Table A5-2
Periodicals -- Type of Publication
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
YE_A _NAME_ _LABEL_ COL1 COL2
Daily Newspaper COUNT Frequency Count 5.711927 4.941625
Weekly Newspaper COUNT Frequency Count 8.063211 9.499455
Other Newspaper COUNT Frequency Count 2.972886 2.23457
Type of Publication Percentage Received Pieces Per Household Per Week Weekly Magazine COUNT Frequency Count 10.58149 10.79226
Monthly Magazine COUNT Frequency Count 35.31302 35.78334
1987 2008 2009 1987 2008 2009 Other Magazine COUNT Frequency Count 7.591601 7.027929
Newspapers:             Other Periodical COUNT Frequency Count 2.735417 3.290292
Daily Newspaper 8.5 5.7 4.9 0.19 0.08 0.06 DK/RF COUNT Frequency Count 1.399945 0.881154
Weekly Newspaper 13.4 8.1 9.5 0.30 0.11 0.12 Daily Newspaper COUNT Frequency Count 0.080939 0.064505
Other Newspaper 4.9 3.0 2.2 0.11 0.04 0.03 Weekly Newspaper COUNT Frequency Count 0.114258 0.124001
   Total Newspapers 26.8 16.7 16.7 0.60 0.24 0.22 Other Newspaper COUNT Frequency Count 0.042127 0.029169
Magazines:             Weekly Magazine COUNT Frequency Count 0.149942 0.140876
Weekly Magazine 11.1 10.6 10.8 0.25 0.15 0.14 Monthly Magazine COUNT Frequency Count 0.500394 0.467097
Monthly Magazine 27.2 35.3 35.8 0.61 0.50 0.47 Other Magazine COUNT Frequency Count 0.107575 0.091739
Other Magazine 4.4 7.6 7.0 0.10 0.11 0.09 Other Periodical COUNT Frequency Count 0.038762 0.04295
   Total Magazines 42.7 53.5 53.6 0.96 0.76 0.70 DK/RF COUNT Frequency Count 0.019838 0.011502
Other Periodical 3.1 2.7 3.3 0.07 0.04 0.04  
Don't Know/No Answer 2.7 1.4 0.9 0.06 0.02 0.01 DK/RF  
Total Periodicals Received by Households 75.3 74.4 74.5 1.69 1.05 0.97  
Total Periodicals Received by Non-Households 26.7 25.6 25.5 - - -  
Base: RPW Total Periodicals  
Note: Totals may not sum to 100 due to rounding.