Table A5-1
Periodicals Received
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
YE_A _NAME_ _LABEL_ COL1 COL2
Daily Newspaper COUNT Frequency Count 5.711927 4.941625
Weekly Newspaper COUNT Frequency Count 8.063211 9.499455
Other Newspaper COUNT Frequency Count 2.972886 2.23457
Periodicals 1987 2008 2009 Weekly Magazine COUNT Frequency Count 10.58149 10.79226
Monthly Magazine COUNT Frequency Count 35.31302 35.78334
Percent of Periodicals
which are sent to Households
75.3 74.4 74.5 Other Magazine COUNT Frequency Count 7.591601 7.027929
Other Periodical COUNT Frequency Count 2.735417 3.290292
Pieces per household per week 1.69 1.07 0.97 DK/RF COUNT Frequency Count 1.399945 0.881154
9998   1.071389 0.97184
Base: RPW Total Periodicals  
Note: 2008 data varies from the 2008 report due to a change in RPW numbers.