Table A3-74
Nonprofit Standard Mail Treatment of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 GRA_B GRA_H _NAME_ _LABEL_ COL1 COL2 GRA_H _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Read by member of household PCT_COL Percent of Column Frequency 42.10107 40.74165 Read by member of household PCT_COL Percent of Column Frequency 42.15409 40.23895
In letter sized envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.709382 4.752768 Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.213785 6.642776
In letter sized envelope Looked at PCT_COL Percent of Column Frequency 18.58874 18.20618 Looked at PCT_COL Percent of Column Frequency 16.80254 17.58154
In letter sized envelope Discarded PCT_COL Percent of Column Frequency 19.50083 18.4336 Discarded PCT_COL Percent of Column Frequency 18.76315 19.51666
In letter sized envelope Set aside PCT_COL Percent of Column Frequency 4.980717 5.606331 Set aside PCT_COL Percent of Column Frequency 6.536698 6.138364
Treatment Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog
Not in Envelope		 In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 10.11926 12.25947 Don't know/No answer PCT_COL Percent of Column Frequency 8.529737 9.881712
In envelope larger than letter size (not catalog) Read by member of household PCT_COL Percent of Column Frequency 45.24117 45.27487  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Read by more than one member of household 1 PCT_COL Percent of Column Frequency 5.480324 6.184845  
Read by member of household 48.9 42.1 40.7 49.1 45.2 45.3 61.1 55.9 55.1 43.2 38.3 34.5 In envelope larger than letter size (not catalog) Looked at PCT_COL Percent of Column Frequency 17.50257 20.3621  
Read by more than one member of household 1 N/A 4.7 4.8 N/A 5.5 6.2 N/A 11.8 10.9 N/A 13.5 6.6 In envelope larger than letter size (not catalog) Discarded PCT_COL Percent of Column Frequency 19.15376 17.29098  
Looked at 22.8 18.6 18.2 23.1 17.5 20.4 12.7 11.2 12.3 24.9 12.4 17.4 In envelope larger than letter size (not catalog) Set aside PCT_COL Percent of Column Frequency 7.798757 7.779819  
Discarded 11.2 19.5 18.4 9.6 19.2 17.3 13.2 15.3 17.1 10.9 19.8 27.9 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 4.823415 3.107388  
Set Aside 6.6 5.0 5.6 9.0 7.8 7.8 2.1 3.1 1.1 14.4 11.7 12.0 Catalog in envelope Read by member of household PCT_COL Percent of Column Frequency 31.66218 50.16912  
Don't know/No answer 10.5 10.1 12.3 9.3 4.8 3.1 10.9 2.6 3.5 6.5 4.2 1.6 Catalog in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 20.49903 12.04784  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Looked at PCT_COL Percent of Column Frequency 9.567602 12.00099  
Catalog in envelope Discarded PCT_COL Percent of Column Frequency 22.95544 18.86517  
Treatment Flyers Newspapers/ Magazines Total Catalog in envelope Set aside PCT_COL Percent of Column Frequency 13.34107 6.916889  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 1.974685 0  
1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Read by member of household PCT_COL Percent of Column Frequency 38.30671 34.50078  
Read by member of household 54.2 42.2 38.5 38.5 38.6 37.4 49.5 42.2 40.2 Catalog not in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 13.52204 6.564259  
Read by more than one member of household 1 N/A 9.4 8.3 N/A 14.0 12.0 N/A 7.2 6.6 Catalog not in envelope Looked at PCT_COL Percent of Column Frequency 12.35969 17.40539  
Looked at 21.1 17.1 17.7 11.1 10.3 14.9 21.3 16.8 17.6 Catalog not in envelope Discarded PCT_COL Percent of Column Frequency 19.84953 27.92945  
Discarded 11.2 20.2 24.4 5.9 12.7 13.5 10.5 18.8 19.5 Catalog not in envelope Set aside PCT_COL Percent of Column Frequency 11.74005 11.99432  
Set Aside 6.8 5.3 3.8 13.4 16.8 13.7 7.6 6.5 6.1 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.221976 1.605795  
Don't know/No answer 6.7 5.9 7.3 31.2 7.7 8.4 11.0 8.5 9.9 Detached label card Read by member of household PCT_COL Percent of Column Frequency 35.81936 0  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Read by more than one member of household 1 PCT_COL Percent of Column Frequency 9.428786 100  
Note: Totals may not sum to 100 due to rounding. Detached label card Looked at PCT_COL Percent of Column Frequency 16.82806 0  
Detached label card Discarded PCT_COL Percent of Column Frequency 37.9238 0  
Detached label card Set aside PCT_COL Percent of Column Frequency 0 0  
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 0 0  
Postcard Read by member of household PCT_COL Percent of Column Frequency 55.94365 55.09855  
Postcard Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.82356 10.88634  
Postcard Looked at PCT_COL Percent of Column Frequency 11.2462 12.28413  
Postcard Discarded PCT_COL Percent of Column Frequency 15.32087 17.12611  
Postcard Set aside PCT_COL Percent of Column Frequency 3.080106 1.088325  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 2.585619 3.516542  
Addressed flyer/circulars/folded piece Read by member of household PCT_COL Percent of Column Frequency 42.1776 38.52255  
Addressed flyer/circulars/folded piece Read by more than one member of household 1 PCT_COL Percent of Column Frequency 9.405384 8.284516  
Addressed flyer/circulars/folded piece Looked at PCT_COL Percent of Column Frequency 17.05039 17.70134  
Addressed flyer/circulars/folded piece Discarded PCT_COL Percent of Column Frequency 20.17715 24.42542  
Addressed flyer/circulars/folded piece Set aside PCT_COL Percent of Column Frequency 5.302897 3.808184  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 5.886579 7.257985  
Newspapers/Magazine/Newsletters Read by member of household PCT_COL Percent of Column Frequency 38.56953 37.42808  
Newspapers/Magazine/Newsletters Read by more than one member of household 1 PCT_COL Percent of Column Frequency 13.95451 12.04917  
Newspapers/Magazine/Newsletters Looked at PCT_COL Percent of Column Frequency 10.25147 14.92083  
Newspapers/Magazine/Newsletters Discarded PCT_COL Percent of Column Frequency 12.65731 13.46711  
Newspapers/Magazine/Newsletters Set aside PCT_COL Percent of Column Frequency 16.81787 13.7484  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 7.749306 8.386412  
Unclassified Read by member of household PCT_COL Percent of Column Frequency 45.26569 53.82948  
Unclassified Read by more than one member of household 1 PCT_COL Percent of Column Frequency 25.01815 0  
Unclassified Looked at PCT_COL Percent of Column Frequency 11.53741 46.17052  
Unclassified Discarded PCT_COL Percent of Column Frequency 7.608563 0  
Unclassified Set aside PCT_COL Percent of Column Frequency 10.57019 0  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 0 0  
DK/RF Read by member of household PCT_COL Percent of Column Frequency 3.011194 9.164914  
DK/RF Read by more than one member of household 1 PCT_COL Percent of Column Frequency 1.27186 2.967359  
DK/RF Looked at PCT_COL Percent of Column Frequency 2.912832 1.91026  
DK/RF Discarded PCT_COL Percent of Column Frequency 1.208061 4.642182  
DK/RF Set aside PCT_COL Percent of Column Frequency 1.756585 0  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 89.83947 81.31528