| Table
A4-4 Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households) Postal Fiscal Years 1987, 2008 and 2009 (Diary and Recruitment Data) |
COMBOTOT | Q47 | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||
| Usually Read | PCT_COL | Percent of Column Frequency | |||||||||||||||
| Usually Scan | PCT_COL | Percent of Column Frequency | |||||||||||||||
| Read Some | PCT_COL | Percent of Column Frequency | |||||||||||||||
| Usually Don't Read | PCT_COL | Percent of Column Frequency | |||||||||||||||
| Don't Know/No Answer | PCT_COL | Percent of Column Frequency | |||||||||||||||
| 0-7 PCS | Usually Read | PCT_COL | Percent of Column Frequency | 19.97291 | 21.18869 | ||||||||||||
| Treatment | Actual Standard Mail Pieces | 0-7 PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 29.83977 | 29.62972 | ||||||||||
| 0 - 7 | 8 - 10 | 11 - 12 | 0-7 PCS | Read Some | PCT_COL | Percent of Column Frequency | 30.62108 | 30.12708 | |||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 0-7 PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 19.56624 | 19.01178 | |||
| Usually read | 23.9 | 20.0 | 21.2 | 19.4 | 15.8 | 14.1 | 20.0 | 12.6 | 11.8 | 0-7 PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 0.042722 | ||
| Usually scan | 39.6 | 29.8 | 29.6 | 40.4 | 29.9 | 32.0 | 42.6 | 34.0 | 33.5 | 8-10 PCS | Usually Read | PCT_COL | Percent of Column Frequency | 15.78648 | 14.14074 | ||
| Read some | 26.4 | 30.6 | 30.1 | 30.4 | 32.1 | 36.3 | 30.0 | 33.6 | 37.5 | 8-10 PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 29.9465 | 32.02396 | ||
| Usually don't read | 9.8 | 19.6 | 19.0 | 9.6 | 21.8 | 17.5 | 7.4 | 19.7 | 17.2 | 8-10 PCS | Read Some | PCT_COL | Percent of Column Frequency | 32.14563 | 36.26753 | ||
| Don't Know/No Answer | 0.3 | 0.0 | 0.0 | 0.2 | 0.4 | 0.1 | 0.0 | 0.1 | 0.0 | 8-10 PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 21.76303 | 17.47746 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 8-10 PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.358361 | 0.090305 | ||
| 11-12 PCS | Usually Read | PCT_COL | Percent of Column Frequency | 12.64688 | 11.81348 | ||||||||||||
| Treatment | Actual Standard Mail Pieces | 11-12 PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 33.95834 | 33.46571 | ||||||||||
| 13 - 15 | 16 - 17 | 18+ | 11-12 PCS | Read Some | PCT_COL | Percent of Column Frequency | 33.55182 | 37.53828 | |||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 11-12 PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 19.70993 | 17.18253 | |||
| Usually read | 16.0 | 10.7 | 11.8 | 12.9 | 12.3 | 9.0 | 11.5 | 11.5 | 9.1 | 11-12 PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.133038 | 0 | ||
| Usually scan | 46.3 | 33.5 | 31.0 | 42.6 | 34.1 | 28.9 | 41.3 | 31.4 | 27.6 | 13-15 PCS | Usually Read | PCT_COL | Percent of Column Frequency | 10.67119 | 11.82478 | ||
| Read Some | 28.5 | 37.4 | 39.7 | 34.8 | 34.3 | 41.2 | 39.1 | 38.6 | 41.4 | 13-15 PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 33.48513 | 31.00835 | ||
| Usually don't read | 9.2 | 18.5 | 17.4 | 9.2 | 19.3 | 20.9 | 7.9 | 18.5 | 21.9 | 13-15 PCS | Read Some | PCT_COL | Percent of Column Frequency | 37.35307 | 39.74178 | ||
| Don't Know/No Answer | 0.0 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.2 | 0.1 | 0.1 | 13-15 PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 18.49062 | 17.42509 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 13-15 PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 0 | ||
| Note: Totals may not sum to 100 due to rounding. | 16-17 PCS | Usually Read | PCT_COL | Percent of Column Frequency | 12.26162 | 8.985143 | |||||||||||
| 16-17 PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 34.11547 | 28.85124 | ||||||||||||
| 16-17 PCS | Read Some | PCT_COL | Percent of Column Frequency | 34.32123 | 41.23356 | ||||||||||||
| 16-17 PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 19.30168 | 20.93006 | ||||||||||||
| 16-17 PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 0 | ||||||||||||
| 18+ PCS | Usually Read | PCT_COL | Percent of Column Frequency | 11.46022 | 9.069158 | ||||||||||||
| 18+ PCS | Usually Scan | PCT_COL | Percent of Column Frequency | 31.39157 | 27.56739 | ||||||||||||
| 18+ PCS | Read Some | PCT_COL | Percent of Column Frequency | 38.56114 | 41.41479 | ||||||||||||
| 18+ PCS | Usually Don't Read | PCT_COL | Percent of Column Frequency | 18.51754 | 21.89328 | ||||||||||||
| 18+ PCS | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.06953 | 0.055379 | ||||||||||||