| Table
A4-5 Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
PUR_I | _NAME_ | _LABEL_ | COL1 | COL2 | BL_K | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_K | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| Will respond | PCT_COL | Percent of Column Frequency | 7.995967 | 9.079093 | Will respond | PCT_COL | Percent of Column Frequency | 10.63638 | 12.27879 | Will respond | PCT_COL | Percent of Column Frequency | 14.56578 | 13.9533 | |||||||||||||||||
| May respond | PCT_COL | Percent of Column Frequency | 54.89502 | 48.99966 | May respond | PCT_COL | Percent of Column Frequency | 62.92047 | 62.41371 | May respond | PCT_COL | Percent of Column Frequency | 60.58186 | 61.57085 | |||||||||||||||||
| Won't respond | PCT_COL | Percent of Column Frequency | 11.88831 | 11.08819 | Won't respond | PCT_COL | Percent of Column Frequency | 16.17818 | 16.59554 | Won't respond | PCT_COL | Percent of Column Frequency | 16.68665 | 16.58938 | |||||||||||||||||
| Don't know/No answer | PCT_COL | Percent of Column Frequency | 25.2207 | 30.83306 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 10.26497 | 8.711962 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.165703 | 7.886463 | |||||||||||||||||
| Intended Response | First-Class 1 | Standard Mail 2 | Standard Mail Nonprofit 2 | ||||||||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | |||||||||||||||||||||||
| Will respond | 11.1 | 8.0 | 9.1 | 14.6 | 10.6 | 12.3 | 17.9 | 14.6 | 14.0 | ||||||||||||||||||||||
| May respond | 10.3 | 54.9 | 49.0 | 20.0 | 62.9 | 62.4 | 16.4 | 60.6 | 61.6 | ||||||||||||||||||||||
| Won't respond | 58.4 | 11.9 | 11.1 | 58.6 | 16.2 | 16.6 | 55.1 | 16.7 | 16.6 | ||||||||||||||||||||||
| Don't know/No answer | 19.8 | 25.2 | 30.8 | 6.9 | 10.3 | 8.7 | 10.4 | 8.2 | 7.9 | ||||||||||||||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | ||||||||||||||||||||||
| 1 Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2008/2009 include advertising only. | |||||||||||||||||||||||||||||||
| 2 Standard Mail and Nonprofit Standard Mail include request for donations. | |||||||||||||||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||||||||||||||||