Appendix A3:  Standard Mail

                               


Table A3-1
Standard Mail1 Content of Mailpiece
(Percentage of Standard Mail Received by Households)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Content

1987

2010

2011

Advertisement

80.9

86.4

83.7

Fund request

1.2

1.1

0.5

Newsletter/information/other

10.9

2.0

1.3

Don't know/No answer

7.0

7.9

12.6

   Total

100.0

97.3

98.1

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS). 

Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.



Table A3-2
Standard Mail1 by Major Industry by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Industry

Quarter 1

Quarter 2

Quarter 3

Quarter 4

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

Credit Card

0.2

0.0

1.1

0.2

0.0

0.9

0.3

0.0

0.8

0.2

0.0

0.8

Bank

0.2

0.0

0.4

0.1

0.0

0.4

0.3

0.0

0.4

0.2

0.0

0.4

Total Financial

0.9

0.0

2.5

0.8

0.0

2.3

1.2

0.0

2.3

0.8

0.0

2.3

Supermarkets

0.3

0.0

0.1

0.3

0.0

0.1

0.2

0.0

0.1

0.2

0.0

0.1

Department store

1.4

0.0

0.6

0.8

0.0

0.7

1.3

0.0

0.5

1.1

0.0

1.0

Mail order company

1.1

0.0

1.0

1.4

0.0

1.1

1.3

0.0

1.2

1.3

0.0

1.5

Specialty store

0.8

0.0

1.0

0.7

0.0

1.1

0.8

0.0

0.9

0.7

0.0

1.5

Publisher

0.9

0.0

0.5

1.4

0.0

0.4

0.9

0.0

0.4

1.2

0.0

0.5

Total Merchants

4.9

0.0

3.5

4.8

0.0

3.7

5.0

0.0

3.4

4.8

0.0

4.9

Total Services

0.5

0.0

1.5

0.4

0.0

1.6

0.7

0.0

1.5

0.5

0.0

1.5

Total Social/Charitable/Political/Nonprofit

0.5

0.0

0.4

0.2

0.0

0.4

0.2

0.0

0.2

0.2

0.0

0.4

Detached label card

0.6

0.0

0.1

0.5

0.0

0.1

0.7

0.0

0.1

0.6

0.0

0.1

Not from one organization

0.6

1.1

1.0

0.4

1.0

1.0

0.4

1.0

1.0

0.4

0.9

0.9

Total Pieces Per Household Per Week

8.2

9.5

11.3

7.3

9.4

9.3

8.4

8.9

9.8

7.4

10.5

8.7

Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.


 

Table A3-3
Standard Mail1 Addressee
(Percentage of Total Standard Mail including Nonprofit Mail)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Addressee

Percent of Total Standard Mail

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

Addressed to specific person

50.1

68.0

68.0

5.3

9.2

9.3

Addressed to occupant

22.7

15.4

15.5

2.4

2.1

2.1

Don't know/No answer

0.9

2.1

1.9

0.1

0.3

0.3

   Total Pieces Received by Household

73.7

85.5

85.5

7.8

11.5

11.7

Base: RPW Total, Regular Rate Bulk and Nonprofit Rate Bulk.

Note: Totals may not sum due to rounding.

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A3-4
Standard Mail1 Addressee by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Industry

Addressed to Specific Household Members

Addressed To Occupant/ Resident

Total

1987

2010

2011

1987

2010

2011

1987

2010

2011

Financial:

 

 

 

 

 

 

 

 

 

Credit card

97.1

95.7

95.2

2.0

1.5

0.8

100.0

100.0

100.0

Bank

89.8

86.9

87.0

8.7

8.9

9.9

100.0

100.0

100.0

Insurance Company

93.2

90.1

92.4

5.5

5.8

4.6

100.0

100.0

100.0

Real Estate/Mortgage

72.8

78.8

71.9

26.7

19.8

22.2

100.0

100.0

100.0

Investments

N/A

95.1

95.0

N/A

4.1

3.6

N/A

100.0

100.0

Total Financial

92.1

91.8

92.8

6.8

5.0

3.8

100.0

100.0

100.0

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

11.1

58.6

57.1

87.7

40.5

42.4

100.0

100.0

100.0

Department store

68.3

89.9

91.6

30.9

9.2

7.8

100.0

100.0

100.0

Specialty store

56.4

87.1

85.3

43.0

12.1

14.3

100.0

100.0

100.0

Mail order company

95.8

96.4

97.1

3.3

1.4

1.5

100.0

100.0

100.0

Restaurant

21.3

20.6

16.2

77.6

77.6

83.3

100.0

100.0

100.0

Publisher

72.0

81.1

78.8

25.8

15.6

18.5

100.0

100.0

100.0

Auto Dealers

88.7

85.5

85.8

8.6

14.4

13.9

100.0

100.0

100.0

Online Auction

N/A

93.8

80.0

N/A

6.2

20.0

N/A

100.0

100.0

Total Merchants

72.1

86.9

86.3

26.7

11.5

12.7

100.0

100.0

100.0

Services:

 

 

 

 

 

 

 

 

 

Telephone

94.6

90.7

76.8

4.7

6.9

21.0

100.0

100.0

100.0

Other Utilities

90.4

86.0

84.9

2.4

12.9

11.7

100.0

100.0

100.0

Medical

77.2

78.9

76.3

22.7

19.5

22.1

100.0

100.0

100.0

Other professional

91.0

86.6

86.3

6.5

11.0

12.1

100.0

100.0

100.0

Dvd/Bluray/Video Game Rental Company

N/A

93.5

92.6

N/A

6.5

6.7

N/A

100.0

100.0

Craftsman

41.9

66.7

72.8

57.2

33.2

26.2

100.0

100.0

100.0

Leisure service

85.2

94.4

96.4

14.5

4.9

3.0

100.0

100.0

100.0

Auto Maintenance

N/A

81.0

83.8

N/A

19.0

16.1

N/A

100.0

100.0

Roadside Assistance

N/A

91.7

92.4

N/A

2.2

1.3

N/A

100.0

100.0

Total Services

81.5

78.5

79.2

17.5

19.8

19.1

100.0

100.0

100.0

All Manufacturers

86.1

94.1

95.7

13.5

3.9

1.8

100.0

100.0

100.0

Federal Government

N/A

69.3

59.7

N/A

24.3

39.5

N/A

100.0

100.0

Nonfederal Government

73.3

61.7

51.2

26.3

37.4

47.9

100.0

100.0

100.0

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

 

 

 

Union or Professional Organization

89.6

92.7

93.8

10.4

5.2

3.8

100.0

100.0

100.0

Church

79.4

83.2

88.6

15.9

12.8

11.4

100.0

100.0

100.0

Veterans

N/A

47.0

83.7

N/A

50.5

14.1

N/A

100.0

100.0

Educational

87.9

82.1

88.6

11.4

17.4

10.4

100.0

100.0

100.0

Charities

98.1

70.6

80.9

1.9

23.4

7.7

100.0

100.0

100.0

Political

87.3

86.2

88.0

12.1

12.9

12.0

100.0

100.0

100.0

AARP

100.0

91.3

86.6

0.0

1.3

2.4

100.0

100.0

100.0

Total Social/Charitable/Political/Nonprofit

88.3

84.2

88.4

10.7

14.2

10.1

100.0

100.0

100.0

Note: Percents are row percentages within each Industry classification.

Totals may not equal exactly 100% due to unreported categories.

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                     


Table A3-5
Standard Mail1 by Shape
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Shape

Percent of
Total Standard Mail

Pieces Per
Household Per Week

1987

2010

2011

1987

2010

2011

Letter Size Envelope

17.3

30.0

33.6

1.8

3.4

3.9

Larger Envelope

12.0

2.7

1.9

1.3

0.3

0.2

   Total Envelope

29.3

32.7

35.6

3.1

3.7

4.1

Detached Label Card

5.8

0.7

0.7

0.6

0.1

0.1

Postcard

1.8

2.2

1.4

0.2

0.3

0.2

Catalog (not in envelope)

14.2

13.9

13.4

1.5

1.6

1.5

Flyers/Circulars

20.1

31.1

30.3

2.1

3.5

3.5

Magazines/Newsletters

1.7

2.5

2.4

0.2

0.3

0.3

Other/Don't Know/No answer

1.0

1.2

0.8

0.1

0.1

0.1

   Total Pieces Received by Households

73.8

84.3

84.6

7.8

9.6

9.8

Base: RPW Total, Regular Rate Bulk: Regular and Enhanced Carrier Route.

Note: Totals may not sum due to rounding.

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.


 


Table A3-6a
Standard Mail1 Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Industry

Letter Size Envelope

Larger Envelope

Postcard

Catalog
(not in envelope)

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit card

59.5

84.9

90.9

28.1

3.3

1.5

0.4

0.5

0.2

3.1

0.5

0.2

Bank

65.0

67.8

71.8

14.6

4.4

2.5

3.4

2.4

0.8

1.8

0.5

0.2

Insurance Company

66.8

76.1

75.5

19.9

6.2

5.4

0.7

0.9

0.6

1.4

0.4

0.3

Real Estate/Mortgage

32.1

44.3

47.3

7.3

1.9

1.7

10.7

8.0

4.3

3.2

1.6

0.1

Investments

N/A

44.9

49.1

N/A

23.2

22.0

N/A

0.7

0.1

N/A

4.6

1.1

Total Financial

60.1

73.9

79.4

19.4

6.1

4.3

2.0

1.3

0.5

2.6

0.9

0.3

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

4.0

5.9

6.5

2.7

3.0

3.0

0.7

4.6

2.2

5.2

4.4

3.5

Department store

8.8

10.4

12.5

3.6

2.0

1.7

3.3

6.8

3.5

40.8

6.8

3.5

Specialty store

10.5

7.0

6.8

6.5

0.7

0.5

5.1

3.5

2.9

26.8

35.3

31.3

Mail order company

20.8

13.9

13.7

22.0

2.0

1.1

0.8

0.5

0.4

48.5

73.6

79.5

Restaurant

4.5

4.1

4.0

1.6

0.4

0.5

21.8

7.4

7.4

2.1

0.5

0.7

Publisher

26.5

63.2

61.5

34.1

3.6

2.0

1.2

0.5

0.6

4.4

3.2

4.6

Auto Dealers

28.1

21.6

27.1

13.6

1.9

3.9

6.5

1.6

4.0

7.1

0.6

1.8

Online Auction

N/A

27.4

32.2

N/A

19.0

3.7

N/A

6.5

1.5

N/A

6.4