Table A2-5 First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)





Industry	BRM			CRM			Total Reply Mail
Industry	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	12.2	9.4	9.1	14.0	26.0	24.2	13.7	22.8	21.0
Bank	10.5	6.4	6.8	5.5	6.6	6.7	6.8	6.5	6.7
Securities	9.5	3.8	4.1	1.4	0.9	1.4	3.1	1.5	2.0
Money Market	1.1	0.5	0.3	0.2	0.2	0.2	0.4	0.2	0.2
Insurance	13.0	8.5	8.7	9.5	8.7	8.4	10.3	8.6	8.4
Mortgage	1.6	1.4	1.0	0.4	2.1	2.0	0.6	2.0	1.8
Other Financial	1.4	0.6	0.8	0.4	0.2	0.7	0.6	0.3	0.7
Total Financial	49.3	30.6	30.8	31.4	44.7	43.5	35.0	42.0	40.8
Merchants:
Supermarkets	0.0	0.0	0.2	0.0	0.1	0.0	0.0	0.1	0.1
Department Store	3.7	0.7	0.4	9.4	1.1	0.9	8.1	1.0	0.8
Mail Order	4.6	1.2	1.7	2.3	1.1	1.3	2.6	1.1	1.4
Other Store	1.2	0.4	0.4	1.8	0.7	0.6	1.6	0.7	0.6
Publisher	8.2	4.4	2.3	6.8	2.4	2.2	7.0	2.8	2.2
Land Promotion	0.5	0.0	0.0	0.1	0.0	0.1	0.2	0.0	0.0
Online auction	N/A	0.0	0.1	N/A	0.1	0.1	N/A	0.1	0.1
Restaurant	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.7	1.4	0.7	0.1	0.2	0.2	0.2	0.5	0.3
Auto dealers	0.3	0.1	0.1	0.0	0.1	0.0	0.1	0.1	0.1
Service stations	0.0	0.1	0.1	0.0	0.0	0.1	0.0	0.1	0.1
Other Merchants	0.8	0.7	0.4	0.7	0.6	0.4	0.7	0.6	0.4
Total Merchants	21.1	9.0	6.4	21.2	6.4	5.9	21.2	6.9	6.0
Services:
Telephone	3.6	2.9	2.1	11.8	10.6	9.1	10.3	9.1	7.6
Other utility	3.1	3.6	3.9	14.4	13.2	13.6	12.1	11.4	11.6
Medical	3.8	5.8	5.9	8.6	9.8	11.3	7.6	9.1	10.1
Other professional	1.0	0.6	1.5	0.4	0.6	0.6	0.6	0.6	0.8
Leisure service	1.6	1.2	0.6	0.7	0.4	0.4	0.9	0.5	0.4
Cable TV	0.5	0.9	1.4	3.5	4.9	4.8	2.9	4.1	4.1
Computer	0.1	0.1	0.1	0.0	0.3	0.2	0.0	0.2	0.2
Craftsman	0.1	0.3	0.2	0.1	0.1	0.1	0.1	0.1	0.1
Netflix and Blockbuster	N/A	24.9	23.6	N/A	0.0	0.0	N/A	4.9	5.0
Other services	1.8	2.9	3.6	1.0	1.4	1.2	1.2	1.7	1.7
Total Services	15.6	43.2	43.1	40.5	41.2	41.2	35.5	41.6	41.6
Federal government	N/A	3.0	5.7	N/A	1.0	0.9	N/A	1.4	1.9
Nonfederal government	10.0	3.9	3.5	2.1	2.3	3.5	2.2	2.6	3.5
Social/Charitable/Political/Nonprofit	2.6	10.1	10.1	3.6	4.1	4.5	5.0	5.3	5.7
Don't know/No answer	1.4	0.3	0.4	1.2	0.1	0.4	1.2	0.2	0.4
Total Nonhousehold Mail Received	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces per household per week	0.5	0.5	0.6	2.1	2.3	2.1	2.7	2.8	2.7
Note: Totals may not sum to 100 due to rounding.

Table A2-6 First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)





Industry	BRM			CRM			Total Reply Mail
Industry	1987	2009	2010	1987	2009	2010	1987	2009	2010
Business or Nonfederal Government:
Advertising Only	33.7	15.0	14.6	5.2	2.5	2.7	11.0	4.9	5.2
Notice of Order	3.0	2.4	2.8	1.6	0.9	1.2	2.0	1.1	1.5
Bill/invoice/premium ¹	19.0	25.5	24.1	75.3	86.0	83.9	63.2	74.5	71.5
Financial Statement	6.4	5.8	5.9	3.2	3.0	3.5	4.0	3.5	4.0
Payment	1.54	0.3	0.2	0.4	0.3	0.2	0.8	0.3	0.2
Rebate	0.1	0.0	0.1	0.0	0.1	0.0	0.0	0.1	0.1
Greeting Card	0.6	0.8	0.3	0.1	0.1	0.1	0.2	0.2	0.1
Invitation	4.7	3.0	3.1	0.6	0.7	0.7	1.5	1.1	1.2
CD/DVD/Video Game	N/A	27.3	26.1	N/A	0.0	0.1	N/A	5.2	5.4
Other business or nonfederal government	20.9	6.6	9.5	10.0	1.9	2.4	12.2	2.8	3.8
Total Business or Nonfederal Government	89.9	86.6	86.6	96.4	95.5	94.7	95.1	93.8	93.0
Social/Charitable/Political/Nonprofit
Announcement/meeting	1.8	2.7	2.6	0.5	0.7	0.7	0.9	1.1	1.1
Request for donation	4.4	4.9	6.0	1.2	2.1	2.5	1.8	2.6	3.2
Confirmation of donation	0.5	1.0	0.5	0.2	0.4	0.4	0.3	0.5	0.4
Bill/invoice/premium	0.4	0.1	0.2	0.9	0.5	0.5	0.8	0.5	0.4
Other social/charitable/political/nonprofit	3.2	1.4	0.6	0.8	0.4	0.4	1.3	0.5	0.4
Total Social/Charitable/Political/Nonprofit	10.2	10.0	9.9	3.6	4.1	4.5	4.9	5.2	5.6
Total Received by Households	100.0	96.6	96.5	100.0	99.6	99.2	100.0	99.0	98.7
Pieces Per Household Per Week	0.5	0.5	0.5	2.1	2.3	2.1	2.7	2.8	2.7
¹ Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-7 First-Class Mail -- Industry Usage of Reply Envelopes (Percentage of Pieces From Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Business Reply			Courtesy Reply			No Reply Mail			Don't Know/ No Answer
	Business Reply			Courtesy Reply			No Reply Mail			Don't Know/ No Answer
	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	13.0	5.5	6.0	59.2	63.0	60.2	20.9	26.9	28.6	7.0	4.7	5.2
Bank	5.3	3.3	4.0	11.1	14.0	14.8	75.3	77.7	74.4	8.3	5.0	6.8
Securities	18.2	6.0	7.5	10.4	6.0	9.4	64.8	83.2	78.6	6.7	4.8	4.5
Money Market	24.2	6.2	5.7	15.2	10.6	11.3	54.4	78.8	78.5	6.2	4.3	4.5
Insurance	10.2	5.3	5.9	29.6	22.4	21.6	50.6	65.6	63.7	9.5	6.8	8.8
Mortgage	8.9	4.8	3.7	9.0	30.5	29.0	72.6	62.5	64.2	9.6	2.2	3.1
Total Financial	9.7	4.8	5.4	24.4	29.1	28.9	57.6	60.9	59.3	8.2	5.2	6.4
Merchants:
Supermarkets	N/A	1.0	4.7	N/A	6.4	3.5	N/A	89.9	88.7	N/A	2.7	3.1
Department Store	5.4	4.7	2.9	54.4	30.3	23.6	33.4	59.5	66.3	6.9	5.5	7.2
Mail Order	15.1	8.1	11.0	30.4	31.5	31.8	46.8	53.2	53.5	7.7	7.2	3.7
Other Store	3.0	1.1	1.3	18.4	9.2	7.5	73.1	87.2	87.2	5.5	2.5	4.0
Publisher	15.1	19.7	13.3	44.4	45.0	47.0	32.2	29.4	32.7	8.2	5.9	7.0
Land Promotion	6.2	0.0	0.0	5.7	8.5	18.7	78.0	91.5	81.3	10.2	0.0	0.0
Online auction	N/A	0.7	3.7	N/A	16.3	11.4	N/A	75.3	83.8	N/A	7.6	1.1
Restaurant	12.3	0.0	0.0	0.0	0.0	0.0	74.8	96.8	97.9	12.9	3.2	2.1
Consumer packaged goods/manufacturers	8.8	6.9	4.8	5.0	4.9	5.2	67.0	83.5	85.5	19.3	4.7	4.5
Auto dealers	3.5	1.2	1.3	2.6	2.4	2.1	86.9	93.2	93.3	7.0	3.3	3.2
Service stations	0.7	1.6	1.6	11.6	2.8	4.6	84.2	93.8	90.0	3.6	1.7	3.8
Total Merchants	8.8	5.7	4.9	35.2	19.6	18.4	47.8	70.1	71.8	8.1	4.6	5.0
Services:
Telephone	5.1	4.3	3.9	67.7	64.6	63.6	17.1	24.9	24.4	10.0	6.2	8.1
Other utility	3.3	4.2	4.9	60.0	63.8	64.1	28.7	27.4	25.9	8.0	4.6	5.0
Medical	4.3	5.0	5.5	38.2	35.6	39.5	49.6	54.3	50.4	8.0	5.1	4.7
Other professional	6.0	2.5	7.2	10.9	10.4	10.6	72.3	80.6	78.6	10.8	6.5	3.7
Leisure service	5.8	4.3	3.0	9.7	5.9	6.6	75.0	84.8	87.2	9.5	5.0	3.2
Cable TV	2.2	2.9	4.6	63.3	64.0	59.2	24.8	28.9	27.9	9.7	4.2	8.2
Computer	4.0	3.0	3.1	6.6	32.1	16.8	80.1	58.7	64.5	9.3	6.2	15.5
Craftsman	2.7	5.0	4.8	14.2	5.4	4.1	66.4	85.5	88.3	16.7	4.1	2.9
Netflix and Blockbuster	N/A	94.8	94.5	N/A	0.5	0.6	N/A	3.0	3.7	N/A	1.7	1.2
Total Services	4.4	10.2	11.3	45.9	40.3	40.6	40.5	44.5	42.8	9.2	5.0	5.4
Federal government	N/A	7.6	12.9	N/A	10.6	7.6	N/A	75.2	71.1	N/A	6.6	8.4
Nonfederal government	4.2	6.3	6.0	13.3	15.7	22.3	74.9	71.4	66.6	7.6	6.6	5.1
Social/Charitable/Political/Nonprofit	9.1	10.1	10.7	13.0	17.0	18.1	64.3	64.5	62.7	13.7	8.4	8.6
Total Nonhousehold Mail Received	7.7	7.0	7.6	30.5	28.8	28.7	52.3	57.5	55.5	9.6	6.7	8.2
Pieces per household per week	0.5	0.5	0.6	2.1	2.3	2.1	3.6	4.5	4.1	0.7	0.5	0.6
Note: Percents are row percentages within each Industry classification.

Table A2-9 First-Class Mail -- Bills and Statements Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)



Industry	Percent of Total First-Class			Pieces Per Household per Week			Percent of Total First-Class			Pieces Per Household per Week



	Bills ¹						Statements
	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	1.8	8.8	8.3	0.3	0.8	0.7	0.1	N/A	N/A	0.0	N/A	N/A
Bank	1.0	2.1	2.1	0.2	0.2	0.2	3.2	7.2	6.5	0.6	0.6	0.5
Securities	0.1	0.1	0.1	0.0	0.0	0.0	0.7	2.6	2.5	0.1	0.2	0.2
Money Market	0.0	0.0	0.0	0.0	0.0	0.0	0.1	0.3	0.2	0.0	0.0	0.0
Insurance	1.6	4.2	4.0	0.3	0.4	0.3	0.3	0.9	0.9	0.1	0.1	0.1
Mortgage	0.1	0.7	0.6	0.0	0.1	0.1	0.0	0.1	0.2	0.0	0.0	0.0
Other Financial	0.1	0.1	0.2	0.0	0.0	0.0	0.1	0.2	0.2	0.0	0.0	0.0
Total Financial	4.7	16.0	15.3	0.8	1.4	1.3	4.5	11.4	10.5	0.8	1.0	0.9
Merchants:
Supermarkets	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	1.3	0.3	0.3	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Mail Order	0.2	0.2	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other Store	0.4	0.3	0.2	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	0.9	0.7	0.6	0.2	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Land Promotion	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Online Auction	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.0	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Auto dealers	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Service stations	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other Merchants	0.1	0.2	0.1	0.0	0.0	0.0	0.0	0.1	0.1	0.0	0.0	0.0
Total Merchants	2.9	1.9	1.5	0.5	0.2	0.1	0.1	0.2	0.2	0.0	0.0	0.0
Services:
Telephone	1.6	3.4	2.9	0.3	0.3	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Other utility	2.4	4.9	4.9	0.4	0.4	0.4	0.0	0.0	0.0	0.0	0.0	0.0
Medical	1.7	3.7	4.0	0.3	0.3	0.3	0.1	0.1	0.2	0.0	0.0	0.0
Other professional	0.1	0.3	0.3	0.0	0.0	0.0	0.0	0.1	0.1	0.0	0.0	0.0
Leisure service	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Cable TV	0.5	1.6	1.5	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Computer	0.0	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Craftsman	0.0	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	0.2	0.5	0.5	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Total Services	6.7	14.7	14.3	1.2	1.3	1.2	0.2	0.3	0.4	0.0	0.0	0.0
Federal government	N/A	0.2	0.2	N/A	0.0	0.0	N/A	0.3	0.3	N/A	0.0	0.0
Nonfederal government	0.3	0.6	0.7	0.1	0.1	0.1	0.1	0.2	0.2	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.2	0.0	0.1	0.0	0.0	0.0	0.1	0.0	0.0	0.0	0.0	0.0
Total Bills or Statements Received by	14.9	33.4	32.0	2.6	2.9	2.6	5.0	12.5	11.6	0.9	1.1	0.9
Households	14.9	33.4	32.0	2.6	2.9	2.6	5.0	12.5	11.6	0.9	1.1	0.9
¹ Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-10 Use of First-Class Business Invitations/Announcements Mail -- by Industry Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Percent of First-Class Business Invitations and Announcements			Percent of Total First Class Mail			Pieces Per Household Per Week





	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	3.6	4.6	5.1	0.1	0.2	0.2	0.0	0.0	0.0
Bank	8.9	10.7	9.4	0.1	0.4	0.3	0.0	0.0	0.0
Securities	5.3	6.5	5.0	0.1	0.2	0.2	0.0	0.0	0.0
Money Market	0.1	0.1	0.6	0.0	0.0	0.0	0.0	0.0	0.0
Insurance	7.4	8.0	10.3	0.1	0.3	0.4	0.0	0.0	0.0
Mortgage	2.5	2.6	2.8	0.0	0.1	0.1	0.0	0.0	0.0
Other financial	1.7	1.3	1.2	0.0	0.0	0.0	0.0	0.0	0.0
Total Financial	29.5	33.9	34.4	0.5	1.2	1.2	0.1	0.1	0.1
Merchants:
Supermarkets	0.0	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	2.8	1.1	0.7	0.0	0.0	0.0	0.0	0.0	0.0
Mail Order	1.0	0.6	0.7	0.0	0.0	0.0	0.0	0.0	0.0
Other Store	4.6	1.7	1.0	0.1	0.1	0.0	0.0	0.0	0.0
Publisher	3.6	0.9	1.0	0.1	0.0	0.0	0.0	0.0	0.0
Land Promotion	0.9	0.2	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Online auction	N/A	0.3	0.1	N/A	0.0	0.0	N/A	0.0	0.0
Restaurant	0.2	0.2	0.5	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	2.3	2.6	2.3	0.0	0.1	0.1	0.0	0.0	0.0
Auto dealers	0.6	0.6	0.5	0.0	0.0	0.0	0.0	0.0	0.0
Service stations	0.3	0.3	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Other Merchants	4.1	5.5	4.5	0.1	0.2	0.2	0.0	0.0	0.0
Total Merchants	20.4	14.1	11.6	0.3	0.5	0.4	0.1	0.0	0.0
Services:
Telephone	2.6	1.5	1.2	0.0	0.1	0.0	0.0	0.0	0.0
Other utility	1.6	2.1	1.7	0.0	0.1	0.1	0.0	0.0	0.0
Medical	11.0	16.3	15.9	0.2	0.6	0.6	0.0	0.1	0.0
Other professional	5.2	5.2	9.0	0.1	0.2	0.3	0.0	0.0	0.0
Leisure service	9.9	3.7	3.8	0.2	0.1	0.1	0.0	0.0	0.0
Cable TV	0.3	1.7	0.5	0.0	0.1	0.0	0.0	0.0	0.0
Computer	0.9	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Craftsman	0.5	0.3	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	4.9	6.1	8.0	0.1	0.2	0.3	0.0	0.0	0.0
Total Services	36.9	37.0	40.4	0.6	1.3	1.4	0.1	0.1	0.1
Federal government	N/A	6.6	4.1	N/A	0.2	0.1	N/A	0.0	0.0
Nonfederal government	9.7	8.1	9.1	0.2	0.3	0.3	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	3.5	0.3	0.4	0.1	0.0	0.0	0.0	0.0	0.0
Total Business Invitations/Announcements	100.0	100.0	100.0	1.5	3.4	3.4	0.3	0.3	0.3
Mail Received by Households	100.0	100.0	100.0	1.5	3.4	3.4	0.3	0.3	0.3
Note: Totals may not sum due to rounding.

Table A2-11 Use of First-Class Advertising-Enclosed Mail¹-- by Industry Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Industry Breakdown of First-Class Household Mail That is "Advertising Enclosed"			Percent of Total First Class Mail			Pieces Per Household Per Week




	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	18.3	25.1	26.6	1.3	2.3	2.3	0.22	0.32	0.29
Bank	11.7	11.0	10.5	0.8	1.0	0.9	0.14	0.14	0.12
Securities	4.2	2.2	1.9	0.3	0.2	0.2	0.05	0.03	0.02
Money Market	0.8	0.2	0.2	0.0	0.0	0.0	0.01	0.00	0.00
Insurance	4.2	4.8	4.4	0.3	0.5	0.4	0.05	0.06	0.05
Mortgage	0.8	1.3	1.3	0.0	0.1	0.1	0.01	0.02	0.01
Other Financial	5.8	0.2	0.2	0.0	0.0	0.0	0.07	0.00	0.00
Total Financial	40.0	44.8	45.2	2.8	4.2	3.9	0.48	0.58	0.50
Merchants:
Supermarkets	0.0	0.1	0.1	0.0	0.0	0.0	0.00	0.00	0.00
Department Store	14.2	1.3	1.6	1.0	0.1	0.1	0.17	0.02	0.02
Mail Order	2.5	0.6	1.3	0.2	0.1	0.1	0.03	0.01	0.01
Other Store	2.5	1.0	0.6	0.2	0.1	0.1	0.03	0.01	0.01
Publisher	5.0	1.3	1.4	0.4	0.1	0.1	0.06	0.02	0.02
Land Promotion	0.0	0.1	0.0	0.0	0.0	0.0	0.00	0.00	0.00
Online auction	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.00	0.00
Restaurant	0.0	0.0	0.0	0.0	0.0	0.0	0.00	0.00	0.00
Consumer packaged goods/manufacturers	0.0	0.5	0.2	0.0	0.0	0.0	0.00	0.01	0.00
Auto dealers	0.0	0.2	0.1	0.0	0.0	0.0	0.00	0.00	0.00
Service stations	0.0	0.1	0.0	0.0	0.0	0.0	0.00	0.00	0.00
Other Merchants	0.8	0.3	0.4	0.1	0.0	0.0	0.01	0.00	0.00
Total Merchants	25.8	5.5	5.9	1.8	0.5	0.5	0.31	0.07	0.06
Services:
Telephone	8.3	12.5	11.6	0.6	1.2	1.0	0.10	0.16	0.13
Other utility	8.3	8.6	9.7	0.6	0.8	0.8	0.10	0.11	0.11
Medical	1.7	1.2	1.3	0.1	0.1	0.1	0.02	0.02	0.01
Other professional	1.7	0.3	0.2	0.0	0.0	0.0	0.02	0.00	0.00
Leisure service	0.0	0.7	0.7	0.1	0.1	0.1	0.00	0.01	0.01
Cable TV	4.2	6.1	6.1	0.3	0.6	0.5	0.05	0.08	0.07
Computer	0.0	0.2	0.4	0.0	0.0	0.0	0.00	0.00	0.00
Craftsman	0.0	0.0	0.1	0.0	0.0	0.0	0.00	0.00	0.00
Netflix and Blockbuster	N/A	8.2	6.1	N/A	0.8	0.5	N/A	0.11	0.07
Other Services	0.8	1.2	1.3	0.1	0.1	0.1	0.01	0.02	0.01
Total Services	25.0	39.0	37.4	1.7	3.6	3.2	0.30	0.50	0.41
Federal government	N/A	0.9	0.8	N/A	0.1	0.1	N/A	0.01	0.01
Nonfederal government	0.8	1.1	1.0	0.1	0.1	0.1	0.01	0.01	0.01
Social/Charitable/Political/Nonprofit	7.5	8.4	9.1	0.5	0.8	0.8	0.09	0.11	0.10
Don't Know/No Answer	0.8	0.2	0.5	0.1	0.0	0.0	0.01	0.00	0.01
Total Advertising Enclosed	100.0	100.0	100.0	7.0	9.3	8.5	1.20	1.27	1.09
Mail Received by Households	100.0	100.0	100.0	7.0	9.3	8.5	1.20	1.27	1.09
¹ Does not include "Advertising Only" mail.
Note: Totals may not sum due to rounding.

Table A2-12 First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)






Number of Accounts and Policies	None			Low (1-5)			Medium (6-9)			High (10+)
Number of Accounts and Policies	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Pieces per household per week	3.2	3.8	3.6	5.6	6.0	5.3	8.5	8.1	7.7	12.4	10.7	10.1

Table A2-13 First-Class Mail Received -- by Number of Credit Cards Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)






Number of Credit Cards	None			Low (1-3)			Medium (4-7)			High (8+)

	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010

Pieces per Household per Week	4.8	5.3	5.4	7.3	7.5	6.9	9.9	9.4	8.8	13.2	11.1	11.0

Table A2-14 First-Class Mail Receipt -- Content by Age of Head of Household (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)






Contents	18 - 21			22 - 24			25 - 34			35 - 44
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	1.6	0.3	0.2	0.8	0.4	0.3	1.2	0.7	0.9	1.5	0.8	0.7
Business or Nonfederal Government:
Advertising	0.4	0.4	0.7	0.3	0.9	0.3	0.7	0.8	0.8	1.0	1.1	1.0
Invitation/Announcement	0.1	0.1	0.1	0.1	0.1	0.2	0.2	0.3	0.3	0.3	0.3	0.3
Bill ²	1.5	1.5	2.3	1.8	1.6	1.3	2.6	2.7	2.4	3.0	3.3	2.9
Financial Statement	0.6	0.4	0.6	0.4	0.5	0.4	0.6	0.7	0.6	1.0	1.0	0.9
Other¹	0.7	1.6	2.4	1.0	1.1	0.9	1.5	1.5	1.5	1.9	1.6	1.7
Total Business or Nonfederal Government	3.3	4.0	6.2	3.6	4.1	3.2	5.6	6.1	5.5	7.2	7.4	6.9
Social/Charitable/Political/Nonprofit	0.3	0.2	0.6	0.3	0.2	0.2	0.5	0.3	0.3	0.8	0.6	0.5
Total	5.3	4.6	7.0	4.7	4.7	3.7	7.3	7.1	6.8	9.6	8.8	8.1

Contents	45 - 54			55 - 64			65 - 69			70+	70 - 74		75+
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010	2009	2010
Personal	1.8	0.9	0.8	1.8	0.8	0.8	1.7	1.0	1.0	1.9	1.2	1.0	1.1	0.8
Business or Nonfederal Government:
Advertising	1.1	1.2	1.2	1.1	1.3	1.2	1.0	1.3	1.2	0.7	1.1	1.1	0.9	0.9
Invitation/Announcement	0.4	0.3	0.3	0.3	0.4	0.4	0.4	0.3	0.3	0.2	0.3	0.3	0.4	0.2
Bill ²	3.1	3.2	3.1	2.7	3.3	2.8	2.0	2.9	2.8	1.6	2.3	2.2	2.2	2.0
Financial Statement	1.1	1.3	1.1	1.1	1.4	1.2	0.9	1.2	1.1	0.8	1.3	1.0	1.1	0.9
Other¹	2.1	1.9	2.1	2.0	2.0	1.9	1.8	2.2	2.1	1.9	2.2	2.5	2.3	2.5
Total Business or Nonfederal Government	7.8	8.0	7.8	7.2	8.4	7.5	6.1	7.8	7.5	5.2	7.2	7.0	6.8	6.4
Social/Charitable/Political/Nonprofit	0.7	0.6	0.6	0.7	0.5	0.5	0.5	0.5	0.5	0.5	0.6	0.5	0.6	0.5
Total	10.4	9.5	9.2	9.9	9.8	8.9	8.5	9.4	9.0	7.6	9.0	8.5	8.4	7.7
¹ Includes pieces for which no response was given for Mail Type.
² Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-15 First-Class Mail Receipt -- Content by Education of Head of Household (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)






Contents	< 8th Grade			Some High School			High School			Some College
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	1.1	0.5	0.5	1.1	0.5	0.4	1.3	0.8	0.6	1.5	0.7	0.8
Business or Nonfederal Government:
Advertising	0.5	0.6	0.6	0.6	0.9	0.7	0.7	1.0	1.0	0.9	1.0	1.0
Invitation/Announcement	0.1	0.4	0.1	0.1	0.2	0.2	0.2	0.3	0.2	0.3	0.3	0.3
Bill ²	1.7	2.0	1.6	2.0	2.4	2.5	2.4	3.1	2.6	2.6	3.0	2.8
Financial Statement	0.4	0.5	0.4	0.6	0.7	0.6	0.7	1.0	0.9	0.9	1.0	0.9
Other¹	1.2	1.6	3.0	1.6	1.6	1.8	1.6	1.8	1.8	1.7	1.8	1.7
Total Business or Nonfederal Government	3.9	5.1	5.7	4.9	5.7	5.9	5.6	7.2	6.5	6.4	7.1	6.8
Social/Charitable/Political/Nonprofit	0.2	0.2	0.3	0.3	0.2	0.2	0.4	0.4	0.4	0.6	0.4	0.4
Total	5.4	5.8	6.5	6.5	6.4	6.5	7.4	8.4	7.6	8.5	8.3	8.0

Contents	Technical School			College Graduate			Post Graduate
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	1.3	0.8	0.8	1.9	1.0	1.1	2.7	1.3	1.2
Business or Nonfederal Government
Advertising	0.9	1.1	1.0	1.2	1.3	1.2	1.5	1.4	1.3
Invitation/Announcement	0.3	0.4	0.4	0.4	0.3	0.3	0.6	0.5	0.4
Bill ²	2.5	3.0	2.5	3.1	3.0	2.7	3.4	2.9	2.7
Financial Statement	0.9	1.1	0.9	1.2	1.3	1.1	1.7	1.5	1.3
Other¹	1.8	1.7	1.7	2.2	2.0	1.9	2.9	1.9	2.1
Total Business or Nonfederal Government	6.4	7.4	6.5	8.1	7.9	7.3	10.1	8.2	7.9
Social/Charitable/Political/Nonprofit	0.4	0.6	0.4	0.9	0.7	0.6	1.7	1.0	0.9
Total	8.2	8.8	7.7	11.0	9.6	8.9	14.6	10.5	10.0

¹ Includes pieces for which no response was given for Mail Type.
² Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-16 First-Class Receipt -- Content by Income (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)




Contents	<Under $7K			$7K - $9.9K			$10K - $14.9			$15K - $19.9K
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	0.9	0.2	0.2	1.3	0.4	0.2	1.1	0.6	0.4	1.5	0.4	0.3
Business or Nonfederal Government:
Advertising	0.3	0.3	0.2	0.5	0.4	0.3	0.6	0.7	0.5	0.7	0.5	0.6
Invitation/Announcement	0.1	0.1	0.1	0.1	0.2	0.1	0.1	0.2	0.2	0.2	0.2	0.2
Bill ²	1.2	0.9	1.0	1.5	1.6	1.2	1.9	2.1	1.9	2.3	2.2	1.6
Financial Statement	0.2	0.4	0.2	0.4	0.4	0.3	0.6	0.4	0.4	0.7	0.6	0.5
Other¹	1.4	1.4	1.4	1.3	1.2	2.1	1.5	1.8	1.7	1.3	1.6	1.7
Total Business or Nonfederal Government	3.2	3.0	3.0	3.8	3.8	3.9	4.7	5.2	4.6	5.2	5.1	4.6
Social/Charitable/Political/Nonprofit	0.2	0.2	0.4	0.3	0.2	0.1	0.3	0.2	0.2	0.5	0.2	0.3
Total	4.3	3.5	3.6	5.5	4.4	4.3	6.2	5.9	5.2	7.3	5.7	5.1
Contents	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	1.3	0.5	0.7	1.5	0.8	0.7	1.8	0.8	0.7	1.7	0.7	0.7
Business or Nonfederal Government:
Advertising	0.6	0.7	0.6	0.8	0.8	0.7	1.0	0.8	0.7	1.1	1.0	0.8
Invitation/Announcement	0.2	0.2	0.2	0.2	0.3	0.2	0.4	0.3	0.2	0.4	0.2	0.3
Bill ²	2.6	2.1	1.8	2.5	2.7	2.4	2.9	2.7	2.4	3.2	2.8	2.5
Financial Statement	0.8	0.8	0.8	0.9	0.8	0.7	0.9	0.8	0.7	1.1	0.9	0.8
Other¹	1.5	1.7	1.8	1.9	1.5	1.6	1.9	1.5	1.6	2.1	1.7	1.7
Total Business or Nonfederal Government	5.7	5.4	5.2	6.3	6.1	5.7	7.1	6.1	5.7	7.9	6.6	6.1
Social/Charitable/Political/Nonprofit	0.4	0.3	0.3	0.6	0.3	0.3	0.7	0.3	0.3	0.8	0.4	0.4
Total	7.5	6.2	6.2	8.5	7.2	6.7	9.8	7.2	6.7	10.4	7.7	7.3
Contents	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K+
Contents	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
Personal	2.1	0.8	0.7	2.2	0.9	1.0	2.1	1.0	1.0	2.7	1.3	1.2
Business or Nonfederal Government:
Advertising	1.5	1.0	1.2	2.1	1.2	1.1	2.4	1.3	1.4	2.4	1.7	1.5
Invitation/Announcement	0.4	0.3	0.3	0.4	0.3	0.3	0.6	0.4	0.4	0.7	0.5	0.5
Bill ²	3.5	3.0	3.0	3.9	3.2	2.9	4.2	3.5	3.5	4.6	3.7	3.2
Financial Statement	1.5	1.1	1.0	1.8	1.3	1.0	1.8	1.4	1.3	2.0	1.5	1.4
Other¹	2.5	2.0	2.0	3.3	1.8	2.0	3.1	1.8	1.8	3.2	2.2	2.3
�� Total Business or Nonfederal Government	9.4	7.5	7.5	11.5	7.8	7.4	12.1	8.5	8.4	12.9	9.5	8.9
Social/Charitable/Political/Nonprofit	1.0	0.5	0.5	1.1	0.6	0.4	1.2	0.6	0.6	1.6	0.9	0.8
Total	12.6	8.8	8.6	14.9	9.3	8.9	15.5	10.1	10.0	17.5	11.6	10.9
¹ Includes pieces for which no response was given for Mail Type.
² Includes credit card statement/bill.
Note: 2009/2010 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Totals may not sum due to rounding.

Table A2-17 First-Class Mail -- Percent of Nonpersonal Mail Received by Households Which is Sent Presort -- by Content Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Content	Percent
	Percent
	1987	2009	2010
Advertising Only	48.8	75.3	76.7
Notice of order	36.1	71.7	68.0
Bill/invoice/premium ¹	68.9	81.4	78.1
Financial Statement	60.8	85.9	83.4
Payment	42.3	67.5	57.3
Rebate	27.3	77.8	76.5
Greeting card	25.3	54.3	36.7
Invitation or announcement	28.5	64.6	59.0
Sweepstakes	77.5	32.9	100.0
Insurance policy²	59.5	91.3	82.0
Tax forms	25.3	75.4	76.3
CD/DVD/Video game	N/A	96.6	95.2
Other business or government	49.7	72.4	69.2
Total Business or Nonfederal Government	56.7	79.3	76.1
Announcement/meeting	10.3	39.0	35.3
Request for donation	19.9	63.7	46.9
Confirmation of donation	11.8	42.8	30.0
Bill/invoice/premium	29.9	50.3	46.9
Educational acceptances	37.8	61.1	17.1
Other social/charitable/political/nonprofit	18.0	40.9	34.0
Total Social/Charitable/Political/Nonprofit	16.5	45.3	37.7
Total Nonpersonal Mail Received by Households	53.9	77.2	73.3
Pieces per Household Per Week	3.74	5.26	4.87
¹ Includes credit card statement/bill.
² Fluctuation may be due to small sample sizes.

Note: Percents are row percentages within each Mail Type.
Note: Totals may not sum due to rounding.

Table A2-18 Total Percentage of Industry's First-Class Mail Received by Households Which is Sent Presort Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Industry	Percent Sent Presort
	Percent Sent Presort
	1987	2009	2010
Financial:
Credit Card	76.9	92.9	88.6
Bank	59.1	85.0	84.0
Securities	37.6	81.1	78.6
Money Market	52.4	80.4	74.5
Insurance	62.2	87.9	83.3
Mortgage	19.0	63.3	61.4
Total Financial	58.9	86.5	83.3
Merchants:
Supermarkets	N/A	75.6	72.9
Department Store	73.5	82.2	87.4
Mail Order	50.0	82.6	81.8
Other Store	33.1	70.3	73.4
Publisher	58.9	84.6	83.6
Land Promotion	61.9	72.8	77.9
Online auction	N/A	51.6	36.0
Restaurant	50.0	70.7	64.1
Consumer packaged goods/manufacturers	30.8	75.3	73.6
Auto dealers	45.5	74.8	67.4
Service stations	14.3	73.4	80.9
Total Merchants	55.0	72.7	71.6
Services:
Telephone	84.4	55.6	52.0
Other utility	81.2	82.9	82.4
Medical	35.9	67.3	63.1
Other professional	7.8	41.9	46.6
Leisure service	31.1	70.7	69.9
Cable TV	57.3	84.1	77.5
Computer	15.4	84.0	63.2
Craftsman	22.2	40.3	46.3
Netflix and Blockbuster	N/A	97.6	97.1
Total Services	56.7	70.3	67.7
Federal government	N/A	83.8	82.9
Nonfederal government	54.0	77.4	68.5
Social/Charitable/Political/Nonprofit	16.5	45.3	37.5
Total Nonhousehold Mail Received by households	53.9	72.7	65.9
Pieces per household per week	3.7	5.6	5.3
Note: Percents are row percentages within each Industry classification.

Table A2-19 First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Sector	1987	2009	2010
Sector	1987	2009	2010
Household-to-household	9.4	6.4	6.4
Household-to-nonhousehold	12.3	16.2	16.4
Nonhousehold-to-household	39.2	50.4	49.7
Unidentified incoming	0.6	3.1	4.7
Unidentified outgoing	1.4	0.8	1.1
�� Subtotal	62.9	76.9	78.3
Nonhousehold-to-nonhousehold	37.1	23.1	21.7
�� Total	100.0	100.0	100.0
Note: Totals may not sum due to rounding.
Base: RPW Total, First-Class Envelopes.�

Table A2-20 First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Content	Percentage of Total Envelopes
	Percentage of Total Envelopes
	1987	2009	2010
Personal:
Holiday card	3.3	2.6	2.9
Other greeting cards	1.7	1.8	1.8
Invitations	1.2	0.6	0.5
Letter	2.6	1.2	1.1
Announcements	0.1	0.2	0.1
Other personal	0.5	0.3	0.3
�� Total Personal	9.4	6.6	6.7
Business or Nonfederal Government:
Advertising only	4.5	4.0	4.1
Notice of order	1.2	2.7	3.0
Bill/invoice/premium¹	15.1	23.3	22.6
Financial statement	5.3	8.8	8.2
Payment	2.0	1.8	1.7
Rebate	0.0	0.2	0.2
Greeting card	0.2	0.4	0.3
Invitation or announcement	1.3	2.0	1.9
Sweepstakes	0.0	0.0	0.0
Receipts for direct deposit	N/A	0.1	0.1
Insurance policy²	0.2	1.2	0.8
Tax Forms	0.0	0.8	0.7
CD/DVD/Video game	N/A	1.2	1.3
Other business or government	6.7	1.9	2.2
�� Total Business or Nonfederal Government	36.4	48.4	47.2
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.2	1.2	1.3
Request for donation	0.4	0.7	0.9
Confirmation of donation	0.2	0.3	0.3
Bill/invoice/premium	0.2	0.2	0.2
Educational acceptances	0.1	0.0	0.0
Other social/charitable/political/nonprofit	0.7	0.7	0.6
�� Total Social/Charitable/Political/Nonprofit	2.8	3.2	3.3
Don't Know/No answer	0.6	3.2	4.8
�� Total Envelopes Received by Households	49.2	61.5	62.1
�� Pieces Per Household Per Week	8.11	7.55	7.15
¹ Includes credit card statement/bill.
Base: RPW Total, First-Class Envelopes.�
Note: Totals may not sum due to rounding.

Table A2-21 First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes ) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	1987	2009	2010
Industry	1987	2009	2010
Financial:
Credit card	2.7	7.5	7.3
Bank	5.7	8.4	8.1
Securities	1.5	2.7	2.6
Money Market	0.1	0.3	0.2
Insurance	3.6	6.7	6.9
Mortgage	0.5	1.0	1.0
Other financial	0.4	0.4	0.6
�� Total Financial	14.5	27.0	26.7
Merchants:
Supermarkets	N/A	0.1	0.1
Department store	1.8	0.4	0.5
Mail order	0.7	0.4	0.5
Other store	0.9	0.6	0.6
Publisher	1.6	0.8	0.7
Land Promotion	0.2	0.0	0.0
Online auction	N/A	0.1	0.1
Restaurant	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.2	0.6	0.5
Auto dealers	0.2	0.3	0.3
Service stations	0.0	0.1	0.1
Other merchants	0.3	1.0	0.8
�� Total Merchants	5.9	4.3	4.0
Services:
Telephone	2.0	2.9	2.5
Other Utility	2.4	3.5	3.7
Medical	2.4	4.3	4.6
Other professional	0.4	0.8	0.9
Leisure service	0.7	0.6	0.5
Cable TV	0.6	1.3	1.3
Computer	0.1	0.1	0.2
Craftsman	0.1	0.1	0.1
Netflix and Blockbuster	N/A	1.2	1.2
Other Services	0.6	1.0	1.0
�� Total Services	9.2	15.8	15.9
Federal government	N/A	1.6	1.9
Nonfederal government	1.7	2.4	2.6
Social/charitable/political/nonprofit	2.9	3.5	3.6
Don't know/No answer	0.5	0.9	1.5
�� Total Envelopes Received by Households from Non-Households	34.6	55.6	56.3
�� Pieces Per Household Per Week	6.4	6.8	6.5
Base: RPW Total, First-Class Envelopes.�

Table A2-22 First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Total Envelopes) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Sector	1987	2009	2010
Sector	1987	2009	2010
Household-to-household	12.5	9.1	17.6
Household-to-nonhousehold	17.3	40.3	42.6
Nonhousehold-to-household	25.2	33.2	42.3
Unidentified incoming	0.5	1.9	4.3
Unidentified outgoing	2.5	2.1	2.7
Subtotal	58.0	86.6	109.5
Nonhousehold-to-nonhousehold	42.0	13.4	-9.5
�� Total	100.0	100.0	100.0
Base: RPW Total, First-Class Envelopes.�
Note: Totals may not sum due to rounding.

Table A2-23 First-Class Mail -- Total Cards by Sector (Percentage of Total Cards) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Sector	1987	2009	2010
Sector	1987	2009	2010
Household-to-household	9.2	3.1	2.7
Household-to-nonhousehold	8.5	3.5	2.9
Nonhousehold-to-household	56.8	49.5	49.9
Unidentified incoming	0.6	0.9	1.3
Unidentified outgoing	0.0	0.5	0.3
�� Subtotal	75.1	57.5	57.0
Nonhousehold-to-nonhousehold	24.9	42.5	43.0
�� Total	100.0	100.0	100.0
Base: RPW Total, First-Class Cards.��
Note: Totals may not sum due to rounding.

Table A2-24 First-Class Mail -- Total Cards by Industry (Percentage of Total Cards) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	1987	2009	2010
Industry	1987	2009	2010
Financial:
Credit card	0.2	0.6	0.4
Bank	0.2	1.3	1.6
Securities	0.2	0.5	0.2
Money Market	0.0	0.0	0.0
Insurance	1.1	2.4	2.2
Mortgage	1.3	2.1	1.9
Other financial	0.3	0.2	0.2
�� Total Financial	3.2	7.2	6.5
Merchants:
Supermarkets	0.0	0.1	0.3
Department store	4.2	1.1	1.4
Mail order	5.0	1.0	1.2
Other store	6.4	6.6	6.9
Publisher	4.0	0.9	0.8
Land Promotion	1.1	0.1	0.2
Online auction	N/A	0.1	0.2
Restaurant	0.2	0.5	0.6
Consumer packaged goods/manufacturers	0.3	1.5	1.0
Auto dealers	0.6	0.4	0.6
Service stations	0.3	1.7	1.4
Other merchants	2.2	1.4	1.2
�� Total Merchants	24.4	15.2	15.7
Services:
Telephone	0.3	0.7	0.7
Other Utility	7.9	2.5	2.0
Medical	4.7	6.8	6.2
Other professional	1.0	1.3	1.3
Leisure service	4.0	2.7	2.3
Cable TV	1.0	0.3	1.2
Computer	0.2	0.2	0.2
Craftsman	0.0	1.1	1.2
Netflix and Blockbuster	N/A	0.0	0.0
Other Services	2.7	3.0	3.2
�� Total Services	21.7	18.6	18.2
Federal government	N/A	1.0	2.2
Nonfederal government	1.4	2.0	1.6
Social/charitable/political/nonprofit	5.9	5.1	5.8
Don't know/No answer	N/A	0.3	0.8
Total Mail Recieved by Households	56.7	49.5	50.8
Pieces Per Household Per Week	0.4	0.4	0.4
Base: RPW Total, First-Class Cards.��
Note: Totals may not sum due to rounding.

Table A2-25 First-Class Mail -- Total Cards by Content (Percentage of Total Cards) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Content	Percentage of Total Envelopes
	Percentage of Total Envelopes
	1987	2009	2010
Personal:
Holiday card	0.9	0.2	0.2
Other greeting cards	1.1	0.5	0.8
Invitations	1.7	1.2	0.6
Letter	3.9	0.9	0.5
Announcements	0.2	0.2	0.2
Other personal	1.4	0.1	0.3
�� Total Personal	9.2	3.1	2.7
Business or Nonfederal Government:
Advertising only	22.2	28.1	29.0
Notice of order	5.1	6.0	4.6
Bill/invoice/premium¹	10.6	3.3	2.2
Financial statement	0.1	0.3	0.4
Payment	0.1	0.2	0.1
Rebate	0.1	0.4	0.4
Greeting card	0.8	1.2	1.0
Invitation or announcement	7.3	3.8	4.0
Sweepstakes	0.4	0.0	0.0
Receipts for direct deposit	0.2	0.1	0.0
Insurance policy 2	0.1	0.2	0.0
Tax Forms	0.0	0.1	0.2
CD/DVD/Video game	N/A	0.6	1.8
Other business or government	3.9	0.0	0.0
�� Total Business or Nonfederal Government	50.9	44.4	43.7
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.0	3.8	4.3
Request for donation	0.3	0.4	0.3
Confirmation of donation	0.3	0.2	0.2
Bill/invoice/premium	0.1	0.1	0.1
Educational acceptances	0.0	0.0	0.0
Other social/charitable/political/nonprofit	1.2	0.6	0.9
�� Total Social/Charitable/Political/Nonprofit	5.9	5.0	5.8
Don't Know/No answer	0.6	0.9	1.3
�� Total	66.6	53.4	53.4
�� Pieces Per Household Per Week	0.5	0.42	0.38
Base: RPW Total, First-Class Cards.��
¹Includes credit card statement/bill.

Table A2-26 First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Received at Each Category Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Content	Total Nonpresort Cards			Total Presort Cards
	Total Nonpresort Cards			Total Presort Cards
	1987	2009	2010	1987	2009	2010
Personal:
Holiday card	1.3	0.2	0.2	0.0	0.0	0.0
Other greeting cards	1.5	0.4	0.7	0.0	0.0	0.0
Invitations	2.3	1.2	0.6	0.0	0.0	0.0
Letter	5.3	0.7	0.5	0.0	0.0	0.0
Announcements	0.3	0.2	0.2	0.0	0.0	0.0
Other personal	1.7	0.1	0.3	0.0	0.0	0.0
�� Total Personal	12.4	2.8	2.4	0.0	0.0	0.0
Business or Nonfederal Government:
Advertising only	16.8	1.6	0.0	38.0	21.3	21.8
Notice of order	6.1	0.6	0.0	2.2	3.1	1.9
Bill/invoice/premium ¹	5.7	0.4	0.0	25.0	2.1	1.8
Financial statement	0.2	0.0	0.0	0.2	0.3	0.3
Payment	0.1	0.0	0.0	0.1	0.1	0.0
Rebate	0.1	0.0	0.0	0.4	0.3	0.4
Greeting card	1.0	0.3	0.0	0.1	0.5	0.4
Invitation or announcement	8.2	0.5	0.0	4.2	2.3	2.5
Other business or government	4.2	0.0	0.1	5.2	0.7	1.5
�� Total Business or Nonfederal	42.4	3.3	0.1	75.4	30.7	30.6
�� Government	42.4	3.3	0.1	75.4	30.7	30.6
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.9	0.4	0.0	1.1	1.6	1.9
Request for donation	0.3	0.0	0.0	0.1	0.2	0.0
Confirmation of donation	0.4	0.1	0.0	0.0	0.0	0.0
Bill/invoice/premium	0.1	0.0	0.0	0.0	0.0	0.1
Other social/charitable/political/nonprofit	1.4	0.2	0.0	0.0	0.2	0.5
�� Total Social/Charitable/Political/Nonprofit	7.1	0.8	0.0	1.3	2.0	2.4
Don't Know/No answer	0.7	0.1	0.0	1.7	0.5	0.6
�� Total Mail Recieved by Household	62.6	7.0	2.5	78.4	33.3	33.7
�� Pieces Per Household Per Week	0.3	0.1	0.0	0.1	0.3	0.2
Base: RPW Total, First-Class Cards.��
¹Includes credit card statement/bill.

Table A2-27 First-Class Mail -- Cards Received bv Households -- Household's Percentage of �Total Mail Received at Each Card Rate Category -- by Industry Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Percent of Total Nonpresort			Percent of Total Presort
	Percent of Total Nonpresort			Percent of Total Presort
	1987	2009	2010	1987	2009	2010
Financial:
Credit card	0.0	0.0	0.0	0.4	0.5	0.4
Bank	0.2	0.0	0.0	0.2	1.0	1.4
Securities	0.2	0.0	0.0	0.3	0.4	0.1
Money Market	0.0	0.0	0.0	0.0	0.0	0.0
Insurance	12.0	0.0	0.0	0.8	2.1	1.8
Mortgage	1.4	0.1	0.0	0.6	1.4	1.1
Other financial	0.3	0.0	0.0	0.2	0.2	0.1
�� Total Financial	3.3	0.3	0.0	2.4	5.5	5.0
Merchants:
Supermarkets	N/A	0.0	0.0	6.1	0.1	0.1
Department store	3.5	0.0	0.0	6.1	1.0	1.2
Mail order	3.7	0.0	0.0	8.6	0.7	0.8
Other store	6.1	0.4	0.0	6.9	5.4	5.7
Publisher	3.1	0.1	0.0	6.6	0.7	0.7
Land Promotion	0.9	0.0	0.0	1.6	0.1	0.2
Restaurant	0.1	0.1	0.0	0.3	0.3	0.5
Consumer packaged goods/manufacturers	0.1	0.1	0.0	0.6	1.2	0.8
Auto dealers	0.5	0.0	0.0	1.1	0.3	0.4
Service stations	0.4	0.1	0.0	0.1	1.4	1.3
Other merchants	1.9	0.2	0.0	2.7	0.7	0.6
�� Total Merchants	20.3	0.9	0.0	34.6	12.0	12.1
Services:
Telephone	0.1	0.0	0.0	0.7	0.6	0.6
Other Utility	3.1	0.3	0.0	21.5	1.6	1.7
Medical	5.9	1.2	0.0	0.5	2.2	1.7
Other professional	1.0	0.1	0.0	0.8	0.8	0.9
Leisure service	3.0	0.2	0.0	6.9	2.1	1.7
Cable TV	0.5	0.0	0.0	1.9	0.3	1.1
Computer	0.1	0.0	0.0	0.2	0.2	0.1
Craftsman	0.1	0.1	0.0	0.0	0.8	0.8
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	2.9	0.2	0.0	2.2	1.9	2.0
�� Total Services	16.6	2.1	0.0	34.8	10.5	10.5
Federal government	N/A	0.1	0.1	N/A	0.8	2.0
Nonfederal government	1.0	0.1	0.0	3.0	1.4	1.0
Social/charitable/political/nonprofit	7.1	0.8	0.0	2.1	2.1	2.5
Don't know/No answer	1.0	0.1	0.0	1.5	0.1	0.4
�� Total Mail From Nonhouseholds	49.4	4.1	0.0	78.4	31.6	31.5
�� Received by Households	49.4	4.1	0.0	78.4	31.6	31.5
�� Pieces Per Household Per Week	0.3	0.1	0.0	0.1	0.3	0.2
Base: RPW Total, First-Class Cards.��

Table A2-28 First-Class Mail Sent by Households to Nonhouseholds Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)





Mail Sent	Percentage of Total First-Class Mail			Pieces Per Household Per Week


	1987	2009	2010	1987	2009	2010
Business Transactions -- In Response to Advertising:
�� Total Response to Advertising	3.6	1.2	1.2	0.6	0.2	0.1
Business Transactions -- Not in Response to Advertising:
Transaction to phone/utility company	2.0	2.9	2.8	0.4	0.4	0.4
Transaction to credit card company	1.5	2.1	2.2	0.3	0.3	0.3
All other business mail	5.1	8.4	8.8	0.9	1.2	1.1
�� Total Business Not In Response to Advertising	8.6	13.4	13.8	1.5	1.8	1.8
Don't know / No answer	0.1	0.2	0.2	0.0	0.0	0.0
�� Total Mail Sent by Households to Nonhouseholds	12.2	14.8	15.1	2.1	2.0	1.9
Note: Totals may not sum due to rounding.

Table A2-29 First-Class Mail Originating in Households and Nonhouseholds Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)





Sector	Percentage of First-Class Mail			Pieces Per Household Per Week
	Percentage of First-Class Mail			Pieces Per Household Per Week
	1987	2009	2010	1987	2009	2010
Household-to-household	9.1	6.2	6.3	1.6	0.9	0.8
Household-to-nonhousehold	12.2	14.8	15.1	2.1	2.0	1.9
Nonhousehold-to-household	40.6	54.1	53.5	7.0	7.4	6.8
Unknown outgoing	1.9	0.8	1.0	0.3	0.1	0.1
Unknown incoming	0.6	3.1	4.6	0.1	0.4	0.6
�� Subtotal	64.4	79.0	80.6	11.1	10.9	10.3
Nonhousehold-to-nonhousehold	35.6	21.0	19.4	N/A	N/A	N/A
�� Total	100.0	100.0	100.0	N/A	N/A	N/A
Base: RPW Total, First-Class Letters & Cards.
Note: Totals may not sum due to rounding.

Table A2-30 First-Class Mail Media by Which Mail Order Purchases Made in the Past Month Were Ordered (Percentage of Orders) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment Data)






Media	1987	2009	2010
Media	1987	2009	2010
Phone	31.0	21.0	21.1
Mail	67.2	25.2	23.8
Other	1.7	53.8	55.2
�� Total	100.0	100.0	100.0
Note: Totals may not sum due to rounding.

Table A2-31 First-Class Mail -- Method of Bill Payment Postal Fiscal Years 1987, 2009 and 2010 (Recruitment Data)





Method of Payment	1987	2009	2010
Method of Payment	1987	2009	2010
By mail	95.7	85.7	85.0
In person ¹	N/A	26.5	27.8
By automatic deduction from bank account	21.8	45.2	52.0
By personal computer¹	N/A	40.5	42.8
By telephone	0.8	12.2	12.7
By automatic charge to credit card ¹	N/A	15.1	18.8

Number of Payments	1987	2009	2010
Number of Payments	1987	2009	2010
�� Total payments per household per month	9.14	11.63	11.43
�� Total payments per household per month	9.14	11.63	11.43

¹Due to the way questions were worded in the 1987 version of the Recruitment interview,
�� information regarding percentages is unavailable from the data.
Note: Sum of Percentages exceed 100% due to households using more than one method of bill payment.

Table A2-38 First-Class Mail -- Use of Automatic Deductions (Percent of Households) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment Data)





Deductions	1987	2009	2010
Deductions	1987	2009	2010
0	78.1	52.2	46.4
1	13.1	14.3	16.9
2	4.4	11.6	13.3
3	1.6	7.1	8.1
>3	1.3	12.1	13.8
Don't know/No answer	0.5	1.4	1.6
Total	100.0	98.8	100.0
Note: Totals may not sum due to rounding.

Table A2-39 First-Class Mail -- Use of Automatic Deductions -- by Income (Percentage of Households) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment Data)




Number of Monthly Deductions	<Under $7K ¹			$7K - $9.9K ¹			$10K - $14.9			$15K - $19.9K
Number of Monthly Deductions	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
0	89.1	74.4	64.2	87.0	69.4	70.4	87.3	64.8	56.4	84.3	63.4	54.3
1	6.4	8.8	10.1	7.5	13.3	9.7	7.9	15.8	16.6	9.5	14.6	15.5
2	1.6	7.9	7.8	2.3	5.8	11.5	2.2	7.8	12.1	1.3	8.0	11.0
3	0.3	5.8	4.8	1.3	8.0	5.7	0.8	4.3	4.4	1.1	6.6	6.9
4 +	0.7	1.1	10.2	0.9	3.1	2.7	0.6	7.3	10.3	1.0	6.3	11.4
Don't know/No answer	1.9	2.1	2.9	1.0	0.5	0.0	1.2	0.0	0.2	2.8	1.1	0.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.1	1.9	3.0	0.2	2.0	2.1	0.2	2.6	2.6	0.2	2.3	2.8

Number of Monthly Deductions	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
Number of Monthly Deductions	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
0	78.3	61.0	57.3	71.1	52.4	45.7	75.8	52.4	45.7	66.1	52.8	46.8
1	15.8	13.6	16.4	16.8	16.0	18.9	14.8	16.0	18.9	20.0	14.2	18.8
2	2.4	7.9	11.2	8.0	12.4	13.1	6.0	12.4	13.1	8.6	12.5	13.5
3	1.0	8.4	6.9	1.1	7.0	8.6	1.4	7.0	8.6	2.6	8.9	8.2
4 +	1.1	8.1	7.8	1.1	11.6	13.2	1.6	11.6	13.2	2.2	11.3	12.3
Don't know/No answer	1.4	1.0	0.4	1.9	0.6	0.5	0.4	0.6	0.5	0.5	0.3	0.4
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.3	2.9	2.4	0.3	2.8	2.8	0.4	2.8	2.8	0.6	2.9	2.8

Number of Monthly Deductions	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K+
Number of Monthly Deductions	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
0	68.5	48.9	38.9	68.7	49.9	42.0	76.3	44.6	41.5	68.2	42.4	34.9
1	18.6	15.0	18.2	18.6	16.8	18.7	17.6	15.8	20.8	18.2	14.9	16.9
2	5.7	13.2	16.0	8.8	13.6	13.3	2.2	15.0	14.4	5.7	15.0	15.7
3	4.0	7.6	8.4	2.4	7.2	10.3	3.4	8.3	7.8	2.8	8.1	10.7
4 +	1.9	14.5	17.3	1.1	11.9	14.7	0.5	15.1	14.9	3.7	18.5	19.9
Don't know/No answer	1.3	0.9	1.1	0.4	0.6	1.0	0.0	1.1	0.6	1.4	1.1	1.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.5	3.1	3.0	0.5	2.9	3.0	0.3	3.1	2.9	0.5	3.5	3.3

NOTE: 1987 figures reflect the response to "How many payments each month are automatically deducted on a prearranged
�� basis from savings or checking accounts?"
Note: 2009/2010 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Totals may not sum due to rounding.
¹Fluctuations may be due to small sample sizes.

Table A2-40 First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment Data)





Number of Monthly Deductions	18-21			22-24			25-34			35-44
Number of Monthly Deductions	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010
0	89.3	46.9	62.5	92.0	60.4	56.6	75.3	50.9	43.7	73.5	49.0	41.4
1	7.7	26.3	14.5	5.1	15.9	20.5	15.5	16.7	20.9	16.0	15.8	20.3
2	2.1	6.5	0.0	1.2	8.4	6.1	5.8	12.5	13.2	5.4	13.5	16.0
3	0.0	3.0	11.8	0.2	6.3	3.7	1.5	7.4	6.4	1.9	6.6	7.1
4 +	0.5	7.8	7.4	0.2	6.8	7.6	1.1	10.0	13.3	1.4	12.9	13.1
Don't know/No answer	0.4	9.5	3.8	1.3	2.1	5.5	0.8	2.5	2.5	1.8	2.2	2.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.2	2.6	3.8	0.1	2.5	2.3	0.4	2.8	2.9	0.4	3.1	2.9

Number of Monthly Deductions	45-54			55-64			65-69			70+	70-74		75+
Number of Monthly Deductions	1987	2009	2010	1987	2009	2010	1987	2009	2010	1987	2009	2010	2009	2010
0	70.9	52.2	47.8	79.7	54.0	45.9	81.6	52.2	45.5	88.1	52.6	46.7	55.8	50.0
1	18.5	16.9	18.5	11.2	15.3	18.4	10.7	11.9	14.4	5.7	10.8	11.1	10.6	12.2
2	4.1	13.1	12.0	5.1	11.7	13.8	2.7	11.0	16.1	2.7	12.0	15.1	9.7	10.8
3	2.8	6.4	7.6	0.8	6.6	8.1	2.0	9.4	9.7	1.6	8.9	7.9	7.9	9.8
4 +	1.0	10.1	12.4	1.6	11.2	12.7	2.1	14.8	13.3	1.1	14.9	18.8	15.8	16.5
Don't know/No answer	2.7	1.3	1.8	1.6	1.2	1.1	0.9	0.7	1.0	0.8	0.7	0.3	0.2	0.7
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.4	2.7	2.9	0.3	3.0	2.8	0.4	3.3	2.8	0.2	3.3	3.4	3.5	3.3
NOTE: 1987 figures reflect the response to "How many payments each month are automatically deducted on a
�� prearranged basis from savings or checking accounts?"
Totals may not sum due to rounding.

Table A2-2 First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)






Quarter	Total Personal			Total Business or Nonfederal Government¹
	Total Personal			Total Business or Nonfederal Government¹
	1987	2009	2010	1987	2009	2010
Quarter One	2.42	1.62	0.51	6.49	6.92	5.67
Quarter Two	1.56	0.62	0.56	6.38	7.11	5.69
Quarter Three	1.16	0.69	0.61	6.56	6.35	6.16
Quarter Four	1.04	0.54	1.56	6.00	6.12	6.46
¹ Includes credit card statement/bill.

Table A2-1 First-Class Mail Contents of Mail Received by Households Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Content	Percent of Total Mail Received by Households			Pieces Per Household Per Week
	Percent of Total Mail Received by Households			Pieces Per Household Per Week
	1987	2009	2010	1987	2009	2010
Personal:
Holiday card	3.2	1.5	1.6	0.55	0.32	0.34
Other greeting cards	1.7	1.1	1.0	0.29	0.23	0.21
Invitations	0.7	0.4	0.3	0.12	0.09	0.07
Letter	2.7	0.7	0.7	0.46	0.16	0.14
Announcements	0.2	0.1	0.1	0.03	0.02	0.02
Package	0.1	0.1	0.0	0.01	0.01	0.01
Other personal	0.5	0.2	0.2	0.09	0.04	0.04
Total Personal	9.1	4.0	3.9	1.55	0.87	0.82
Business or Nonfederal Government:
Advertising Only	5.2	5.0	4.8	0.89	1.09	1.02
Notice of order	1.4	1.9	2.0	0.23	0.42	0.42
Bill/invoice/premium ¹	14.7	13.4	12.5	2.52	2.92	2.64
Financial statement	5.0	5.0	4.5	0.87	1.09	0.95
Payment	1.9	1.0	0.9	0.32	0.23	0.20
Rebate	0.1	0.1	0.1	0.01	0.03	0.03
Greeting card	0.3	0.3	0.3	0.05	0.06	0.05
Invitation or announcement	1.5	1.5	1.4	0.26	0.32	0.29
CD/DVD/Video game	N/A	0.7	0.7	N/A	0.15	0.15
Receipts for direct deposit	0.0	0.1	0.1	0.01	0.01	0.01
Sweepstakes	0.1	0.0	0.0	0.01	0.00	0.01
Insurance policy ²	0.2	0.7	0.4	0.03	0.16	0.09
Tax forms	0.0	0.5	0.4	0.01	0.10	0.09
Other business or government	6.7	1.1	1.3	1.14	0.25	0.28
Packages	0.1	0.1	0.1	0.02	0.03	0.02
Total Business or Government	37.2	31.5	29.6	6.37	6.86	6.26
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.3	1.0	1.1	0.22	0.23	0.23
Request for donation	0.4	0.5	0.5	0.07	0.10	0.11
Confirmation of donation	0.2	0.2	0.2	0.03	0.05	0.04
Bill/invoice/premium	0.3	0.1	0.1	0.04	0.03	0.03
Educational acceptances	0.1	0.0	0.0	0.02	0.00	0.00
Other social/charitable/political/nonprofit	1.2	0.5	0.4	0.20	0.11	0.09
Total Social/Charitable/Political/Nonprofit	3.5	2.4	2.3	0.58	0.51	0.49
Don't know/No answer	0.6	1.9	2.8	0.11	0.42	0.59
Total Mail Received by Households	50.4	39.8	38.6	8.61	8.67	8.16
¹Includes credit card statement/bill.
²Estimates for 2009 and 2010 include Insurance Related Mail.
Note: Totals may not sum due to rounding.

Table A2-3 Use of First-Class Advertising-Only Mail -- by Industry Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Percent of First-Class "Advertising Only"			Percent of Total First Class Mail			Pieces Per Household Per Week



	1987	2009	2010	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	7.0	7.1	7.5	0.4	0.9	0.9	0.1	0.1	0.1
Bank	7.0	5.7	5.9	0.4	0.7	0.7	0.1	0.1	0.1
Securities	5.4	1.4	1.3	0.3	0.2	0.2	0.0	0.0	0.0
Money Market	0.2	0.2	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Insurance	7.8	7.7	6.9	0.4	1.0	0.8	0.1	0.1	0.1
Mortgage	3.7	4.6	4.7	0.2	0.6	0.6	0.0	0.1	0.0
Other Financial	1.1	0.5	0.6	0.1	0.1	0.1	0.0	0.0	0.0
Total Financial	32.2	27.4	27.0	1.7	3.4	3.3	0.3	0.3	0.3
Merchants:
Supermarkets	0.0	1.3	1.6	0.0	0.2	0.2	0.0	0.0	0.0
Department Store	7.0	3.8	4.1	0.4	0.5	0.5	0.1	0.0	0.0
Mail Order	8.5	3.3	4.5	0.4	0.4	0.6	0.1	0.0	0.0
Other Store	9.3	11.6	12.2	0.5	1.4	1.5	0.1	0.1	0.1
Publisher	10.8	3.3	2.9	0.6	0.4	0.4	0.1	0.0	0.0
Land Promotion	3.8	0.3	0.4	0.2	0.0	0.0	0.0	0.0	0.0
Online Auction	N/A	0.2	0.5	N/A	0.0	0.1	N/A	0.0	0.0
Restaurant	0.2	0.6	0.7	0.0	0.1	0.1	0.0	0.0	0.0
Consumer packaged goods/manufacturers	1.0	4.4	4.1	0.1	0.5	0.5	0.0	0.0	0.0
Auto dealers	2.2	3.4	3.8	0.1	0.4	0.5	0.0	0.0	0.0
Service stations	0.1	2.7	2.6	0.0	0.3	0.3	0.0	0.0	0.0
Other Merchants	3.2	3.1	2.3	0.2	0.4	0.3	0.0	0.0	0.0
Total Merchants	46.1	38.0	39.7	2.4	4.8	4.9	0.4	0.4	0.4
Services:
Telephone	1.9	3.1	2.3	0.1	0.4	0.3	0.0	0.0	0.0
Other utility	0.7	1.1	1.6	0.0	0.1	0.2	0.0	0.0	0.0
Medical	1.7	6.1	5.9	0.1	0.8	0.7	0.0	0.1	0.1
Other professional	1.7	1.9	2.1	0.1	0.2	0.3	0.0	0.0	0.0
Leisure service	7.7	9.0	7.7	0.4	1.1	1.0	0.1	0.1	0.1
Cable TV	0.8	1.7	2.9	0.0	0.2	0.4	0.0	0.0	0.0
Computer	0.6	0.5	0.5	0.0	0.1	0.1	0.0	0.0	0.0
Craftsman	0.1	1.9	1.8	0.0	0.2	0.2	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.1	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	2.9	5.4	4.6	0.1	0.7	0.6	0.0	0.1	0.0
Total Services	17.5	30.7	29.4	0.9	3.8	3.6	0.2	0.3	0.3
Federal government	N/A	1.7	2.2	N/A	0.2	0.3	N/A	0.0	0.0
Nonfederal government	1.0	0.0	0.0	0.0	0.1	0.1	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.0	0.7	0.4	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	3.2	0.4	0.8	0.2	0.1	0.1	0.0	0.0	0.0
Total Advertising-Only Mail Received by Households	100.0	98.8	99.5	5.2	12.4	12.3	0.9	1.1	1.0
Note: Totals may not sum due to rounding.

Table A2-4 Percentage of First-Class Mail Containing Advertising¹ by Household Income (Percentage of Pieces) Postal Fiscal Years 1987, 2009 and 2010 (Recruitment and Diary Data)






Income	First-Class Mail
Income	1987	2009	2010
< $7K	18.6	20.1	17.6
$7K - $9.9K	21.1	20.9	19.2
$10K - $14.9K	25.5	24.2	23.3
$15K - $19.9K	23.4	23.9	27.3
$20K - $24.9K	24.3	23.3	22.8
$25K - $29.9K	25.5	24.5	25.5
$30K - $34.9K	27.0	24.5	25.5
$35K - $49.9K	29.5	29.0	25.0
$50K - $64.9K	29.4	26.1	25.8
$65K - $79.9K	29.9	28.5	26.2
$80K - $99.9K	33.3	27.0	27.4
$100K+	31.6	28.9	26.4

¹Includes advertising only, advertising enclosed, and business invitations/announcements.

Table A2-8 First-Class Mail -- Industry Mail to Households Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)




Industry	Percent of Non-Household Mail Received by Households			Pieces Per Household Per Week
	Percent of Non-Household Mail Received by Households			Pieces Per Household Per Week
	1987	2009	2010	1987	2009	2010
Financial:
Credit Card	2.9	4.6	4.4	0.50	0.94	0.86
Bank	6.2	5.2	4.9	1.06	1.06	0.97
Securities	1.6	1.7	1.6	0.28	0.35	0.31
Money Market	0.1	0.2	0.1	0.02	0.04	0.03
Insurance	3.9	4.3	4.2	0.68	0.88	0.83
Mortgage	0.6	0.8	0.8	0.10	0.16	0.15
Other financial	0.5	0.3	0.4	0.08	0.05	0.07
Total Financial	15.8	17.0	16.3	2.72	3.48	3.21
Merchants:
Supermarkets	0.0	0.1	0.1	0.00	0.02	0.02
Department Store	2.1	0.4	0.4	0.37	0.08	0.08
Mail Order	0.9	0.4	0.4	0.16	0.08	0.09
Other Store	1.2	0.9	0.9	0.21	0.18	0.17
Publisher	1.9	0.6	0.5	0.33	0.12	0.10
Land Promotion	0.3	0.0	0.0	0.05	0.01	0.01
Online auction	N/A	0.1	0.1	N/A	0.01	0.01
Restaurant	0.0	0.0	0.1	0.00	0.01	0.01
Consumer packaged goods/manufacturers	0.3	0.5	0.4	0.04	0.11	0.08
Auto dealers	0.2	0.2	0.2	0.04	0.05	0.05
Service stations	0.0	0.2	0.2	0.00	0.03	0.03
Other Merchants	0.5	0.7	0.6	0.08	0.15	0.12
Total Merchants	7.4	4.2	3.9	1.28	0.86	0.77
Services:
Telephone	2.2	1.8	1.5	0.37	0.37	0.30
Other utility	3.0	2.3	2.3	0.51	0.47	0.45
Medical	2.8	3.1	3.1	0.47	0.63	0.61
Other professional	0.5	0.6	0.6	0.09	0.12	0.12
Leisure service	0.9	0.7	0.6	0.15	0.15	0.12
Cable TV	0.7	0.8	0.9	0.12	0.17	0.17
Computer	0.1	0.1	0.1	0.01	0.02	0.02
Craftsman	0.1	0.1	0.1	0.01	0.03	0.03
Netflix and Blockbuster	N/A	0.7	0.7	N/A	0.14	0.14
Other Services	0.8	0.9	0.8	0.14	0.18	0.17
Total Services	11.1	11.2	10.9	1.87	2.28	2.14
Federal government	N/A	1.1	1.3	N/A	0.22	0.25
Nonfederal government	2.0	1.6	1.7	0.34	0.34	0.33
Social/Charitable/Political/Nonprofit	3.4	2.7	2.7	0.59	0.55	0.53
Don't Know/No Answer	0.9	0.6	1.0	0.14	0.13	0.20
Total Industry Mail to Households	40.6	38.4	37.8	6.94	7.85	7.43
Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of Personal Mail, Packages, and Mail Pieces for which no response was given to Mail Type.
Totals may not sum due to rounding.