| Table
A5-1 Periodicals Received Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
YE_A | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
| Daily Newspaper | COUNT | Frequency Count | 5.711927 | 4.941625 | ||||||
| Weekly Newspaper | COUNT | Frequency Count | 8.063211 | 9.499455 | ||||||
| Other Newspaper | COUNT | Frequency Count | 2.972886 | 2.23457 | ||||||
| Periodicals | 1987 | 2008 | 2009 | Weekly Magazine | COUNT | Frequency Count | 10.58149 | 10.79226 | ||
| Monthly Magazine | COUNT | Frequency Count | 35.31302 | 35.78334 | ||||||
| Percent of Periodicals which are sent to Households |
75.3 | 74.4 | 74.5 | Other Magazine | COUNT | Frequency Count | 7.591601 | 7.027929 | ||
| Other Periodical | COUNT | Frequency Count | 2.735417 | 3.290292 | ||||||
| Pieces per household per week | 1.69 | 1.07 | 0.97 | DK/RF | COUNT | Frequency Count | 1.399945 | 0.881154 | ||
| 9998 | 1.071389 | 0.97184 | ||||||||
| Base: RPW Total Periodicals | ||||||||||
| Note: 2008 data varies from the 2008 report due to a change in RPW numbers. | ||||||||||