Table A3-76
Nonprofit Standard Mail Response to Advertising by Shape
(If Mail Piece Contained Advertising or Request for Donation)
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 GRA_B GRA_K _NAME_ _LABEL_ COL1 COL2 GRA_B _NAME_ _LABEL_ COL1 COL2 GRA_K _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency   In letter sized envelope COUNT Frequency Count 1.200475 1.087814   PCT_COL Percent of Column Frequency  
In letter sized envelope Yes PCT_COL Percent of Column Frequency 15.98093 16.40574 In envelope larger than letter size (not catalog) COUNT Frequency Count 0.19594 0.125565 Yes PCT_COL Percent of Column Frequency 14.56578 14.05168
In letter sized envelope No PCT_COL Percent of Column Frequency 60.20883 59.13446 Catalog in envelope COUNT Frequency Count 0.010695 0.008725 No PCT_COL Percent of Column Frequency 60.58186 62.07626
In letter sized envelope Maybe PCT_COL Percent of Column Frequency 16.62869 17.20491 Catalog not in envelope COUNT Frequency Count 0.075794 0.07181 Maybe PCT_COL Percent of Column Frequency 16.68665 15.81145
In letter sized envelope No answer PCT_COL Percent of Column Frequency 7.181554 7.254897 Detached label card COUNT Frequency Count 0.002897 0.000285 No answer PCT_COL Percent of Column Frequency 8.165703 8.060619
In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency   Postcard COUNT Frequency Count 0.081206 0.061447  
Response Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog Not In Envelope In envelope larger than letter size (not catalog) Yes PCT_COL Percent of Column Frequency 18.0548 17.01145 Addressed flyer/circulars/folded piece COUNT Frequency Count 0.457975 0.483517  
In envelope larger than letter size (not catalog) No PCT_COL Percent of Column Frequency 57.81944 62.44391 Newspapers/Magazine/Newsletters COUNT Frequency Count 0.201235 0.192457  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Maybe PCT_COL Percent of Column Frequency 19.57646 17.72199 Unclassified COUNT Frequency Count 0.003761 0.000519  
Yes 19.7 16.0 16.4 17.6 18.1 17.0 14.6 14.8 20.6 18.2 10.8 7.6 In envelope larger than letter size (not catalog) No answer PCT_COL Percent of Column Frequency 4.549294 2.822648 DK/RF COUNT Frequency Count 0.013795 0.0126  
No 52.0 60.2 59.1 60.0 57.8 62.4 59.3 58.2 60.5 52.0 52.8 66.1 Catalog in envelope   PCT_COL Percent of Column Frequency      
Maybe 16.8 16.6 17.2 15.1 19.6 17.7 19.9 18.0 11.5 24.1 26.7 21.8 Catalog in envelope Yes PCT_COL Percent of Column Frequency 18.84437 33.99371    
No Answer 11.5 7.2 7.3 7.4 4.5 2.8 6.3 9.0 7.4 5.9 9.7 4.5 Catalog in envelope No PCT_COL Percent of Column Frequency 50.46175 53.52167    
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Maybe PCT_COL Percent of Column Frequency 25.42021 9.359757    
Pieces Per Household Per Week 0.7 1.2 1.1 0.2 0.2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 Catalog in envelope No answer PCT_COL Percent of Column Frequency 5.273671 3.12487    
Catalog not in envelope   PCT_COL Percent of Column Frequency      
Response Flyers Newspapers/
Magazines		 Total 1 Catalog not in envelope Yes PCT_COL Percent of Column Frequency 10.82894 7.585337    
Catalog not in envelope No PCT_COL Percent of Column Frequency 52.80855 66.06359    
1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Maybe PCT_COL Percent of Column Frequency 26.68717 21.81583    
Yes 12.6 8.6 8.8 9.8 11.9 6.5 18.0 14.6 14.1 Catalog not in envelope No answer PCT_COL Percent of Column Frequency 9.675335 4.535238    
No 64.5 66.4 69.1 54.3 60.5 63.8 55.2 60.6 62.1 Detached label card   PCT_COL Percent of Column Frequency      
Maybe 13.6 13.3 11.6 13.6 14.4 15.6 16.5 16.7 15.8 Detached label card Yes PCT_COL Percent of Column Frequency 11.54394 0    
No Answer 9.3 11.7 10.6 22.3 13.2 14.1 10.4 8.2 8.1 Detached label card No PCT_COL Percent of Column Frequency 80.40959 100    
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Maybe PCT_COL Percent of Column Frequency 8.046464 0    
Pieces Per Household Per Week 0.2 0.5 0.5 0.0 0.2 0.2 1.2 2.2 2.0 Detached label card No answer PCT_COL Percent of Column Frequency 0 0    
1 Total includes pieces for which no response was given as to shape. Postcard   PCT_COL Percent of Column Frequency      
Note: Totals may not sum to 100 due to rounding. Postcard Yes PCT_COL Percent of Column Frequency 14.83293 20.58852    
Postcard No PCT_COL Percent of Column Frequency 58.20405 60.53338    
Postcard Maybe PCT_COL Percent of Column Frequency 17.95248 11.4611    
Postcard No answer PCT_COL Percent of Column Frequency 9.010537 7.416999    
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency      
Addressed flyer/circulars/folded piece Yes PCT_COL Percent of Column Frequency 8.635099 8.768764    
Addressed flyer/circulars/folded piece No PCT_COL Percent of Column Frequency 66.3799 69.08268    
Addressed flyer/circulars/folded piece Maybe PCT_COL Percent of Column Frequency 13.29511 11.56708    
Addressed flyer/circulars/folded piece No answer PCT_COL Percent of Column Frequency 11.68989 10.58147    
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency      
Newspapers/Magazine/Newsletters Yes PCT_COL Percent of Column Frequency 11.88404 6.474909    
Newspapers/Magazine/Newsletters No PCT_COL Percent of Column Frequency 60.47872 63.82267    
Newspapers/Magazine/Newsletters Maybe PCT_COL Percent of Column Frequency 14.41417 15.61744    
Newspapers/Magazine/Newsletters No answer PCT_COL Percent of Column Frequency 13.22306 14.08498    
Unclassified   PCT_COL Percent of Column Frequency      
Unclassified Yes PCT_COL Percent of Column Frequency 30.96634 0    
Unclassified No PCT_COL Percent of Column Frequency 46.23285 61.12735    
Unclassified Maybe PCT_COL Percent of Column Frequency 22.80081 38.87265    
Unclassified No answer PCT_COL Percent of Column Frequency 0 0    
DK/RF   PCT_COL Percent of Column Frequency      
DK/RF Yes PCT_COL Percent of Column Frequency 10.28901 10.488    
DK/RF No PCT_COL Percent of Column Frequency 25.39683 11.46631    
DK/RF Maybe PCT_COL Percent of Column Frequency 11.55457 15.60397    
DK/RF No answer PCT_COL Percent of Column Frequency 52.75959 62.44172