Table A4-8
Treatment of Advertising Mail
(Percentage of Households)
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment Data)
A48ROW _NAME_ _LABEL_ COL1 COL2
Usually Read PCT_COL Percent of Column Frequency 16.91685 16.12638
Usually Scan PCT_COL Percent of Column Frequency 30.04004 28.33862
Read Some PCT_COL Percent of Column Frequency 32.2025 34.49038
Usually Don't Read PCT_COL Percent of Column Frequency 20.64976 20.73821
Don't Know/No Answer PCT_COL Percent of Column Frequency 0.190864 0.306412
Treatment 1987 2008 2009  
 
Usually read 19.6 16.9 16.1  
Usually scan 40.4 30.0 28.3  
Read some 29.6 32.2 34.5  
Usually don't read 9.1 20.6 20.7  
Don't know/No answer 0.2 0.2 0.3  
Received no advertising 1.1 N/A N/A  
   Total 100.0 100.0 100.0  
Note: Totals may not sum to 100 due to rounding.