Table A5-4
Periodical Mail -- Type of Subscription
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
YE_C _NAME_ _LABEL_ COL1 COL2
Paid (ordered) COUNT Frequency Count 44.17648 46.59178
Free (ordered) COUNT Frequency Count 6.821453 6.46981
Free - Came w/ membership COUNT Frequency Count 11.69104 11.37774
Type of Subscription Percentage of Total Periodicals Gift (from friend or relative) COUNT Frequency Count 3.967037 4.036283
Other COUNT Frequency Count 0.936563 0.746443
1987 2008 2009 Don't know/No answer COUNT Frequency Count 6.776914 6.573405
Paid (ordered) 49.4 44.2 46.6  
Free (ordered) 4.4 6.8 6.5  
Gift (from friend or relative) 3.5 4.0 4.0  
Free - Came w/ membership 10.2 11.7 11.4  
Other 2.6 0.9 0.7  
Don't know/No answer 5.3 6.8 6.6  
   Total Mail Received by Households 75.3 74.4 75.8  
Base: RPW Total Periodicals