Table A4-10
Treatment of Advertising Mail by Education of Head of Household
 (Percentage of Households)
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment Data)		 q79head A48ROW _NAME_ _LABEL_ COL1 COL2
8th grade or less Usually Read PCT_COL Percent of Column Frequency 28.98302 34.17303
8th grade or less Usually Scan PCT_COL Percent of Column Frequency 28.73916 22.69136
8th grade or less Read Some PCT_COL Percent of Column Frequency 23.74098 26.97244
8th grade or less Usually Don't Read PCT_COL Percent of Column Frequency 17.9434 15.61831
8th grade or less Don't Know/No Answer PCT_COL Percent of Column Frequency 0.593444 0.544856
Treatment < 8th Grade Some High School High School Some College Some high school Usually Read PCT_COL Percent of Column Frequency 28.21878 28.92655
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Some high school Usually Scan PCT_COL Percent of Column Frequency 26.33988 21.98817
Usually read 29.2 29.0 34.2 24.6 28.2 28.9 23.5 20.7 20.1 17.6 15.2 14.7 Some high school Read Some PCT_COL Percent of Column Frequency 27.03573 29.84935
Usually scan 37.0 28.7 22.7 33.0 26.3 22.0 42.4 29.2 28.7 39.9 31.5 30.0 Some high school Usually Don't Read PCT_COL Percent of Column Frequency 18.10458 18.7111
Read some 22.0 23.7 27.0 27.8 27.0 29.8 26.2 30.9 32.9 30.8 32.6 35.7 Some high school Don't Know/No Answer PCT_COL Percent of Column Frequency 0.30103 0.524834
Usually don't read 9.0 17.9 15.6 11.8 18.1 18.7 7.0 19.0 18.1 10.8 20.5 19.3 High school graduate Usually Read PCT_COL Percent of Column Frequency 20.66534 20.11746
Don't know/No answer 0.7 0.6 0.5 0.0 0.3 0.5 0.1 0.2 0.2 0.3 0.3 0.3 High school graduate Usually Scan PCT_COL Percent of Column Frequency 29.19551 28.6617
Received no advertising 2.1 N/A N/A 2.8 N/A N/A 0.8 N/A N/A 0.6 N/A N/A High school graduate Read Some PCT_COL Percent of Column Frequency 30.93289 32.93245
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 High school graduate Usually Don't Read PCT_COL Percent of Column Frequency 18.99357 18.13635
High school graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0.212696 0.152032
Treatment Tech School College Post Graduate Some college Usually Read PCT_COL Percent of Column Frequency 15.21887 14.70673
1987 2008 2009 1987 2008 2009 1987 2008 2009 Some college Usually Scan PCT_COL Percent of Column Frequency 31.47434 29.99564
Usually read 18.5 17.7 14.7 12.2 11.5 9.6 8.9 7.6 5.4 Some college Read Some PCT_COL Percent of Column Frequency 32.57882 35.67568
Usually scan 39.9 33.5 28.3 43.5 31.5 29.9 41.9 29.4 29.1 Some college Usually Don't Read PCT_COL Percent of Column Frequency 20.46293 19.29751
Read some 31.6 31.5 37.8 34.6 34.3 36.3 28.3 38.4 38.3 Some college Don't Know/No Answer PCT_COL Percent of Column Frequency 0.265029 0.324445
Usually don't read 8.9 17.2 18.9 9.1 22.7 23.9 10.5 24.6 27.0 Technical school graduate Usually Read PCT_COL Percent of Column Frequency 17.69472 14.71142
Don't know/No answer 0.1 0.0 0.3 0.3 0.1 0.3 0.0 0.0 0.2 Technical school graduate Usually Scan PCT_COL Percent of Column Frequency 33.52647 28.28594
Received no advertising 1.0 N/A N/A 0.3 N/A N/A 10.4 N/A N/A Technical school graduate Read Some PCT_COL Percent of Column Frequency 31.53592 37.82791
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Technical school graduate Usually Don't Read PCT_COL Percent of Column Frequency 17.2429 18.91457
Note: Totals may not sum to 100 due to rounding. Technical school graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.260155
College graduate Usually Read PCT_COL Percent of Column Frequency 11.46711 9.583522
College graduate Usually Scan PCT_COL Percent of Column Frequency 31.45367 29.91289
College graduate Read Some PCT_COL Percent of Column Frequency 34.25964 36.31146
College graduate Usually Don't Read PCT_COL Percent of Column Frequency 22.71212 23.91256
College graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0.107462 0.279565
Post-graduate work Usually Read PCT_COL Percent of Column Frequency 7.561207 5.387875
Post-graduate work Usually Scan PCT_COL Percent of Column Frequency 29.40559 29.1067
Post-graduate work Read Some PCT_COL Percent of Column Frequency 38.4098 38.28235
Post-graduate work Usually Don't Read PCT_COL Percent of Column Frequency 24.6234 27.00449
Post-graduate work Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.218589
DK/RF Usually Read PCT_COL Percent of Column Frequency 9.618846 16.70429
DK/RF Usually Scan PCT_COL Percent of Column Frequency 16.46947 17.46066
DK/RF Read Some PCT_COL Percent of Column Frequency 35.98986 32.66418
DK/RF Usually Don't Read PCT_COL Percent of Column Frequency 37.92183 29.07498
DK/RF Don't Know/No Answer PCT_COL Percent of Column Frequency 0 4.095887