Table A4-2
Total Pieces of Advertising Mail1 Received Per Week by Age of Head of Household
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 agehead _NAME_ COL1 COL2
18-21 FCAD1 0.415618 0.42289
18-21 FCAD2 0.442573 0.134788
18-21 FCAD3 0.770022 0.982231
Type of Ad Mail 18 - 21 22 - 24 25 - 34 18-21 BRAD 6.502411 5.084623
1987 2008 2009 1987 2008 2009 1987 2008 2009 18-21 NPAD 1.17367 1.192825
First-Class:     22-24 FCAD1 0.785059 0.86747
Advertising alone 0.4 0.4 0.4 0.3 0.8 0.9 0.7 1.1 0.8 FCAD1 22-24 FCAD2 0.340959 0.071567
Business invitations/announcements 0.1 0.4 0.1 0.1 0.3 0.1 0.2 0.4 0.3 FCAD2 22-24 FCAD3 1.5079 1.591187
Stuffers (Advertising Enclosed) 0.8 0.8 1.0 0.7 1.5 1.6 1.1 2.2 1.9 FCAD3 22-24 BRAD 6.06484 4.27333
   Total First-Class 2 1.3 1.6 1.5 1.1 2.6 2.5 2.0 3.7 2.9 22-24 NPAD 0.438107 0.506229
Standard Mail:             25-34 FCAD1 1.091406 0.783628
Commercial 3.7 6.5 5.1 3.2 6.1 4.3 6.6 9.7 7.8 BRAD 25-34 FCAD2 0.396144 0.269244
Nonprofit 0.6 1.2 1.2 0.5 0.4 0.5 1.2 1.2 0.9 NPAD 25-34 FCAD3 2.226508 1.864316
   Total Standard Mail 4.3 7.7 6.3 3.7 6.5 4.8 7.8 10.9 8.7 25-34 BRAD 9.733464 7.849149
   Total Advertising 2 5.6 9.3 7.8 4.8 9.1 7.3 9.8 14.7 11.6 25-34 NPAD 1.213861 0.876949
35-44 FCAD1 1.513546 1.114429
Type of Ad Mail 35 -44 45 - 54 55 - 64 35-44 FCAD2 0.509901 0.321224
1987 2008 2009 1987 2008 2009 1987 2008 2009 35-44 FCAD3 3.023202 2.450187
First-Class:                   35-44 BRAD 11.84818 9.588245
Advertising alone 1.0 1.5 1.1 1.2 1.5 1.2 1.1 1.6 1.3 FCAD1 35-44 NPAD 1.601381 1.568564
Business invitations/announcements 0.3 0.5 0.3 0.4 0.5 0.3 0.3 0.5 0.4 FCAD2 45-54 FCAD1 1.506145 1.222573
Stuffers (Advertising Enclosed) 1.3 3.0 2.5 1.3 2.9 2.6 1.4 3.1 2.8 FCAD3 45-54 FCAD2 0.506299 0.310801
   Total First-Class 2 2.6 5.0 3.9 2.9 4.9 4.2 2.8 5.2 4.5 45-54 FCAD3 2.934376 2.635055
Standard Mail:                   45-54 BRAD 12.44237 10.2236
Commercial 8.3 11.8 9.6 8.9 12.4 10.2 9.8 12.9 11.0 BRAD 45-54 NPAD 2.326569 2.008918
Nonprofit 1.9 1.6 1.6 2.4 2.3 2.0 2.7 2.6 2.4 NPAD 55-64 FCAD1 1.554511 1.34143
   Total Standard Mail 10.2 13.4 11.2 11.3 14.8 12.2 12.5 15.6 13.4 55-64 FCAD2 0.522635 0.400278
   Total Advertising 2 12.8 18.5 15.0 14.2 19.7 16.4 15.3 20.8 17.9 55-64 FCAD3 3.144817 2.793168
55-64 BRAD 12.93765 10.97416
Type of Ad Mail 65 - 69 70+ 70 - 74 75+ 55-64 NPAD 2.639224 2.430823
1987 2008 2009 1987 2008 2009 2008 2009 65-69 FCAD1 1.565252 1.298157
First-Class:                 65-69 FCAD2 0.563181 0.347056
Advertising alone 1.0 1.6 1.3 0.7 1.4 1.1 1.1 0.9 FCAD1 65-69 FCAD3 2.882735 2.720353
Business invitations/announcements 0.4 0.6 0.3 0.2 0.4 0.3 0.4 0.4 FCAD2 65-69 BRAD 12.87705 11.52486
Stuffers (Advertising Enclosed) 1.2 2.9 2.7 0.9 3.0 2.4 2.3 2.1 FCAD3 65-69 NPAD 3.076609 2.720302
   Total First-Class 2 2.6 5.0 4.4 1.8 4.9 3.8 3.8 3.4 70-74 FCAD1 1.439157 1.103634
Standard Mail:                 70-74 FCAD2 0.449922 0.301158
Commercial 8.2 12.9 11.5 7.6 11.3 10.8 10.8 9.2 BRAD 70-74 FCAD3 2.966645 2.388485
Nonprofit 2.9 3.1 2.7 2.8 3.2 3.1 4.2 4.0 NPAD 70-74 BRAD 11.25848 10.76073
   Total Standard Mail 11.1 16.0 14.2 10.4 14.5 13.8 15.0 13.2 70-74 NPAD 3.208833 3.061053
   Total Advertising 2 13.7 21.0 18.6 12.2 19.3 17.6 18.8 16.6 75+ FCAD1 1.101223 0.923455
1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. 75+ FCAD2 0.411079 0.357614
2 Total First-Class and total advertising are over-reported because some stuffers are counted twice. 75+ FCAD3 2.273109 2.132759
Note: Totals may not sum to 100 due to rounding. 75+ BRAD 10.75544 9.197546
75+ NPAD 4.226036 4.020886
DK/RF FCAD1 1.237673 1.264806
DK/RF FCAD2 0.400418 0.519753
DK/RF FCAD3 2.303534 2.892014
DK/RF BRAD 11.46273 11.41045
DK/RF NPAD 2.217791 2.466113