE - CRM PCT_ROW Percent of Row Frequency 11.82085 21.40267 Maybe DEPT STORE - CRM PCT_ROW Percent of Row Frequency 6.992634 9.216038
Maybe MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 29.25184 29.7705 Maybe MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 22.89764 11.63039
Maybe PUBLISHER - CRM PCT_ROW Percent of Row Frequency 13.9462 14.8515 Maybe PUBLISHER - CRM PCT_ROW Percent of Row Frequency 7.539182 2.335931
DK/RF   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
DK/RF CRED CARD - BRM PCT_ROW Percent of Row Frequency 7.702945 4.43071 DK/RF CRED CARD - BRM PCT_ROW Percent of Row Frequency 16.8047 19.49835
DK/RF DEPT STORE - BRM PCT_ROW Percent of Row Frequency 3.541202 3.530323 DK/RF DEPT STORE - BRM PCT_ROW Percent of Row Frequency 22.86799 3.20495
DK/RF MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 4.137249 8.076601 DK/RF MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 22.50201 25.02345
DK/RF PUBLISHER - BRM PCT_ROW Percent of Row Frequency 4.33206 4.799882 DK/RF PUBLISHER - BRM PCT_ROW Percent of Row Frequency 15.88299 28.38873
DK/RF CRED CARD - CRM PCT_ROW Percent of Row Frequency 7.366906 4.148386 DK/RF CRED CARD - CRM PCT_ROW Percent of Row Frequency 3.684301 6.984154
DK/RF DEPT STORE - CRM PCT_ROW Percent of Row Frequency 2.872714 5.233168 DK/RF DEPT STORE - CRM PCT_ROW Percent of Row Frequency 5.364514 9.603255
DK/RF MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 2.653062 2.757819 DK/RF MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 12.11404 10.87368
DK/RF PUBLISHER - CRM PCT_ROW Percent of Row Frequency 4.046175 3.603894 DK/RF PUBLISHER - CRM PCT_ROW Percent of Row Frequency 13.63791 17.69315