| Table
A4-3 Total Pieces of Advertising Mail1 Received Per Week by Education of Head of Household Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
q79head | _NAME_ | COL1 | COL2 | ||||||||||||||
| 8th grade or less | FCAD1 | 0.752374 | 0.604174 | |||||||||||||||
| 8th grade or less | FCAD2 | 0.18278 | 0.351218 | |||||||||||||||
| 8th grade or less | FCAD3 | 1.76538 | 1.367565 | |||||||||||||||
| 8th grade or less | BRAD | 8.30407 | 5.185522 | |||||||||||||||
| Type of Ad Mail | < 8th Grade | Some High School | High School | Some College | 8th grade or less | NPAD | 1.722079 | 1.344844 | ||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Some high school | FCAD1 | 0.97444 | 0.860991 | |||
| First-Class: | Some high school | FCAD2 | 0.460839 | 0.194866 | ||||||||||||||
| Advertising alone | 0.5 | 0.8 | 0.6 | 0.7 | 1.0 | 0.9 | 0.7 | 1.2 | 1.0 | 0.9 | 1.4 | 1.0 | FCAD1 | Some high school | FCAD3 | 1.937054 | 1.713918 | |
| Business invitation/ announcements | 0.1 | 0.2 | 0.4 | 0.1 | 0.5 | 0.2 | 0.2 | 0.4 | 0.3 | 0.3 | 0.5 | 0.3 | FCAD2 | Some high school | BRAD | 7.394319 | 6.287368 | |
| Stuffers (Advertising Enclosed) | 0.5 | 1.8 | 1.4 | 0.7 | 1.9 | 1.7 | 1.0 | 2.5 | 2.2 | 1.3 | 2.8 | 2.3 | FCAD3 | Some high school | NPAD | 1.267838 | 1.227277 | |
| Total First-Class 2 | 1.1 | 2.7 | 2.3 | 1.5 | 3.4 | 2.8 | 1.9 | 4.1 | 3.5 | 2.5 | 4.6 | 3.6 | High school graduate | FCAD1 | 1.235336 | 1.029263 | ||
| Standard Mail: | High school graduate | FCAD2 | 0.433825 | 0.269462 | ||||||||||||||
| Commercial | 5.0 | 8.3 | 5.2 | 5.6 | 7.4 | 6.3 | 7.0 | 10.1 | 8.7 | 7.9 | 11.1 | 9.4 | BRAD | High school graduate | FCAD3 | 2.473072 | 2.222876 | |
| Nonprofit | 1.2 | 1.7 | 1.3 | 1.5 | 1.3 | 1.2 | 1.6 | 1.9 | 1.8 | 2.2 | 1.9 | 2.0 | NPAD | High school graduate | BRAD | 10.10061 | 8.668126 | |
| Total Standard Mail | 6.2 | 10.0 | 6.5 | 7.1 | 8.7 | 7.5 | 8.6 | 12.0 | 10.4 | 9.9 | 13.1 | 11.3 | High school graduate | NPAD | 1.856989 | 1.769108 | ||
| Total Advertising 2 | 7.3 | 12.7 | 8.9 | 8.6 | 12.0 | 10.3 | 10.5 | 16.1 | 14.0 | 12.4 | 17.7 | 14.9 | Some college | FCAD1 | 1.352083 | 0.987096 | ||
| Some college | FCAD2 | 0.496678 | 0.30512 | |||||||||||||||
| Type of Ad Mail | Tech School | College | Post Graduate | Some college | FCAD3 | 2.766244 | 2.297228 | |||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Some college | BRAD | 11.122 | 9.366778 | ||||||
| First-Class: | Some college | NPAD | 1.933421 | 1.950182 | ||||||||||||||
| Advertising alone | 0.9 | 1.3 | 1.1 | 1.2 | 1.6 | 1.3 | 1.5 | 1.8 | 1.4 | FCAD1 | Technical school graduate | FCAD1 | 1.287226 | 1.13897 | ||||
| Business invitation/announcements | 0.3 | 0.5 | 0.4 | 0.4 | 0.5 | 0.3 | 0.6 | 0.6 | 0.5 | FCAD2 | Technical school graduate | FCAD2 | 0.494672 | 0.36252 | ||||
| Stuffers (Advertising Enclosed) | 1.1 | 2.5 | 2.5 | 1.6 | 3.0 | 2.7 | 2.1 | 3.7 | 3.0 | FCAD3 | Technical school graduate | FCAD3 | 2.524312 | 2.473555 | ||||
| Total First-Class 2 | 2.3 | 4.3 | 4.0 | 3.2 | 5.1 | 4.4 | 4.2 | 6.1 | 4.9 | Technical school graduate | BRAD | 11.28622 | 9.698417 | |||||
| Standard Mail: | Technical school graduate | NPAD | 2.122288 | 2.009418 | ||||||||||||||
| Commercial | 7.8 | 11.3 | 9.7 | 9.9 | 13.3 | 11.2 | 11.8 | 16.3 | 12.8 | BRAD | College graduate | FCAD1 | 1.588198 | 1.285652 | ||||
| Nonprofit | 1.9 | 2.1 | 2.0 | 2.6 | 2.7 | 2.3 | 2.1 | 3.9 | 3.3 | NPAD | College graduate | FCAD2 | 0.506451 | 0.347278 | ||||
| Total Standard Mail | 9.7 | 13.4 | 11.7 | 12.6 | 16.0 | 13.5 | 16.3 | 20.2 | 16.2 | College graduate | FCAD3 | 3.032328 | 2.74739 | |||||
| Total Advertising 2 | 12.0 | 17.7 | 15.7 | 15.8 | 21.2 | 17.9 | 20.5 | 26.3 | 21.0 | College graduate | BRAD | 13.29776 | 11.1872 | |||||
| 1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. | College graduate | NPAD | 2.743898 | 2.291498 | ||||||||||||||
| 2 Total First-Class and total advertising are over-reported because some stuffers are counted twice. | Post-graduate work | FCAD1 | 1.837192 | 1.381806 | ||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Post-graduate work | FCAD2 | 0.622302 | 0.457742 | ||||||||||||||
| Post-graduate work | FCAD3 | 3.683522 | 3.014537 | |||||||||||||||
| Post-graduate work | BRAD | 16.29551 | 12.83037 | |||||||||||||||
| Post-graduate work | NPAD | 3.866413 | 3.327063 | |||||||||||||||
| DK/RF | FCAD1 | 0.934642 | 0.85544 | |||||||||||||||
| DK/RF | FCAD2 | 0.461068 | 0.407252 | |||||||||||||||
| DK/RF | FCAD3 | 1.796528 | 2.09372 | |||||||||||||||
| DK/RF | BRAD | 6.871337 | 10.24661 | |||||||||||||||
| DK/RF | NPAD | 1.075556 | 2.210665 | |||||||||||||||