Table A4-9
Treatment of Mail Advertising by Age of Head of Household
(Percentage of Households)
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment Data)		 agehead A48ROW _NAME_ _LABEL_ COL1 COL2
18-21 Usually Read PCT_COL Percent of Column Frequency 33.2791 16.0548
18-21 Usually Scan PCT_COL Percent of Column Frequency 19.98475 21.62172
18-21 Read Some PCT_COL Percent of Column Frequency 28.92749 35.66881
18-21 Usually Don't Read PCT_COL Percent of Column Frequency 17.80866 24.64487
18-21 Don't Know/No Answer PCT_COL Percent of Column Frequency 0 2.009788
Treatment 18 - 21 22 - 24 25 - 34 35 - 44 22-24 Usually Read PCT_COL Percent of Column Frequency 12.70641 15.04601
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 22-24 Usually Scan PCT_COL Percent of Column Frequency 30.08473 33.59895
Usually read 39.4 33.3 16.1 21.1 12.7 15.0 20.3 15.1 13.2 17.7 13.6 15.3 22-24 Read Some PCT_COL Percent of Column Frequency 32.48369 25.27773
Usually scan 38.8 20.0 21.6 46.7 30.1 33.6 41.4 29.4 31.1 40.8 30.5 28.2 22-24 Usually Don't Read PCT_COL Percent of Column Frequency 24.72517 26.0773
Read some 12.6 28.9 35.7 24.8 32.5 25.3 30.7 31.7 32.0 30.8 33.8 34.8 22-24 Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0
Usually don't read 3.2 17.8 24.6 6.7 24.7 26.1 6.3 23.6 22.8 9.8 22.0 21.7 25-34 Usually Read PCT_COL Percent of Column Frequency 15.10027 13.17816
Don't know/No answer 0.2 0.0 2.0 0.0 0.0 0.0 0.3 0.2 0.9 0.0 0.1 0.1 25-34 Usually Scan PCT_COL Percent of Column Frequency 29.43567 31.08778
Received no advertising 5.8 N/A N/A 0.7 N/A N/A 1.0 N/A N/A 0.9 N/A N/A 25-34 Read Some PCT_COL Percent of Column Frequency 31.67184 32.03324
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 25-34 Usually Don't Read PCT_COL Percent of Column Frequency 23.62981 22.76301
25-34 Don't Know/No Answer PCT_COL Percent of Column Frequency 0.162406 0.937801
Treatment 45 - 54 55 - 64 65 - 69 70+ 70 - 74 75+ 35-44 Usually Read PCT_COL Percent of Column Frequency 13.5778 15.27117
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 2008 2009 35-44 Usually Scan PCT_COL Percent of Column Frequency 30.46684 28.19788
Usually read 17.0 15.4 14.5 19.7 17.0 14.0 23.6 17.2 18.1 19.5 19.5 19.6 20.8 21.0 35-44 Read Some PCT_COL Percent of Column Frequency 33.82378 34.7948
Usually scan 41.3 30.9 28.8 39.4 28.7 27.5 37.9 28.4 26.9 38.2 30.2 25.4 32.1 30.0 35-44 Usually Don't Read PCT_COL Percent of Column Frequency 22.04748 21.65918
Read some 31.9 32.5 36.7 28.2 35.4 37.7 26.4 32.0 34.3 30.0 31.3 34.6 27.2 29.6 35-44 Don't Know/No Answer PCT_COL Percent of Column Frequency 0.084099 0.076966
Usually don't read 9.2 21.2 19.5 11.6 18.8 20.6 9.4 22.2 20.7 11.8 19.0 20.3 19.3 19.3 45-54 Usually Read PCT_COL Percent of Column Frequency 15.38378 14.54104
Don't know/No answer 0.3 0.1 0.4 0.0 0.2 0.2 0.7 0.1 0.0 0.0 0.0 0.0 0.6 0.2 45-54 Usually Scan PCT_COL Percent of Column Frequency 30.86193 28.82129
Received no advertising 0.3 N/A N/A 1.1 N/A N/A 2.0 N/A N/A 0.5 N/A N/A N/A N/A 45-54 Read Some PCT_COL Percent of Column Frequency 32.46572 36.72583
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 45-54 Usually Don't Read PCT_COL Percent of Column Frequency 21.226 19.47176
Note: Totals may not sum to 100 due to rounding. 45-54 Don't Know/No Answer PCT_COL Percent of Column Frequency 0.062561 0.44008
55-64 Usually Read PCT_COL Percent of Column Frequency 17.02839 14.02258
55-64 Usually Scan PCT_COL Percent of Column Frequency 28.66766 27.52275
55-64 Read Some PCT_COL Percent of Column Frequency 35.36632 37.71724
55-64 Usually Don't Read PCT_COL Percent of Column Frequency 18.76492 20.5522
55-64 Don't Know/No Answer PCT_COL Percent of Column Frequency 0.1727 0.185236
65-69 Usually Read PCT_COL Percent of Column Frequency 17.22476 18.10441
65-69 Usually Scan PCT_COL Percent of Column Frequency 28.41581 26.90433
65-69 Read Some PCT_COL Percent of Column Frequency 31.99845 34.28129
65-69 Usually Don't Read PCT_COL Percent of Column Frequency 22.23665 20.70996
65-69 Don't Know/No Answer PCT_COL Percent of Column Frequency 0.124323 0
70-74 Usually Read PCT_COL Percent of Column Frequency 19.53399 19.6467
70-74 Usually Scan PCT_COL Percent of Column Frequency 30.15289 25.42337
70-74 Read Some PCT_COL Percent of Column Frequency 31.30365 34.59253
70-74 Usually Don't Read PCT_COL Percent of Column Frequency 19.00947 20.3374
70-74 Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0
75+ Usually Read PCT_COL Percent of Column Frequency 20.83114 20.99078
75+ Usually Scan PCT_COL Percent of Column Frequency 32.10545 29.95685
75+ Read Some PCT_COL Percent of Column Frequency 27.18059 29.58996
75+ Usually Don't Read PCT_COL Percent of Column Frequency 19.25898 19.28383
75+ Don't Know/No Answer PCT_COL Percent of Column Frequency 0.623838 0.178582
DK/RF Usually Read PCT_COL Percent of Column Frequency 16.02076 16.49764
DK/RF Usually Scan PCT_COL Percent of Column Frequency 22.7656 18.69366
DK/RF Read Some PCT_COL Percent of Column Frequency 35.37635 31.9202
DK/RF Usually Don't Read PCT_COL Percent of Column Frequency 25.83728 29.94696
DK/RF Don't Know/No Answer PCT_COL Percent of Column Frequency 0 2.941541