Appendix A2: First-Class Mail


Table A2-1
First-Class Mail Contents of Mail Received by Households
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Content

Percent of Total Mail Received by Households

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

Personal:

 

 

 

 

 

 

Holiday card

3.2

1.6

1.5

0.6

0.3

0.3

Other greeting cards

1.7

1.0

0.9

0.3

0.2

0.2

Invitations

0.7

0.3

0.4

0.1

0.1

0.1

Letter

2.7

0.6

0.5

0.5

0.1

0.1

Announcements

0.2

0.1

0.0

0.0

0.0

0.0

Package

0.1

0.1

0.1

0.0

0.0

0.0

Other personal

0.5

0.2

0.1

0.1

0.0

0.0

Total Personal

9.1

3.9

3.5

1.6

0.8

0.7

Business or Nonfederal Government:

 

 

 

 

 

 

Advertising Only

5.2

4.7

4.0

0.9

1.0

0.9

Notice of order

1.4

1.9

1.8

0.2

0.4

0.4

Bill/invoice/premium 1

14.7

12.2

11.5

2.5

2.6

2.4

Financial statement

5.0

4.4

4.3

0.9

1.0

0.9

Payment

1.9

0.9

1.0

0.3

0.2

0.2

Rebate

0.1

0.1

0.1

0.0

0.0

0.0

Greeting card

0.3

0.2

0.3

0.1

0.1

0.1

Invitation or announcement

1.5

1.4

1.5

0.3

0.3

0.3

CD/DVD/Video game

N/A

0.7

0.8

N/A

0.2

0.2

Direct Deposit Receipts

0.0

0.1

0.0

0.0

0.0

0.0

Sweepstakes

0.1

0.0

0.0

0.0

0.0

0.0

Insurance policy 2

0.2

0.4

0.0

0.0

0.1

0.0

Tax forms

0.0

0.4

0.0

0.0

0.1

0.0

Other business or government

6.7

1.9

4.0

1.1

0.4

0.8

Packages

0.1

0.8

0.9

0.0

0.2

0.2

Total Business or Government

37.2

30.2

30.3

6.4

6.5

6.4

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

Announcement/meeting

1.3

1.0

1.0

0.2

0.2

0.2

Request for donation

0.4

0.5

0.5

0.1

0.1

0.1

Confirmation of donation

0.2

0.2

0.2

0.0

0.0

0.0

Bill/invoice/premium

0.3

0.1

0.1

0.0

0.0

0.0

Educational acceptances

0.1

0.0

0.0

0.0

0.0

0.0

Other Social/Charitable/Political/Nonprofit

1.2

0.4

0.4

0.2

0.1

0.1

Total Social/Charitable/Political/Nonprofit

3.5

2.3

2.1

0.6

0.5

0.4

Don't know/No answer

0.6

2.7

1.9

0.1

0.6

0.4

Total Mail Received by Households

50.4

39.1

37.8

8.6

8.4

7.9

1 Includes credit card statement/bill.

2 Estimates for 2010 and 2011 include Insurance Related Mail.

Note: Totals may not sum due to rounding.


Table A2-2
First-Class Mail Received -- Content by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Quarter

Total Personal

Total Business or Nonfederal Government 1

1987

2010

2011

1987

2010

2011

Quarter One

2.42

0.51

1.40

6.49

6.22

6.68

Quarter Two

1.56

0.56

0.52

6.38

6.30

6.85

Quarter Three

1.16

0.61

0.49

6.56

6.74

6.24

Quarter Four

1.04

1.56

0.41

6.00

7.17

6.03

1 Includes credit card statement/bill.

 


 


Table A2-3
Use of First-Class Advertising-Only Mail -- by Industry
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Industry

Percent of First-Class "Advertising Only"

Percent of Total First Class Mail

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

1987

2010

2011

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

7.0

7.5

9.1

0.4

0.9

1.0

0.1

0.1

0.1

Bank

7.0

5.9

4.4

0.4

0.7

0.5

0.1

0.1

0.0

Insurance

7.8

6.9

5.8

0.4

0.8

0.7

0.1

0.1

0.1

Mortgage

3.7

4.7

5.4

0.2

0.6

0.6

0.0

0.0

0.0

Investments

N/A

1.4

1.2

N/A

0.2

0.1

N/A

0.0

0.0

Other Financial

1.1

1.1

1.8

0.1

0.1

0.2

0.0

0.0

0.0

Total Financial

32.2

27.5

27.7

1.7

3.4

3.2

0.3

0.3

0.2

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

1.6

1.6

0.0

0.2

0.2

0.0

0.0

0.0

Department Store

7.0

4.1

3.1

0.4

0.5

0.4

0.1

0.0

0.0

Other Store

9.3

12.2

13.1

0.5

1.5

1.5

0.1

0.1

0.1

Mail Order

8.5

4.5

3.3

0.4

0.6

0.4

0.1

0.0

0.0

Restaurant

0.2

0.7

1.2

0.0

0.1

0.1

0.0

0.0

0.0

Publisher

10.8

2.9

2.4

0.6

0.4

0.3

0.1

0.0

0.0

Auto dealers

2.2

3.8

5.4

0.1

0.5

0.6

0.0

0.0

0.0

Online Auction

N/A

0.8

0.7

N/A

0.1

0.1

N/A

0.0

0.0

Other Merchants

3.2

2.4

2.2

0.2

0.3

0.3

0.0

0.0

0.0

Total Merchants

46.1

33.0

33.1

2.4

4.1

3.8

0.4

0.3

0.3

Services:

 

 

 

 

 

 

 

 

 

Telephone

1.9

2.3

4.1

0.1

0.3

0.5

0.0

0.0

0.0

Other utility

0.7

1.6

0.8

0.0

0.2

0.1

0.0

0.0

0.0

Medical

1.7

5.9

6.1

0.1

0.7

0.7

0.0

0.1

0.1

Other professional

1.7

2.1

1.2

0.1

0.3

0.1

0.0

0.0

0.0

DVD/Blu-ray/Video Game Rental Company

N/A

0.0

0.1

N/A

0.0

0.0

N/A

0.0

0.0

Craftsman

0.1

1.8

2.9

0.0

0.2

0.3

0.0

0.0

0.0

Leisure service

7.7

7.7

6.1

0.4

1.0

0.7

0.1

0.1

0.1

Auto Maintenance

N/A

2.6

3.5

N/A

0.3

0.4

N/A

0.0

0.0

Roadside Assistance

7.7

0.2

0.1

0.4

0.0

0.0

0.1

0.0

0.0

Other Services

2.9

7.7

4.4

0.1

1.0

0.5

0.0

0.1

0.0

Total Services

17.5

32.0

29.3

0.9

3.9

3.4

0.2

0.3

0.3

All Manufacturers

1.0

4.1

3.3

0.1

0.5

0.4

0.0

0.0

0.0

Federal government

N/A

2.2

2.2

N/A

0.3

0.3

N/A

0.0

0.0

Nonfederal government

1.0

0.4

0.3

0.0

0.1

0.0

0.0

0.0

0.0

Social/Charitable/Political/Nonprofit

0.0

0.0

3.8

0.0

0.0

0.4

0.0

0.0

0.0

Don't Know/No Answer

3.2

0.8

0.3

0.2

0.1

0.0

0.0

0.0

0.0

Total Advertising-Only Mail Received by Households

100.0

95.9

96.6

5.2

11.8

11.1

0.9

1.0

0.9

Note: Totals may not sum due to rounding.


Table A2-4
Percentage of First-Class Mail Containing Advertising1 by Household Income
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Recruitment and Diary Data)

Income

First-Class Mail

1987

2010

2011

< $7K

18.6

17.6

25.6

$7K - $9.9K

21.1

19.2

21.1

$10K - $14.9K

25.5

23.3

22.2

$15K - $19.9K

23.4

27.3

25.8

$20K - $24.9K

24.3

22.8

26.2

$25K - $29.9K

25.5

25.5

25.3

$30K - $34.9K

27.0

$35K - $49.9K

29.5

25.0

24.9

$50K - $64.9K

29.4

25.8

24.5

$65K - $79.9K

29.9

26.2

23.7

$80K - $99.9K

33.3

27.4

28.5

$100K+

31.6

26.4

28.6

1 Includes advertising only, advertising enclosed, and business invitations/announcements.

 


 


Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Industry

BRM

CRM

Total Reply Mail

1987

2010

2011

1987

2010

2011

1987

2010

2011

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

12.2

24.2

24.3

14.0

5.9

5.8

13.7

21.0

21.0

Bank

10.5

6.7

7.6

5.5

17.4

13.5

6.8

6.7

7.4

Insurance

13.0

8.4

8.8

9.5

12.8

12.6

10.3

8.4

8.8

Mortgage

1.6

2.0

2.2

0.4

2.3

2.2

0.6

1.8

1.8

Investments

N/A

4.4

5.9

N/A

6.5

7.2

N/A

2.1

2.3

Other Financial

1.4

0.8

0.6

0.4

1.3

0.8

0.6

0.7

0.4

Total Financial

49.3

46.5

49.4

31.4

46.2

42.1

35.0

40.8

41.7

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

0.2

0.2

0.0

0.4

0.4

0.0

0.1

0.1

Department Store

3.7

0.4

0.2

9.4

0.9

0.3

8.1

0.8

0.3

Other Store

1.2

0.4

0.5

1.8

0.6

0.5

1.6

0.6

0.5

Mail Order

4.6

1.7

1.6

2.3

1.3

0.7

2.6

1.4

0.9

Restaurant

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

Publisher

8.2

2.3

2.6

6.8

2.2

2.4

7.0

2.2

2.4

Auto dealers

0.3

0.1

0.6

0.0

0.0

0.1

0.1

0.1

0.2

Online Auction

N/A

0.1

0.0

N/A

0.1

0.0

N/A

0.1

0.0

Other Merchants

0.8

0.4

0.3

0.7

0.5

0.2

0.7

0.4

0.2

Total Merchants

21.1

5.6

6.0

21.2

6.0

4.6

21.2

5.6

4.7

Services:

 

 

 

 

 

 

 

 

 

Telephone

3.6

2.1

5.2

11.8

9.1

14.6

10.3

7.6

12.4

Other utility

3.1

3.9

4.3

14.4

13.6

14.1

12.1

11.6

11.9

Medical

3.8

5.9

4.7

8.6

11.3

10.9

7.6

10.1

9.5

Other professional

1.0

1.5

1.2

0.4

0.6

0.3

0.6

0.8

0.5

DVD/Blu-ray/Video Game Rental Company

N/A

23.6

25.7

N/A

0.0

0.0

N/A

5.0

5.9

Craftsman

0.1

0.2

0.3

0.1