Table A3-75
Nonprofit Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 GRA_B GRA_I _NAME_ _LABEL_ COL1 COL2 GRA_I _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Useful PCT_COL Percent of Column Frequency 35.26709 38.27067 Useful PCT_COL Percent of Column Frequency 41.62911 42.05487
In letter sized envelope Interesting PCT_COL Percent of Column Frequency 18.73366 19.19137 Interesting PCT_COL Percent of Column Frequency 17.70322 18.51733
In letter sized envelope Not interesting PCT_COL Percent of Column Frequency 29.94076 28.66521 Not interesting PCT_COL Percent of Column Frequency 26.97479 28.20689
In letter sized envelope Objectionable PCT_COL Percent of Column Frequency 5.345436 1.219288 Objectionable PCT_COL Percent of Column Frequency 4.67499 1.082058
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 10.71306 12.65345 Don't know/No answer PCT_COL Percent of Column Frequency 9.017894 10.13885
Usefulness Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog Not In Envelope In envelope larger than letter size (not catalog) Useful PCT_COL Percent of Column Frequency 39.73605 42.56484  
In envelope larger than letter size (not catalog) Interesting PCT_COL Percent of Column Frequency 20.10911 23.54521  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Not interesting PCT_COL Percent of Column Frequency 28.73041 28.2757  
Useful 35.9 35.3 38.3 41.6 39.7 42.6 44.5 51.7 50.6 56.6 54.9 49.7 In envelope larger than letter size (not catalog) Objectionable PCT_COL Percent of Column Frequency 6.19132 2.181476  
Interesting 24.7 18.7 19.2 27.7 20.1 23.5 22.1 14.5 16.0 21.2 18.9 23.0 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 5.233111 3.432775  
Not Interesting 20.8 29.9 28.7 15.0 28.7 28.3 15.9 27.7 29.5 10.7 20.1 24.0 Catalog in envelope Useful PCT_COL Percent of Column Frequency 49.97119 61.52075  
Objectionable 4.9 5.3 1.2 3.6 6.2 2.2 5.1 3.0 0.3 3.4 1.9 1.1 Catalog in envelope Interesting PCT_COL Percent of Column Frequency 17.6342 9.060891  
Don't know/No answer 13.8 10.7 12.7 12.1 5.2 3.4 12.4 3.0 3.5 8.0 4.2 2.2 Catalog in envelope Not interesting PCT_COL Percent of Column Frequency 19.36943 29.41836  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Objectionable PCT_COL Percent of Column Frequency 10.17433 0  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 2.850848 0  
Usefulness Flyers Newspapers/ Magazines Total Catalog not in envelope Useful PCT_COL Percent of Column Frequency 54.9051 49.68091  
Catalog not in envelope Interesting PCT_COL Percent of Column Frequency 18.86246 22.98874  
1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Not interesting PCT_COL Percent of Column Frequency 20.12436 24.00529  
Useful 56.6 46.9 42.3 45.9 62.5 58.0 43.8 41.6 42.1 Catalog not in envelope Objectionable PCT_COL Percent of Column Frequency 1.886092 1.091942  
Interesting 18.7 16.4 16.6 14.1 14.0 16.6 22.4 17.7 18.5 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.221976 2.233119  
Not Interesting 13.7 25.9 32.9 5.5 14.1 16.6 16.4 27.0 28.2 Detached label card Useful PCT_COL Percent of Column Frequency 16.62517 100  
Objectionable 2.7 4.4 0.8 2.1 1.4 0.6 3.8 4.7 1.1 Detached label card Interesting PCT_COL Percent of Column Frequency 31.03579 0  
Don't know/No answer 8.3 6.3 7.4 32.4 8.0 8.2 13.5 9.0 10.1 Detached label card Not interesting PCT_COL Percent of Column Frequency 52.33904 0  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Objectionable PCT_COL Percent of Column Frequency 0 0  
Note: Totals may not sum to 100 due to rounding. Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 0 0  
Postcard Useful PCT_COL Percent of Column Frequency 51.66308 50.60554  
Postcard Interesting PCT_COL Percent of Column Frequency 14.54656 16.00629  
Postcard Not interesting PCT_COL Percent of Column Frequency 27.73393 29.54016  
Postcard Objectionable PCT_COL Percent of Column Frequency 3.031859 0.331472  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 3.024569 3.516542  
Addressed flyer/circulars/folded piece Useful PCT_COL Percent of Column Frequency 46.94257 42.29608  
Addressed flyer/circulars/folded piece Interesting PCT_COL Percent of Column Frequency 16.38092 16.64521  
Addressed flyer/circulars/folded piece Not interesting PCT_COL Percent of Column Frequency 25.94271 32.85468  
Addressed flyer/circulars/folded piece Objectionable PCT_COL Percent of Column Frequency 4.428681 0.830973  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 6.305116 7.373059  
Newspapers/Magazine/Newsletters Useful PCT_COL Percent of Column Frequency 62.4898 58.01715  
Newspapers/Magazine/Newsletters Interesting PCT_COL Percent of Column Frequency 13.9911 16.59212  
Newspapers/Magazine/Newsletters Not interesting PCT_COL Percent of Column Frequency 14.1486 16.56722  
Newspapers/Magazine/Newsletters Objectionable PCT_COL Percent of Column Frequency 1.366568 0.580278  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 8.003927 8.243225  
Unclassified Useful PCT_COL Percent of Column Frequency 53.4036 88.52281  
Unclassified Interesting PCT_COL Percent of Column Frequency 12.40205 11.47719  
Unclassified Not interesting PCT_COL Percent of Column Frequency 14.91692 0  
Unclassified Objectionable PCT_COL Percent of Column Frequency 15.48313 0  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 3.794289 0  
DK/RF Useful PCT_COL Percent of Column Frequency 5.017163 8.742034  
DK/RF Interesting PCT_COL Percent of Column Frequency 2.819495 5.486204  
DK/RF Not interesting PCT_COL Percent of Column Frequency 2.323874 5.789172  
DK/RF Objectionable PCT_COL Percent of Column Frequency 0 0  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 89.83947 79.98259