Table A4-5
Total Mail Overview:
Intended Response to Advertising Mail by Class
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
PUR_I _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2 GRA_K _NAME_ _LABEL_ COL1 COL2
Will respond PCT_COL Percent of Column Frequency 7.995967 9.079093 Will respond PCT_COL Percent of Column Frequency 10.63638 12.27879 Will respond PCT_COL Percent of Column Frequency 14.56578 13.9533
May respond PCT_COL Percent of Column Frequency 54.89502 48.99966 May respond PCT_COL Percent of Column Frequency 62.92047 62.41371 May respond PCT_COL Percent of Column Frequency 60.58186 61.57085
Won't respond PCT_COL Percent of Column Frequency 11.88831 11.08819 Won't respond PCT_COL Percent of Column Frequency 16.17818 16.59554 Won't respond PCT_COL Percent of Column Frequency 16.68665 16.58938
Don't know/No answer PCT_COL Percent of Column Frequency 25.2207 30.83306 Don't know/No answer PCT_COL Percent of Column Frequency 10.26497 8.711962 Don't know/No answer PCT_COL Percent of Column Frequency 8.165703 7.886463
Intended Response First-Class 1 Standard Mail 2 Standard Mail Nonprofit 2
1987 2008 2009 1987 2008 2009 1987 2008 2009
Will respond 11.1 8.0 9.1 14.6 10.6 12.3 17.9 14.6 14.0
May respond 10.3 54.9 49.0 20.0 62.9 62.4 16.4 60.6 61.6
Won't respond 58.4 11.9 11.1 58.6 16.2 16.6 55.1 16.7 16.6
Don't know/No answer 19.8 25.2 30.8 6.9 10.3 8.7 10.4 8.2 7.9
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
1 Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2008/2009 include advertising only. 
2 Standard Mail and Nonprofit Standard Mail include request for donations.
Note: Totals may not sum to 100 due to rounding.