Appendix A3: Standard Mail (A)
Table A3-3 |
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Addressee |
Percent of Total Standard Mail |
Pieces Per Household Per Week |
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1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
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Addressed to specific person |
50.1 |
67.4 |
68.0 |
5.3 |
9.1 |
9.2 |
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Addressed to occupant |
22.7 |
16.1 |
15.4 |
2.4 |
2.2 |
2.1 |
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Don't know/No answer |
0.9 |
1.9 |
2.1 |
0.1 |
0.3 |
0.3 |
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?? Total Pieces Received by Household |
73.7 |
85.4 |
85.5 |
7.8 |
11.6 |
11.5 |
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Base: RPW Total, Regular Rate Bulk and Nonprofit Rate Bulk. |
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Note: Totals may not sum due to rounding. |
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1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached? Address Labels in the Carrier Cost System (CCS).? Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.? These CCS volumes are used as a control for survey results. |
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Table A3-4 |
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Industry |
Addressed to Specific Household Members |
Addressed To Occupant/ Resident |
Total |
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1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
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Financial: |
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Credit card |
97.1 |
96.4 |
95.7 |
2.0 |
1.0 |
1.5 |
100.0 |
100.0 |
100.0 |
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Bank |
89.8 |
83.1 |
86.9 |
8.7 |
14.2 |
8.9 |
100.0 |
100.0 |
100.0 |
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Securities broker |
96.8 |
94.1 |
95.3 |
2.9 |
4.4 |
4.0 |
100.0 |
100.0 |
100.0 |
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Money Market |
93.7 |
95.1 |
93.6 |
0.0 |
4.9 |
5.6 |
100.0 |
100.0 |
100.0 |
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Insurance Company |
93.2 |
90.6 |
90.1 |
5.5 |
5.8 |
5.8 |
100.0 |
100.0 |
100.0 |
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Real Estate/Mortgage |
72.8 |
84.6 |
78.8 |
26.7 |
14.6 |
19.8 |
100.0 |
100.0 |
100.0 |
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Total Financial |
92.1 |
91.2 |
91.8 |
6.8 |
6.1 |
5.0 |
100.0 |
100.0 |
100.0 |
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Merchants: |
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Supermarkets |
11.1 |
49.0 |
58.6 |
87.7 |
49.7 |
40.5 |
100.0 |
100.0 |
100.0 |
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Department store |
68.3 |
90.4 |
89.9 |
30.9 |
8.9 |
9.2 |
100.0 |
100.0 |
100.0 |
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Mail order company |
95.8 |
96.6 |
96.4 |
3.3 |
1.6 |
1.4 |
100.0 |
100.0 |
100.0 |
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Specialty store |
56.4 |
84.1 |
87.1 |
43.0 |
15.3 |
12.1 |
100.0 |
100.0 |
100.0 |
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Publisher |
72.0 |
78.8 |
81.1 |
25.8 |
18.0 |
15.6 |
100.0 |
100.0 |
100.0 |
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Land promotion company |
92.0 |
84.7 |
74.7 |
8.0 |
15.3 |
25.3 |
100.0 |
100.0 |
100.0 |
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Online Auction |
N/A |
89.3 |
93.0 |
N/A |
10.7 |
7.0 |
N/A |
100.0 |
100.0 |
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Restaurant |
21.3 |
25.4 |
20.6 |
77.6 |
74.0 |
77.6 |
100.0 |
100.0 |
100.0 |
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Consumer packaged goods |
86.1 |
94.7 |
94.1 |
13.5 |
3.9 |
3.9 |
100.0 |
100.0 |
100.0 |
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Auto dealers |
88.7 |
85.9 |
85.5 |
8.6 |
13.9 |
14.4 |
100.0 |
100.0 |
100.0 |
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Service stations |
56.4 |
82.4 |
81.0 |
43.6 |
17.1 |
19.0 |
100.0 |
100.0 |
100.0 |
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Mall |
19.3 |
67.3 |
50.7 |
80.7 |
32.7 |
49.3 |
100.0 |
100.0 |
100.0 |
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Other merchants |
19.4 |
78.3 |
84.2 |
83.3 |
18.9 |
14.2 |
100.0 |
100.0 |
100.0 |
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Total Merchants |
72.1 |
85.9 |
86.9 |
26.7 |
12.8 |
11.5 |
100.0 |
100.0 |
100.0 |
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Services: |
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Telephone |
94.6 |
88.4 |
90.7 |
4.7 |
8.9 |
6.9 |
100.0 |
100.0 |
100.0 |
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Other Utilities |
90.4 |
81.6 |
86.0 |
2.4 |
17.2 |
12.9 |
100.0 |
100.0 |
100.0 |
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Medical |
77.2 |
80.3 |
78.9 |
22.7 |
18.8 |
19.5 |
100.0 |
100.0 |
100.0 |
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Other professional |
91.0 |
88.3 |
86.6 |
6.5 |
10.2 |
11.0 |
100.0 |
100.0 |
100.0 |
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Leisure service |
85.2 |
95.1 |
94.4 |
14.5 |
3.6 |
4.9 |
100.0 |
100.0 |
100.0 |
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Cable TV |
80.1 |
68.5 |
66.2 |
19.9 |
30.0 |
31.1 |
100.0 |
100.0 |
100.0 |
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Computer |
98.3 |
80.0 |
72.8 |
1.1 |
19.1 |
26.7 |
100.0 |
100.0 |
100.0 |
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Craftsman |
41.9 |
68.0 |
66.7 |
57.2 |
31.3 |
33.2 |
100.0 |
100.0 |
100.0 |
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Total Services |
81.5 |
80.3 |
78.5 |
17.5 |
18.2 |
19.8 |
100.0 |
100.0 |
100.0 |
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Federal Government |
N/A |
75.8 |
69.3 |
N/A |
20.5 |
24.3 |
N/A |
100.0 |
100.0 |
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Nonfederal Government |
73.3 |
56.1 |
61.7 |
26.3 |
42.7 |
37.4 |
100.0 |
100.0 |
100.0 |
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Social/Charitable/Political/Nonprofit: |
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Union or Professional Organization |
89.6 |
91.1 |
92.7 |
10.4 |
6.1 |
5.2 |
100.0 |
100.0 |
100.0 |
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Church |
79.4 |
82.4 |
83.2 |
15.9 |
15.6 |
12.8 |
100.0 |
100.0 |
100.0 |
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Veterans |
N/A |
85.2 |
47.0 |
N/A |
11.7 |
50.5 |
N/A |
100.0 |
100.0 |
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Educational |
87.9 |
89.6 |
82.1 |
11.4 |
10.3 |
17.4 |
100.0 |
100.0 |
100.0 |
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Charities |
98.1 |
76.8 |
70.6 |
1.9 |
18.4 |
23.4 |
100.0 |
100.0 |
100.0 |
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Political Campaign |
87.3 |
89.7 |
86.2 |
12.1 |
10.0 |
12.9 |
100.0 |
100.0 |
100.0 |
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AARP |
100.0 |
88.5 |
91.3 |
0.0 |
1.1 |
1.3 |
100.0 |
100.0 |
100.0 |
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Total Social/Charitable/Political/Nonprofit |
88.3 |
88.6 |
84.1 |
10.7 |
9.4 |
14.3 |
100.0 |
100.0 |
100.0 |
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Note: Percents are row percentages within each Industry classification. |
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Totals may not equal exactly 100% due to unreported categories. |
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1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. |
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Table A3-5 |
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Shape |
Percent of |
Pieces Per |
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1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
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Letter Size Envelope |
17.3 |
28.3 |
30.0 |
1.8 |
3.2 |
3.4 |
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Larger Envelope |
12.0 |
3.0 |
2.7 |
1.3 |
0.3 |
0.3 |
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Total Envelope |
29.3 |
31.3 |
32.7 |
3.1 |
3.6 |
3.7 |
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Detached Label Card |
5.8 |
0.7 |
0.7 |
0.6 |
0.1 |
0.1 |
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Postcard |
1.8 |
2.2 |
2.2 |
0.2 |
0.3 |
0.3 |
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Catalog (not in envelope) |
14.2 |
14.9 |
13.9 |
1.5 |
1.7 |
1.6 |
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Flyers/Circulars |
20.1 |
29.5 |
31.1 |
2.1 |
3.3 |
3.5 |
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Magazines/Newsletters |
1.7 |
4.3 |
2.5 |
0.2 |
0.5 |
0.3 |
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Other/Don't Know/No answer |
1.0 |
1.3 |
1.2 |
0.1 |
0.1 |
0.1 |
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Total Pieces Received by Households |
73.8 |
84.1 |
84.3 |
7.8 |
9.5 |
9.6 |
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Base: RPW Total, Regular Rate Bulk: Regular and Enhanced Carrier Route. |
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Note: Totals may not sum due to rounding. |
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1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. |
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<
Table A3-6a |
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Industry |
Letter Size Envelope |
Larger Envelope |
Postcard |
Catalog |
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1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
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Financial: |
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Credit card |
59.5 |
86.4 |
84.9 |
28.1 |
3.4 |
3.3 |
0.4 |
0.5 |
0.5 |
3.1 |
0.6 |
0.5 |
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Bank |
65.0 |
64.4 |
67.8 |
14.6 |
3.2 |
4.4 |
3.4 |
2.3 |
2.4 |
1.8 |
0.5 |
0.5 |
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Securities broker |
56.3 |
42.5 |
44.7 |
18.7 |
22.5 |
24.0 |
0.5 |
0.2 |
0.5 |
5.2 |
5.9 |
4.6 |
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Money Market |
66.1 |
40.2 |
47.2 |
8.3 |
23.9 |
14.1 |
0.7 |
1.2 |
3.0 |
8.5 |
4.9 |
5.2 |
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Insurance Company |
66.8 |
74.1 |
76.1 |
19.9 |
7.3 |
6.2 |
0.7 |
2.0 |
0.9 |
1.4 |
0.6 |
0.4 |
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Real Estate/Mortgage |
32.1 |
42.7 |
44.3 |
7.3 |
3.5 |
1.9 |
10.7 |
6.2 |
8.0 |
3.2 |
2.0 |
1.6 |
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Total Financial |
60.1 |
71.1 |
73.8 |
19.4 |
6.8 |
6.1 |
2.0 |
1.6 |
1.3 |
2.6 |
1.2 |
0.9 |
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Merchants: |
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Supermarkets |
4.0 |
4.6 |
5.9 |
2.7 |
2.6 |
3.0 |
0.7 |
4.3 |
4.6 |
5.2 |
6.9 |
4.4 |
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Department store |
8.8 |
12.7 |
10.4 |
3.6 |
2.6 |
2.0 |
3.3 |
6.6 |
6.8 |
40.8 |
26.6 |
22.1 |
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Mail order company |
20.8 |
15.7 |
13.9 |
22.0 |
2.3 |
2.0 |
0.8 |
0.9 |
0.5 |
48.5 |
71.3 |
73.6 |
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Specialty store |
10.5 |
6.8 |
7.0 |
6.5 |
1.0 |
0.7 |
5.1 |
3.2 |
3.5 |
26.8 |
36.7 |
35.3 |
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Publisher |
26.5 |
59.9 |
63.2 |
34.1 |
4.5 |
3.6 |
1.2 |
1.2 |
0.5 |
4.4 |
3.0 |
3.2 |
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Land promotion company |
78.1 |
23.6 |
15.6 |
4.4 |
6.1 |
14.2 |
1.3 |
14.4 |
29.5 |
3.4 |
2.7 |
12.9 |
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Online Auction |
N/A |
27.7 |
37.8 |
N/A |
6.9 |
26.2 |
N/A |
5.3 |
5.3 |
N/A |
25.0 |
4.5 |
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Restaurant |
4.5 |
5.5 |
4.1 |
1.6 |
0.6 |
0.4 |
21.8 |
6.1 |
7.4 |
2.1 |
0.8 |
0.5 |
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Consumer packaged goods |
35.1 |
31.9 |
27.3 |
16.1 |
3.6 |
2.3 |
2.2 |
2.1 |
2.3 |
5.6 |
14.9 |
14.2 |
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Auto dealers |
28.1 |
26.2 |
21.6 |
13.6 |
4.3 |
1.9 |
6.5 |
2.0 |
1.6 |
7.1 |
1.7 |
0.6 |
|
Service stations |
14.2 |
9.3 |
8.9 |
0.0 |
0.6 |
0.3 |
5.9 |
7.7 |
9.3 |
0.0 |
0.8 |
0.2 |
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Mall |
0.7 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.9 |
4.4 |
5.4 |
21.6 |
10.0 |
0.0 |
|
Total Merchants |
18.0 |
18.1 |
16.9 |
16.3 |
2.4 |
1.9 |
2.5 |
3.0 |
3.0 |
28.1 |
38.1 |
37.8 |
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Services: |
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Telephone |
28.9 |
52.6 |
49.7 |
42.9 |
3.7 |
4.5 |
5.2 |
1.8 |
1.4 |
6.2 |
3.3 |
1.2 |
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Other Utilities |
33.1 |
47.5 |
59.8 |
9.5 |
3.7 |
2.3 |
2.2 |
6.3 |
4.4 |
6.0 |
1.5 |
0.9 |
|
Medical |
27.1 |
35.5 |
39.7 |
8.1 |
5.6 |
3.6 |
6.9 |
4.6 |
4.4 |
2.6 |
1.9 |
1.4 |
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Other professional |
48.6 |
50.3 |
56.1 |
14.0 |
10.4 |
2.1 |
1.8 |
5.0 |
4.6 |
1.9 |
1.2 |
1.3 |
|
Leisure service |
41.5 |
25.5 |
27.5 |
15.9 |
3.2 |
4.1 |
4.2 |
6.0 |
4.9 |
4.1 |
7.9 |
6.7 |
|
Cable TV |
15.4 |
54.9 |
54.2 |
14.4 |
1.5 |
2.7 |
7.8 |
1.7 |
1.8 |
20.6 |
1.1 |
0.5 |
|
Computer |
30.7 |
29.2 |
26.4 |
27.6 |
2.8 |
1.0 |
0.0 |
3.3 |
4.4 |
16.2 |
14.1 |
3.5 |
|
Craftsman |
13.2 |
27.9 |
29.0 |
9.9 |
0.2 |
0.6 |
5.9 |
6.2 |
7.5 |
0.0 |
0.9 |
0.2 |
|
Total Services |
32.8 |
39.7 |
41.3 |
17.5 |
2.9 |
3.0 |
6.0 |
4.0 |
3.9 |
6.1 |
2.8 |
1.7 |
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Government: |
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Federal Government |
N/A |
27.7 |
19.1 |
N/A |
5.5 |
9.8 |
N/A |
7.8 |
11.1 |
N/A |
4.1 |
4.6 |
|
Nonfederal Government |
17.5 |
26.2 |
21.0 |
9.1 |
2.5 |
4.7 |
4.0 |
5.3 |
5.1 |
10.0 |
3.8 |
6.1 |
|
Social/Charitable/Political/Nonprofit: |
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Union or Professional Organization |
38.3 |
36.7 |
35.7 |
17.7 |
6.8 |
6.9 |
2.2 |
2.1 |
3.1 |
3.4 |
2.1 |
2.7 |
|
Church |
36.3 |
34.8 |
25.1 |
10.1 |
6.5 |
4.5 |
3.5 |
10.3 |
7.4 |
4.3 |
5.5 |
4.1 |
|
Veterans |
N/A |
62.4 |
63.8 |
N/A |
0.0 |
11.3 |
N/A |
0.0 |
7.2 |
N/A |
0.0 |
0.0 |
|
Educational |
40.0 |
39.0 |
41.2 |
14.2 |
3.4 |
4.7 |
3.0 |
5.2 |
4.5 |
7.1 |
9.0 |
5.9 |
|
Charities |
N/A |
59.6 |
45.0 |
N/A |
11.1 |
6.5 |
N/A |
16.1 |
10.8 |
N/A |
1.5 |
5.9 |
|
Political Campaign |
33.1 |
10.4 |
14.5 |
2.7 |
0.8 |
1.2 |
8.4 |
5.8 |
7.3 |
0.4 |
0.4 |
0.3 |
|
AARP |
20.9 |
67.4 |
70.7 |
57.2 |
9.3 |
5.5 |
0.0 |
0.0 |
0.0 |
8.1 |
1.8 |
1.5 |
|
Total Social/Charitable/Political/Nonprofit |
37.0 |
31.1 |
30.0 |
12.4 |
4.1 |
3.6 |
4.5 |
4.8 |
5.8 |
3.3 |
3.1 |
2.4 |
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Total |
23.5 |
33.7 |
35.6 |
16.2 |
3.5 |
3.2 |
2.5 |
2.6 |
2.6 |
19.2 |
17.7 |
16.5 |
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Note: Percentages are row percentages within each Industry. |
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1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. |
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Table A3-7a |
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Industry |
Letter Size Envelope |
Larger Envelope |
Postcards |
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1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
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Financial: |
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Credit card |
7.5 |
17.3 |
22.3 |
5.1 |
6.5 |
9.7 |
0.5 |
1.3 |
1.9 |
|
Bank |
6.9 |
7.5 |
7.6 |
2.3 |
3.6 |
5.5 |
3.4 |
3.5 |
3.6 |
|
Securities broker |
2.7 |
2.7 |
2.5 |
1.3 |
13.8 |
14.8 |
0.2 |
0.2 |
0.3 |
|
Money Market |
0.4 |
0.3 |
0.2 |
0.1 |
1.5 |
0.8 |
0.0 |
0.1 |
0.2 |
|
Insurance Company |
10.8 |
16.2 |
16.5 |
4.7 |
15.2 |
15.0 |
1.0 |
5.6 |
2.7 |
|
Real Estate/Mortgage |
1.4 |
1.1 |
1.2 |
0.5 |
0.9 |
0.6 |
4.4 |
2.1 |
3.0 |
|
Other Financial |
0.6 |
0.4 |
0.5 |
0.3 |
0.4 |
0.7 |
0.0 |
0.2 |
0.0 |
|
Total Financial |
30.3 |
45.6 |
50.7 |
14.3 |
41.8 |
47.0 |
8.5 |
13.0 |
11.7 |
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
Supermarkets |
0.5 |
0.2 |
0.2 |
0.5 |
1.0 |
1.2 |
0.9 |
2.2 |
2.2 |
|
Department store |
5.6 |
2.8 |
2.2 |
3.3 |
5.6 |
4.7 |
19.7 |
18.8 |
19.3 |
|
Mail order company |
14.4 |
6.0 |
4.9 |
22.1 |
8.2 |
7.9 |
5.2 |
4.4 |
2.3 |
|
Specialty store |
4.1 |
2.5 |
2.3 |
3.7 |
3.5 |
2.5 |
19.0 |
15.1 |
15.8 |
|
Publisher |
15.5 |
9.8 |
8.4 |
28.9 |
7.0 |
5.3 |
6.4 |
2.6 |
1.0 |
|
Land promotion company |
1.9 |
0.1 |
0.0 |
0.2 |
0.2 |
0.4 |
0.3 |
0.5 |
0.9 |
|
Online Auction |
N/A |
0.1 |
0.1 |
N/A |
0.2 |
0.6 |
N/A |
0.2 |
0.1 |
|
Restaurant |
0.1 |
0.1 |
0.1 |
0.1 |
0.2 |
0.1 |
6.1 |
2.1 |
3.2 |
|
Consumer packaged goods |
2.4 |
2.4 |
1.9 |
1.6 |
2.6 |
1.8 |
1.4 |
2.0 |
2.2 |
|
Auto dealers |
0.7 |
0.6 |
0.5 |
0.5 |
1.0 |
0.5 |
1.4 |
0.6 |
0.5 |
|
Service stations |
0.1 |
0.1 |
0.2 |
0.0 |
0.1 |
0.1 |
0.3 |
1.6 |
2.2 |
|
Mall |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.1 |
0.0 |
0.1 |
|
Other merchants |
2.7 |
0.5 |
0.4 |
2.2 |
1.7 |
0.8 |
1.9 |
1.7 |
1.7 |
|
Total Merchants |
48.0 |
25.2 |
21.2 |
63.1 |
31.0 |
25.9 |
62.7 |
51.9 |
51.5 |
|
Services: |
|
|
|
|
|
|
|
|
|
|
Telephone |
1.0 |
4.0 |
2.8 |
2.1 |
2.7 |
2.8 |
1.7 |
1.8 |
1.1 |
|
Other Utilities |
0.3 |
0.9 |
1.5 |
0.1 |
0.6 |
0.6 |
0.2 |
1.5 |
1.4 |
|
Medical |
1.1 |
2.1 |
2.4 |
0.5 |
3.2 |
2.5 |
2.5 |
3.5 |
3.6 |
|
Other professional |
0.8 |
0.4 |
0.5 |
0.3 |
0.8 |
0.2 |
0.3 |
0.5 |
0.6 |
|
Leisure service |
2.9 |
1.9 |
1.7 |
1.6 |
2.3 |
2.9 |
2.7 |
5.6 |
4.2 |
|
Cable TV |
0.6 |
5.2 |
5.1 |
0.8 |
1.4 |
2.8 |
2.9 |
2.0 |
2.3 |
|
Computer |
0.3 |
0.3 |
0.3 |
0.4 |
0.3 |
0.1 |
0.0 |
0.4 |
0.6 |
|
Craftsman |
0.1 |
0.6 |
0.8 |
0.1 |
0.0 |
0.2 |
0.4 |
1.7 |
2.6 |
|
Other services |
2.3 |
3.2 |
3.5 |
1.4 |
1.8 |
2.9 |
5.4 |
5.5 |
5.4 |
|
Total Services |
9.4 |
18.5 |
18.6 |
7.3 |
13.0 |
15.1 |
16.1 |
22.5 |
21.9 |
|
Federal Government |
N/A |
0.5 |
0.3 |
N/A |
0.9 |
1.4 |
N/A |
1.6 |
2.0 |
|
Nonfederal Government |
0.7 |
0.6 |
0.5 |
0.6 |
0.6 |
1.2 |
1.6 |
1.6 |
1.5 |
|
Social/Charitable/Political/Nonprofit: |
|
|
|
|
|
|
|
|
|
|
Union/professional |
0.6 |
0.4 |
0.3 |
0.4 |
0.7 |
0.7 |
0.3 |
0.3 |
0.4 |
|
Church |
0.3 |
0.2 |
0.1 |
0.1 |
0.3 |
0.2 |
0.3 |
0.6 |
0.4 |
|
Veterans |
N/A |
0.1 |
0.2 |
N/A |
0.0 |
0.4 |
N/A |
0.0 |
0.3 |
|
Educational |
1.2 |
1.1 |
1.1 |
0.6 |
0.9 |
1.3 |
0.8 |
1.8 |
1.6 |
|
Charities |
N/A |
0.2 |
0.3 |
N/A |
0.4 |
0.4 |
N/A |
0.8 |
0.9 |
|
Political |
1.6 |
0.4 |
0.6 |
0.2 |
0.3 |
0.5 |
3.7 |
3.0 |
4.1 |
|
AARP |
0.1 |
0.6 |
0.2 |
0.5 |
0.8 |
0.2 |
0.0 |
0.0 |
0.0 |
|
Other Social/Charitable/Political/Nonprofit |
1.1 |
0.6 |
0.4 |
0.6 |
1.1 |
0.5 |
0.5 |
0.5 |
0.7 |
|
Total Social/Charitable/Political/Nonprofit |
4.9 |
3.5 |
3.2 |
2.4 |
4.5 |
4.3 |
5.6 |
7.0 |
8.4 |
|
Not from one organization |
4.3 |
4.9 |
4.8 |
10.9 |
6.9 |
3.8 |
2.9 |
1.7 |
1.1 |
|
Don't know/No answer |
2.4 |
0.7 |
0.6 |
1.4 |
1.2 |
1.2 |
1.6 |
0.6 |
1.9 |
|
Total |
100.0 |
99.6 |
99.8 |
100.0 |
99.9 |
99.9 |
100.0 |
100.0 |
100.0 |
|
Note: Sub-totals and Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|||
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. |
||||||||||
Table A3-7b |
||||||||||
|
|
|
|
|
|
|
|
|
|
|
Industry |
Catalog |
Flyers/ |
Magazines/ Newsletters |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Financial: |
|
|
|
|
|
|
|
|
|
|
Credit card |
0.5 |
0.2 |
0.3 |
0.9 |
1.7 |
2.6 |
0.0 |
0.2 |
0.1 |
|
Bank |
0.2 |
0.1 |
0.1 |
1.3 |
3.2 |
2.5 |
0.1 |
0.9 |
0.9 |
|
Securities broker |
0.3 |
0.7 |
0.5 |
0.7 |
0.8 |
0.8 |
0.8 |
4.5 |
5.0 |
|
Money Market |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.0 |
0.5 |
0.7 |
|
Insurance Company |
0.3 |
0.2 |
0.2 |
1.4 |
2.8 |
2.7 |
0.8 |
3.3 |
6.4 |
|
Real Estate/Mortgage |
0.2 |
0.1 |
0.1 |
1.7 |
1.1 |
1.1 |
0.6 |
0.3 |
1.0 |
|
Other Financial |
0.0 |
0.0 |
0.0 |
0.3 |
0.2 |
0.2 |
0.2 |
0.4 |
0.8 |
|
Total Financial |
1.6 |
1.5 |
1.3 |
6.4 |
9.9 |
9.9 |
2.5 |
10.2 |
14.9 |
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
Supermarkets |
0.9 |
0.5 |
0.3 |
10.0 |
2.8 |
2.7 |
1.1 |
2.3 |
1.5 |
|
Department store |
31.9 |
11.3 |
9.9 |
23.4 |
9.7 |
10.5 |
2.1 |
3.8 |
6.3 |
|
Mail order company |
41.0 |
51.7 |
56.0 |
4.2 |
2.2 |
2.3 |
1.4 |
2.3 |
3.9 |
|
Specialty store |
12.9 |
26.2 |
25.3 |
17.0 |
17.8 |
16.5 |
1.4 |
3.7 |
3.1 |
|
Publisher |
3.2 |
0.9 |
0.9 |
10.3 |
1.1 |
1.0 |
71.9 |
25.1 |
32.7 |
|
Land promotion company |
0.1 |
0.0 |
0.1 |
0.3 |
0.1 |
0.1 |
0.0 |
0.0 |
0.1 |
|
Online Auction |
N/A |
0.1 |
0.0 |
N/A |
0.1 |
0.0 |
N/A |
0.1 |
0.1 |
|
Restaurant |
0.1 |
0.0 |
0.0 |
1.8 |
2.2 |
2.7 |
0.0 |
0.1 |
0.0 |
|
Consumer packaged goods |
0.5 |
2.1 |
2.2 |
2.2 |
2.9 |
3.4 |
1.3 |
2.5 |
2.0 |
|
Auto dealers |
0.2 |
0.1 |
0.0 |
0.9 |
1.5 |
1.5 |
0.4 |
0.2 |
0.1 |
|
Service stations |
0.0 |
0.0 |
0.0 |
0.4 |
1.3 |
1.4 |
0.0 |
0.0 |
0.0 |
|
Mall |
0.2 |
0.0 |
0.0 |
0.4 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
|
Other merchants |
0.9 |
0.3 |
0.3 |
1.4 |
0.8 |
0.9 |
0.0 |
0.6 |
0.7 |
|
Total Merchants |
91.9 |
93.3 |
95.1 |
72.3 |
42.5 |
42.9 |
79.7 |
40.8 |
50.3 |
|
Services: |
|
|
|
|
|
|
|
|
|
|
Telephone |
0.3 |
0.5 |
0.2 |
0.4 |
2.7 |
2.3 |
0.4 |
0.3 |
0.2 |
|
Other Utilities |
0.1 |
0.1 |
0.0 |
0.2 |
0.6 |
0.7 |
0.4 |
0.9 |
0.7 |
|
Medical |
0.1 |
0.2 |
0.2 |
1.7 |
2.6 |
2.7 |
1.7 |
2.5 |
3.1 |
|
Other professional |
0.0 |
0.0 |
0.0 |
0.5 |
0.2 |
0.3 |
0.4 |
0.2 |
0.4 |
|
Leisure service |
0.3 |
1.1 |
0.9 |
2.0 |
3.7 |
3.2 |
0.6 |
1.9 |
1.8 |
|
Cable TV |
1.0 |
0.2 |
0.1 |
1.2 |
3.6 |
3.6 |
1.6 |
0.4 |
0.1 |
|
Computer |
0.2 |
0.3 |
0.1 |
0.2 |
0.5 |
0.6 |
0.1 |
0.0 |
0.1 |
|
Craftsman |
0.0 |
0.0 |
0.0 |
0.5 |
1.3 |
1.6 |
0.0 |
0.1 |
0.0 |
|
Other services |
0.2 |
0.1 |
0.1 |
1.8 |
4.9 |
4.6 |
0.8 |
0.9 |
1.6 |
|
Total Services |
2.2 |
2.5 |
1.6 |
8.5 |
20.1 |
19.6 |
6.0 |
7.2 |
7.9 |
|
Federal Government |
N/A |
0.1 |
0.1 |
N/A |
0.7 |
0.6 |
N/A |
1.3 |
1.2 |
|
Nonfederal Government |
0.5 |
0.2 |
0.3 |
2.0 |
0.8 |
0.9 |
1.0 |
3.8 |
5.5 |
|
Social/Charitable/Political/Nonprofit: |
|
|
|
|
|
|
|
|
|
|
Union/professional |
0.1 |
0.0 |
0.1 |
0.4 |
0.3 |
0.2 |
0.4 |
2.0 |
3.1 |
|
Church |
0.0 |
0.0 |
0.0 |
0.3 |
0.1 |
0.1 |
0.7 |
0.4 |
1.7 |
|
Veterans |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.3 |
0.3 |
|
Educational |
0.3 |
0.5 |
0.3 |
0.9 |
0.9 |
0.9 |
0.4 |
1.2 |
1.8 |
|
Charities |
N/A |
0.0 |
0.1 |
N/A |
0.0 |
0.2 |
N/A |
0.0 |
0.4 |
|
Political |
0.0 |
0.0 |
0.0 |
2.2 |
3.1 |
3.0 |
0.6 |
0.4 |
0.2 |
|
AARP |
0.1 |
0.0 |
0.0 |
0.0 |
0.1 |
0.0 |
0.4 |
0.2 |
0.2 |
|
Other Social/Charitable/Political/Nonprofit |
0.0 |
0.0 |
0.0 |
0.7 |
0.7 |
0.7 |
0.8 |
1.1 |
1.7 |
|
Total Social/Charitable/Political/Nonprofit |
0.5 |
0.7 |
0.6 |
4.5 |
5.3 |
5.1 |
3.3 |
5.7 |
9.5 |
|
Not from one organization |
1.9 |
1.3 |
0.6 |
4.9 |
20.4 |
20.8 |
6.0 |
30.3 |
9.5 |
|
Don't know/No answer |
1.4 |
0.4 |
0.4 |
1.4 |
0.2 |
0.2 |
1.5 |
0.8 |
1.2 |
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
99.9 |
99.9 |
100.0 |
99.9 |
100.0 |
|
Note: Sub-totals and Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|||
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. |
||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Familiarity |
Catalog Not In Envelope |
Flyers |
Newspapers/Magazines |
|
|
|
|||||||
|
|
|
|||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Previous customer |
63.1 |
67.7 |
69.8 |
49.4 |
44.1 |
45.6 |
24.4 |
40.1 |
54.0 |
|
|
|
|
Organization known |
14.5 |
14.2 |
13.5 |
17.7 |
16.0 |
14.9 |
10.6 |
9.5 |
15.5 |
|
|
|
|
Organization unknown |
13.0 |
8.3 |
7.8 |
13.5 |
10.7 |
10.5 |
6.3 |
3.6 |
4.3 |
|
|
|
|
More than one company/ Don't Know/ No Answer |
9.5 |
9.9 |
9.0 |
19.5 |
29.1 |
28.9 |
58.8 |
46.8 |
26.3 |
|
|
|
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
Table A3-16 |
|||||
Postal Fiscal Year |
Number of Credit Cards |
||||
None |
Low |
Medium |
High |
||
1987 |
4.0 |
6.4 |
9.3 |
12.5 |
|
2009 |
4.9 |
7.8 |
10.6 |
12.6 |
|
2010 |
5.1 |
7.8 |
10.4 |
13.2 |
Table A3-18 |
|||||||||||||
Reaction to Advertising |
Previous Customer |
Organization Known |
Organization Not Known |
Total 1 |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Useful |
62.5 |
61.4 |
62.5 |
25.9 |
18.7 |
16.8 |
14.8 |
11.8 |
11.7 |
40.2 |
42.2 |
42.5 |
|
Interesting |
21.7 |
14.2 |
13.6 |
31.7 |
18.8 |
18.3 |
24.4 |
15.0 |
14.0 |
22.0 |
13.9 |
13.3 |
|
Not interesting |
10.6 |
23.6 |
23.2 |
32.9 |
61.0 |
62.8 |
46.7 |
70.6 |
70.4 |
21.3 |
34.6 |
34.9 |
|
Objectionable |
2.2 |
0.5 |
0.3 |
6.7 |
1.1 |
1.8 |
10.7 |
2.3 |
3.1 |
4.6 |
0.8 |
0.9 |
|
Don't know/No answer |
3.1 |
0.3 |
0.4 |
2.8 |
0.4 |
0.3 |
3.4 |
0.3 |
0.7 |
12.0 |
8.5 |
8.2 |
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
||||
1 Total includes pieces for which no response was given as to familiarity. |
|
|
|
|
|
|
|
Table A3-19 |
|||||||||||||
Response to Advertising |
Previous Customer |
Organization Known |
Organization Not Known |
Total 1 |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Yes |
21.6 |
18.4 |
21.0 |
5.7 |
2.9 |
2.2 |
4.6 |
2.4 |
1.6 |
14.6 |
12.2 |
13.5 |
|
No |
47.7 |
56.5 |
49.0 |
78.6 |
87.7 |
87.0 |
83.0 |
89.6 |
87.6 |
58.6 |
62.7 |
58.0 |
|
Maybe |
27.4 |
23.0 |
28.5 |
12.1 |
7.7 |
9.5 |
9.0 |
6.2 |
8.8 |
19.9 |
16.4 |
20.9 |
|
No answer |
3.3 |
2.1 |
1.5 |
3.6 |
1.7 |
1.2 |
3.4 |
1.7 |
2.0 |
7.0 |
8.7 |
7.6 |
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Pieces Per Household Per Week |
3.0 |
4.8 |
4.9 |
1.5 |
1.7 |
1.8 |
1.2 |
0.9 |
0.9 |
6.1 |
8.6 |
8.6 |
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
|
|||
1 Total includes pieces for which no response was given as to familiarity. |
|
|
|
|
|
|
|
|
Treatment |
Usefulness |
|||||||||
Objectionable |
Don't Know/No Answer |
Total |
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Read |
2.2 |
0.3 |
0.4 |
2.6 |
0.3 |
0.4 |
100.0 |
100.0 |
100.0 |
|
Looked at |
5.2 |
0.8 |
0.9 |
12.4 |
0.2 |
0.3 |
100.0 |
100.0 |
100.0 |
|
Discarded |
12.9 |
2.2 |
2.5 |
3.7 |
0.3 |
0.2 |
100.0 |
100.0 |
100.0 |
|
Set aside |
4.6 |
0.1 |
0.4 |
3.2 |
0.2 |
0.4 |
100.0 |
100.0 |
100.0 |
|
Note: Percents are row percentages within each Treatment category. |
|
|
|
|
|
|||||
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
Table A3-21 |
|||||||||||||
Treatment |
Usefulness |
||||||||||||
Useful |
Interesting |
Not Interesting |
Objectionable |
||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Read |
70.2 |
78.0 |
79.5 |
38.0 |
47.1 |
50.6 |
13.6 |
14.8 |
14.5 |
20.0 |
17.4 |
17.0 |
|
Looked at |
15.9 |
9.0 |
8.4 |
43.8 |
28.5 |
28.1 |
39.0 |
23.8 |
25.2 |
30.1 |
15.2 |
15.2 |
|
Discarded |
1.6 |
2.8 |
2.6 |
8.2 |
15.8 |
14.4 |
43.7 |
59.6 |
58.5 |
39.6 |
66.6 |
64.7 |
|
Set aside |
11.7 |
10.2 |
9.4 |
9.4 |
8.5 |
6.9 |
3.2 |
1.8 |
1.7 |
8.2 |
0.6 |
2.2 |
|
Don't know/No answer |
0.6 |
0.1 |
0.1 |
0.6 |
0.1 |
0.1 |
0.5 |
0.0 |
0.1 |
2.1 |
0.3 |
0.9 |
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
Table A3-24 |
||||||||||
Usefulness |
Intended Response |
|||||||||
Yes |
No |
Maybe |
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Useful |
29.4 |
27.6 |
30.9 |
33.8 |
37.2 |
26.5 |
33.7 |
32.8 |
40.6 |
|
Interesting |
6.2 |
3.2 |
2.5 |
72.6 |
80.9 |
76.7 |
17.9 |
13.9 |
19.3 |
|
Not interesting |
1.3 |
0.8 |
0.7 |
92.2 |
94.8 |
94.2 |
3.0 |
2.2 |
3.3 |
|
Objectionable |
3.7 |
2.1 |
0.7 |
83.6 |
93.1 |
94.5 |
9.0 |
2.2 |
2.2 |
|
|
|
|
|
|
|
|
|
|
|
|
Usefulness |
Intended Response |
|
|
|
||||||
Don't Know/No Answer |
Total |
|
|
|
||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Useful |
3.2 |
2.4 |
1.9 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Interesting |
3.3 |
2.0 |
1.5 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Not interesting |
3.5 |
2.2 |
1.8 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Objectionable |
3.8 |
2.6 |
2.6 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Note: Percents are row percentages within each Usefulness category. |
|
|
|
|
|
|||||
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
Table A3-27 |
|||||||||||||
Familiarity |
|
Read Immediately |
|
Set Aside |
|
Found Useful |
|
|
Will Respond |
|
|||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer |
56.7 |
58.8 |
57.5 |
5.6 |
6.9 |
4.8 |
48.2 |
53.4 |
50.1 |
12.9 |
10.1 |
9.9 |
|
Organization known |
31.1 |
21.1 |
20.7 |
6.7 |
2.0 |
1.4 |
20.8 |
12.3 |
12.8 |
5.4 |
1.6 |
1.3 |
|
Organization unknown |
20.2 |
21.6 |
19.9 |
1.9 |
2.1 |
1.2 |
8.5 |
7.4 |
5.7 |
1.9 |
2.2 |
1.0 |
|
NOTE: Percentages
represent row percentages within each familiarity category; |
|
|
|
Table A3-29 |
|||||||||||||
Familiarity |
Read Immediately |
Set Aside |
Found Useful |
Will Respond |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer |
58.4 |
58.1 |
61.3 |
14.0 |
14.5 |
12.9 |
63.0 |
66.6 |
68.1 |
24.0 |
16.9 |
17.0 |
|
Organization known |
32.3 |
35.2 |
37.1 |
10.3 |
11.5 |
10.2 |
26.8 |
29.8 |
25.9 |
6.5 |
3.0 |
2.8 |
|
Organization unknown |
22.2 |
21.9 |
26.6 |
11.3 |
10.0 |
8.3 |
13.9 |
12.7 |
17.6 |
4.6 |
3.1 |
2.3 |
|
NOTE: Percentages
represent row percentages within each familiarity category; |
|
|
|
Table A3-30 |
|||||||||||||
Familiarity |
Read Immediately |
Set Aside |
Found Useful |
Will Respond |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer |
65.1 |
65.4 |
65.5 |
8.7 |
4.6 |
6.0 |
54.5 |
55.7 |
55.8 |
27.9 |
20.6 |
18.5 |
|
Organization known |
30.7 |
36.7 |
38.6 |
5.9 |
3.9 |
4.5 |
20.9 |
21.3 |
23.3 |
6.5 |
3.4 |
2.6 |
|
Organization unknown |
27.2 |
37.6 |
26.6 |
9.4 |
3.6 |
8.9 |
16.0 |
13.1 |
14.3 |
6.5 |
2.4 |
1.6 |
|
NOTE: Percentages
represent row percentages within each familiarity category; |
|
|
|
Table A3-36 |
||||||||||
Familiarity |
Shape |
|||||||||
Letter Size Envelope |
Larger Than Letter Envelope |
Postcard |
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer |
53.4 |
82.0 |
83.8 |
53.6 |
86.6 |
88.1 |
58.4 |
84.8 |
85.7 |
|
Organization known |
22.8 |
10.1 |
9.8 |
19.8 |
8.8 |
7.0 |
28.3 |
9.2 |
9.0 |
|
Organization unknown |
12.7 |
3.2 |
2.8 |
13.6 |
2.7 |
2.1 |
10.6 |
3.8 |
3.5 |
|
|
|
|
|
|
|
|
|
|
|
|
Familiarity |
Shape |
|||||||||
Catalog Not In Envelope |
Flyers |
Newspapers/Magazines |
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer |
70.5 |
87.1 |
88.6 |
66.6 |
83.1 |
85.2 |
67.4 |
76.5 |
75.3 |
|
Organization known |
30.2 |
7.8 |
6.7 |
28.7 |
9.5 |
7.9 |
46.0 |
10.6 |
12.6 |
|
Organization unknown |
18.9 |
2.3 |
2.6 |
16.3 |
4.0 |
3.7 |
25.9 |
2.6 |
2.0 |
|
|
|
|
|
|
|
|
|
|
|
|
Note: Totals may not equal exactly 100% due to unreported categories. |
|
|
|
|
|
Table A3-40 |
||||||||||
Shape |
Read |
Found Useful |
Will Respond |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
65.0 |
70.5 |
71.2 |
52.2 |
54.3 |
50.6 |
18.8 |
25.4 |
18.8 |
|
Larger envelope |
74.3 |
78.3 |
74.6 |
58.7 |
51.8 |
49.0 |
27.1 |
27.1 |
19.9 |
|
Catalog |
74.9 |
72.6 |
74.7 |
70.3 |
69.9 |
72.0 |
25.1 |
15.2 |
16.9 |
|
Organization known: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
34.2 |
44.9 |
42.2 |
13.3 |
9.3 |
16.4 |
5.6 |
2.6 |
1.9 |
|
Larger envelope |
44.5 |
50.7 |
33.4 |
27.0 |
30.5 |
17.9 |
9.7 |
8.8 |
9.8 |
|
Catalog |
44.6 |
46.9 |
50.0 |
31.5 |
33.6 |
28.9 |
6.7 |
2.9 |
2.7 |
|
Organization unknown: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
29.4 |
33.3 |
41.7 |
7.0 |
7.3 |
10.6 |
6.7 |
7.8 |
3.1 |
|
Larger envelope |
32.9 |
22.5 |
5.9 |
14.2 |
0.0 |
8.2 |
4.7 |
0.0 |
0.0 |
|
Catalog |
36.8 |
32.7 |
34.1 |
17.7 |
14.9 |
20.7 |
3.5 |
2.4 |
2.2 |
|
NOTE: Percentages
represent row percentages within each familiarity and shape category; |
Table A3-41 |
||||||||||
Shape |
Read Immediately |
Set Aside |
Found Useful |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Letter size envelope |
51.1 |
50.6 |
48.4 |
6.0 |
2.9 |
3.9 |
37.9 |
34.4 |
34.3 |
|
Larger envelope |
41.4 |
46.0 |
43.6 |
6.8 |
4.3 |
2.3 |
27.4 |
35.5 |
27.9 |
|
Postcard |
45.2 |
55.2 |
44.6 |
5.9 |
4.7 |
0.0 |
30.4 |
46.1 |
20.9 |
|
Catalog (not in envelope) |
40.8 |
48.0 |
43.3 |
16.3 |
11.1 |
9.5 |
48.2 |
45.3 |
47.9 |
|
Flyers/Circulars |
45.8 |
37.2 |
44.4 |
8.4 |
2.3 |
9.7 |
46.6 |
29.1 |
46.7 |
|
Magazines/Newsletters |
27.2 |
46.7 |
53.1 |
7.6 |
7.4 |
9.8 |
28.8 |
49.0 |
55.8 |
|
|
|
|
|
|
|
|
|
|
|
|
Shape |
Will Respond |
Percentage of Pieces Received |
|
|
|
|||||
|
|
|
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Letter size envelope |
21.0 |
15.6 |
12.8 |
26.5 |
59.9 |
63.2 |
|
|
|
|
Larger envelope |
16.6 |
15.0 |
13.0 |
34.1 |
4.5 |
3.6 |
|
|
|
|
Postcard |
26.1 |
27.5 |
6.0 |
1.2 |
1.2 |
0.5 |
|
|
|
|
Catalog (not in envelope) |
13.5 |
8.4 |
4.0 |
4.4 |
3.0 |
3.2 |
|
|
|
|
Flyers/Circulars |
16.3 |
5.5 |
11.2 |
20.4 |
7.0 |
7.9 |
|
|
|
|
Magazines/Newsletters |
9.1 |
5.2 |
12.5 |
12.1 |
23.1 |
20.3 |
|
|
|
|
NOTE: Percentages
represent row percentages within each shape category; |
Table A3-42 |
||||||||||
Shape |
Read |
Found Useful |
Will Respond |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
77.2 |
68.3 |
67.3 |
54.1 |
50.4 |
49.7 |
31.9 |
22.6 |
18.6 |
|
Larger envelope |
68.8 |
65.1 |
69.8 |
44.8 |
51.2 |
45.8 |
25.8 |
21.8 |
22.7 |
|
Catalog |
78.7 |
68.8 |
72.0 |
72.7 |
66.4 |
66.4 |
22.1 |
14.0 |
12.3 |
|
Organization known: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
34.2 |
29.1 |
36.6 |
20.8 |
8.2 |
11.9 |
5.7 |
3.2 |
2.1 |
|
Larger envelope |
31.3 |
24.4 |
12.4 |
13.3 |
10.8 |
12.1 |
7.7 |
4.8 |
0.0 |
|
Catalog |
48.3 |
37.7 |
46.2 |
31.1 |
24.5 |
36.3 |
5.4 |
7.1 |
2.1 |
|
Organization unknown: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
31.3 |
44.5 |
27.5 |
13.5 |
6.6 |
4.9 |
3.7 |
2.0 |
0.3 |
|
Larger envelope |
35.8 |
31.6 |
36.4 |
13.9 |
6.5 |
0.0 |
7.4 |
0.0 |
4.4 |
|
Catalog |
46.0 |
56.3 |
36.1 |
16.7 |
10.7 |
29.4 |
6.9 |
12.3 |
2.0 |
|
NOTE: Percentages
represent row percentages within each familiarity and shape category; |
Table A3-43 |
||||||||||
Shape |
Read Immediately |
Set Aside |
Found Useful |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Letter size envelope |
43.4 |
30.4 |
29.5 |
4.2 |
1.9 |
1.9 |
28.0 |
21.0 |
19.8 |
|
Larger envelope |
32.7 |
37.2 |
29.8 |
8.4 |
2.3 |
1.9 |
28.9 |
23.6 |
18.5 |
|
Postcard |
25.1 |
57.8 |
55.7 |
0.0 |
2.2 |
0.0 |
9.9 |
38.8 |
58.1 |
|
Catalog (not in envelope) |
43.8 |
47.4 |
55.1 |
21.3 |
8.1 |
10.9 |
45.9 |
55.5 |
52.1 |
|
Flyers/Circulars |
33.3 |
50.2 |
44.0 |
6.3 |
3.5 |
3.0 |
35.6 |
35.0 |
38.3 |
|
|
|
|
|
|
|
|
|
|
|
|
Shape |
Will Respond |
Percentage of Pieces Received |
|
|
|
|||||
|
|
|
||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Letter size envelope |
10.4 |
3.6 |
3.3 |
59.5 |
86.4 |
84.9 |
|
|
|
|
Larger envelope |
3.1 |
1.7 |
5.1 |
28.1 |
3.4 |
3.3 |
|
|
|
|
Postcard |
0.0 |
23.1 |
26.2 |
0.4 |
0.5 |
0.5 |
|
|
|
|
Catalog (not in envelope) |
3.2 |
6.9 |
9.1 |
3.1 |
0.6 |
0.5 |
|
|
|
|
Flyers/Circulars |
12.1 |
3.7 |
7.4 |
8.1 |
8.6 |
10.2 |
|
|
|
|
NOTE: Percentages
represent row percentages within each shape category; |
Table A3-44 |
||||||||||
Shape |
Read |
Found Useful |
Will Respond |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
63.7 |
47.0 |
48.8 |
39.6 |
33.2 |
33.5 |
14.9 |
5.6 |
6.1 |
|
Larger envelope |
53.0 |
53.0 |
49.6 |
38.6 |
36.1 |
37.6 |
2.3 |
2.5 |
12.6 |
|
Organization known: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
37.9 |
14.0 |
12.4 |
18.7 |
5.7 |
5.0 |
7.0 |
1.5 |
0.5 |
|
Larger envelope |
32.8 |
21.5 |
13.6 |
12.9 |
4.3 |
0.0 |
3.0 |
0.9 |
0.0 |
|
Organization unknown: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
36.7 |
14.3 |
16.9 |
19.8 |
1.6 |
6.1 |
3.2 |
0.0 |
0.7 |
|
Larger envelope |
21.3 |
0.0 |
19.2 |
19.1 |
0.0 |
0.0 |
2.7 |
0.0 |
0.0 |
|
NOTE: Percentages
represent row percentages within each familiarity and shape category; |
Table A3-46 |
||||||||||
Shape |
Read |
Found Useful |
Will Respond |
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Previous customer: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
59.7 |
63.4 |
59.1 |
46.3 |
49.0 |
45.5 |
12.2 |
9.4 |
9.6 |
|
Larger envelope |
69.6 |
70.7 |
71.4 |
49.5 |
66.8 |
63.7 |
11.3 |
14.4 |
11.1 |
|
Organization known: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
37.4 |
21.8 |
20.1 |
19.1 |
11.8 |
12.3 |
4.3 |
1.9 |
1.3 |
|
Larger envelope |
39.4 |
17.1 |
31.2 |
29.5 |
12.0 |
16.3 |
10.1 |
0.5 |
0.0 |
|
Organization unknown: |
|
|
|
|
|
|
|
|
|
|
Letter size envelope |
22.2 |
21.1 |
18.2 |
8.6 |
6.1 |
4.3 |
2.0 |
1.7 |
1.1 |
|
Larger envelope |
25.3 |
30.3 |
27.5 |
11.9 |
6.9 |
8.5 |
3.2 |
10.4 |
0.0 |
|
NOTE: Percentages
represent row percentages within each familiarity and shape category; |
Table A3-47b |
|||||||||||||
Industry |
Read Immediately |
Set Aside |
Found Useful |
Will Respond 1 |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Services: |
|
|
|
|
|
|
|
|
|
|
|
|
|
Telephone |
49.9 |
34.8 |
37.3 |
5.7 |
2.3 |
2.4 |
46.6 |
26.2 |
25.4 |
14.4 |
5.0 |
6.6 |
|
Other Utilities |
49.9 |
64.8 |
61.7 |
7.2 |
3.7 |
4.7 |
56.4 |
60.9 |
50.6 |
11.6 |
14.0 |
13.0 |
|
Medical |
44.3 |
43.4 |
43.6 |
5.2 |
3.0 |
2.7 |
41.0 |
35.9 |
33.6 |
6.8 |
9.3 |
7.7 |
|
Other professional |
53.2 |
37.4 |
40.9 |
6.4 |
4.4 |
1.1 |
42.4 |
32.7 |
26.3 |
12.2 |
8.0 |
10.2 |
|
Leisure service |
41.6 |
53.7 |
53.2 |
8.1 |
4.4 |
4.5 |
36.9 |
44.5 |
45.7 |
7.8 |
10.3 |
12.2 |
|
Cable TV |
51.5 |
25.6 |
28.9 |
9.2 |
1.5 |
1.6 |
43.7 |
17.5 |
18.0 |
8.4 |
3.0 |
3.5 |
|
Computer |
40.5 |
32.4 |
37.9 |
7.2 |
1.9 |
2.2 |
39.8 |
24.3 |
24.7 |
12.5 |
4.4 |
3.8 |
|
Total Services |
44.1 |
38.3 |
39.7 |
6.5 |
2.7 |
2.6 |
38.0 |
29.3 |
29.4 |
9.6 |
6.2 |
7.1 |
|
Federal Government |
N/A |
56.5 |
61.6 |
N/A |
9.3 |
4.6 |
N/A |
48.4 |
53.5 |
N/A |
20.3 |
20.5 |
|
Nonfederal Government |
48.7 |
64.3 |
65.8 |
15.6 |
5.1 |
6.0 |
57.6 |
63.2 |
62.4 |
18.6 |
17.9 |
25.0 |
|
Social/Charitable/Political: |
|
|
|
|
|
|
|
|
|
|
|
|
|
Union/professional |
49.5 |
53.9 |
50.1 |
7.6 |
6.0 |
8.9 |
55.9 |
48.9 |
52.7 |
11.3 |
11.8 |
7.8 |
|
Church |
51.8 |
56.2 |
64.4 |
3.6 |
6.9 |
7.9 |
39.7 |
49.5 |
43.0 |
6.6 |
12.1 |
20.8 |
|
Veterans |
N/A |
54.0 |
51.1 |
N/A |
7.5 |
3.8 |
N/A |
48.6 |
37.5 |
N/A |
13.8 |
11.2 |
|
Educational |
46.4 |
40.6 |
38.3 |
5.4 |
7.0 |
4.2 |
40.0 |
36.6 |
35.3 |
6.3 |
4.8 |
5.7 |
|
Charities |
531 |
68.9 |
54.1 |
0.6 |
1.6 |
3.4 |
29.7 |
31.5 |
36.6 |
8.6 |
21.6 |
22.4 |
|
Political |
37.5 |
40.3 |
41.8 |
8.1 |
2.8 |
2.3 |
27.6 |
26.0 |
31.1 |
13.0 |
6.2 |
7.8 |
|
AARP |
59.4 |
29.1 |
52.8 |
7.0 |
5.7 |
6.7 |
57.1 |
27.6 |
51.9 |
37.9 |
5.3 |
23.9 |
|
Total Social/Charitable/Political/Nonprofit |
45.2 |
43.1 |
45.6 |
6.4 |
4.8 |
4.1 |
37.8 |
34.7 |
37.2 |
9.2 |
8.1 |
10.1 |
|
1 Of pieces containing an advertisement or request for funds. |
|
|
|
|
|
|
|
|
|
|
Table A3-50 |
|||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Education of Head of Household |
Read Immediately |
Set Aside |
|||||||||||
Percent? |
Pieces Per Household |
Percent? |
Pieces Per Household |
||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
8th grade or less |
43.7 |
44.7 |
39.1 |
2.2 |
2.3 |
2.6 |
7.8 |
5.1 |
3.1 |
0.4 |
0.3 |
0.2 |
|
Some high school |
46.4 |
50.7 |
45.3 |
2.6 |
3.2 |
2.8 |
6.9 |
5.4 |
3.3 |
0.4 |
0.3 |
0.2 |
|
High school graduate |
44.4 |
48.4 |
49.1 |
3.1 |
4.2 |
4.2 |
7.3 |
5.7 |
5.5 |
0.5 |
0.5 |
0.5 |
|
Some college |
41.6 |
46.5 |
49.7 |
3.3 |
4.4 |
4.5 |
7.9 |
5.7 |
5.5 |
0.6 |
0.5 |
0.5 |
|
Technical school graduate |
41.2 |
46.0 |
48.0 |
3.2 |
4.5 |
4.6 |
9.5 |
4.4 |
5.8 |
0.7 |
0.4 |
0.6 |
|
College graduate |
37.7 |
41.1 |
44.6 |
3.7 |
4.6 |
5.0 |
9.3 |
7.0 |
6.1 |
0.9 |
0.8 |
0.7 |
|
Post-graduate work |
37.3 |
40.6 |
39.6 |
4.4 |
5.2 |
5.0 |
8.9 |
6.7 |
5.9 |
1.0 |
0.9 |
0.8 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Education of Head of Household |
Found Useful |
Will Respond 1 |
|||||||||||
Percent? |
Pieces Per Household |
Percent? |
Pieces Per Household |
||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
8th grade or less |
35.5 |
41.4 |
32.9 |
1.8 |
2.1 |
2.1 |
14.6 |
14.3 |
9.4 |
0.6 |
0.6 |
0.5 |
|
Some high school |
40.5 |
41.6 |
39.3 |
2.3 |
2.6 |
2.5 |
13.4 |
14.7 |
11.0 |
0.6 |
0.8 |
0.6 |
|
High school graduate |
40.0 |
42.7 |
42.8 |
2.8 |
3.7 |
3.7 |
15.1 |
12.6 |
14.1 |
0.9 |
1.0 |
1.1 |
|
Some college |
41.1 |
42.2 |
44.7 |
3.3 |
4.0 |
4.1 |
15.6 |
12.6 |
15.7 |
1.0 |
1.1 |
1.3 |
|
Technical school graduate |
40.0 |
43.0 |
45.2 |
3.1 |
4.2 |
4.3 |
15.7 |
12.1 |
16.4 |
1.0 |
1.1 |
1.4 |
|
College graduate |
40.5 |
42.0 |
43.3 |
4.0 |
4.7 |
4.9 |
13.4 |
11.5 |
13.0 |
1.1 |
1.2 |
1.3 |
|
Post-graduate work |
40.6 |
41.6 |
40.6 |
4.8 |
5.3 |
5.1 |
14.1 |
11.1 |
11.6 |
1.4 |
1.3 |
1.3 |
|
NOTE: Percentages represent row percentages within each educational attainment classification;
|
|
|
|
||||||||||
1 Of pieces containing an advertisement or request for funds. |
|
|
|
|
|
|
|
|
|
|
Table A3-55 |
|||||||||||||
Type of Address |
Read Immediately |
Set Aside |
Found Useful |
Will Respond |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Addressed to specific household members |
48.1 |
67.4 |
69.6 |
9.8 |
7.6 |
6.9 |
56.9 |
71.0 |
73.9 |
15.4 |
25.9 |
30.2 |
|
Addressed to occupant/resident |
39.4 |
61.3 |
62.4 |
9.9 |
8.8 |
5.0 |
48.1 |
59.7 |
59.7 |
16.3 |
19.7 |
31.6 |
|
NOTE: Percentages represent row percentages within each address category;
|
|
|
|
Table A3-56 |
|||||||||||||
Type of Address |
Read Immediately |
Set Aside |
Found Useful |
Will Respond |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Addressed to specific household members |
46.2 |
51.0 |
51.3 |
7.3 |
4.1 |
5.4 |
35.1 |
37.9 |
39.7 |
18.1 |
14.5 |
12.5 |
|
Addressed to occupant/resident |
37.7 |
44.4 |
44.0 |
8.8 |
5.4 |
8.5 |
38.5 |
44.3 |
47.6 |
14.0 |
5.7 |
11.8 |
|
NOTE: Percentages represent row percentages within each address category;
|
|
|
|
Table A3-67 |
|||||||
Shape |
Percentage of
|
Pieces Per Household Per Week |
|||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Envelopes: |
|
|
|
|
|
|
|
Letter size envelope |
37.2 |
49.0 |
52.8 |
0.9 |
1.1 |
1.1 |
|
Larger envelope |
9.5 |
5.7 |
5.6 |
0.2 |
0.1 |
0.1 |
|
Total Envelope |
46.6 |
54.6 |
58.4 |
1.1 |
1.2 |
1.3 |
|
Postcard |
2.1 |
2.8 |
2.7 |
0.1 |
0.1 |
0.1 |
|
Catalog (not in envelope) |
4.4 |
3.2 |
2.8 |
0.1 |
0.1 |
0.1 |
|
Flyers/Circulars |
20.4 |
21.8 |
19.7 |
0.5 |
0.5 |
0.4 |
|
Magazines/Newsletters |
3.9 |
8.7 |
7.6 |
0.1 |
0.2 |
0.2 |
|
Other |
0.3 |
0.4 |
0.5 |
0.0 |
0.0 |
0.0 |
|
Don't know/No answer |
1.4 |
0.6 |
0.4 |
0.0 |
0.0 |
0.0 |
|
Total Pieces Received by Households |
79.6 |
92.1 |
92.1 |
1.9 |
2.0 |
2.0 |
|
Base: RPW Total, Nonprofit Rate Bulk: Work-Share and Enhanced Carrier Route. |
|
|
Table A3-73 |
|||||||||||||
Response |
Previous Customer |
Organization Known |
Organization Not Known |
Total 2 |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Yes |
28.0 |
22.6 |
22.8 |
6.8 |
4.3 |
4.5 |
5.2 |
2.0 |
3.1 |
18.0 |
14.1 |
14.7 |
|
No |
43.3 |
52.0 |
46.2 |
74.0 |
83.4 |
79.0 |
76.8 |
90.3 |
83.3 |
55.2 |
62.1 |
57.7 |
|
Maybe |
20.9 |
22.7 |
30.0 |
10.6 |
9.7 |
15.9 |
9.4 |
5.3 |
12.3 |
16.5 |
15.8 |
22.8 |
|
No Answer |
7.8 |
2.7 |
1.1 |
8.7 |
2.6 |
0.6 |
8.5 |
2.4 |
1.3 |
10.4 |
8.1 |
4.8 |
|
? Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
? Pieces Per Household Per Week |
0.6 |
1.1 |
1.1 |
0.3 |
0.5 |
0.5 |
0.2 |
0.2 |
0.2 |
1.1 |
1.8 |
1.8 |
|
1 Restricted to Advertisements or Request for Donation from One Organization Only |
|||||||||||||
2 1987 Estimates Include pieces for which no response was given for familiarity with institution. |
|
|
|
|
|
|
|||||||
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
|
Table A3-75 |
|||||||||||||
Usefulness |
Letter Size Envelope |
Larger Than
|
Postcard |
Catalog Not In Envelope |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Useful |
35.9 |
38.3 |
38.6 |
41.6 |
42.6 |
41.5 |
44.5 |
50.6 |
59.7 |
56.6 |
49.7 |
52.4 |
|
Interesting |
24.7 |
19.2 |
18.6 |
27.7 |
23.5 |
22.6 |
22.1 |
16.0 |
14.8 |
21.2 |
23.0 |
19.8 |
|
Not Interesting |
20.8 |
28.7 |
30.4 |
15.0 |
28.3 |
29.6 |
15.9 |
29.5 |
22.0 |
10.7 |
24.0 |
24.1 |
|
Objectionable |
4.9 |
1.2 |
1.0 |
3.6 |
2.2 |
1.0 |
5.1 |
0.3 |
0.0 |
3.4 |
1.1 |
0.5 |
|
Don't know/No answer |
13.8 |
12.7 |
11.4 |
12.1 |
3.4 |
5.3 |
12.4 |
3.5 |
3.4 |
8.0 |
2.2 |
3.2 |
|
? Total Mail Received by Households |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Usefulness |
Flyers |
Newspapers/ Magazines |
Total |
|
|
|
|||||||
|
|
|
|||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Useful |
56.6 |
42.3 |
46.1 |
45.9 |
58.0 |
62.0 |
43.8 |
42.1 |
43.3 |
|
|
|
|
Interesting |
18.7 |
16.6 |
16.9 |
14.1 |
16.6 |
15.5 |
22.4 |
18.5 |
18.1 |
|
|
|
|
Not Interesting |
13.7 |
32.9 |
29.5 |
5.5 |
16.6 |
14.8 |
16.4 |
28.2 |
28.2 |
|
|
|
|
Objectionable |
2.7 |
0.8 |
0.6 |
2.1 |
0.6 |
0.1 |
3.8 |
1.1 |
0.8 |
|
|
|
|
Don't know/No answer |
8.3 |
7.4 |
7.0 |
32.4 |
8.2 |
7.6 |
13.5 |
10.1 |
9.6 |
|
|
|
|
? Total Mail Received by Households |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
|
Table A3-76 |
|||||||||||||
Response |
Letter Size Envelope |
Larger Than
|
Postcard |
Catalog Not In Envelope |
|||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
Yes |
19.7 |
16.4 |
16.1 |
17.6 |
17.0 |
16.3 |
14.6 |
20.6 |
18.9 |
18.2 |
7.6 |
8.8 |
|
No |
52.0 |
59.1 |
56.3 |
60.0 |
62.4 |
55.1 |
59.3 |
60.5 |
52.7 |
52.0 |
66.1 |
56.9 |
|
Maybe |
16.8 |
17.2 |
23.2 |
15.1 |
17.7 |
26.4 |
19.9 |
11.5 |
26.0 |
24.1 |
21.8 |
30.7 |
|
No Answer |
11.5 |
7.3 |
4.5 |
7.4 |
2.8 |
2.2 |
6.3 |
7.4 |
2.5 |
5.9 |
4.5 |
3.6 |
|
? Total Mail Received by Households |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Pieces Per Household Per Week |
0.7 |
1.1 |
1.1 |
0.2 |
0.1 |
0.1 |
0.0 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Response |
Flyers |
Newspapers/
|
Total 1 |
|
|
|
|||||||
|
|
|
|||||||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
|
||
Yes |
12.6 |
8.8 |
11.1 |
9.8 |
6.5 |
10.9 |
18.0 |
14.1 |
14.7 |
|
|
|
|
No |
64.5 |
69.1 |
62.8 |
54.3 |
63.8 |
62.3 |
55.2 |
62.1 |
57.7 |
|
|
|
|
Maybe |
13.6 |
11.6 |
19.0 |
13.6 |
15.6 |
22.3 |
16.5 |
15.8 |
22.8 |
|
|
|
|
No Answer |
9.3 |
10.6 |
7.0 |
22.3 |
14.1 |
4.5 |
10.4 |
8.1 |
4.8 |
|
|
|
|
? Total Mail Received by Households |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
Pieces Per Household Per Week |
0.2 |
0.5 |
0.4 |
0.0 |
0.2 |
0.2 |
1.2 |
2.0 |
2.0 |
|
|
|
|
1 Total includes pieces for which no response was given as to shape. |
|
|
|
|
|
|
|
|
|
||||
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
|