Appendix A: Comparative Tables 1987, 2010 & 2011
Concordance of Tables
This Concordance of Tables that follows
provides detailed estimates concerning mail piece attributes, household mailing
behavior and mean pieces per household per week for a variety of demographic
characteristics.
The reporting of data in these tables
was done using prior year definitions of key measures to maintain
consistency. For this reason, these data
may differ from that reported in tables in the report text. Where possible, we have provided information
about the calculations (such as the “base”) or other supplemental notes so that
readers can interpret the findings appropriately.
Comparisons between 1987 and 2010/2011 data should be done with caution. The 2010/2011 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports. These data may also reflect changes in the definitions of mail classifications.
Concordance
of Appendix Tables
PFY 1999 Tables |
Description |
GFY 2011 Tables |
3 - 1 |
Total Domestic Mail Originating in Households and Nonhouseholds |
A1-1 |
3 - 2 |
Mail Received by Households by Class |
A1-2 |
3 - 3 |
Total Mail Overview: Content of Mail Received by Households |
A1-3 |
4 - 10 |
First-Class Mail Contents of Mail Received by Households |
A2-1 |
4 - 2 |
First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week) |
A2-2 |
4 - 20 |
Use of First-Class Advertising-Only Mail -- by Industry |
A2-3 |
4 - 5 |
Percentage of First-Class Mail Containing Advertising by
Household Income |
A2-4 |
4 - 24 |
First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces) |
A2-5 |
4 - 23 |
First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces) |
A2-6 |
4 - 25 |
First-Class Mail -- Industry Usage of Reply Envelopes |
A2-7 |
4 - 18 |
First-Class Mail -- Industry Mail to Households |
A2-8 |
4 - 19 |
First-Class Mail -- Bills and Statements |
A2-9 |
4 - 22 |
Use of First-Class Business Invitations/Announcements Mail -- by Industry |
A2-10 |
4 - 21 |
Use of First-Class Advertising-Enclosed Mail -- by Industry |
A2-11 |
4 - 9 |
First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies |
A2-12 |
4 - 8 |
First-Class Mail Received -- by Number of Credit Cards |
A2-13 |
4 - 7 |
First-Class Mail Receipt -- Content by Age of Head of
Household |
A2-14 |
4 - 6 |
First-Class Mail Receipt -- Content by Education of Head
of Household |
A2-15 |
4 - 4 |
First-Class Receipt -- Content by Income (Pieces Per household Per Week) |
A2-16 |
4 - 27 |
First-Class Mail -- Percent of Nonpersonal
Mail Received by Households |
A2-17 |
4 - 26 |
Total Percentage of Industry's First-Class Mail Received
|
A2-18 |
4 - 32 |
First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces) |
A2-19 |
4 - 33 |
First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes) |
A2-20 |
4 - 34 |
First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes) |
A2-21 |
4 - 35 |
First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces) |
A2-22 |
4 - 38 |
First-Class Mail -- Total Cards by Sector (Percentage of Pieces) |
A2-23 |
4 - 39 |
First-Class Mail -- Total Cards by Industry (Percentage of Total Cards) |
A2-24 |
4 - 40 |
First-Class Mail -- Total Cards by Content (Percentage of Total Cards) |
A2-25 |
4 - 41 |
First-Class Mail -- Cards Received by Households -- |
A2-26 |
4 - 42 |
First-Class Mail -- Cards Received by Households -- |
A2-27 |
4 - 48 |
First-Class Mail Sent by Households to Nonhouseholds |
A2-28 |
4 - 01 |
First-Class Mail Originating in Households and Nonhouseholds |
A2-29 |
4 - 60 |
First-Class Mail Media by Which Mail Order Purchases
Made in Past Month |
A2-30 |
4 - 49 |
First-Class Mail -- Method of Payment (From Entry Interview) |
A2-31 |
4 - 51 |
First-Class Mail -- Use of Automatic Deductions (Percent of Households) |
A2-38 |
4 - 52 |
First-Class Mail -- Use of Automatic Deductions -- by
Income |
A2-39 |
4 - 53 |
First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households) |
A2-40 |
6 - 2 |
Standard Mail Content of Mailpiece
|
A3-1 |
6 - 6 |
Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week) |
A3-2 |
6 - 4 |
Standard Mail Addressee (Percentage of Total Standard Mail) |
A3-3 |
6 - 5 |
Standard Mail Addressee by Industry (Percentage of Pieces) |
A3-4 |
6 - 7 |
Standard Mail by Shape |
A3-5 |
6 - 8 |
Standard Mail Industry by Shape (Percentage of Pieces Received by Households) |
A3-6a/b |
6 - 9 |
Standard Mail Shape by Industry (Percentage of Pieces) |
A3-7a/b |
6 - 11 |
Standard Mail Shape by Addressee (Percentage of Pieces) |
A3-8 |
6 - 13 |
Standard Mail Demographics -- Pieces Received Per Household Per Week |
A3-9 |
6 - 14 |
Receipt of First-Class and Total Standard Mail (Including NonProfit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week) |
A3-10 |
6 - 15 |
Standard Mail by Familiarity With Institution |
A3-11 |
6 - 16 |
Standard Mail by Industry and Familiarity (Percentage of Pieces) |
A3-12 |
6 - 17 |
Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces) |
A3-13 |
6 - 18 |
Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households) |
A3-14 |
6 - 20 |
Standard Mail Receipt by Number of Financial Accounts and Insurance Policies |
A3-15 |
6 - 19 |
Standard Mail Receipt by Number of Credit Card Accounts |
A3-16 |
6 - 22 |
Standard Mail Treatment of Mail Piece by Familiarity
With Organization |
A3-17 |
6 - 23 |
Standard Mail Usefulness of Mail Pieces by Familiarity
With Organization |
A3-18 |
6 - 24 |
Standard Mail Response to Advertising by Familiarity
With Organization |
A3-19 |
6 - 25 |
Standard Mail Treatment by Usefulness (Percentage of Pieces) |
A3-20 |
6 - 26 |
Standard Mail Usefulness by Treatment (Percentage of Pieces) |
A3-21 |
6 - 27 |
Standard Mail Treatment by Intended Response (Percentage of Pieces) |
A3-22 |
6 - 28 |
Standard Mail Intended Response by Treatment (Percentage of Pieces) |
A3-23 |
6 - 29 |
Standard Mail Usefulness by Intended Response (Percentage of Pieces) |
A3-24 |
6 - 30 |
Standard Mail Intended Response by Usefulness (Percentage of Pieces) |
A3-25 |
6 - 31 |
Standard Mail Pieces From Credit Card Industry Response
to Mail Piece |
A3-26 |
6 - 32 |
Standard Mail Pieces From Insurance Companies Response
to Mail Piece |
A3-27 |
6 - 33 |
Standard Mail Pieces From Department Stores Response to
Mail Piece |
A3-28 |
6 - 34 |
Standard Mail Pieces From Mail Order Companies Response
to Mail Piece |
A3-29 |
6 - 35 |
Standard Mail Pieces From Publishers Response to Mail
Piece by Familiarity |
A3-30 |
6 - 36 |
Standard Mail Treatment of Mail Piece by Shape |
A3-31 |
6 - 37 |
Standard Mail Usefulness of Mail Piece by Shape |
A3-32 |
6 - 38 |
Standard Mail Response to Advertising by Shape |
A3-33 |
6 - 39 |
Standard Mail Percentage of Pieces Read Immediately and
Set Aside |
A3-34 |
6 - 40 |
Standard Mail Percentage of Pieces Eliciting Intended
Response |
A3-35 |
6 - 41 |
Standard Mail Percentage of Pieces Found Useful |
A3-36 |
6 - 42 |
Standard Mail From Department Stores Reaction to Mail
Piece |
A3-37 |
6 - 43 |
Standard Mail From Department Stores Reaction to Mail
Piece |
A3-38 |
6 - 44 |
Standard Mail From Mail Order Companies Reaction to Mail
Piece |
A3-39 |
6 - 45 |
Standard Mail From Mail Order Companies Reaction to Mail
Piece |
A3-40 |
6 - 46 |
Standard Mail from Publishers Reaction to Mail Piece |
A3-41 |
6 - 47 |
Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) |
A3-42 |
6 - 48 |
Standard Mail from Credit Card Companies Reaction to
Mail Piece |
A3-43 |
6 - 49 |
Standard Mail from Credit Card Companies Reaction to
Mail Pieces |
A3-44 |
6 - 50 |
Standard Mail from Insurance Companies Reaction to Mail
Pieces |
A3-45 |
6 - 51 |
Standard Mail from Insurance Companies Reaction to Mail
Pieces |
A3-46 |
6 - 52 |
Standard Mail Reaction by Industry (Percentage of Mail Received by Households) |
A3-47a/b |
6 - 53 |
Standard Mail Reaction to Mail Piece by Income |
A3-48 |
6 - 54 |
Standard Mail Reaction to Mail Piece by Age of Head of Household |
A3-49 |
6 - 55 |
Standard Mail Reaction to Mail Piece by Education of Head of Household |
A3-50 |
6 - 56 |
Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces) |
A3-51 |
6 - 57 |
Standard Mail Industry Usage of Reply Mail |
A3-52a/b |
6 - 58 |
Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond) |
A3-53 |
6 - 59 |
Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces) |
A3-54 |
6 - 60 |
Standard Mail Reaction to Pieces From Department Stores
by Addressee |
A3-55 |
6 - 61 |
Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces) |
A3-56 |
6 - 68 |
Number of Mail Order Purchases Within the Last Year by
Income |
A3-57 |
6 - 69 |
Number of Mail Order Purchases Within the Last Year |
A3-58 |
6 - 70 |
Number of Mail Order Purchases Within the Last Year |
A3-59 |
6 - 71 |
Number of Mail Order Purchases Within the Last Year |
A3-60 |
6 - 72 |
Standard Mail Order Pieces Received |
A3-61 |
6 - 73 |
Standard Mail Reaction to Pieces From Mail Order
Industry |
A3-62 |
6 - 77 |
Unaddressed Mail Received (Percentage of Pieces) |
A3-64 |
6 - 78 |
Unaddressed Mail Received Reaction |
A3-65 |
6 - 79 |
Unaddressed Mail Received Response to Bundled Flyers by
Industry |
A3-66 |
6 - 80 |
Nonprofit Standard Mail Received by Households By Shape |
A3-67 |
6 - 82 |
Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces) |
A3-68 |
6 - 84 |
Nonprofit Standard Mail Content by Industry |
A3-69 |
6 - 85 |
Nonprofit Standard Mail Pieces Received Per Household Per Week |
A3-70 |
6 - 86 |
Percent of Non-Profit Standard Mail Containing a Request
for Donations |
A3-71 |
6 - 87 |
Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) |
A3-72 |
6 - 88 |
Nonprofit Standard Mail Response to Advertising by
Familiarity With Organization |
A3-73 |
6 - 89 |
Nonprofit Standard Mail Treatment of Mail Piece by Shape
|
A3-74 |
6 - 90 |
Nonprofit Standard Mail Usefulness of Mail Piece by
Shape |
A3-75 |
6 - 91 |
Nonprofit Standard Mail Response to Advertising by Shape
|
A3-76 |
6 - 92 |
Nonprofit Standard Mail Reaction by Industry |
A3-77 |
3 - 7 |
Total Pieces of Advertising Mail Received Per Week by Income |
A4-1 |
3 - 8 |
Total Pieces of Advertising Mail Received Per Week by Age of Household Head |
A4-2 |
3 - 9 |
Total Pieces of Advertising Mail Received Per Week by Education of Head of Household |
A4-3 |
3 - 15 |
Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview) |
A4-4 |
3 - 4 |
Total Mail Overview: Intended Response to Advertising
Mail by Class |
A4-5 |
3 - 5 |
Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces) |
A4-6 |
3 - 17 |
Entry Interview Treatment of Advertising Mail by
Household Income |
A4-7 |
3 - 10 |
Entry Interview Treatment of Advertising Mail (Percentage of Households) |
A4-8 |
3 - 19 |
Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households) |
A4-9 |
3 - 21 |
Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households) |
A4-10 |
5 - 1 |
Periodicals Received |
A5-1 |
5 - 2 |
Periodicals -- Type of Publication |
A5-2 |
5 - 9 |
Newspapers Received by Mail And Not by Mail --Number of
Different Newspapers |
A5-3 |
5 - 10 |
Periodical Mail -- Type of Subscription |
A5-4 |
5 - 11 |
Periodical Mail -- Source of Publications |
A5-5 |
5 - 12 |
Periodical Mail -- Type and Source of Mail Received by
Households |
A5-6 |
5 - 13 |
Periodicals -- Satisfaction With Delivery (Percentage of Pieces) |
A5-7 |
5 - 14 |
Periodicals -- Need For Delivery (Percentage Of Pieces) |
A5-8 |
5 - 16 |
Periodicals -- Satisfaction With Delivery by Postal
Region |
A5-9 |
5 - 17 |
Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces) |
A5-10 |
*3 - 22 |
Household Electronic Mail Capability by Household Income
|
A7-1 |
3 - 23 |
Household Electronic Mail Capability by Education of
Head of Household |
A7-2 |
3 - 24 |
Household Electronic Mail Capability by Age of Head of
Household |
A7-3 |
Appendix A1: Total Mail Overview
Table A1-1 |
|||||||
Sector |
Percentage of Total Domestic Mail |
Pieces Per Household Per Week |
|||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
Household-to-household |
4.8 |
3.0 |
2.7 |
1.6 |
0.8 |
0.7 |
|
Household-to-nonhousehold1 |
6.4 |
7.0 |
6.1 |
2.1 |
2.0 |
1.7 |
|
Nonhousehold-to-household |
55.5 |
71.9 |
73.3 |
18.5 |
20.1 |
19.9 |
|
Unknown
incoming |
0.3 |
0.5 |
0.8 |
0.1 |
0.1 |
0.2 |
|
Unknown
outgoing |
1.0 |
2.3 |
1.5 |
0.3 |
0.6 |
0.4 |
|
Total Household Mail |
69.1 |
84.7 |
84.4 |
23.0 |
23.6 |
22.9 |
|
Nonhousehold-to-nonhousehold |
30.9 |
15.3 |
15.6 |
- |
- |
- |
|
Total |
100.0 |
100.0 |
100.0 |
- |
- |
- |
|
1 Includes first class mail sent
to outside US because mail sent to outside is not an option in mail
classification for 2011 |
|||||||
Class |
Percent of Total Pieces Per Week |
Pieces Per Household Per Week |
||||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
|||
First-Class
1 |
42.1 |
37.1 |
35.6 |
8.64 |
7.78 |
7.36 |
||
Periodicals |
8.2 |
4.3 |
4.2 |
1.69 |
0.90 |
0.87 |
||
Standard
Mail 2 |
47.6 |
54.7 |
56.6 |
9.77 |
11.48 |
11.69 |
||
Package
Services 3 |
0.3 |
0.3 |
0.4 |
0.06 |
0.07 |
0.09 |
||
Government
4 |
1.8 |
3.6 |
3.1 |
0.36 |
0.75 |
0.65 |
||
Total |
100.0 |
100.0 |
100.0 |
20.52 |
20.99 |
20.67 |
||
1 Includes Non-Governmental
Priority mail and First-Class/Priority Packages |
||||||||
2 Includes Non-Governmental
Presorted Standard, Nonprofit, Unsolicited Periodicals and Standard Packages |
||||||||
3 Includes Non-Governmental
Parcel Post, Parcel Select, Bound Printed Matter, Special Standard Mail and
Library Rate |
||||||||
4 Includes Government Mail from
First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed
Material |
||||||||
Content |
1987 |
2010 |
2011 |
||
NON-ADVERTISING |
|
|
|
||
Personal |
7.5 |
3.9 |
2.9 |
||
Bills
5 |
12.5 |
12.6 |
10.0 |
||
Financial
Statements |
4.2 |
4.5 |
3.7 |
||
ADVERTISING |
|||||
First-Class
advertising only |
4.7 |
4.8 |
3.5 |
||
First-Class
advertising enclosed |
5.5 |
10.0 |
8.4 |
||
First-Class
business invitations announcements |
1.2 |
1.3 |
1.3 |
||
First-Class
requests for donations |
0.4 |
0.5 |
0.5 |
||
Standard
Mail (A) advertising |
30.7 |
39.5 |
34.0 |
||
Standard
Mail (A) requests |
0.5 |
0.5 |
0.2 |
||
Standard
Mail (A) nonprofit advertising |
2.4 |
2.2 |
1.4 |
||
Standard
Mail (A) nonprofit requests |
3.2 |
4.8 |
3.8 |
||
Total Advertising With Request For
Donations |
48.6 |
63.6 |
53.0 |
||
(not including Periodicals) |
|||||
Total Advertising Without Request For
Donations |
44.5 |
57.8 |
48.6 |
||
(not including Periodicals) |
|||||
Newspapers |
2.9 |
0.8 |
0.5 |
||
Magazines |
4.7 |
3.2 |
2.8 |
||
Total Advertising (including Periodicals) |
56.2 |
67.6 |
56.3 |
||
OTHER: |
|||||
Other
Standard Mail (A) 6 |
6.7 |
5.6 |
6.3 |
||
Other
Standard Mail (A) nonprofit 6 |
3.7 |
2.4 |
3.0 |
||
Federal
Government |
1.7 |
1.4 |
1.0 |
||
International |
0.5 |
0.1 |
0.1 |
||
Other
2 |
12.5 |
9.8 |
8.4 |
||
Total 3 |
105.5 |
107.9 |
91.7 |
||
Pieces
per household per week 4 |
20.5 |
20.7 |
20.3 |
||
1 Does not include packages or
expedited mail. |
|||||
2 Mostly other First-Class. |
|||||
3 Equals more than 100% because
First-Class advertising enclosed may be counted twice. |
|||||
4 First-Class advertising
enclosed is only counted once. |
|||||
5 Includes credit card statement/bill. |
|||||
6 Request for donations is now a
separate category under advertising. |