| Table
A3-72 Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
GRA_F | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| Read by member of household | PCT_COL | Percent of Column Frequency | Read by member of household | PCT_COL | Percent of Column Frequency | 42.15409 | 40.23895 | ||||||||||||||||||||
| Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 7.213785 | 6.642776 | ||||||||||||||||||||
| Looked at | PCT_COL | Percent of Column Frequency | Looked at | PCT_COL | Percent of Column Frequency | 16.80254 | 17.58154 | ||||||||||||||||||||
| Discarded | PCT_COL | Percent of Column Frequency | Discarded | PCT_COL | Percent of Column Frequency | 18.76315 | 19.51666 | ||||||||||||||||||||
| Set aside | PCT_COL | Percent of Column Frequency | Set aside | PCT_COL | Percent of Column Frequency | 6.536698 | 6.138364 | ||||||||||||||||||||
| Treatment | Previous Customer | Organization Known | Organization Not Known | Total 1 | Don't know/No answer | PCT_COL | Percent of Column Frequency | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.529737 | 9.881712 | |||||||||||||||
| Previous customer | Read by member of household | PCT_COL | Percent of Column Frequency | 56.40452 | 53.74536 | ||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Previous customer | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 9.994276 | 9.62227 | ||||||||||
| Read by member of household | 68.0 | 56.4 | 53.7 | 36.4 | 29.5 | 32.8 | 24.7 | 22.4 | 22.3 | 49.5 | 42.2 | 40.2 | Previous customer | Looked at | PCT_COL | Percent of Column Frequency | 14.34063 | 16.0377 | |||||||||
| Read by more than one member of household 1 | N/A | 10.0 | 9.6 | N/A | 4.8 | 4.1 | N/A | 2.4 | 2.2 | N/A | 7.2 | 6.6 | Previous customer | Discarded | PCT_COL | Percent of Column Frequency | 11.04591 | 12.53123 | |||||||||
| Looked at | 17.0 | 14.3 | 16.0 | 24.6 | 26.9 | 25.5 | 35.7 | 24.1 | 23.9 | 21.3 | 16.8 | 17.6 | Previous customer | Set aside | PCT_COL | Percent of Column Frequency | 7.960385 | 7.850804 | |||||||||
| Discarded | 4.5 | 11.0 | 12.5 | 20.3 | 32.3 | 32.3 | 29.9 | 47.1 | 47.2 | 10.5 | 18.8 | 19.5 | Previous customer | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.254279 | 0.212636 | |||||||||
| Set Aside | 9.0 | 8.0 | 7.9 | 7.6 | 6.2 | 5.3 | 8.5 | 3.9 | 4.2 | 7.6 | 6.5 | 6.1 | Organization known | Read by member of household | PCT_COL | Percent of Column Frequency | 29.54174 | 32.75922 | |||||||||
| Don't know/No answer | 1.5 | 0.3 | 0.2 | 1.2 | 0.2 | 0.1 | 1.3 | 0.2 | 0.3 | 11.0 | 8.5 | 9.9 | Organization known | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 4.774581 | 4.07993 | |||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Organization known | Looked at | PCT_COL | Percent of Column Frequency | 26.91914 | 25.48967 | |||||||||
| 1 1987 Estimates Include pieces for which no response was given for familiarity with institution. | Organization known | Discarded | PCT_COL | Percent of Column Frequency | 32.34562 | 32.29835 | |||||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Organization known | Set aside | PCT_COL | Percent of Column Frequency | 6.237227 | 5.299071 | |||||||||||||||||||||
| Organization known | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.181696 | 0.073756 | ||||||||||||||||||||||
| Organization unknown | Read by member of household | PCT_COL | Percent of Column Frequency | 22.35467 | 22.32512 | ||||||||||||||||||||||
| Organization unknown | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 2.379369 | 2.176488 | ||||||||||||||||||||||
| Organization unknown | Looked at | PCT_COL | Percent of Column Frequency | 24.05319 | 23.85227 | ||||||||||||||||||||||
| Organization unknown | Discarded | PCT_COL | Percent of Column Frequency | 47.0818 | 47.1722 | ||||||||||||||||||||||
| Organization unknown | Set aside | PCT_COL | Percent of Column Frequency | 3.944439 | 4.150215 | ||||||||||||||||||||||
| Organization unknown | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.186533 | 0.323708 | ||||||||||||||||||||||
| Don't know/No answer | Read by member of household | PCT_COL | Percent of Column Frequency | 11.5381 | 10.56793 | ||||||||||||||||||||||
| Don't know/No answer | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 1.625035 | 1.999028 | ||||||||||||||||||||||
| Don't know/No answer | Looked at | PCT_COL | Percent of Column Frequency | 3.209312 | 4.273055 | ||||||||||||||||||||||
| Don't know/No answer | Discarded | PCT_COL | Percent of Column Frequency | 4.435438 | 3.764013 | ||||||||||||||||||||||
| Don't know/No answer | Set aside | PCT_COL | Percent of Column Frequency | 1.883263 | 1.586004 | ||||||||||||||||||||||
| Don't know/No answer | Don't know/No answer | PCT_COL | Percent of Column Frequency | 77.30886 | 77.80997 | ||||||||||||||||||||||