| Table
A3-71 Percent of Nonprofit Standard Mail Containing a Request for Donations by Age of Head of Household Postal Fiscal Years 1987, 2008 and 2009 (Recruitment and Diary Data) |
GRA_J | AGEHEAD2 | _NAME_ | _LABEL_ | COL1 | COL2 | AGEHEAD2 | _NAME_ | COL1 | COL2 | ||||||||||||
| Advertising | 18-24 | PCT_ROW | Percent of Row Frequency | 39.35961 | 22.86916 | 18-24 | MEAN | 0.254898 | 0.340961 | |||||||||||||
| Advertising | 25-34 | PCT_ROW | Percent of Row Frequency | 29.69268 | 32.48768 | 25-34 | MEAN | 0.47118 | 0.34756 | |||||||||||||
| Advertising | 35-44 | PCT_ROW | Percent of Row Frequency | 34.0796 | 32.55625 | 35-44 | MEAN | 0.62864 | 0.615758 | |||||||||||||
| Advertising | 45-54 | PCT_ROW | Percent of Row Frequency | 32.76276 | 30.54048 | 45-54 | MEAN | 0.933132 | 0.855911 | |||||||||||||
| Advertising | 55-64 | PCT_ROW | Percent of Row Frequency | 26.4568 | 24.43168 | 55-64 | MEAN | 1.400429 | 1.255541 | |||||||||||||
| Age Cohort | Percent | Pieces Per
Household Per Week |
Advertising | 65-69 | PCT_ROW | Percent of Row Frequency | 24.43154 | 20.55928 | 65-69 | MEAN | 1.68298 | 1.552784 | ||||||||||
| Advertising | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 20.87053 | 19.48149 | 70-74 (70+) | MEAN | 1.830039 | 1.817801 | |||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Advertising | 75+ | PCT_ROW | Percent of Row Frequency | 19.26941 | 14.20515 | 75+ | MEAN | 2.433681 | 2.238473 | |||||||
| 18 - 24 | 41.6 | 37.2 | 45.5 | 0.2 | 0.3 | 0.3 | 18-24 | Advertising | DK/RF | PCT_ROW | Percent of Row Frequency | 32.75588 | 24.09695 | DK/RF | MEAN | 0.995367 | 1.287611 | |||||
| 25 - 34 | 28.6 | 38.8 | 39.6 | 0.3 | 0.5 | 0.3 | 25-34 | Solicitation for funds | 18-24 | PCT_ROW | Percent of Row Frequency | 37.16104 | 45.50645 | |||||||||
| 35 - 44 | 27.5 | 39.3 | 39.3 | 0.5 | 0.6 | 0.6 | 35-44 | Solicitation for funds | 25-34 | PCT_ROW | Percent of Row Frequency | 38.81667 | 39.63283 | |||||||||
| 45 - 54 | 33.7 | 40.1 | 42.6 | 0.8 | 0.9 | 0.9 | 45-54 | Solicitation for funds | 35-44 | PCT_ROW | Percent of Row Frequency | 39.25612 | 39.25617 | |||||||||
| 55 - 64 | 34.4 | 53.1 | 51.7 | 0.9 | 1.4 | 1.3 | 55-64 | Solicitation for funds | 45-54 | PCT_ROW | Percent of Row Frequency | 40.10763 | 42.60556 | |||||||||
| 65 - 69 | 39.3 | 54.7 | 57.1 | 1.1 | 1.7 | 1.6 | 65-69 | Solicitation for funds | 55-64 | PCT_ROW | Percent of Row Frequency | 53.06217 | 51.65085 | |||||||||
| 70 - 74 | 40.7 | 57.0 | 59.4 | 1.1 | 1.8 | 1.8 | 70-74 (70+) | Solicitation for funds | 65-69 | PCT_ROW | Percent of Row Frequency | 54.70242 | 57.0813 | |||||||||
| 75+ | 57.6 | 55.7 | 2.4 | 2.2 | 75+ | Solicitation for funds | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 57.03131 | 59.38483 | |||||||||||
| DK/RF | Solicitation for funds | 75+ | PCT_ROW | Percent of Row Frequency | 57.58781 | 55.67114 | ||||||||||||||||
| Solicitation for funds | DK/RF | PCT_ROW | Percent of Row Frequency | 44.88102 | 52.21215 | |||||||||||||||||
| Other | 18-24 | PCT_ROW | Percent of Row Frequency | 23.47936 | 3.679623 | |||||||||||||||||
| Other | 25-34 | PCT_ROW | Percent of Row Frequency | 29.11491 | 8.528316 | |||||||||||||||||
| Other | 35-44 | PCT_ROW | Percent of Row Frequency | 24.57407 | 7.806015 | |||||||||||||||||
| Other | 45-54 | PCT_ROW | Percent of Row Frequency | 22.75705 | 6.40518 | |||||||||||||||||
| Other | 55-64 | PCT_ROW | Percent of Row Frequency | 16.91441 | 6.425391 | |||||||||||||||||
| Other | 65-69 | PCT_ROW | Percent of Row Frequency | 16.31541 | 4.911979 | |||||||||||||||||
| Other | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 16.10946 | 5.91242 | |||||||||||||||||
| Other | 75+ | PCT_ROW | Percent of Row Frequency | 13.84307 | 5.807448 | |||||||||||||||||
| Other | DK/RF | PCT_ROW | Percent of Row Frequency | 11.10826 | 5.952304 | |||||||||||||||||
| DK/RF | 18-24 | PCT_ROW | Percent of Row Frequency | 0 | 18.61833 | |||||||||||||||||
| DK/RF | 25-34 | PCT_ROW | Percent of Row Frequency | 2.375739 | 0.867568 | |||||||||||||||||
| DK/RF | 35-44 | PCT_ROW | Percent of Row Frequency | 2.090215 | 1.688932 | |||||||||||||||||
| DK/RF | 45-54 | PCT_ROW | Percent of Row Frequency | 4.372551 | 2.084372 | |||||||||||||||||
| DK/RF | 55-64 | PCT_ROW | Percent of Row Frequency | 3.566622 | 2.958411 | |||||||||||||||||
| DK/RF | 65-69 | PCT_ROW | Percent of Row Frequency | 4.550637 | 4.502449 | |||||||||||||||||
| DK/RF | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 5.988709 | 4.121999 | |||||||||||||||||
| DK/RF | 75+ | PCT_ROW | Percent of Row Frequency | 9.299713 | 13.43097 | |||||||||||||||||
| DK/RF | DK/RF | PCT_ROW | Percent of Row Frequency | 11.25484 | 6.134933 | |||||||||||||||||