Table A3-73 Nonprofit Standard Mail Response to Advertising by Familiarity With Organization1 (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															GRA_F	GRA_K	_NAME_	_LABEL_	COL1	COL2			GRA_K	_NAME_	_LABEL_	COL1	COL2			GRA_F	_NAME_	_LABEL_	COL1	COL2
																	PCT_COL	Percent of Column Frequency						PCT_COL	Percent of Column Frequency						COUNT	Frequency Count	0.031266	0.01742
																Yes	PCT_COL	Percent of Column Frequency					Yes	PCT_COL	Percent of Column Frequency	14.56578	14.05168			Previous customer	COUNT	Frequency Count	1.274117	1.105336
																No	PCT_COL	Percent of Column Frequency					No	PCT_COL	Percent of Column Frequency	60.58186	62.07626			Organization known	COUNT	Frequency Count	0.47697	0.468419
																Maybe	PCT_COL	Percent of Column Frequency					Maybe	PCT_COL	Percent of Column Frequency	16.68665	15.81145			Organization unknown	COUNT	Frequency Count	0.237839	0.210468
																No answer	PCT_COL	Percent of Column Frequency					No answer	PCT_COL	Percent of Column Frequency	8.165703	8.060619			Don't know/No answer	COUNT	Frequency Count	0.223582	0.243095
Response	Previous Customer			Organization Known			Organization Not Known			Total 2					Previous customer		PCT_COL	Percent of Column Frequency
															Previous customer	Yes	PCT_COL	Percent of Column Frequency	22.44256	22.56202
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009			Previous customer	No	PCT_COL	Percent of Column Frequency	51.62733	52.00557
Yes	28.0	22.4	22.6	6.8	3.3	4.3	5.2	2.9	2.0	18.0	14.6	14.1			Previous customer	Maybe	PCT_COL	Percent of Column Frequency	22.4471	22.70919
No	43.3	51.6	52.0	74.0	80.1	83.4	76.8	86.0	90.3	55.2	60.6	62.1			Previous customer	No answer	PCT_COL	Percent of Column Frequency	3.48301	2.723216
Maybe	20.9	22.4	22.7	10.6	11.6	9.7	9.4	5.5	5.3	16.5	16.7	15.8			Organization known		PCT_COL	Percent of Column Frequency
No Answer	7.8	3.5	2.7	8.7	5.0	2.6	8.5	5.6	2.4	10.4	8.2	8.1			Organization known	Yes	PCT_COL	Percent of Column Frequency	3.298805	4.319512
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Organization known	No	PCT_COL	Percent of Column Frequency	80.07664	83.37523
Pieces Per Household Per Week	0.6	1.3	1.1	0.3	0.5	0.5	0.2	0.2	0.2	1.1	2.0	1.8			Organization known	Maybe	PCT_COL	Percent of Column Frequency	11.64267	9.673007
1 Restricted to Advertisements or Request for Donation from One Organization Only															Organization known	No answer	PCT_COL	Percent of Column Frequency	4.981891	2.632255
2 1987 Estimates Include pieces for which no response was given for familiarity with institution.															Organization unknown		PCT_COL	Percent of Column Frequency
Note: Totals may not sum to 100 due to rounding.															Organization unknown	Yes	PCT_COL	Percent of Column Frequency	2.933143	1.992856
															Organization unknown	No	PCT_COL	Percent of Column Frequency	85.97867	90.26188
															Organization unknown	Maybe	PCT_COL	Percent of Column Frequency	5.470509	5.320607
															Organization unknown	No answer	PCT_COL	Percent of Column Frequency	5.61768	2.424661
															Don't know/No answer		PCT_COL	Percent of Column Frequency
															Don't know/No answer	Yes	PCT_COL	Percent of Column Frequency	5.735171	4.990574
															Don't know/No answer	No	PCT_COL	Percent of Column Frequency	24.10953	21.56271
															Don't know/No answer	Maybe	PCT_COL	Percent of Column Frequency	4.340672	3.230913
															Don't know/No answer	No answer	PCT_COL	Percent of Column Frequency	65.81463	70.2158