Table A3-69
Nonprofit Standard Mail by Content by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 GRA_J A371ROW _NAME_ _LABEL_ COL1 COL2 GRA_J A371ROWB _NAME_ _LABEL_ COL1 COL2 GRA_J _NAME_ _LABEL_ COL1 COL2
Advertising   PCT_ROW Percent of Row Frequency   Advertising   PCT_ROW Percent of Row Frequency   Advertising PCT_COL Percent of Column Frequency 27.50116 24.67372
Advertising MEDICAL PCT_ROW Percent of Row Frequency 40.0204 44.49454 Advertising ALL OTHER PCT_ROW Percent of Row Frequency 65.33061 64.41984 Solicitation for funds PCT_COL Percent of Column Frequency 48.03482 48.83083
Advertising Union or professional PCT_ROW Percent of Row Frequency 26.02715 24.00954 Advertising Nonprofit Publications PCT_ROW Percent of Row Frequency 21.90782 18.88487 Other PCT_COL Percent of Column Frequency 19.73116 6.425519
Advertising CHURCH PCT_ROW Percent of Row Frequency 16.5516 12.63449 Solicitation for funds   PCT_ROW Percent of Row Frequency   DK/RF PCT_COL Percent of Column Frequency 4.732855 4.91848
Advertising VETERANS PCT_ROW Percent of Row Frequency 9.270984 4.347012 Solicitation for funds ALL OTHER PCT_ROW Percent of Row Frequency 11.38996 12.77996  
Industry Advertising Fund Request Other Don't Know/
No Answer		 Total Advertising EDUCATIONAL PCT_ROW Percent of Row Frequency 47.70293 49.41589 Solicitation for funds Nonprofit Publications PCT_ROW Percent of Row Frequency 53.98838 53.05531  
Advertising CHARITIES PCT_ROW Percent of Row Frequency 6.291248 4.107712 Other   PCT_ROW Percent of Row Frequency    
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Advertising POLITICAL PCT_ROW Percent of Row Frequency 4.785194 0 Other ALL OTHER PCT_ROW Percent of Row Frequency 19.83081 4.940801  
Medical 27.5 40.0 44.5 18.0 26.6 25.5 43.0 28.4 2.9 11.4 4.9 27.1 100.0 100.0 100.0 Advertising AARP PCT_ROW Percent of Row Frequency 55.58342 60.79334 Other Nonprofit Publications PCT_ROW Percent of Row Frequency 19.83367 7.241222  
Union or professional 28.5 26.0 24.0 21.3 42.3 26.8 40.8 23.6 22.4 9.4 8.1 26.9 100.0 100.0 100.0 Advertising MUSEUM PCT_ROW Percent of Row Frequency 53.20322 47.0799 DK/RF   PCT_ROW Percent of Row Frequency    
Church 14.7 16.6 12.6 30.5 52.3 53.5 44.8 26.4 7.1 10.0 4.8 26.8 100.0 100.0 100.0 Solicitation for funds   PCT_ROW Percent of Row Frequency   DK/RF ALL OTHER PCT_ROW Percent of Row Frequency 3.448619 3.857554  
Veterans 18.4 9.3 4.3 42.7 67.8 82.1 31.4 19.1 5.7 7.6 3.9 7.8 100.0 100.0 100.0 Solicitation for funds MEDICAL PCT_ROW Percent of Row Frequency 26.63098 25.48785 DK/RF Nonprofit Publications PCT_ROW Percent of Row Frequency 4.270135 4.660658  
Educational 35.6 47.7 49.4 14.7 17.9 19.3 41.6 31.7 3.5 8.0 2.7 27.8 100.0 100.0 100.0 Solicitation for funds Union or professional PCT_ROW Percent of Row Frequency 42.25335 26.76147    
Charities 7.7 6.3 4.1 79.3 82.5 85.7 6.8 7.3 5.1 6.2 3.9 5.0 100.0 100.0 100.0 Solicitation for funds CHURCH PCT_ROW Percent of Row Frequency 52.27124 53.46055    
Political 4.3 4.8 0.0 28.1 62.8 19.1 56.2 29.4 80.6 11.4 3.0 0.2 100.0 100.0 100.0 Solicitation for funds VETERANS PCT_ROW Percent of Row Frequency 67.75265 82.11976    
AARP 65.8 55.6 60.8 7.6 22.7 17.2 13.9 16.3 12.6 12.7 5.4 9.4 100.0 100.0 100.0 Solicitation for funds EDUCATIONAL PCT_ROW Percent of Row Frequency 17.86144 19.29682    
Museum 60.5 53.2 47.1 16.9 32.2 39.3 15.7 12.6 2.3 6.9 2.0 11.4 100.0 100.0 100.0 Solicitation for funds CHARITIES PCT_ROW Percent of Row Frequency 82.52713 85.73343    
Nonprofit publication 62.4 21.9 18.9 3.7 54.0 53.1 19.0 19.8 23.4 14.9 4.3 4.7 100.0 100.0 100.0 Solicitation for funds POLITICAL PCT_ROW Percent of Row Frequency 62.78754 19.12269    
Total Mail Received by Households 26.3 27.5 24.7 34.0 48.0 48.8 29.4 19.7 21.6 10.3 4.7 4.9 100.0 100.0 100.0 Solicitation for funds AARP PCT_ROW Percent of Row Frequency 22.69149 17.16595    
Note: Percentages are row percentages within Industry classification.  Solicitation for funds MUSEUM PCT_ROW Percent of Row Frequency 32.18374 39.25261    
Other   PCT_ROW Percent of Row Frequency      
Other MEDICAL PCT_ROW Percent of Row Frequency 28.42199 0.340189    
Other Union or professional PCT_ROW Percent of Row Frequency 23.61772 18.09426    
Other CHURCH PCT_ROW Percent of Row Frequency 26.40905 0.621212    
Other VETERANS PCT_ROW Percent of Row Frequency 19.1016 0.685708    
Other EDUCATIONAL PCT_ROW Percent of Row Frequency 31.74076 1.035015    
Other CHARITIES PCT_ROW Percent of Row Frequency 7.257094 0.221641    
Other POLITICAL PCT_ROW Percent of Row Frequency 29.37959 80.45872    
Other AARP PCT_ROW Percent of Row Frequency 16.32768 8.042697    
Other MUSEUM PCT_ROW Percent of Row Frequency 12.6437 0    
DK/RF   PCT_ROW Percent of Row Frequency      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 4.926623 27.12465    
DK/RF Union or professional PCT_ROW Percent of Row Frequency 8.101774 26.87458    
DK/RF CHURCH PCT_ROW Percent of Row Frequency 4.768109 26.80838    
DK/RF VETERANS PCT_ROW Percent of Row Frequency 3.874761 7.786486    
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 2.694864 27.79071    
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 3.924528 5.018363    
DK/RF POLITICAL PCT_ROW Percent of Row Frequency 3.047683 0.235247    
DK/RF AARP PCT_ROW Percent of Row Frequency 5.397407 9.39545    
DK/RF MUSEUM PCT_ROW Percent of Row Frequency 1.969345 11.3984    
     
  2.552774    
  4.260156    
  6.475366    
  5.061032    
  2.461572    
  4.918851    
  0.18334    
  4.602567    
  2.269096