Appendix A2: First-Class Mail

Table A2-1
First-Class Mail Contents of Mail Received by Households
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Content

Percent of Total Mail Received by Households

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Personal:

 

 

 

 

 

 

Holiday card

3.2

1.5

1.6

0.55

0.32

0.34

Other greeting cards

1.7

1.1

1.0

0.29

0.23

0.21

Invitations

0.7

0.4

0.3

0.12

0.09

0.07

Letter

2.7

0.7

0.7

0.46

0.16

0.14

Announcements

0.2

0.1

0.1

0.03

0.02

0.02

Package

0.1

0.1

0.0

0.01

0.01

0.01

Other personal

0.5

0.2

0.2

0.09

0.04

0.04

Total Personal

9.1

4.0

3.9

1.55

0.87

0.82

Business or Nonfederal Government:

 

 

 

 

 

 

Advertising Only

5.2

5.0

4.8

0.89

1.09

1.02

Notice of order

1.4

1.9

2.0

0.23

0.42

0.42

Bill/invoice/premium 1

14.7

13.4

12.5

2.52

2.92

2.64

Financial statement

5.0

5.0

4.5

0.87

1.09

0.95

Payment

1.9

1.0

0.9

0.32

0.23

0.20

Rebate

0.1

0.1

0.1

0.01

0.03

0.03

Greeting card

0.3

0.3

0.3

0.05

0.06

0.05

Invitation or announcement

1.5

1.5

1.4

0.26

0.32

0.29

CD/DVD/Video game

N/A

0.7

0.7

N/A

0.15

0.15

Receipts for direct deposit

0.0

0.1

0.1

0.01

0.01

0.01

Sweepstakes

0.1

0.0

0.0

0.01

0.00

0.01

Insurance policy 2

0.2

0.7

0.4

0.03

0.16

0.09

Tax forms

0.0

0.5

0.4

0.01

0.10

0.09

Other business or government

6.7

1.1

1.3

1.14

0.25

0.28

Packages

0.1

0.1

0.1

0.02

0.03

0.02

Total Business or Government

37.2

31.5

29.6

6.37

6.86

6.26

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

Announcement/meeting

1.3

1.0

1.1

0.22

0.23

0.23

Request for donation

0.4

0.5

0.5

0.07

0.10

0.11

Confirmation of donation

0.2

0.2

0.2

0.03

0.05

0.04

Bill/invoice/premium

0.3

0.1

0.1

0.04

0.03

0.03

Educational acceptances

0.1

0.0

0.0

0.02

0.00

0.00

Other social/charitable/political/nonprofit

1.2

0.5

0.4

0.20

0.11

0.09

Total Social/Charitable/Political/Nonprofit

3.5

2.4

2.3

0.58

0.51

0.49

Don't know/No answer

0.6

1.9

2.8

0.11

0.42

0.59

Total Mail Received by Households

50.4

39.8

38.6

8.61

8.67

8.16

1 Includes credit card statement/bill.

 

 

 

 

 

 

2 Estimates for 2009 and 2010 include Insurance Related Mail.

 

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

 


 

 

Table A2-2
First-Class Mail Received -- Content by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter

Total Personal

Total Business or Nonfederal Government 1

1987

2009

2010

1987

2009

2010

Quarter One

2.42

1.62

0.51

6.49

6.92

5.67

Quarter Two

1.56

0.62

0.56

6.38

7.11

5.69

Quarter Three

1.16

0.69

0.61

6.56

6.35

6.16

Quarter Four

1.04

0.54

1.56

6.00

6.12

6.46

1 Includes credit card statement/bill.

 

 

 

 

 

 


 

Table A2-3
Use of First-Class Advertising-Only Mail -- by Industry
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of First-Class "Advertising Only"

Percent of Total First Class Mail

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

7.0

7.1

7.5

0.4

0.9

0.9

0.1

0.1

0.1

Bank

7.0

5.7

5.9

0.4

0.7

0.7

0.1

0.1

0.1

Securities

5.4

1.4

1.3

0.3

0.2

0.2

0.0

0.0

0.0

Money Market

0.2

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

Insurance

7.8

7.7

6.9

0.4

1.0

0.8

0.1

0.1

0.1

Mortgage

3.7

4.6

4.7

0.2

0.6

0.6

0.0

0.1

0.0

Other Financial

1.1

0.5

0.6

0.1

0.1

0.1

0.0

0.0

0.0

Total Financial

32.2

27.4

27.0

1.7

3.4

3.3

0.3

0.3

0.3

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

1.3

1.6

0.0

0.2

0.2

0.0

0.0

0.0

Department Store

7.0

3.8

4.1

0.4

0.5

0.5

0.1

0.0

0.0

Mail Order

8.5

3.3

4.5

0.4

0.4

0.6

0.1

0.0

0.0

Other Store

9.3

11.6

12.2

0.5

1.4

1.5

0.1

0.1

0.1

Publisher

10.8

3.3

2.9

0.6

0.4

0.4

0.1

0.0

0.0

Land Promotion

3.8

0.3

0.4

0.2

0.0

0.0

0.0

0.0

0.0

Online Auction

N/A

0.2

0.5

N/A

0.0

0.1

N/A

0.0

0.0

Restaurant

0.2

0.6

0.7

0.0

0.1

0.1

0.0

0.0

0.0

Consumer packaged goods/manufacturers

1.0

4.4

4.1

0.1

0.5

0.5

0.0

0.0

0.0

Auto dealers

2.2

3.4

3.8

0.1

0.4

0.5

0.0

0.0

0.0

Service stations

0.1

2.7

2.6

0.0

0.3

0.3

0.0

0.0

0.0

Other Merchants

3.2

3.1

2.3

0.2

0.4

0.3

0.0

0.0

0.0

Total Merchants

46.1

38.0

39.7

2.4

4.8

4.9

0.4

0.4

0.4

Services:

 

 

 

 

 

 

 

 

 

Telephone

1.9

3.1

2.3

0.1

0.4

0.3

0.0

0.0

0.0

Other utility

0.7

1.1

1.6

0.0

0.1

0.2

0.0

0.0

0.0

Medical

1.7

6.1

5.9

0.1

0.8

0.7

0.0

0.1

0.1

Other professional

1.7

1.9

2.1

0.1

0.2

0.3

0.0

0.0

0.0

Leisure service

7.7

9.0

7.7

0.4

1.1

1.0

0.1

0.1

0.1

Cable TV

0.8

1.7

2.9

0.0

0.2

0.4

0.0

0.0

0.0

Computer

0.6

0.5

0.5

0.0

0.1

0.1

0.0

0.0

0.0

Craftsman

0.1

1.9

1.8

0.0

0.2

0.2

0.0

0.0

0.0

Netflix and Blockbuster

N/A

0.1

0.0

N/A

0.0

0.0

N/A

0.0

0.0

Other Services

2.9

5.4

4.6

0.1

0.7

0.6

0.0

0.1

0.0

Total Services

17.5

30.7

29.4

0.9

3.8

3.6

0.2

0.3

0.3

Federal government

N/A

1.7

2.2

N/A

0.2

0.3

N/A

0.0

0.0

Nonfederal government

1.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

Social/Charitable/Political/Nonprofit

0.0

0.7

0.4

0.0

0.0

0.0

0.0

0.0

0.0

Don't Know/No Answer

3.2

0.4

0.8

0.2

0.1

0.1

0.0

0.0

0.0

Total Advertising-Only Mail Received by Households

100.0

98.8

99.5

5.2

12.4

12.3

0.9

1.1

1.0

Note: Totals may not sum due to rounding.

 

 

 

 

 

 

 

 

 


 

 

Table A2-4
Percentage of First-Class Mail Containing Advertising1 by Household Income
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Recruitment and Diary Data)

 

 

 

 

 

 

 

 

Income

First-Class Mail

1987

2009

2010

< $7K

18.6

20.1

17.6

$7K - $9.9K

21.1

20.9

19.2

$10K - $14.9K

25.5

24.2

23.3

$15K - $19.9K

23.4

23.9

27.3

$20K - $24.9K

24.3

23.3

22.8

$25K - $29.9K

25.5

24.5

25.5

$30K - $34.9K

27.0

24.5

25.5

$35K - $49.9K

29.5

29.0

25.0

$50K - $64.9K

29.4

26.1

25.8

$65K - $79.9K

29.9

28.5

26.2

$80K - $99.9K

33.3

27.0

27.4

$100K+

31.6

28.9

26.4

 

 

 

 

1 Includes advertising only, advertising enclosed, and business invitations/announcements.

 


Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

Industry

BRM

CRM

Total Reply Mail

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

12.2

9.4

9.1

14.0

26.0

24.2

13.7

22.8

21.0

Bank

10.5

6.4

6.8

5.5

6.6

6.7

6.8

6.5

6.7

Securities

9.5

3.8

4.1

1.4

0.9

1.4

3.1

1.5

2.0

Money Market

1.1

0.5

0.3

0.2

0.2

0.2

0.4

0.2

0.2

Insurance

13.0

8.5

8.7

9.5

8.7

8.4

10.3

8.6

8.4

Mortgage

1.6

1.4

1.0

0.4

2.1

2.0

0.6

2.0

1.8

Other Financial

1.4

0.6

0.8

0.4

0.2

0.7

0.6

0.3

0.7

Total Financial

49.3

30.6

30.8

31.4

44.7

43.5

35.0

42.0

40.8

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

0.0

0.2

0.0

0.1

0.0

0.0

0.1

0.1

Department Store

3.7

0.7

0.4

9.4

1.1

0.9

8.1

1.0

0.8

Mail Order

4.6

1.2

1.7

2.3

1.1

1.3

2.6

1.1

1.4

Other Store

1.2

0.4

0.4

1.8

0.7

0.6

1.6

0.7

0.6

Publisher

8.2

4.4

2.3

6.8

2.4

2.2

7.0

2.8

2.2

Land Promotion

0.5

0.0

0.0

0.1

0.0

0.1

0.2

0.0

0.0

Online auction

N/A

0.0

0.1

N/A

0.1

0.1

N/A

0.1

0.1

Restaurant

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Consumer packaged goods/manufacturers

0.7

1.4

0.7

0.1

0.2

0.2

0.2

0.5

0.3

Auto dealers

0.3

0.1

0.1

0.0

0.1

0.0

0.1

0.1

0.1

Service stations

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.1

0.1

Other Merchants

0.8

0.7

0.4

0.7

0.6

0.4

0.7

0.6

0.4

Total Merchants

21.1

9.0

6.4

21.2

6.4

5.9

21.2

6.9

6.0

Services:

 

 

 

 

 

 

 

 

 

Telephone

3.6

2.9

2.1

11.8

10.6

9.1

10.3

9.1

7.6

Other utility

3.1

3.6

3.9

14.4

13.2

13.6

12.1

11.4

11.6

Medical

3.8

5.8

5.9

8.6

9.8

11.3

7.6

9.1

10.1

Other professional

1.0

0.6

1.5

0.4

0.6

0.6

0.6

0.6

0.8

Leisure service

1.6

1.2

0.6

0.7

0.4

0.4

0.9

0.5

0.4

Cable TV

0.5

0.9

1.4

3.5

4.9

4.8

2.9

4.1

4.1

Computer

0.1

0.1

0.1

0.0

0.3

0.2

0.0

0.2

0.2

Craftsman

0.1

0.3

0.2

0.1

0.1

0.1

0.1

0.1

0.1

Netflix and Blockbuster

N/A

24.9

23.6

N/A

0.0

0.0

N/A

4.9

5.0

Other services

1.8

2.9

3.6

1.0

1.4

1.2

1.2

1.7

1.7

Total Services

15.6

43.2

43.1

40.5

41.2

41.2

35.5

41.6

41.6

Federal government

N/A

3.0

5.7

N/A

1.0

0.9

N/A

1.4

1.9

Nonfederal government

10.0

3.9

3.5

2.1

2.3

3.5

2.2

2.6

3.5

Social/Charitable/Political/Nonprofit

2.6

10.1

10.1

3.6

4.1

4.5

5.0

5.3

5.7

Don't know/No answer

1.4

0.3

0.4

1.2

0.1

0.4

1.2

0.2

0.4

Total Nonhousehold Mail Received

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

by Households

Pieces per household per week

0.5

0.5

0.6

2.1

2.3

2.1

2.7

2.8

2.7

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 


 

Table A2-6
First-Class Mail -- Enclosure of Reply Envelopes -- by Content
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

Industry

BRM

CRM

Total Reply Mail

1987

2009

2010

1987

2009

2010

1987

2009

2010

Business or Nonfederal Government:

 

 

 

 

 

 

 

 

 

Advertising Only

33.7

15.0

14.6

5.2

2.5

2.7

11.0

4.9

5.2

Notice of Order

3.0

2.4

2.8

1.6

0.9

1.2

2.0

1.1

1.5

Bill/invoice/premium 1

19.0

25.5

24.1

75.3

86.0

83.9

63.2

74.5

71.5

Financial Statement

6.4

5.8

5.9

3.2

3.0

3.5

4.0

3.5

4.0

Payment

1.54

0.3

0.2

0.4

0.3

0.2

0.8

0.3

0.2

Rebate

0.1

0.0

0.1

0.0

0.1

0.0

0.0

0.1

0.1

Greeting Card

0.6

0.8

0.3

0.1

0.1

0.1

0.2

0.2

0.1

Invitation

4.7

3.0

3.1

0.6

0.7

0.7

1.5

1.1

1.2

CD/DVD/Video Game

N/A

27.3

26.1

N/A

0.0

0.1

N/A

5.2

5.4

Other business or nonfederal government

20.9

6.6

9.5

10.0

1.9

2.4

12.2

2.8

3.8

Total Business or Nonfederal Government

89.9

86.6

86.6

96.4

95.5

94.7

95.1

93.8

93.0

Social/Charitable/Political/Nonprofit

 

 

 

 

 

 

 

 

 

Announcement/meeting

1.8

2.7

2.6

0.5

0.7

0.7

0.9

1.1

1.1

Request for donation

4.4

4.9

6.0

1.2

2.1

2.5

1.8

2.6

3.2

Confirmation of donation

0.5

1.0

0.5

0.2

0.4

0.4

0.3

0.5

0.4

Bill/invoice/premium

0.4

0.1

0.2

0.9

0.5

0.5

0.8

0.5

0.4

Other social/charitable/political/nonprofit

3.2

1.4

0.6

0.8

0.4

0.4

1.3

0.5

0.4

Total Social/Charitable/Political/Nonprofit

10.2

10.0

9.9

3.6

4.1

4.5

4.9

5.2

5.6

Total Received by Households

100.0

96.6

96.5

100.0

99.6

99.2

100.0

99.0

98.7

Pieces Per Household Per Week

0.5

0.5

0.5

2.1

2.3

2.1

2.7

2.8

2.7

1 Includes credit card statement/bill.

 

 

 

 

 

 

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

 

 

 

 


 

Table A2-7
First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Business Reply

Courtesy Reply

No Reply Mail

Don't Know/
No Answer

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit Card

13.0

5.5

6.0

59.2

63.0

60.2

20.9

26.9

28.6

7.0

4.7

5.2

Bank

5.3

3.3

4.0

11.1

14.0

14.8

75.3

77.7

74.4

8.3

5.0

6.8

Securities

18.2

6.0

7.5

10.4

6.0

9.4

64.8

83.2

78.6

6.7

4.8

4.5

Money Market

24.2

6.2

5.7

15.2

10.6

11.3

54.4

78.8

78.5

6.2

4.3

4.5

Insurance

10.2

5.3

5.9

29.6

22.4

21.6

50.6

65.6

63.7

9.5

6.8

8.8

Mortgage

8.9

4.8

3.7

9.0

30.5

29.0

72.6

62.5

64.2

9.6

2.2

3.1

Total Financial

9.7

4.8

5.4

24.4

29.1

28.9

57.6

60.9

59.3

8.2

5.2

6.4

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

N/A

1.0

4.7

N/A

6.4

3.5

N/A

89.9

88.7

N/A

2.7

3.1

Department Store

5.4

4.7

2.9

54.4

30.3

23.6

33.4

59.5

66.3

6.9

5.5

7.2

Mail Order

15.1

8.1

11.0

30.4

31.5

31.8

46.8

53.2

53.5

7.7

7.2

3.7

Other Store

3.0

1.1

1.3

18.4

9.2

7.5

73.1

87.2

87.2

5.5

2.5

4.0

Publisher

15.1

19.7

13.3

44.4

45.0

47.0

32.2

29.4

32.7

8.2

5.9

7.0

Land Promotion

6.2

0.0

0.0

5.7

8.5

18.7

78.0

91.5

81.3

10.2

0.0

0.0

Online auction

N/A

0.7

3.7

N/A

16.3

11.4

N/A

75.3

83.8

N/A

7.6

1.1

Restaurant

12.3

0.0

0.0

0.0

0.0

0.0

74.8

96.8

97.9

12.9

3.2

2.1

Consumer packaged goods/manufacturers

8.8

6.9

4.8

5.0

4.9

5.2

67.0

83.5

85.5

19.3

4.7

4.5

Auto dealers

3.5

1.2

1.3

2.6

2.4

2.1

86.9

93.2

93.3

7.0

3.3

3.2

Service stations

0.7

1.6

1.6

11.6

2.8

4.6

84.2

93.8

90.0

3.6

1.7

3.8

Total Merchants

8.8

5.7

4.9

35.2

19.6

18.4

47.8

70.1

71.8

8.1

4.6

5.0

Services:

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

5.1

4.3

3.9

67.7

64.6

63.6

17.1

24.9

24.4

10.0

6.2

8.1

Other utility

3.3

4.2

4.9

60.0

63.8

64.1

28.7

27.4

25.9

8.0

4.6

5.0

Medical

4.3

5.0

5.5

38.2

35.6

39.5

49.6

54.3

50.4

8.0

5.1

4.7

Other professional

6.0

2.5

7.2

10.9

10.4

10.6

72.3

80.6

78.6

10.8

6.5

3.7

Leisure service

5.8

4.3

3.0

9.7

5.9

6.6

75.0

84.8

87.2

9.5

5.0

3.2

Cable TV

2.2

2.9

4.6

63.3

64.0

59.2

24.8

28.9

27.9

9.7

4.2

8.2

Computer

4.0

3.0

3.1

6.6

32.1

16.8

80.1

58.7

64.5

9.3

6.2

15.5

Craftsman

2.7

5.0

4.8

14.2

5.4

4.1

66.4

85.5

88.3

16.7

4.1

2.9

Netflix and Blockbuster

N/A

94.8

94.5

N/A

0.5

0.6

N/A

3.0

3.7

N/A

1.7

1.2

Total Services

4.4

10.2

11.3

45.9

40.3

40.6

40.5

44.5

42.8

9.2

5.0

5.4

Federal government

N/A

7.6

12.9

N/A

10.6

7.6

N/A

75.2

71.1

N/A

6.6

8.4

Nonfederal government

4.2

6.3

6.0

13.3

15.7

22.3

74.9

71.4

66.6

7.6

6.6

5.1

Social/Charitable/Political/Nonprofit

9.1

10.1

10.7

13.0

17.0

18.1

64.3

64.5

62.7

13.7

8.4

8.6

Total Nonhousehold Mail Received

7.7

7.0

7.6

30.5

28.8

28.7

52.3

57.5

55.5

9.6

6.7

8.2

Pieces per household per week

0.5

0.5

0.6

2.1

2.3

2.1

3.6

4.5

4.1

0.7

0.5

0.6

Note: Percents are row percentages within each Industry classification.


Table A2-8
First-Class Mail -- Industry Mail to Households
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of Non-Household Mail Received by Households

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

Credit Card

2.9

4.6

4.4

0.50

0.94

0.86

Bank

6.2

5.2

4.9

1.06

1.06

0.97

Securities

1.6

1.7

1.6

0.28

0.35

0.31

Money Market

0.1

0.2

0.1

0.02

0.04

0.03

Insurance

3.9

4.3

4.2

0.68

0.88

0.83

Mortgage

0.6

0.8

0.8

0.10

0.16

0.15

Other financial

0.5

0.3

0.4

0.08

0.05

0.07

Total Financial

15.8

17.0

16.3

2.72

3.48

3.21

Merchants:

 

 

 

 

 

 

Supermarkets

0.0

0.1

0.1

0.00

0.02

0.02

Department Store

2.1

0.4

0.4

0.37

0.08

0.08

Mail Order

0.9

0.4

0.4

0.16

0.08

0.09

Other Store

1.2

0.9

0.9

0.21

0.18

0.17

Publisher

1.9

0.6

0.5

0.33

0.12

0.10

Land Promotion

0.3

0.0

0.0

0.05

0.01

0.01

Online auction

N/A

0.1

0.1

N/A

0.01

0.01

Restaurant

0.0

0.0

0.1

0.00

0.01

0.01

Consumer packaged goods/manufacturers

0.3

0.5

0.4

0.04

0.11

0.08

Auto dealers

0.2

0.2

0.2

0.04

0.05

0.05

Service stations

0.0

0.2

0.2

0.00

0.03

0.03

Other Merchants

0.5

0.7

0.6

0.08

0.15

0.12

Total Merchants

7.4

4.2

3.9

1.28

0.86

0.77

Services:

 

 

 

 

 

 

Telephone

2.2

1.8

1.5

0.37

0.37

0.30

Other utility

3.0

2.3

2.3

0.51

0.47

0.45

Medical

2.8

3.1

3.1

0.47

0.63

0.61

Other professional

0.5

0.6

0.6

0.09

0.12

0.12

Leisure service

0.9

0.7

0.6

0.15

0.15

0.12

Cable TV

0.7

0.8

0.9

0.12

0.17

0.17

Computer

0.1

0.1

0.1

0.01

0.02

0.02

Craftsman

0.1

0.1

0.1

0.01

0.03

0.03

Netflix and Blockbuster

N/A

0.7

0.7

N/A

0.14

0.14

Other Services

0.8

0.9

0.8

0.14

0.18

0.17

Total Services

11.1

11.2

10.9

1.87

2.28

2.14

Federal government

N/A

1.1

1.3

N/A

0.22

0.25

Nonfederal government

2.0

1.6

1.7

0.34

0.34

0.33

Social/Charitable/Political/Nonprofit

3.4

2.7

2.7

0.59

0.55

0.53

Don't Know/No Answer

0.9

0.6

1.0

0.14

0.13

0.20

Total Industry Mail to Households

40.6

38.4

37.8

6.94

7.85

7.43

Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of
Personal Mail, Packages, and Mail Pieces for which no response was given to Mail Type.

Totals may not sum due to rounding.

 

 

 

 

 

 


Table A2-9
First-Class Mail -- Bills and Statements
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of Total
First-Class

Pieces Per
Household per Week

Percent of Total
First-Class

Pieces Per
Household per Week

Bills 1

Statements

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit Card

1.8

8.8

8.3

0.3

0.8

0.7

0.1

N/A

N/A

0.0

N/A

N/A

Bank

1.0

2.1

2.1

0.2

0.2

0.2

3.2

7.2

6.5

0.6

0.6

0.5

Securities

0.1

0.1

0.1

0.0

0.0

0.0

0.7

2.6

2.5

0.1

0.2

0.2

Money Market

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.3

0.2

0.0

0.0

0.0

Insurance

1.6

4.2

4.0

0.3

0.4

0.3

0.3

0.9

0.9

0.1

0.1

0.1

Mortgage

0.1

0.7

0.6

0.0

0.1

0.1

0.0

0.1

0.2

0.0

0.0

0.0

Other Financial

0.1

0.1

0.2

0.0

0.0

0.0

0.1

0.2

0.2

0.0

0.0

0.0

Total Financial

4.7

16.0

15.3

0.8

1.4

1.3

4.5

11.4

10.5

0.8

1.0

0.9

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Department Store

1.3

0.3

0.3

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Mail Order

0.2

0.2

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Other Store

0.4

0.3

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Publisher

0.9

0.7

0.6

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Land Promotion

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Online Auction

N/A

0.0

0.0

N/A

0.0

0.0

N/A

0.0

0.0

N/A

0.0

0.0

Restaurant

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Consumer packaged goods/manufacturers

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Auto dealers

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Service stations

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Other Merchants

0.1

0.2

0.1

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

Total Merchants

2.9

1.9

1.5

0.5

0.2

0.1

0.1

0.2

0.2

0.0

0.0

0.0

Services:

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

1.6

3.4

2.9

0.3

0.3

0.2

0.0

0.0

0.0

0.0

0.0

0.0

Other utility

2.4

4.9

4.9

0.4

0.4

0.4

0.0

0.0

0.0

0.0

0.0

0.0

Medical

1.7

3.7

4.0

0.3

0.3

0.3

0.1

0.1

0.2

0.0

0.0

0.0

Other professional

0.1

0.3

0.3

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

Leisure service

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Cable TV

0.5

1.6

1.5

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

Computer

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Craftsman

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Netflix and Blockbuster

N/A

0.0

0.0

N/A

0.0

0.0

N/A

0.0

0.0

N/A

0.0

0.0

Other Services

0.2

0.5

0.5

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Total Services

6.7

14.7

14.3

1.2

1.3

1.2

0.2

0.3

0.4

0.0

0.0

0.0

Federal government

N/A

0.2

0.2

N/A

0.0

0.0

N/A

0.3

0.3

N/A

0.0

0.0

Nonfederal government

0.3

0.6

0.7

0.1

0.1

0.1

0.1

0.2

0.2

0.0

0.0

0.0

Social/Charitable/Political/Nonprofit

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0