Table A8-1 First Class Mail Received by Type Pieces in Millions Years 2000 - 2010 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Correspondence
Personal	7,211	7,456	7,154	6,457	6,561	5,870	6,079	5,610	5,646	5,225	4,959
Greeting Cards	4,052	4,472	4,456	3,816	4,014	3,586	3,935	3,571	3,652	3,368	3,368
Letter from Friend or Relative	1,769	1,839	1,629	1,467	1,385	1,227	1,138	1,116	1,046	956	851
Other Personal	1,391	1,145	1,070	1,174	1,161	1,057	1,006	923	948	901	740
Business/Government	6,433	6,859	6,881	6,584	6,974	7,284	6,262	6,634	6,446	6,062	5,814
Social	2,660	2,470	2,613	2,918	2,333	2,318	2,198	2,541	2,334	2,057	1,928
Total	16,304	16,785	16,649	15,960	15,867	15,473	14,540	14,785	14,426	13,344	12,701
Transactions
Bills	12,618	13,669	14,315	14,237	14,555	14,345	14,111	13,808	13,825	13,085	11,955
Financial Statements	6,117	7,598	6,874	6,429	6,452	6,594	6,920	7,133	6,560	6,666	5,828
Credit Card Statement/Bill	2,958	4,423	4,280	4,305	3,926	4,311	4,969	4,980	4,830	4,687	4,177
Notice or Confirmation of Order	2,007	2,502	2,860	2,429	2,252	2,518	2,738	3,242	2,824	2,559	2,543
Payment/Check/Credit	1,481	1,679	1,635	1,618	1,552	1,437	1,439	1,418	1,324	1,378	1,201
Other	2,500	1,629	1,679	1,698	1,329	1,350	1,447	1,369	1,426	1,250	1,252
Total	27,680	31,501	31,643	30,716	30,065	30,556	31,624	31,949	30,789	29,626	26,956

Advertising (Ads Only)	7,930	10,743	10,624	9,659	8,840	10,546	10,344	9,034	8,257	6,648	6,212

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	640	806	937	945

DK/RF	4,890	1,483	1,613	2,534	2,498	2,208	2,915	2,449	2,971	2,568	3,591

Total First-Class Received	56,805	60,512	60,529	58,869	57,270	58,783	59,423	58,856	57,250	53,123	50,405
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

ont-family:"Futura Lt BT"">18,290

Table A8-2 Shares of First Class Mail Received by Type Years 2000 - 2010 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Correspondence
Personal	6,680	7,135	7,154	6,457	6,561	5,870	6,232	5,811	5,646	5,225	4,959
Greeting Cards	3,818	4,561	4,223	3,958	4,332	4,010	4,294	3,887	3,648	3,496	3,321
Letter to Friend or Relative	1,915	1,740	1,974	1,561	1,513	1,071	1,240	1,250	1,021	1,120	950
Other Personal	947	833	957	938	715	789	699	675	978	609	688
Business/Government	2,057	2,049	2,142	1,610	1,720	1,702	1,662	1,678	1,600	1,550	1,509
Social	775	419	444	440	447	417	372	454	483	361	373
Total	9,512	9,603	9,740	8,508	8,728	7,989	8,266	7,944	7,729	7,136	6,841
Transactions
Bill Payment	11,327	11,212	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088
Orders	853	734	774	739	734	769	612	560	537	454	394
Donations	578	572	574	536	598	560	524	550	657	521	484
Total	12,758	12,518	13,345	11,981	12,484	12,139	11,085	11,311	10,898	9,555	8,966

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	540	774	932	964

DK/RF	361	1,701	1,982	1,176	1,185	1,013	824	966	1,353	667	785

Total First-Class Sent	22,631	23,822	25,067	21,665	22,396	21,141	20,174	20,761	20,755	18,290	17,555
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-3 First Class Mail Sent by type Pieces in Millions Years 2000 - 2010 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Correspondence
Personal	6,680	7,135	7,154	6,457	6,561	5,870	6,232	5,811	5,646	5,225	4,959
Greeting Cards	3,818	4,561	4,223	3,958	4,332	4,010	4,294	3,887	3,648	3,496	3,321
Letter to Friend or Relative	1,915	1,740	1,974	1,561	1,513	1,071	1,240	1,250	1,021	1,120	950
Other Personal	947	833	957	938	715	789	699	675	978	609	688
Business/Government	2,057	2,049	2,142	1,610	1,720	1,702	1,662	1,678	1,600	1,550	1,509
Social	775	419	444	440	447	417	372	454	483	361	373
Total	9,512	9,603	9,740	8,508	8,728	7,989	8,266	7,944	7,729	7,136	6,841
Transactions
Bill Payment	11,327	11,212	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088
Orders	853	734	774	739	734	769	612	560	537	454	394
Donations	578	572	574	536	598	560	524	550	657	521	484
Total	12,758	12,518	13,345	11,981	12,484	12,139	11,085	11,311	10,898	9,555	8,966

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	540	774	932	964

DK/RF	361	1,701	1,982	1,176	1,185	1,013	824	966	1,353	667	785

Total First-Class Sent	22,631	23,822	25,067	21,665	22,396	21,141	20,174	20,761	20,755	18,290	17,555
Note: Totals may not sum due to rounding.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-4 Shares of First Class Mail Sent by type Years 2000 - 2010 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Correspondence
Personal	30%	30%	29%	30%	29%	28%	31%	28%	27%	29%	28%
Greeting Cards	17%	19%	17%	18%	19%	19%	21%	19%	18%	19%	19%
Letter to Friend or Relative	8%	7%	8%	7%	7%	5%	6%	6%	5%	6%	5%
Other Personal	4%	3%	4%	4%	3%	4%	3%	3%	5%	3%	4%
Business/Government	9%	9%	9%	7%	8%	8%	8%	8%	8%	8%	9%
Social	3%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total	42%	40%	39%	39%	39%	38%	41%	38%	37%	39%	39%
Transactions
Bill Payment	50%	47%	48%	49%	50%	51%	49%	49%	47%	47%	46%
Orders	4%	3%	3%	3%	3%	4%	3%	3%	3%	2%	2%
Donations	3%	2%	2%	2%	3%	3%	3%	3%	3%	3%	3%
Total	56%	53%	53%	55%	56%	57%	55%	54%	53%	52%	51%

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	3%	4%	5%	5%

DK/RF	2%	7%	8%	5%	5%	5%	4%	5%	7%	4%	4%

Total First-Class Sent	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-5 Bills Paid by Method Average Pieces per Houseshold per Month Years 2000 - 2010 (Diary Data)

Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Mail	8.9	8.7	8.7	8.4	8.5	8.0	7.4	7.3	6.7	5.9	5.4
Internet	.2	.4	.5	.8	1.2	1.5	1.8	2.3	3.1	3.3	3.3
Auto Deduction from Bank	.9	.8	1.0	1.0	1.2	1.3	1.3	1.4	1.4	1.4	1.5
In Person	.9	.7	.9	.8	.7	.7	.7	.7	.7	.6	.5
Credit Card	N/A	N/A	.2	.3	.3	.3	.4	.4	.4	.3	.4
Telephone	.1	.2	.2	.2	.2	.3	.3	.2	.3	.3	.3
ATM	0	0	0	0	0	0	0	0	N/A	N/A	N/A
�� Total	10.9	10.9	11.5	11.4	12.2	12.0	12.0	12.3	12.4	11.8	11.5
�� Total Electronic¹	1.2	1.4	2.0	2.2	3.0	3.3	3.8	4.3	5.0	5.3	5.5
Note: Totals may not sum due to rounding.
¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-6 Shares of Bills Paid by Method Years 2000 - 2010 (Diary Data)

Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Mail	81%	80%	75%	73%	69%	67%	62%	60%	54%	50%	47%
Internet	2%	4%	4%	7%	10%	12%	15%	18%	25%	28%	29%
Auto Deduction from Bank	8%	8%	9%	9%	10%	11%	11%	11%	11%	12%	13%
In Person	8%	7%	8%	7%	6%	6%	6%	5%	6%	5%	5%
Credit Card	N/A	N/A	2%	2%	3%	3%	3%	3%	3%	3%	3%
Telephone	1%	2%	1%	2%	2%	2%	3%	2%	2%	2%	2%
ATM	0%	0%	0%	0%	0%	0%	0%	0%	N/A	N/A	N/A
�� Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
�� Total Electronic¹	11%	13%	17%	20%	25%	28%	32%	35%	41%	45%	48%
Note: Totals may not sum due to rounding.
¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-7 Shares of Households using Method of Paying Bills Years 2000 - 2010 (Diary Data)


Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Mail	94%	93%	94%	94%	94%	93%	92%	92%	89%	86%	83%
Auto Deduction from Bank Account	34%	35%	43%	44%	51%	54%	53%	56%	49%	48%	52%
Internet	4%	8%	12%	16%	23%	28%	33%	37%	43%	47%	51%
In Person	33%	29%	33%	34%	31%	31%	35%	31%	30%	26%	27%
Credit Card	N/A	N/A	15%	17%	19%	22%	24%	23%	18%	16%	19%
Telephone	4%	7%	8%	10%	11%	14%	15%	13%	12%	12%	12%
ATM	2%	2%	2%	1%	1%	1%	1%	1%	0%	0%	0%
Note: Totals may not sum due to rounding.

Table A8-8 Type of Payments made by Mail Pieces in Millions by Payee Type Years 2000 - 2010 (Diary Data)

Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Financial
Credit Card	2,553	2,414	2,564	2,355	2,380	2,302	2,039	2,019	2,064	1,726	1,720
Bank, S&L, Credit Union	752	780	889	761	770	834	659	759	719	582	591
Insurance Company	858	750	908	756	867	805	781	785	766	726	716
Real Estate/Mortgage	368	332	353	310	380	398	356	369	303	295	318
Other Financial	168	130	100	99	57	78	90	96	99	57	52
Total Financial	4,699	4,407	4,814	4,282	4,454	4,418	3,924	4,028	3,951	3,386	3,397
Merchants
Department Store	481	381	488	364	356	433	329	329	385	156	154
Publisher	499	408	471	374	373	321	326	289	334	269	211
Mail Order Company	298	278	254	194	193	180	203	151	131	113	101
Other Merchants	239	212	187	177	176	164	209	214	214	173	131
Total Merchants	1,518	1,280	1,401	1,109	1,098	1,097	1,067	983	1,065	711	597
Services
Telephone Company	1,378	1,602	1,597	1,542	1,510	1,323	1,292	1,232	981	898	810
Utility Company	1,437	1,669	1,678	1,540	1,810	1,642	1,509	1,606	1,461	1,510	1380
Medical and Other Professional	612	645	698	672	751	729	698	822	889	842	767
Cable TV	594	515	603	602	587	646	612	596	471	472	433
Other Service	538	445	462	400	392	396	383	384	352	302	287
Total Service	4,560	4,875	5,039	4,756	5,051	4,736	4,494	4,640	4,155	4,024	3677

Manufacturers	24	47	31	54	41	34	24	30	43	16	10
Government	302	364	409	318	374	388	299	406	381	345	341
Social	139	68	144	64	4	35	27	0	0	0	0
Other/Don't Know/Refused	84	166	160	123	131	101	113	114	111	100	65

Total � All Industries	11,327	11,207	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,582	8,087
Note: Totals may not sum due to rounding.

Table A8-9 Type of Payments made by Mail Percent of Bill Payments by Payee Type Years 2000 - 2010 (Diary Data)

Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Financial
Credit Card	23%	22%	21%	22%	21%	21%	20%	20%	21%	20%	21%
Bank, S&L, Credit Union	7%	7%	7%	7%	7%	8%	7%	7%	7%	7%	7%
Insurance Company	8%	7%	8%	7%	8%	7%	8%	8%	8%	8%	9%
Real Estate/Mortgage	3%	3%	3%	3%	3%	4%	4%	4%	3%	3%	4%
Other Financial	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%
Total Financial	41%	39%	40%	40%	40%	41%	39%	39%	41%	39%	42%
Merchants
Department Store	4%	3%	4%	3%	3%	4%	3%	3%	4%	2%	2%
Publisher	4%	4%	4%	3%	3%	3%	3%	3%	3%	3%	3%
Mail Order Company	3%	2%	2%	2%	2%	2%	2%	1%	1%	1%	1%
Other Merchants	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total Merchants	13%	11%	12%	10%	10%	10%	11%	10%	11%	8%	7%
Services
Telephone Company	12%	14%	13%	14%	14%	12%	13%	12%	10%	10%	10%
Utility Company	13%	15%	14%	14%	16%	15%	15%	16%	15%	18%	17%
Medical and Other Professional	5%	6%	6%	6%	7%	7%	7%	8%	9%	10%	9%
Cable TV	5%	5%	5%	6%	5%	6%	6%	6%	5%	5%	5%
Other Service	5%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%
Total Service	40%	43%	42%	44%	45%	44%	45%	45%	43%	47%	45%

Manufacturers	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%
Government	3%	3%	3%	3%	3%	4%	3%	4%	4%	4%	4%
Social	1%	1%	1%	1%	0%	0%	0%	0%	0%	0%	0%
Other/Don�t Know/Refused	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%

Total � All Industries	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-10 Share of Households by Internet Access type Years 2000 - 2010 (Diary Sample)


Type of Access	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
None	52%	39%	36%	30%	29%	28%	28%	23%	22%	21%	20%
Total Internet Access	48%	61%	64%	70%	71%	72%	72%	77%	78%	79%	80%
Dial-up	48%	61%	64%	70%	38%	35%	28%	20%	13%	8%	6%
Cable Modem	48%	61%	64%	70%	14%	16%	20%	25%	27%	30%	34%
Other Broadband	48%	61%	64%	70%	6%	6%	6%	4%	6%	6%	12%
DSL	48%	61%	64%	70%	10%	13%	18%	26%	30%	31%	25%
Other/DK/RF	48%	61%	64%	70%	3%	2%	1%	2%	2%	3%	2%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
Note: Type of Internet Access not collected prior to 2004.

Table A8-11 Number of Purchases Made over the Internet over the past month Percent of Households Years 2000 - 2010 (Recruitment Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
All Households
None	86%	89%	78%	75%	71%	70%	60%	57%	56%	53%	53%
1	6%	4%	8%	9%	10%	11%	9%	9%	8%	8%	8%
2	3%	3%	5%	6%	8%	8%	10%	10%	10%	10%	10%
3-5	3%	3%	6%	7%	8%	8%	14%	15%	16%	17%	17%
6-10	1%	1%	2%	2%	2%	3%	5%	6%	6%	7%	8%
More than 10	0%	0%	1%	1%	1%	1%	2%	3%	3%	4%	5%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Households that Made 1+ purchases
1	42%	36%	37%	38%	36%	35%	23%	20%	19%	18%	16%
2	23%	26%	25%	23%	26%	25%	24%	23%	23%	22%	21%
3-5	24%	28%	26%	26%	28%	27%	35%	35%	36%	37%	36%
6-10	7%	7%	8%	9%	8%	8%	13%	15%	15%	15%	16%
More than 10	3%	3%	3%	4%	3%	4%	5%	7%	8%	9%	10%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-12 Advertising Volume Pieces in Millions Years 2000 - 2010 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
First-Class Ads	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933
Advertising Only	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648	6,212
Secondary Advertising	7,404	8,402	7,752	7,791	7,489	7,849	7,653	7,854	8,187	7,834	6,721

Standard Ads¹	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559

Total Ads	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492

First-Class Ads Share of Total Ads	20%	21%	21%	19%	17%	18%	17%	17%	17%	17%	15%
Note: Totals may not sum due to rounding.
¹Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached� Address Labels in the Carrier Cost System (CCS).� Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.� These CCS volumes are used as a control for survey results.

Table A8-13 Advertising Mail By Sender Type Pieces in Millions Years 2000 - 2010 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
First-Class Ads¹
Financial	6,111	7,876	8,057	7,375	7,036	8,578	7,948	6,696	6,003	5,418	4,747
Merchants	4,241	5,063	4,263	4,092	3,811	4,033	3,955	3,681	3,621	2,438	2,427
Services	3,517	4,564	4,608	4,545	4,222	4,328	4,541	4,904	5,134	5,285	4,503
Manufacturers	286	406	376	388	388	401	373	469	476	329	272
Government	230	286	275	277	272	405	427	349	334	307	288
Social	836	891	718	680	564	595	675	704	695	659	613
Other	114	60	78	93	36	55	78	84	181	46	84
Total	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933
Standard Ads ²
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786	14,508
Merchants	23,645	29,709	28,707	27,623	27,904	28,965	30,363	29,788	28,691	25,308	24,289
Services	6,194	9,099	8,213	8,932	9,082	9,948	9,619	10,941	11,625	10,359	10,485
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474	1,471
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043	982
Social	11,911	10,632	10,759	12,722	13,135	13,630	14,082	13,756	13,936	12,347	12,054
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,747	6,206
Other	4,190	1,634	1,508	1,450	1,763	1,299	1,516	1,002	832	566	565
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559
Total Ads
Financial	14,267	20,517	21,453	21,337	23,342	27,945	27,857	24,617	23,505	18,204	19,255
Merchants	27,886	34,772	32,970	31,715	31,716	32,998	34,318	33,469	32,312	27,746	26,716
Services	9,711	13,663	12,821	13,477	13,304	14,276	14,160	15,845	16,760	15,644	14,988
Manufacturers	1,131	1,626	1,478	1,789	1,787	2,044	1,909	1,998	1,963	1,803	1,742
Government	1,283	1,375	1,467	1,249	1,439	1,688	2,053	1,757	1,909	1,351	1,269
Social	12,747	11,523	11,477	13,402	13,698	14,225	14,757	14,460	14,631	13,006	12,667
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,747	6,206
Other	4,304	1,695	1,586	1,542	1,799	1,354	1,594	1,086	1,013	612	649
Total	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492
Note: Totals may not sum due to rounding.
¹Includes Secondary Advertising
²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached� Address Labels in the Carrier Cost System (CCS).� Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.� These CCS volumes are used as a control for survey results.

Table A8-14 Advertising Mail By Sender Type Percent of Pieces Years 2000 - 2010 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
First-Class Ads¹
Financial	40%	41%	44%	42%	43%	47%	44%	40%	37%	37%	37%
Merchants	28%	26%	23%	23%	23%	22%	22%	22%	22%	17%	19%
Services	23%	24%	25%	26%	26%	24%	25%	29%	31%	36%	35%
Manufacturers	2%	2%	2%	2%	2%	2%	2%	3%	3%	2%	2%
Government	1%	1%	1%	2%	2%	2%	2%	2%	2%	2%	2%
Social	5%	5%	4%	4%	3%	3%	4%	4%	4%	5%	5%
Other	1%	0%	0%	1%	0%	0%	0%	0%	1%	0%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Standard Ads ²
Financial	13%	18%	19%	19%	21%	23%	23%	21%	21%	18%	21%
Merchants	39%	41%	40%	37%	36%	35%	35%	36%	35%	36%	34%
Services	10%	13%	12%	12%	12%	12%	11%	13%	14%	15%	15%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	1%	2%	2%	2%	2%	1%	1%
Social	20%	15%	15%	17%	17%	16%	16%	16%	17%	17%	17%
From Multiple Organizations	7%	9%	9%	10%	9%	9%	9%	8%	9%	10%	9%
Other	7%	2%	2%	2%	2%	2%	2%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Ads
Financial	19%	22%	24%	23%	25%	27%	27%	25%	24%	21%	23%
Merchants	37%	38%	37%	35%	34%	32%	33%	33%	32%	33%	32%
Services	13%	15%	14%	15%	14%	14%	14%	16%	17%	18%	18%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	2%	2%	2%	2%	2%	2%	2%
Social	17%	13%	13%	15%	15%	14%	14%	14%	15%	15%	15%
From Multiple Organizations	6%	7%	7%	8%	8%	7%	8%	7%	7%	8%	7%
Other	6%	2%	2%	2%	2%	1%	2%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
¹Includes Secondary Advertising
²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached� Address Labels in the Carrier Cost System (CCS).� Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.� These CCS volumes are used as a control for survey results.

Table A8-15 Treatment Of Advertising Material By Household Income Percent of Households Years 2000 - 2010 (Recruitment Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Usually Read - Total	15%	13%	13%	13%	15%	15%	15%	17%	17%	17%	19%
� Under $25K	51%	41%	36%	41%	34%	33%	33%	34%	31%	39%	40%
� $25 - $ 49.9	28%	28%	26%	27%	30%	29%	29%	29%	27%	25%	26%
� $50 - $64.9	10%	13%	13%	12%	14%	14%	13%	13%	16%	12%	13%
� $65 +	10%	19%	25%	21%	22%	24%	25%	24%	26%	24%	21%

Usually Scan - Total	40%	38%	37%	38%	38%	38%	36%	33%	30%	29%	27%
� Under 25K	36%	27%	22%	25%	23%	21%	21%	19%	18%	20%	22%
� $25 - $ 49.9	33%	30%	26%	27%	28%	26%	26%	26%	25%	25%	25%
� $50 - $64.9	14%	14%	17%	17%	16%	17%	15%	16%	14%	14%	15%
� $65 +	17%	30%	35%	31%	33%	35%	37%	40%	43%	41%	38%

Read Some - Total	27%	29%	30%	31%	32%	32%	32%	31%	32%	34%	35%
� Under 25K	32%	24%	18%	19%	18%	18%	17%	17%	16%	19%	20%
� $25 - $ 49.9	35%	28%	26%	26%	24%	23%	26%	23%	23%	22%	22%
� $50 - $64.9	14%	12%	16%	17%	17%	17%	16%	15%	15%	14%	15%
� $65 +	18%	36%	40%	38%	41%	42%	41%	45%	45%	45%	43%

Usually Don't Read - Total	17%	20%	19%	18%	16%	15%	17%	19%	20%	20%	18%
� Under 25K	39%	30%	25%	25%	22%	22%	18%	20%	19%	20%	26%
� $25 - $ 49.9	31%	25%	23%	25%	22%	22%	25%	22%	21%	21%	19%
� $50 - $64.9	13%	12%	15%	15%	14%	16%	16%	14%	14%	14%	13%
� $65 +	17%	33%	37%	35%	42%	40%	41%	44%	45%	45%	42%
Note: Totals may not sum due to rounding.