Table A3-77 Nonprofit Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															A371ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			A371ROWB	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			READING	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL			GRA_I	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL			GRA_K	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL
																PCT_ROW	Percent of Row Frequency												PCT_ROW	Percent of Row Frequency											READ IMMEDIATELY	2008	6726.797	25.78773	53.52329	49.36787			Useful	2007	5672.324	21.74532	51.98192	41.62911				2008	3333.432
															MEDICAL	PCT_ROW	Percent of Row Frequency	52.41582	44.70195	7.504286	6.990297	49.54357	40.07632	15.93163	7.411904			ALL OTHER	PCT_ROW	Percent of Row Frequency	54.306	51.32891	6.580561	5.519973	46.24543	46.68898	11.99709	14.653			READ IMMEDIATELY	2009	5841.183	22.39266	46.47671	46.88173			Useful	2008	5239.785	20.08715	48.01808	42.05487				2009	2500.594
															Union or professional	PCT_ROW	Percent of Row Frequency	45.8701	50.09575	5.71668	12.32135	41.09104	50.65383	14.54135	9.219237			Nonprofit Publications	PCT_ROW	Percent of Row Frequency	48.94473	46.40477	6.537653	6.224563	41.28144	40.97605	14.91625	13.43618			LOOKED AT	2008	2289.49	8.77695	51.10419	16.80254			Interesting	2007	2412.215	9.247426	51.11314	17.70322			Yes	2008	1499.172	7.402869	51.72143	14.56578
															CHURCH	PCT_ROW	Percent of Row Frequency	54.00627	52.55131	7.12275	6.766093	50.72431	51.85196	19.94967	21.16761																LOOKED AT	2009	2190.554	8.39767	48.89581	17.58154			Interesting	2008	2307.149	8.844647	48.88686	18.51733			Yes	2009	1399.379	6.910094	48.27857	14.05168
															VETERANS	PCT_ROW	Percent of Row Frequency	52.81715	53.14398	8.432158	6.742197	41.30708	42.9076	19.4681	19.59357																DISCARDED	2008	2556.64	9.801092	51.25274	18.76315			Not interesting	2007	3675.546	14.09051	51.12056	26.97479			No	2008	6235.343	30.78994	50.21457	60.58186
Industry	Percent														EDUCATIONAL	PCT_ROW	Percent of Row Frequency	50.97127	46.05397	6.624286	5.896887	45.89241	42.82846	7.649507	6.846387																DISCARDED	2009	2431.659	9.321967	48.74726	19.51666			Not interesting	2008	3514.41	13.47278	48.87944	28.20689			No	2009	6182.055	30.52681	49.78543	62.07626
	Read Immediately			Set Aside			Found Useful			Will Respond 1					CHARITIES	PCT_ROW	Percent of Row Frequency	45.47115	44.51653	5.336101	6.101269	32.68207	35.93742	14.89588	14.14949																SET ASIDE	2008	890.6812	3.4145	53.80184	6.536698			Objectionable	2007	637.0074	2.442021	82.53259	4.67499			Maybe	2008	1717.461	8.480773	52.16928	16.68665
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009			POLITICAL	PCT_ROW	Percent of Row Frequency	38.76674	31.86948	5.83372	3.509862	26.399	23.8127	9.389942	7.492245																SET ASIDE	2009	764.8035	2.931937	46.19816	6.138364			Objectionable	2008	134.8179	0.516836	17.46741	1.082058			Maybe	2009	1574.632	7.775486	47.83072	15.81145
Medical	46.3	52.4	44.7	8.1	7.5	7.0	46.1	49.5	40.1	13.4	15.9	7.4			AARP	PCT_ROW	Percent of Row Frequency	48.32581	48.12136	4.529627	5.358902	40.31442	40.96444	16.93252	15.08304																DK/RF	2008	1162.25	4.455581	48.55956	8.529737			Don't know/No answer	2007	1228.765	4.710574	49.3083	9.017894			No answer	2008	840.4489	4.150112	51.14738	8.165703
Union or Professional	50.1	45.9	50.1	8.5	5.7	12.3	51.6	41.1	50.7	18.4	14.5	9.2			MUSEUM	PCT_ROW	Percent of Row Frequency	52.34412	58.89194	5.33964	7.301493	46.53044	52.55496	15.78633	16.42262																DK/RF	2009	1231.202	4.719915	51.44044	9.881712			Don't know/No answer	2008	1263.24	4.842734	50.6917	10.13885			No answer	2009	802.7416	3.963914	48.85262	8.060619
Church	64.0	54.0	52.6	6.9	7.1	6.8	59.2	50.7	51.9	25.2	19.9	21.2
Veterans	56.0	52.8	53.1	9.5	8.4	6.7	44.3	41.3	42.9	22.6	19.5	19.6
Educational	48.0	51.0	46.1	7.0	6.6	5.9	49.1	45.9	42.8	13.2	7.6	6.8
Charities	44.6	45.5	44.5	7.2	5.3	6.1	28.3	32.7	35.9	17.7	14.9	14.1
Political	40.6	38.8	31.9	6.1	5.8	3.5	31.8	26.4	23.8	20.0	9.4	7.5
AARP	46.1	48.3	48.1	10.7	4.5	5.4	40.9	40.3	41.0	13.6	16.9	15.1
Museum	53.6	52.3	58.9	8.4	5.3	7.3	44.3	46.5	52.6	12.5	15.8	16.4
Nonprofit Publications	39.8	48.9	46.4	8.8	6.5	6.2	39.3	41.3	41.0	12.8	14.9	13.4
Total Mail Received by Households	49.5	49.4	46.9	7.6	6.5	6.1	43.8	41.6	42.1	18.0	14.6	14.1
1 Percent of pieces containing an advertisement or fundraising request.
NOTE: Percentages represent row percentages within each industry classification; these do not sum to 100 due to the inclusion of multiple questions in this table.