| Table
A3-75 Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
GRA_B | GRA_I | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_I | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| In letter sized envelope | Useful | PCT_COL | Percent of Column Frequency | 35.26709 | 38.27067 | Useful | PCT_COL | Percent of Column Frequency | 41.62911 | 42.05487 | |||||||||||||||||
| In letter sized envelope | Interesting | PCT_COL | Percent of Column Frequency | 18.73366 | 19.19137 | Interesting | PCT_COL | Percent of Column Frequency | 17.70322 | 18.51733 | |||||||||||||||||
| In letter sized envelope | Not interesting | PCT_COL | Percent of Column Frequency | 29.94076 | 28.66521 | Not interesting | PCT_COL | Percent of Column Frequency | 26.97479 | 28.20689 | |||||||||||||||||
| In letter sized envelope | Objectionable | PCT_COL | Percent of Column Frequency | 5.345436 | 1.219288 | Objectionable | PCT_COL | Percent of Column Frequency | 4.67499 | 1.082058 | |||||||||||||||||
| In letter sized envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 10.71306 | 12.65345 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 9.017894 | 10.13885 | |||||||||||||||||
| Usefulness | Letter Size Envelope | Larger Than
Letter Size Envelope |
Postcard | Catalog Not In Envelope | In envelope larger than letter size (not catalog) | Useful | PCT_COL | Percent of Column Frequency | 39.73605 | 42.56484 | |||||||||||||||||
| In envelope larger than letter size (not catalog) | Interesting | PCT_COL | Percent of Column Frequency | 20.10911 | 23.54521 | ||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | In envelope larger than letter size (not catalog) | Not interesting | PCT_COL | Percent of Column Frequency | 28.73041 | 28.2757 | ||||||||||
| Useful | 35.9 | 35.3 | 38.3 | 41.6 | 39.7 | 42.6 | 44.5 | 51.7 | 50.6 | 56.6 | 54.9 | 49.7 | In envelope larger than letter size (not catalog) | Objectionable | PCT_COL | Percent of Column Frequency | 6.19132 | 2.181476 | |||||||||
| Interesting | 24.7 | 18.7 | 19.2 | 27.7 | 20.1 | 23.5 | 22.1 | 14.5 | 16.0 | 21.2 | 18.9 | 23.0 | In envelope larger than letter size (not catalog) | Don't know/No answer | PCT_COL | Percent of Column Frequency | 5.233111 | 3.432775 | |||||||||
| Not Interesting | 20.8 | 29.9 | 28.7 | 15.0 | 28.7 | 28.3 | 15.9 | 27.7 | 29.5 | 10.7 | 20.1 | 24.0 | Catalog in envelope | Useful | PCT_COL | Percent of Column Frequency | 49.97119 | 61.52075 | |||||||||
| Objectionable | 4.9 | 5.3 | 1.2 | 3.6 | 6.2 | 2.2 | 5.1 | 3.0 | 0.3 | 3.4 | 1.9 | 1.1 | Catalog in envelope | Interesting | PCT_COL | Percent of Column Frequency | 17.6342 | 9.060891 | |||||||||
| Don't know/No answer | 13.8 | 10.7 | 12.7 | 12.1 | 5.2 | 3.4 | 12.4 | 3.0 | 3.5 | 8.0 | 4.2 | 2.2 | Catalog in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 19.36943 | 29.41836 | |||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Catalog in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 10.17433 | 0 | |||||||||
| Catalog in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 2.850848 | 0 | ||||||||||||||||||||||
| Usefulness | Flyers | Newspapers/ Magazines | Total | Catalog not in envelope | Useful | PCT_COL | Percent of Column Frequency | 54.9051 | 49.68091 | ||||||||||||||||||
| Catalog not in envelope | Interesting | PCT_COL | Percent of Column Frequency | 18.86246 | 22.98874 | ||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Catalog not in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 20.12436 | 24.00529 | |||||||||||||
| Useful | 56.6 | 46.9 | 42.3 | 45.9 | 62.5 | 58.0 | 43.8 | 41.6 | 42.1 | Catalog not in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 1.886092 | 1.091942 | ||||||||||||
| Interesting | 18.7 | 16.4 | 16.6 | 14.1 | 14.0 | 16.6 | 22.4 | 17.7 | 18.5 | Catalog not in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.221976 | 2.233119 | ||||||||||||
| Not Interesting | 13.7 | 25.9 | 32.9 | 5.5 | 14.1 | 16.6 | 16.4 | 27.0 | 28.2 | Detached label card | Useful | PCT_COL | Percent of Column Frequency | 16.62517 | 100 | ||||||||||||
| Objectionable | 2.7 | 4.4 | 0.8 | 2.1 | 1.4 | 0.6 | 3.8 | 4.7 | 1.1 | Detached label card | Interesting | PCT_COL | Percent of Column Frequency | 31.03579 | 0 | ||||||||||||
| Don't know/No answer | 8.3 | 6.3 | 7.4 | 32.4 | 8.0 | 8.2 | 13.5 | 9.0 | 10.1 | Detached label card | Not interesting | PCT_COL | Percent of Column Frequency | 52.33904 | 0 | ||||||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Detached label card | Objectionable | PCT_COL | Percent of Column Frequency | 0 | 0 | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Detached label card | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0 | 0 | |||||||||||||||||||||
| Postcard | Useful | PCT_COL | Percent of Column Frequency | 51.66308 | 50.60554 | ||||||||||||||||||||||
| Postcard | Interesting | PCT_COL | Percent of Column Frequency | 14.54656 | 16.00629 | ||||||||||||||||||||||
| Postcard | Not interesting | PCT_COL | Percent of Column Frequency | 27.73393 | 29.54016 | ||||||||||||||||||||||
| Postcard | Objectionable | PCT_COL | Percent of Column Frequency | 3.031859 | 0.331472 | ||||||||||||||||||||||
| Postcard | Don't know/No answer | PCT_COL | Percent of Column Frequency | 3.024569 | 3.516542 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Useful | PCT_COL | Percent of Column Frequency | 46.94257 | 42.29608 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Interesting | PCT_COL | Percent of Column Frequency | 16.38092 | 16.64521 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Not interesting | PCT_COL | Percent of Column Frequency | 25.94271 | 32.85468 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Objectionable | PCT_COL | Percent of Column Frequency | 4.428681 | 0.830973 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.305116 | 7.373059 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Useful | PCT_COL | Percent of Column Frequency | 62.4898 | 58.01715 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Interesting | PCT_COL | Percent of Column Frequency | 13.9911 | 16.59212 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Not interesting | PCT_COL | Percent of Column Frequency | 14.1486 | 16.56722 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Objectionable | PCT_COL | Percent of Column Frequency | 1.366568 | 0.580278 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.003927 | 8.243225 | ||||||||||||||||||||||
| Unclassified | Useful | PCT_COL | Percent of Column Frequency | 53.4036 | 88.52281 | ||||||||||||||||||||||
| Unclassified | Interesting | PCT_COL | Percent of Column Frequency | 12.40205 | 11.47719 | ||||||||||||||||||||||
| Unclassified | Not interesting | PCT_COL | Percent of Column Frequency | 14.91692 | 0 | ||||||||||||||||||||||
| Unclassified | Objectionable | PCT_COL | Percent of Column Frequency | 15.48313 | 0 | ||||||||||||||||||||||
| Unclassified | Don't know/No answer | PCT_COL | Percent of Column Frequency | 3.794289 | 0 | ||||||||||||||||||||||
| DK/RF | Useful | PCT_COL | Percent of Column Frequency | 5.017163 | 8.742034 | ||||||||||||||||||||||
| DK/RF | Interesting | PCT_COL | Percent of Column Frequency | 2.819495 | 5.486204 | ||||||||||||||||||||||
| DK/RF | Not interesting | PCT_COL | Percent of Column Frequency | 2.323874 | 5.789172 | ||||||||||||||||||||||
| DK/RF | Objectionable | PCT_COL | Percent of Column Frequency | 0 | 0 | ||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_COL | Percent of Column Frequency | 89.83947 | 79.98259 | ||||||||||||||||||||||