Table A3-66
Unaddressed Mail Received Response to Bundled Flyers by Industry
(Percentage of Mail Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 A369COL A369ROWA _NAME_ _LABEL_ COL1 COL2 PE_E A369ROWA _NAME_ _LABEL_ COL1 COL2 A369COL A369ROWB _NAME_ _LABEL_ COL1 COL2 PE_E A369ROWB _NAME_ _LABEL_ COL1 COL2
READ IMMEDIATELY   PCT_ROW Percent of Row Frequency   Useful information we like to receive   PCT_ROW Percent of Row Frequency   READ IMMEDIATELY   PCT_ROW Percent of Row Frequency   Useful information we like to receive   PCT_ROW Percent of Row Frequency  
READ IMMEDIATELY BANK PCT_ROW Percent of Row Frequency 19.60462 0 Useful information we like to receive BANK PCT_ROW Percent of Row Frequency 18.53079 0 READ IMMEDIATELY Total Financial PCT_ROW Percent of Row Frequency 12.43388 11.93059 Useful information we like to receive Total Financial PCT_ROW Percent of Row Frequency 11.39212 10.01032
READ IMMEDIATELY Insurance company PCT_ROW Percent of Row Frequency 10.89061 10.75215 Useful information we like to receive Insurance company PCT_ROW Percent of Row Frequency 10.36403 8.415232 READ IMMEDIATELY Total Merchants PCT_ROW Percent of Row Frequency 22.68029 37.95445 Useful information we like to receive Total Merchants PCT_ROW Percent of Row Frequency 34.34986 47.33841
READ IMMEDIATELY Real estate/Mortgage PCT_ROW Percent of Row Frequency 20.54963 29.21791 Useful information we like to receive Real estate/Mortgage PCT_ROW Percent of Row Frequency 14.62509 29.21791 READ IMMEDIATELY Total Services PCT_ROW Percent of Row Frequency 20.03882 25.28873 Useful information we like to receive Total Services PCT_ROW Percent of Row Frequency 17.15736 12.6943
Industry Read Immediately 1 Found Useful READ IMMEDIATELY SUPERMARKETS PCT_ROW Percent of Row Frequency 29.2126 44.51887 Useful information we like to receive SUPERMARKETS PCT_ROW Percent of Row Frequency 49.18151 61.35133 READ IMMEDIATELY Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 19.24493 29.28326 Useful information we like to receive Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 18.96141 27.38661
1987 2008 2009 1987 2008 2009 READ IMMEDIATELY Department store PCT_ROW Percent of Row Frequency 29.1503 40.1444 Useful information we like to receive Department store PCT_ROW Percent of Row Frequency 42.40186 43.13754 READ BY MORE THAN ONE   PCT_ROW Percent of Row Frequency   Interesting or enjoyable, but not useful   PCT_ROW Percent of Row Frequency  
Financial:             READ IMMEDIATELY Mail order company PCT_ROW Percent of Row Frequency 9.026466 27.83342 Useful information we like to receive Mail order company PCT_ROW Percent of Row Frequency 11.80586 36.45355 READ BY MORE THAN ONE Total Financial PCT_ROW Percent of Row Frequency 2.732494 0 Interesting or enjoyable, but not useful Total Financial PCT_ROW Percent of Row Frequency 5.124693 9.11836
Bank 18.9 19.6 0.0 11.2 18.5 0.0 READ IMMEDIATELY SPECIALTY STORE PCT_ROW Percent of Row Frequency 15.92341 28.16783 Useful information we like to receive SPECIALTY STORE PCT_ROW Percent of Row Frequency 22.97774 32.46916 READ BY MORE THAN ONE Total Merchants PCT_ROW Percent of Row Frequency 6.314806 12.63661 Interesting or enjoyable, but not useful Total Merchants PCT_ROW Percent of Row Frequency 6.016398 7.817488
Insurance company 12.5 10.9 10.8 7.7 10.4 8.4 READ IMMEDIATELY PUBLISHER PCT_ROW Percent of Row Frequency 31.04072 39.25413 Useful information we like to receive PUBLISHER PCT_ROW Percent of Row Frequency 38.11743 39.01188 READ BY MORE THAN ONE Total Services PCT_ROW Percent of Row Frequency 3.539851 8.976895 Interesting or enjoyable, but not useful Total Services PCT_ROW Percent of Row Frequency 13.2203 23.2618
Real estate/Mortgage 13.3 20.5 29.2 9.0 14.6 29.2 READ IMMEDIATELY MEDICAL PCT_ROW Percent of Row Frequency 19.0392 25.96835 Useful information we like to receive MEDICAL PCT_ROW Percent of Row Frequency 33.53421 15.50237 READ BY MORE THAN ONE Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 5.438971 3.618887 Interesting or enjoyable, but not useful Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 9.614134 24.9339
Total Financial 16.1 12.4 11.9 10.1 11.4 10.0 READ IMMEDIATELY Other professional PCT_ROW Percent of Row Frequency 9.290574   Useful information we like to receive Other professional PCT_ROW Percent of Row Frequency 4.303521   LOOKED AT   PCT_ROW Percent of Row Frequency   Neither interesting, enjoyable, nor useful   PCT_ROW Percent of Row Frequency  
Merchants:             READ IMMEDIATELY Leisure service PCT_ROW Percent of Row Frequency 46.18265 0 Useful information we like to receive Leisure service PCT_ROW Percent of Row Frequency 12.28523 0 LOOKED AT Total Financial PCT_ROW Percent of Row Frequency 18.82043 22.83992 Neither interesting, enjoyable, nor useful Total Financial PCT_ROW Percent of Row Frequency 49.08528 54.81494
Supermarkets 37.7 29.2 44.5 46.8 49.2 61.4 READ IMMEDIATELY Consumer packaged goods PCT_ROW Percent of Row Frequency 20.31109 48.93893 Useful information we like to receive Consumer packaged goods PCT_ROW Percent of Row Frequency 11.84249 48.93893 LOOKED AT Total Merchants PCT_ROW Percent of Row Frequency 16.02719 12.36833 Neither interesting, enjoyable, nor useful Total Merchants PCT_ROW Percent of Row Frequency 30.02413 29.1962
Department store 33.9 29.2 40.1 39.8 42.4 43.1 READ IMMEDIATELY RESTAURANT PCT_ROW Percent of Row Frequency 16.93274 18.77211 Useful information we like to receive RESTAURANT PCT_ROW Percent of Row Frequency 22.24696 24.41584 LOOKED AT Total Services PCT_ROW Percent of Row Frequency 15.80016 9.919792 Neither interesting, enjoyable, nor useful Total Services PCT_ROW Percent of Row Frequency 37.50579 48.17375
Mail order company 18.5 9.0 27.8 19.0 11.8 36.5 READ IMMEDIATELY AUTO DEALERS PCT_ROW Percent of Row Frequency 1.687644 0 Useful information we like to receive AUTO DEALERS PCT_ROW Percent of Row Frequency 3.736252 0 LOOKED AT Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 23.53769 19.97116 Neither interesting, enjoyable, nor useful Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 56.19175 36.36655
Specialty store 24.6 15.9 28.2 28.4 23.0 32.5 READ IMMEDIATELY Service stations PCT_ROW Percent of Row Frequency 3.323844 29.33333 Useful information we like to receive Service stations PCT_ROW Percent of Row Frequency 6.315363 0 DISCARDED   PCT_ROW Percent of Row Frequency   Objectionable   PCT_ROW Percent of Row Frequency  
Publisher 33.6 31.0 39.3 39.9 38.1 39.0 READ IMMEDIATELY CRAFTSMAN PCT_ROW Percent of Row Frequency 10.3954 100 Useful information we like to receive CRAFTSMAN PCT_ROW Percent of Row Frequency 1.379717 0 DISCARDED Total Financial PCT_ROW Percent of Row Frequency 38.69975 41.19853 Objectionable Total Financial PCT_ROW Percent of Row Frequency 9.133423 3.945672
Restaurant 31.6 16.9 18.8 33.3 22.2 24.4 READ BY MORE THAN ONE   PCT_ROW Percent of Row Frequency   Interesting or enjoyable, but not useful   PCT_ROW Percent of Row Frequency   DISCARDED Total Merchants PCT_ROW Percent of Row Frequency 25.56457 18.27707 Objectionable Total Merchants PCT_ROW Percent of Row Frequency 2.65609 0
Consumer packaged goods 17.4 20.3 48.9 15.0 11.8 48.9 READ BY MORE THAN ONE BANK PCT_ROW Percent of Row Frequency 8.04139 0 Interesting or enjoyable, but not useful BANK PCT_ROW Percent of Row Frequency 0 33.23135 DISCARDED Total Services PCT_ROW Percent of Row Frequency 32.83172 39.94443 Objectionable Total Services PCT_ROW Percent of Row Frequency 4.74717 0
Auto dealers 0.8 1.7 0.0 2.8 3.7 0.0 READ BY MORE THAN ONE Insurance company PCT_ROW Percent of Row Frequency 2.115536 0 Interesting or enjoyable, but not useful Insurance company PCT_ROW Percent of Row Frequency 5.451906 5.703929 DISCARDED Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 37.74548 31.8253 Objectionable Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 1.199773 0
Service stations 17.9 3.3 29.3 20.4 6.3 0.0 READ BY MORE THAN ONE Real estate/Mortgage PCT_ROW Percent of Row Frequency 3.729283 0 Interesting or enjoyable, but not useful Real estate/Mortgage PCT_ROW Percent of Row Frequency 6.721134 19.13434 SET ASIDE   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
Total Merchants 27.1 22.7 38.0 35.7 34.3 47.3 READ BY MORE THAN ONE SUPERMARKETS PCT_ROW Percent of Row Frequency 8.613838 18.23605 Interesting or enjoyable, but not useful SUPERMARKETS PCT_ROW Percent of Row Frequency 3.316142 5.22652 SET ASIDE Total Financial PCT_ROW Percent of Row Frequency 2.048968 0 DK/RF Total Financial PCT_ROW Percent of Row Frequency 25.26448 22.1107
Services:             READ BY MORE THAN ONE Department store PCT_ROW Percent of Row Frequency 11.46196 10.53259 Interesting or enjoyable, but not useful Department store PCT_ROW Percent of Row Frequency 10.58681 8.327258 SET ASIDE Total Merchants PCT_ROW Percent of Row Frequency 2.152993 3.06467 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 26.95352 15.6479
Medical 12.6 19.0 26.0 10.6 33.5 15.5 READ BY MORE THAN ONE Mail order company PCT_ROW Percent of Row Frequency 6.100162 14.28231 Interesting or enjoyable, but not useful Mail order company PCT_ROW Percent of Row Frequency 3.730369 5.662175 SET ASIDE Total Services PCT_ROW Percent of Row Frequency 0.420069 0 DK/RF Total Services PCT_ROW Percent of Row Frequency 27.36938 15.87016
Other professional 17.3 9.3 0.0 17.0 4.3 0.0 READ BY MORE THAN ONE SPECIALTY STORE PCT_ROW Percent of Row Frequency 2.84719 7.137688 Interesting or enjoyable, but not useful SPECIALTY STORE PCT_ROW Percent of Row Frequency 5.437091 8.779243 SET ASIDE Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 0 5.604865 DK/RF Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 14.03293 11.31294
Leisure service 26.0 46.2 0.0 30.9 12.3 0.0 READ BY MORE THAN ONE PUBLISHER PCT_ROW Percent of Row Frequency 6.074735 0 Interesting or enjoyable, but not useful PUBLISHER PCT_ROW Percent of Row Frequency 8.465594 10.39463 DK/RF   PCT_ROW Percent of Row Frequency    
Craftsman 22.9 10.4 100.0 10.4 1.4 0.0 READ BY MORE THAN ONE MEDICAL PCT_ROW Percent of Row Frequency 4.706289 10.96265 Interesting or enjoyable, but not useful MEDICAL PCT_ROW Percent of Row Frequency 9.989954 18.12694 DK/RF Total Financial PCT_ROW Percent of Row Frequency 25.26448 24.03097  
Total Services 17.1 20.0 25.3 15.9 17.2 12.7 READ BY MORE THAN ONE Other professional PCT_ROW Percent of Row Frequency 4.303521   Interesting or enjoyable, but not useful Other professional PCT_ROW Percent of Row Frequency 0   DK/RF Total Merchants PCT_ROW Percent of Row Frequency 27.26015 15.69887  
Total Social/Charitable/Social/Nonprofit 29.0 19.2 29.3 25.9 19.0 27.4 READ BY MORE THAN ONE Leisure service PCT_ROW Percent of Row Frequency 7.277094 0 Interesting or enjoyable, but not useful Leisure service PCT_ROW Percent of Row Frequency 37.02208 31.18683 DK/RF Total Services PCT_ROW Percent of Row Frequency 27.36938 15.87016  
Note: Percentages are row percentages within each Industry classification.  READ BY MORE THAN ONE Consumer packaged goods PCT_ROW Percent of Row Frequency 8.548668 0 Interesting or enjoyable, but not useful Consumer packaged goods PCT_ROW Percent of Row Frequency 8.258071 25.3781 DK/RF Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 14.03293 9.696526  
1 Defined as "Read by One Member of the Household". READ BY MORE THAN ONE RESTAURANT PCT_ROW Percent of Row Frequency 2.204991 5.971028 Interesting or enjoyable, but not useful RESTAURANT PCT_ROW Percent of Row Frequency 7.978917 14.56638    
READ BY MORE THAN ONE AUTO DEALERS PCT_ROW Percent of Row Frequency 0 0 Interesting or enjoyable, but not useful AUTO DEALERS PCT_ROW Percent of Row Frequency 12.41827 0    
READ BY MORE THAN ONE Service stations PCT_ROW Percent of Row Frequency 0 0 Interesting or enjoyable, but not useful Service stations PCT_ROW Percent of Row Frequency 10.20256 35.69691    
READ BY MORE THAN ONE CRAFTSMAN PCT_ROW Percent of Row Frequency 0 0 Interesting or enjoyable, but not useful CRAFTSMAN PCT_ROW Percent of Row Frequency 8.135388 100    
LOOKED AT   PCT_ROW Percent of Row Frequency   Neither interesting, enjoyable, nor useful   PCT_ROW Percent of Row Frequency      
LOOKED AT BANK PCT_ROW Percent of Row Frequency 12.48689 0 Neither interesting, enjoyable, nor useful BANK PCT_ROW Percent of Row Frequency 45.11839 66.76865    
LOOKED AT Insurance company PCT_ROW Percent of Row Frequency 20.81255 27.79567 Neither interesting, enjoyable, nor useful Insurance company PCT_ROW Percent of Row Frequency 49.59775 54.17081    
LOOKED AT Real estate/Mortgage PCT_ROW Percent of Row Frequency 5.654272 0 Neither interesting, enjoyable, nor useful Real estate/Mortgage PCT_ROW Percent of Row Frequency 47.84974 51.64775    
LOOKED AT SUPERMARKETS PCT_ROW Percent of Row Frequency 13.33792 7.723856 Neither interesting, enjoyable, nor useful SUPERMARKETS PCT_ROW Percent of Row Frequency 24.14083 18.76534    
LOOKED AT Department store PCT_ROW Percent of Row Frequency 19.88688 8.544675 Neither interesting, enjoyable, nor useful Department store PCT_ROW Percent of Row Frequency 28.72 34.96214    
LOOKED AT Mail order company PCT_ROW Percent of Row Frequency 15.84782 15.6339 Neither interesting, enjoyable, nor useful Mail order company PCT_ROW Percent of Row Frequency 33.5786 37.30386    
LOOKED AT SPECIALTY STORE PCT_ROW Percent of Row Frequency 14.02314 18.63805 Neither interesting, enjoyable, nor useful SPECIALTY STORE PCT_ROW Percent of Row Frequency 34.55333 41.12128    
LOOKED AT PUBLISHER PCT_ROW Percent of Row Frequency 19.8695 0 Neither interesting, enjoyable, nor useful PUBLISHER PCT_ROW Percent of Row Frequency 32.1857 13.62603    
LOOKED AT MEDICAL PCT_ROW Percent of Row Frequency 21.22415 9.827337 Neither interesting, enjoyable, nor useful MEDICAL PCT_ROW Percent of Row Frequency 30.48208 46.98994    
LOOKED AT Other professional PCT_ROW Percent of Row Frequency 27.87172   Neither interesting, enjoyable, nor useful Other professional PCT_ROW Percent of Row Frequency 80.79508      
LOOKED AT Leisure service PCT_ROW Percent of Row Frequency 14.50106 13.2904 Neither interesting, enjoyable, nor useful Leisure service PCT_ROW Percent of Row Frequency 23.64979 68.81317    
LOOKED AT Consumer packaged goods PCT_ROW Percent of Row Frequency 18.23377 39.69114 Neither interesting, enjoyable, nor useful Consumer packaged goods PCT_ROW Percent of Row Frequency 52.35309 25.68297    
LOOKED AT RESTAURANT PCT_ROW Percent of Row Frequency 18.19376 40.66659 Neither interesting, enjoyable, nor useful RESTAURANT PCT_ROW Percent of Row Frequency 26.27063 46.56241    
LOOKED AT AUTO DEALERS PCT_ROW Percent of Row Frequency 38.67604 0 Neither interesting, enjoyable, nor useful AUTO DEALERS PCT_ROW Percent of Row Frequency 48.02078 100    
LOOKED AT Service stations PCT_ROW Percent of Row Frequency 26.75086 15.88525 Neither interesting, enjoyable, nor useful Service stations PCT_ROW Percent of Row Frequency 44.28624 34.86748    
LOOKED AT CRAFTSMAN PCT_ROW Percent of Row Frequency 6.964834 0 Neither interesting, enjoyable, nor useful CRAFTSMAN PCT_ROW Percent of Row Frequency 44.33573 0    
DISCARDED   PCT_ROW Percent of Row Frequency   Objectionable   PCT_ROW Percent of Row Frequency      
DISCARDED BANK PCT_ROW Percent of Row Frequency 37.6242 100 Objectionable BANK PCT_ROW Percent of Row Frequency 14.10792 0    
DISCARDED Insurance company PCT_ROW Percent of Row Frequency 38.33698 34.54395 Objectionable Insurance company PCT_ROW Percent of Row Frequency 9.203609 4.801794    
DISCARDED Real estate/Mortgage PCT_ROW Percent of Row Frequency 43.14873 52.65682 Objectionable Real estate/Mortgage PCT_ROW Percent of Row Frequency 3.885951 0    
DISCARDED SUPERMARKETS PCT_ROW Percent of Row Frequency 23.96014 11.09424 Objectionable SUPERMARKETS PCT_ROW Percent of Row Frequency 1.604152 0    
DISCARDED Department store PCT_ROW Percent of Row Frequency 22.39059 23.97069 Objectionable Department store PCT_ROW Percent of Row Frequency 3.552894 0    
DISCARDED Mail order company PCT_ROW Percent of Row Frequency 26.17839 21.66996 Objectionable Mail order company PCT_ROW Percent of Row Frequency 8.038011 0    
DISCARDED SPECIALTY STORE PCT_ROW Percent of Row Frequency 30.31176 25.88578 Objectionable SPECIALTY STORE PCT_ROW Percent of Row Frequency 2.401574 0    
DISCARDED PUBLISHER PCT_ROW Percent of Row Frequency 22.72453 16.57386 Objectionable PUBLISHER PCT_ROW Percent of Row Frequency 5.147008 0    
DISCARDED MEDICAL PCT_ROW Percent of Row Frequency 33.76636 33.86092 Objectionable MEDICAL PCT_ROW Percent of Row Frequency 4.729754 0    
DISCARDED Other professional PCT_ROW Percent of Row Frequency 58.53418   Objectionable Other professional PCT_ROW Percent of Row Frequency 14.9014      
DISCARDED Leisure service PCT_ROW Percent of Row Frequency 10.96547 86.7096 Objectionable Leisure service PCT_ROW Percent of Row Frequency 8.462503 0    
DISCARDED Consumer packaged goods PCT_ROW Percent of Row Frequency 27.64647 11.36993 Objectionable Consumer packaged goods PCT_ROW Percent of Row Frequency 2.286342 0    
DISCARDED RESTAURANT PCT_ROW Percent of Row Frequency 20.17976 20.1349 Objectionable RESTAURANT PCT_ROW Percent of Row Frequency 2.67212 0    
DISCARDED AUTO DEALERS PCT_ROW Percent of Row Frequency 37.3251 100 Objectionable AUTO DEALERS PCT_ROW Percent of Row Frequency 13.51349 0    
DISCARDED Service stations PCT_ROW Percent of Row Frequency 30.09318 25.34581 Objectionable Service stations PCT_ROW Percent of Row Frequency 1.420332 0    
DISCARDED CRAFTSMAN PCT_ROW Percent of Row Frequency 37.23895 0 Objectionable CRAFTSMAN PCT_ROW Percent of Row Frequency 0.748353 0    
SET ASIDE   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency      
SET ASIDE BANK PCT_ROW Percent of Row Frequency 0 0 DK/RF BANK PCT_ROW Percent of Row Frequency 22.24291 0    
SET ASIDE Insurance company PCT_ROW Percent of Row Frequency 2.461623 0 DK/RF Insurance company PCT_ROW Percent of Row Frequency 25.3827 26.90823    
SET ASIDE Real estate/Mortgage PCT_ROW Percent of Row Frequency 0 0 DK/RF Real estate/Mortgage PCT_ROW Percent of Row Frequency 26.91808 0    
SET ASIDE SUPERMARKETS PCT_ROW Percent of Row Frequency 3.423071 3.659845 DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 21.75736 14.65681    
SET ASIDE Department store PCT_ROW Percent of Row Frequency 1.54663 3.234594 DK/RF Department store PCT_ROW Percent of Row Frequency 14.73845 13.57306    
SET ASIDE Mail order company PCT_ROW Percent of Row Frequency 0 0 DK/RF Mail order company PCT_ROW Percent of Row Frequency 42.84716 20.58041    
SET ASIDE SPECIALTY STORE PCT_ROW Percent of Row Frequency 1.264236 2.540338 DK/RF SPECIALTY STORE PCT_ROW Percent of Row Frequency 34.63026 17.63032    
SET ASIDE PUBLISHER PCT_ROW Percent of Row Frequency 3.692567 7.204545 DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 16.08427 36.96746    
SET ASIDE MEDICAL PCT_ROW Percent of Row Frequency 0 0 DK/RF MEDICAL PCT_ROW Percent of Row Frequency 21.264 19.38075    
SET ASIDE Other professional PCT_ROW Percent of Row Frequency 0   DK/RF Other professional PCT_ROW Percent of Row Frequency 0      
SET ASIDE Leisure service PCT_ROW Percent of Row Frequency 2.49331 0 DK/RF Leisure service PCT_ROW Percent of Row Frequency 18.58041 0    
SET ASIDE Consumer packaged goods PCT_ROW Percent of Row Frequency 0 0 DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 25.26 0    
SET ASIDE RESTAURANT PCT_ROW Percent of Row Frequency 1.657388 0 DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 40.83137 14.45537    
SET ASIDE AUTO DEALERS PCT_ROW Percent of Row Frequency 0 0 DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 22.31121 0    
SET ASIDE Service stations PCT_ROW Percent of Row Frequency 2.056612 0 DK/RF Service stations PCT_ROW Percent of Row Frequency 37.7755 29.43561    
SET ASIDE CRAFTSMAN PCT_ROW Percent of Row Frequency 0 0 DK/RF CRAFTSMAN PCT_ROW Percent of Row Frequency 45.40081 0    
DK/RF   PCT_ROW Percent of Row Frequency        
DK/RF BANK PCT_ROW Percent of Row Frequency 22.24291 0      
DK/RF Insurance company PCT_ROW Percent of Row Frequency 25.3827 26.90823      
DK/RF Real estate/Mortgage PCT_ROW Percent of Row Frequency 26.91808 18.12527      
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 21.45243 14.76714      
DK/RF Department store PCT_ROW Percent of Row Frequency 15.56364 13.57306      
DK/RF Mail order company PCT_ROW Percent of Row Frequency 42.84716 20.58041      
DK/RF SPECIALTY STORE PCT_ROW Percent of Row Frequency 35.63026 17.63032      
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 16.59794 36.96746      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 21.264 19.38075      
DK/RF Other professional PCT_ROW Percent of Row Frequency 0        
DK/RF Leisure service PCT_ROW Percent of Row Frequency 18.58041 0      
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 25.26 0      
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 40.83137 14.45537      
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 22.31121 0      
DK/RF Service stations PCT_ROW Percent of Row Frequency 37.7755 29.43561      
DK/RF CRAFTSMAN PCT_ROW Percent of Row Frequency 45.40081 0