Table A4-7
Treatment of Advertising Mail by Household Income
(Percentage of Households)
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment Data)		 INCOM A48ROW _NAME_ _LABEL_ COL1 COL2
Under*7K Usually Read PCT_COL Percent of Column Frequency 25.9816 29.25369
Under*7K Usually Scan PCT_COL Percent of Column Frequency 22.89422 18.48631
Under*7K Read Some PCT_COL Percent of Column Frequency 22.92603 31.31553
Under*7K Usually Don't Read PCT_COL Percent of Column Frequency 28.19815 19.24103
Under*7K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 1.703434
Treatment Under $7K  $7K - $9.9K $10K - $14.9K $15K - $19.9K  $7-*9.9K Usually Read PCT_COL Percent of Column Frequency 30.44767 31.92461
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 $7-*9.9K Usually Scan PCT_COL Percent of Column Frequency 25.75896 19.59105
Usually read 31.1 26.0 29.3 26.7 30.4 31.9 26.4 26.6 31.3 22.9 26.3 28.8 $7-*9.9K Read Some PCT_COL Percent of Column Frequency 24.84539 28.80833
Usually scan 32.9 22.9 18.5 37.5 25.8 19.6 37.1 25.8 26.1 38.1 27.4 25.3 $7-*9.9K Usually Don't Read PCT_COL Percent of Column Frequency 17.63668 19.14685
Read some 22.7 22.9 31.3 25.3 24.8 28.8 28.7 25.8 25.4 30.4 29.8 26.5 $7-*9.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 1.311305 0.529162
Usually don't read 8.7 28.2 19.2 9.7 17.6 19.1 7.2 20.8 16.9 7.3 16.5 19.0 $10-*14.9K Usually Read PCT_COL Percent of Column Frequency 26.56741 31.26029
Don't know/No answer 0.7 0.0 1.7 0.1 1.3 0.5 0.0 1.0 0.3 0.5 0.0 0.5 $10-*14.9K Usually Scan PCT_COL Percent of Column Frequency 25.7766 26.0974
Received no advertising 3.9 N/A N/A 0.7 N/A N/A 0.6 N/A N/A 0.8 N/A N/A $10-*14.9K Read Some PCT_COL Percent of Column Frequency 25.81637 25.36716
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $10-*14.9K Usually Don't Read PCT_COL Percent of Column Frequency 20.80266 16.93196
$10-*14.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 1.036963 0.343186
Treatment $20K - $24.9K $25K - $29.9K $30K - $34.9K $35K - $49.9K  $15-*19.9K Usually Read PCT_COL Percent of Column Frequency 26.27045 28.75446
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 $15-*19.9K Usually Scan PCT_COL Percent of Column Frequency 27.4355 25.32523
Usually read 16.8 23.7 23.0 19.7 22.2 20.6 16.9 22.2 20.6 16.2 16.9 15.8 $15-*19.9K Read Some PCT_COL Percent of Column Frequency 29.81511 26.45656
Usually scan 44.8 31.4 29.5 44.4 31.6 28.7 46.1 31.6 28.7 42.8 32.2 32.3 $15-*19.9K Usually Don't Read PCT_COL Percent of Column Frequency 16.47893 18.96038
Read some 27.3 25.5 31.0 27.5 29.0 32.2 26.9 29.0 32.2 34.4 32.8 32.8 $15-*19.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.503378
Usually don't read 10.6 18.8 16.0 8.6 17.3 18.5 9.4 17.3 18.5 6.0 18.1 18.9 $20-*24.9K Usually Read PCT_COL Percent of Column Frequency 23.6785 22.95889
Don't know/No answer 0.0 0.5 0.5 0.1 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.3 $20-*24.9K Usually Scan PCT_COL Percent of Column Frequency 31.41871 29.50388
Received no advertising 0.5 N/A N/A 0.0 N/A N/A 0.7 N/A N/A 0.4 N/A N/A $20-*24.9K Read Some PCT_COL Percent of Column Frequency 25.54377 31.0225
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $20-*24.9K Usually Don't Read PCT_COL Percent of Column Frequency 18.8321 15.99245
$20-*24.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.52691 0.522281
Treatment $50K - $64.9K $65K - $79.9K $80K - $99.9K $100K - Over  $25-*34.9K Usually Read PCT_COL Percent of Column Frequency 22.16692 20.62186
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 $25-*34.9K Usually Scan PCT_COL Percent of Column Frequency 31.55183 28.68419
Usually read 14.2 18.6 14.7 8.9 13.4 13.4 8.2 10.0 9.9 10.2 8.6 7.4 $25-*34.9K Read Some PCT_COL Percent of Column Frequency 29.00037 32.22046
Usually scan 41.1 28.5 29.2 38.3 31.1 28.8 55.4 33.2 29.8 34.1 30.3 29.2 $25-*34.9K Usually Don't Read PCT_COL Percent of Column Frequency 17.28088 18.47349
Read some 33.9 33.5 34.8 29.3 35.1 37.7 32.4 34.2 39.3 42.6 37.2 37.9 $25-*34.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0
Usually don't read 0.0 19.4 21.1 23.5 20.4 20.0 4.0 22.4 21.0 13.1 23.8 25.2 $35-*49.9K Usually Read PCT_COL Percent of Column Frequency 16.89674 15.80864
Don't know/No answer 0.4 0.0 0.2 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.3 $35-*49.9K Usually Scan PCT_COL Percent of Column Frequency 32.15307 32.27684
Received no advertising 10.4 N/A N/A 0.0 N/A N/A 0.0 N/A N/A 0.0 N/A N/A $35-*49.9K Read Some PCT_COL Percent of Column Frequency 32.84391 32.7671
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $35-*49.9K Usually Don't Read PCT_COL Percent of Column Frequency 18.10627 18.86412
Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.  $35-*49.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.283288
Note: Totals may not sum to 100 due to rounding. $50-*64.9K Usually Read PCT_COL Percent of Column Frequency 18.59991 14.74971
$50-*64.9K Usually Scan PCT_COL Percent of Column Frequency 28.48377 29.17476
$50-*64.9K Read Some PCT_COL Percent of Column Frequency 33.49427 34.80377
$50-*64.9K Usually Don't Read PCT_COL Percent of Column Frequency 19.42205 21.05997
$50-*64.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.211787
$65-*79.9K Usually Read PCT_COL Percent of Column Frequency 13.43677 13.42478
$65-*79.9K Usually Scan PCT_COL Percent of Column Frequency 31.13499 28.82749
$65-*79.9K Read Some PCT_COL Percent of Column Frequency 35.06988 37.72429
$65-*79.9K Usually Don't Read PCT_COL Percent of Column Frequency 20.35836 20.02343
$65-*79.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0
$80-*99.9K Usually Read PCT_COL Percent of Column Frequency 10.02875 9.901208
$80-*99.9K Usually Scan PCT_COL Percent of Column Frequency 33.22824 29.76679
$80-*99.9K Read Some PCT_COL Percent of Column Frequency 34.18221 39.28702
$80-*99.9K Usually Don't Read PCT_COL Percent of Column Frequency 22.42255 21.04498
$80-*99.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.138244 0
$100K*+ Usually Read PCT_COL Percent of Column Frequency 8.627595 7.408462
$100K*+ Usually Scan PCT_COL Percent of Column Frequency 30.28102 29.18873
$100K*+ Read Some PCT_COL Percent of Column Frequency 37.17913 37.93023
$100K*+ Usually Don't Read PCT_COL Percent of Column Frequency 23.82696 25.21857
$100K*+ Don't Know/No Answer PCT_COL Percent of Column Frequency 0.085295 0.254005
DK/RF Usually Read PCT_COL Percent of Column Frequency 16.95173 13.77562
DK/RF Usually Scan PCT_COL Percent of Column Frequency 28.42345 26.75839
DK/RF Read Some PCT_COL Percent of Column Frequency 30.69405 36.21455
DK/RF Usually Don't Read PCT_COL Percent of Column Frequency 23.41913 22.64553
DK/RF Don't Know/No Answer PCT_COL Percent of Column Frequency 0.511641 0.60591