Table A3-71
Percent of Nonprofit Standard Mail Containing a Request for
 Donations by Age of Head of Household
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)
GRA_J AGEHEAD2 _NAME_ _LABEL_ COL1 COL2 AGEHEAD2 _NAME_ COL1 COL2
Advertising 18-24 PCT_ROW Percent of Row Frequency 39.35961 22.86916 18-24 MEAN 0.254898 0.340961
Advertising 25-34 PCT_ROW Percent of Row Frequency 29.69268 32.48768 25-34 MEAN 0.47118 0.34756
Advertising 35-44 PCT_ROW Percent of Row Frequency 34.0796 32.55625 35-44 MEAN 0.62864 0.615758
Advertising 45-54 PCT_ROW Percent of Row Frequency 32.76276 30.54048 45-54 MEAN 0.933132 0.855911
Advertising 55-64 PCT_ROW Percent of Row Frequency 26.4568 24.43168 55-64 MEAN 1.400429 1.255541
Age Cohort Percent Pieces Per Household
Per Week
Advertising 65-69 PCT_ROW Percent of Row Frequency 24.43154 20.55928 65-69 MEAN 1.68298 1.552784
Advertising 70-74 (70+) PCT_ROW Percent of Row Frequency 20.87053 19.48149 70-74 (70+) MEAN 1.830039 1.817801
1987 2008 2009 1987 2008 2009 Advertising 75+ PCT_ROW Percent of Row Frequency 19.26941 14.20515 75+ MEAN 2.433681 2.238473
18 - 24 41.6 37.2 45.5 0.2 0.3 0.3 18-24 Advertising DK/RF PCT_ROW Percent of Row Frequency 32.75588 24.09695 DK/RF MEAN 0.995367 1.287611
25 - 34 28.6 38.8 39.6 0.3 0.5 0.3 25-34 Solicitation for funds 18-24 PCT_ROW Percent of Row Frequency 37.16104 45.50645  
35 - 44 27.5 39.3 39.3 0.5 0.6 0.6 35-44 Solicitation for funds 25-34 PCT_ROW Percent of Row Frequency 38.81667 39.63283  
45 - 54 33.7 40.1 42.6 0.8 0.9 0.9 45-54 Solicitation for funds 35-44 PCT_ROW Percent of Row Frequency 39.25612 39.25617  
55 - 64 34.4 53.1 51.7 0.9 1.4 1.3 55-64 Solicitation for funds 45-54 PCT_ROW Percent of Row Frequency 40.10763 42.60556  
65 - 69 39.3 54.7 57.1 1.1 1.7 1.6 65-69 Solicitation for funds 55-64 PCT_ROW Percent of Row Frequency 53.06217 51.65085  
70 - 74 40.7 57.0 59.4 1.1 1.8 1.8 70-74 (70+) Solicitation for funds 65-69 PCT_ROW Percent of Row Frequency 54.70242 57.0813  
75+ 57.6 55.7 2.4 2.2 75+ Solicitation for funds 70-74 (70+) PCT_ROW Percent of Row Frequency 57.03131 59.38483  
DK/RF Solicitation for funds 75+ PCT_ROW Percent of Row Frequency 57.58781 55.67114  
Solicitation for funds DK/RF PCT_ROW Percent of Row Frequency 44.88102 52.21215  
Other 18-24 PCT_ROW Percent of Row Frequency 23.47936 3.679623  
Other 25-34 PCT_ROW Percent of Row Frequency 29.11491 8.528316  
Other 35-44 PCT_ROW Percent of Row Frequency 24.57407 7.806015  
Other 45-54 PCT_ROW Percent of Row Frequency 22.75705 6.40518  
Other 55-64 PCT_ROW Percent of Row Frequency 16.91441 6.425391  
Other 65-69 PCT_ROW Percent of Row Frequency 16.31541 4.911979  
Other 70-74 (70+) PCT_ROW Percent of Row Frequency 16.10946 5.91242  
Other 75+ PCT_ROW Percent of Row Frequency 13.84307 5.807448  
Other DK/RF PCT_ROW Percent of Row Frequency 11.10826 5.952304  
DK/RF 18-24 PCT_ROW Percent of Row Frequency 0 18.61833  
DK/RF 25-34 PCT_ROW Percent of Row Frequency 2.375739 0.867568  
DK/RF 35-44 PCT_ROW Percent of Row Frequency 2.090215 1.688932  
DK/RF 45-54 PCT_ROW Percent of Row Frequency 4.372551 2.084372  
DK/RF 55-64 PCT_ROW Percent of Row Frequency 3.566622 2.958411  
DK/RF 65-69 PCT_ROW Percent of Row Frequency 4.550637 4.502449  
DK/RF 70-74 (70+) PCT_ROW Percent of Row Frequency 5.988709 4.121999  
DK/RF 75+ PCT_ROW Percent of Row Frequency 9.299713 13.43097  
DK/RF DK/RF PCT_ROW Percent of Row Frequency 11.25484 6.134933