Table A3-72
Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 GRA_F GRA_H _NAME_ _LABEL_ COL1 COL2 GRA_H _NAME_ _LABEL_ COL1 COL2
  Read by member of household PCT_COL Percent of Column Frequency   Read by member of household PCT_COL Percent of Column Frequency 42.15409 40.23895
  Read by more than one member of household 1 PCT_COL Percent of Column Frequency   Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.213785 6.642776
  Looked at PCT_COL Percent of Column Frequency   Looked at PCT_COL Percent of Column Frequency 16.80254 17.58154
  Discarded PCT_COL Percent of Column Frequency   Discarded PCT_COL Percent of Column Frequency 18.76315 19.51666
  Set aside PCT_COL Percent of Column Frequency   Set aside PCT_COL Percent of Column Frequency 6.536698 6.138364
Treatment Previous Customer Organization Known Organization Not Known Total 1   Don't know/No answer PCT_COL Percent of Column Frequency   Don't know/No answer PCT_COL Percent of Column Frequency 8.529737 9.881712
Previous customer Read by member of household PCT_COL Percent of Column Frequency 56.40452 53.74536  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Previous customer Read by more than one member of household 1 PCT_COL Percent of Column Frequency 9.994276 9.62227  
Read by member of household 68.0 56.4 53.7 36.4 29.5 32.8 24.7 22.4 22.3 49.5 42.2 40.2 Previous customer Looked at PCT_COL Percent of Column Frequency 14.34063 16.0377  
Read by more than one member of household 1 N/A 10.0 9.6 N/A 4.8 4.1 N/A 2.4 2.2 N/A 7.2 6.6 Previous customer Discarded PCT_COL Percent of Column Frequency 11.04591 12.53123  
Looked at 17.0 14.3 16.0 24.6 26.9 25.5 35.7 24.1 23.9 21.3 16.8 17.6 Previous customer Set aside PCT_COL Percent of Column Frequency 7.960385 7.850804  
Discarded 4.5 11.0 12.5 20.3 32.3 32.3 29.9 47.1 47.2 10.5 18.8 19.5 Previous customer Don't know/No answer PCT_COL Percent of Column Frequency 0.254279 0.212636  
Set Aside 9.0 8.0 7.9 7.6 6.2 5.3 8.5 3.9 4.2 7.6 6.5 6.1 Organization known Read by member of household PCT_COL Percent of Column Frequency 29.54174 32.75922  
Don't know/No answer 1.5 0.3 0.2 1.2 0.2 0.1 1.3 0.2 0.3 11.0 8.5 9.9 Organization known Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.774581 4.07993  
  Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Organization known Looked at PCT_COL Percent of Column Frequency 26.91914 25.48967  
1 1987 Estimates Include pieces for which no response was given for familiarity with institution.  Organization known Discarded PCT_COL Percent of Column Frequency 32.34562 32.29835  
Note: Totals may not sum to 100 due to rounding. Organization known Set aside PCT_COL Percent of Column Frequency 6.237227 5.299071  
Organization known Don't know/No answer PCT_COL Percent of Column Frequency 0.181696 0.073756  
Organization unknown Read by member of household PCT_COL Percent of Column Frequency 22.35467 22.32512  
Organization unknown Read by more than one member of household 1 PCT_COL Percent of Column Frequency 2.379369 2.176488  
Organization unknown Looked at PCT_COL Percent of Column Frequency 24.05319 23.85227  
Organization unknown Discarded PCT_COL Percent of Column Frequency 47.0818 47.1722  
Organization unknown Set aside PCT_COL Percent of Column Frequency 3.944439 4.150215  
Organization unknown Don't know/No answer PCT_COL Percent of Column Frequency 0.186533 0.323708  
Don't know/No answer Read by member of household PCT_COL Percent of Column Frequency 11.5381 10.56793  
Don't know/No answer Read by more than one member of household 1 PCT_COL Percent of Column Frequency 1.625035 1.999028  
Don't know/No answer Looked at PCT_COL Percent of Column Frequency 3.209312 4.273055  
Don't know/No answer Discarded PCT_COL Percent of Column Frequency 4.435438 3.764013  
Don't know/No answer Set aside PCT_COL Percent of Column Frequency 1.883263 1.586004  
Don't know/No answer Don't know/No answer PCT_COL Percent of Column Frequency 77.30886 77.80997