| Table
A4-8 Treatment of Advertising Mail (Percentage of Households) Postal Fiscal Years 1987, 2008 and 2009 (Recruitment Data) |
A48ROW | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
| Usually Read | PCT_COL | Percent of Column Frequency | 16.91685 | 16.12638 | ||||||
| Usually Scan | PCT_COL | Percent of Column Frequency | 30.04004 | 28.33862 | ||||||
| Read Some | PCT_COL | Percent of Column Frequency | 32.2025 | 34.49038 | ||||||
| Usually Don't Read | PCT_COL | Percent of Column Frequency | 20.64976 | 20.73821 | ||||||
| Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.190864 | 0.306412 | ||||||
| Treatment | 1987 | 2008 | 2009 | |||||||
| Usually read | 19.6 | 16.9 | 16.1 | |||||||
| Usually scan | 40.4 | 30.0 | 28.3 | |||||||
| Read some | 29.6 | 32.2 | 34.5 | |||||||
| Usually don't read | 9.1 | 20.6 | 20.7 | |||||||
| Don't know/No answer | 0.2 | 0.2 | 0.3 | |||||||
| Received no advertising | 1.1 | N/A | N/A | |||||||
| Total | 100.0 | 100.0 | 100.0 | |||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||