Appendix A5: Periodicals
Table A5-1 |
||||
Periodicals |
1987 |
2010 |
2011 |
|
Percent of Periodicals |
75.3 |
75.4 |
75.4 |
|
Pieces per household per week |
1.69 |
0.65 |
0.54 |
|
Base: RPW Total Periodicals |
Table A5-2 |
|||||||
Type of Publication |
Percentage Received |
Pieces Per Household Per Week |
|||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
Newspapers: |
|
|
|
|
|
|
|
Daily Newspaper |
8.5 |
3.4 |
2.7 |
0.19 |
0.04 |
0.03 |
|
Weekly Newspaper |
13.4 |
7.8 |
7.1 |
0.30 |
0.09 |
0.08 |
|
Other Newspaper |
4.9 |
2.4 |
1.0 |
0.11 |
0.03 |
0.01 |
|
Total
Newspapers |
26.8 |
13.6 |
10.7 |
0.60 |
0.16 |
0.12 |
|
Magazines: |
|
|
|
|
|
|
|
Weekly Magazine |
11.1 |
11.4 |
12.7 |
0.25 |
0.14 |
0.15 |
|
Monthly Magazine |
27.2 |
36.9 |
36.8 |
0.61 |
0.44 |
0.42 |
|
Other Magazine |
4.4 |
8.4 |
8.7 |
0.10 |
0.10 |
0.10 |
|
Total
Magazines |
42.7 |
56.7 |
58.2 |
0.96 |
0.67 |
0.67 |
|
Other Periodical |
3.1 |
1.4 |
1.8 |
0.07 |
0.02 |
0.02 |
|
Newsletter |
3.1 |
3.7 |
4.7 |
0.07 |
0.04 |
0.05 |
|
Don't Know/No Answer |
2.7 |
0.7 |
0.5 |
0.06 |
0.01 |
0.01 |
|
Total
Periodicals Received by Households |
75.3 |
72.3 |
71.2 |
1.69 |
0.86 |
0.82 |
|
Total
Periodicals Received by Non-Households |
26.7 |
27.7 |
28.8 |
- |
- |
- |
|
Base: RPW Total Periodicals |
|||||||
Note: Totals may not sum to 100 due to rounding. |
Table A5-3 |
|||||||||
Income |
1987 |
2010 |
2011 |
||||||
< $7K |
0.6 |
0.3 |
0.5 |
||||||
$ 7K -
$9.9K |
1.1 |
0.4 |
0.3 |
||||||
$ 10K -
$14.9K |
1.2 |
0.5 |
0.4 |
||||||
$ 15K -
$19.9K |
1.3 |
0.4 |
0.5 |
||||||
$ 20K -
$24.9K |
1.4 |
0.8 |
0.5 |
||||||
$ 25K -
$29.9K |
1.8 |
0.7 |
0.6 |
||||||
$ 30K -
$34.9K |
1.9 |
0.7 |
0.6 |
||||||
$ 35K -
$49.9K |
2.1 |
0.8 |
0.6 |
||||||
$ 50K -
$64.9K |
2.1 |
0.9 |
0.8 |
||||||
$ 65K -
Over |
3.6 |
1.2 |
1.2 |
||||||
Age
of Head of Household |
1987 |
2010 |
2011 |
||||||
18 - 24 |
0.6 |
0.4 |
0.3 |
||||||
25 - 34 |
1.2 |
0.6 |
0.6 |
||||||
35 - 44 |
1.8 |
0.8 |
0.8 |
||||||
45 - 54 |
2.0 |
0.9 |
0.9 |
||||||
55 - 64 |
2.3 |
1.1 |
1.1 |
||||||
65 - 69 |
1.9 |
1.3 |
1.1 |
||||||
70 - 74 |
1.9 |
1.2 |
1.3 |
||||||
75+ |
1.9 |
1.1 |
1.0 |
||||||
Education
of Head of Household |
1987 |
2010 |
2011 |
||||||
< 8th
grade |
1.2 |
0.6 |
0.5 |
||||||
Some High
School |
1.2 |
0.6 |
0.5 |
||||||
High
School |
1.4 |
0.7 |
0.8 |
||||||
Some College |
1.6 |
0.9 |
0.8 |
||||||
|
1.6 |
1.0 |
0.8 |
||||||
College |
2.2 |
1.1 |
1.0 |
||||||
Post
graduate |
3.4 |
1.4 |
1.4 |
||||||
Type
of Household |
1987 |
2010 |
2011 |
||||||
One-person
household |
1.1 |
0.6 |
0.6 |
||||||
Male |
1.0 |
0.5 |
0.6 |
||||||
Female |
1.2 |
0.7 |
0.7 |
||||||
One adult
+ minors |
0.9 |
0.3 |
0.3 |
||||||
Male |
0.6 |
0.5 |
0.4 |
||||||
Female |
0.9 |
0.3 |
0.3 |
||||||
More
Than One Adult |
1987 |
2010 |
2011 |
||||||
Without
Children |
2.1 |
1.1 |
1.0 |
||||||
One-earner |
2.0 |
1.1 |
1.1 |
||||||
Two-earner |
2.1 |
1.0 |
1.0 |
||||||
With
Children |
1.7 |
0.9 |
0.8 |
||||||
One-earner |
1.6 |
1.0 |
0.8 |
||||||
Two-earner |
1.9 |
1.0 |
0.8 |
||||||
Employment
of Head of Household 1 |
1987 |
2010 |
2011 |
||||||
White
collar professional |
2.2 |
1.0 |
1.0 |
||||||
White
collar sales/clerical |
1.5 |
0.7 |
0.8 |
||||||
Blue
collar craftsmen/mechanic |
1.2 |
0.8 |
0.7 |
||||||
Service
Worker |
1.2 |
0.5 |
0.7 |
||||||
Other
employed |
1.1 |
0.8 |
0.7 |
||||||
Homemaker |
1.7 |
0.9 |
0.7 |
||||||
Student 1 |
1.4 |
0.6 |
0.4 |
||||||
Retired |
1.9 |
1.1 |
1.0 |
||||||
Other not
employed 1 |
0.4 |
0.9 |
0.7 |
||||||
Type
of Dwelling |
1987 |
2010 |
2011 |
||||||
Single-family
house |
2.0 |
1.1 |
1.0 |
||||||
Multi-family |
1.0 |
0.6 |
0.6 |
||||||
Mobile
house |
1.1 |
0.4 |
0.4 |
||||||
Number
of Adults |
1987 |
2010 |
2011 |
||||||
1 |
1.1 |
0.6 |
0.6 |
||||||
2 |
1.8 |
1.0 |
0.9 |
||||||
3 |
2.1 |
0.9 |
1.0 |
||||||
4+ |
2.1 |
1.2 |
1.2 |
||||||
Note: 2010 and 2011 Estimates for Income Levels
$25K-$29.9K are identical to those in $30K-$34.9K since categories used to
collect data only included $25K-$34.9K. |
|||||||||
1 Revised from Employment of Respondent to
Employment of Head of Household. |
Table A5-4 |
||||
Type of Subscription |
Percentage of Total Periodicals |
|||
1987 |
2010 |
2011 |
||
Paid (ordered) |
49.4 |
44.8 |
44.2 |
|
Free (ordered) |
4.4 |
6.4 |
6.2 |
|
Gift (from friend or relative) |
3.5 |
4.7 |
5.0 |
|
Free - Came w/ membership |
10.2 |
12.1 |
12.6 |
|
Other |
2.6 |
0.7 |
1.2 |
|
Don't know/No answer |
5.3 |
7.2 |
6.8 |
|
Total
Mail Received by Households |
75.3 |
76.0 |
76.0 |
|
Base: RPW Total Periodicals |
Table A5-5 |
|||||||
Source of Publication |
Percent of Total Periodicals |
Pieces Per Household Per Week |
|||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
Religious/Educational |
9.1 |
6.1 |
5.1 |
0.21 |
0.07 |
0.06 |
|
Veterans |
0.9 |
0.5 |
0.6 |
0.02 |
0.01 |
0.01 |
|
Charitable |
0.9 |
0.6 |
0.5 |
0.02 |
0.01 |
0.01 |
|
Union/Professional |
7.8 |
8.5 |
6.7 |
0.18 |
0.10 |
0.08 |
|
Total "Nonprofit" |
18.7 |
15.7 |
12.9 |
0.43 |
0.19 |
0.15 |
|
Other
(Commercial, Professional Org) |
53.5 |
59.2 |
61.9 |
1.20 |
0.70 |
0.71 |
|
Don't
know/No answer |
3.2 |
1.1 |
1.2 |
0.07 |
0.01 |
0.01 |
|
Percent of All Periodicals |
75.3 |
76.0 |
76.0 |
1.69 |
0.90 |
0.87 |
|
Received by Households |
|||||||
Base:
RPW Total Periodicals |
Subscription Type |
Union/ Professional |
Religious/ Educational |
Veterans |
|||||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
Paid
(ordered) |
8.3 |
5.6 |
4.3 |
7.9 |
6.8 |
5.9 |
0.5 |
0.3 |
0.2 |
|
Free
(ordered) |
21.7 |
12.2 |
16.3 |
25.6 |
10.1 |
10.0 |
4.4 |
0.6 |
0.3 |
|
Gift
(from friend or relative) |
4.0 |
3.0 |
1.7 |
18.1 |
14.2 |
7.9 |
0.5 |
0.0 |
0.4 |
|
Other |
19.1 |
7.8 |
12.2 |
22.7 |
7.5 |
3.7 |
2.3 |
0.0 |
0.0 |
|
Free -
Came w/ membership |
21.1 |
38.9 |
26.2 |
16.0 |
9.1 |
7.9 |
1.9 |
2.6 |
2.8 |
|
Subscription Type |
Charitable |
Other |
Don't Know/ No Answer |
|||||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
Paid
(ordered) |
0.5 |
0.4 |
0.3 |
81.1 |
86.2 |
88.8 |
1.7 |
0.8 |
0.5 |
|
Free
(ordered) |
2.8 |
1.5 |
1.9 |
44.1 |
75.0 |
70.3 |
1.4 |
0.7 |
1.3 |
|
Gift
(from friend or relative) |
1.4 |
0.7 |
0.0 |
73.4 |
81.4 |
90.1 |
2.6 |
0.7 |
0.0 |
|
Other |
2.6 |
1.3 |
0.0 |
50.7 |
83.4 |
83.6 |
2.7 |
0.0 |
0.4 |
|
Free -
Came w/ membership |
6.2 |
2.2 |
1.8 |
54.8 |
47.0 |
61.3 |
0.0 |
0.1 |
0.0 |
|
Note:
Percentages are row percentages within each subscription type. |
Table A5-7 |
||||
Time of Arrival |
Percentage of Pieces |
|||
1987 |
2010 |
2011 |
||
Arrived
earlier than expected |
5.0 |
5.0 |
3.8 |
|
Arrived
on day expected |
40.9 |
31.4 |
30.9 |
|
Was not
expected to arrive on any special day |
43.9 |
51.1 |
52.9 |
|
Arrived
later than expected |
3.8 |
2.7 |
3.2 |
|
Don't
Know/No answer |
6.5 |
9.8 |
9.3 |
|
Total |
100.0 |
100.0 |
100.0 |
|
Note:
Totals may not sum to 100 due to rounding. |
Table A5-8 |
||||
Delivery |
1987 |
2010 |
2011 |
|
Could arrive a day later |
40.2 |
29.0 |
28.6 |
|
Comes on proper day |
19.5 |
17.0 |
14.8 |
|
No regular day |
9.0 |
17.7 |
18.5 |
|
Regular day is too late |
0.9 |
0.7 |
0.6 |
|
Day doesn't matter |
22.7 |
25.9 |
28.0 |
|
Other need |
0.4 |
0.1 |
0.1 |
|
Don't know/No answer |
7.2 |
9.7 |
9.3 |
|
Total |
100.0 |
100.0 |
100.0 |
|
Note: Totals may not sum to 100 due to rounding. |
Satisfaction with Delivery |
Northeast |
Eastern |
Southern |
Central |
Western |
|||||||||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
||
On time/earlier |
50.2 |
35.2 |
35.3 |
45.6 |
0.0 |
31.5 |
41.4 |
35.1 |
27.4 |
50.7 |
40.8 |
39.1 |
40.5 |
34.4 |
29.2 |
|
Not expected on any special day |
40.1 |
52.1 |
52.4 |
43.2 |
0.0 |
43.2 |
45.0 |
50.6 |
57.3 |
42.7 |
47.0 |
48.1 |
48.2 |
54.7 |
59.5 |
|
Arrived later than expected |
3.4 |
3.0 |
3.2 |
5.5 |
0.0 |
0.0 |
3.6 |
2.9 |
3.3 |
2.2 |
2.1 |
3.7 |
4.7 |
2.5 |
2.4 |
|
Don't know/No answer |
6.4 |
9.7 |
9.1 |
5.7 |
0.0 |
25.4 |
9.9 |
11.4 |
12.0 |
4.3 |
10.1 |
9.1 |
6.7 |
8.4 |
8.9 |
|
Total |
100.0 |
100.0 |
100.0 |
100.0 |
0.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Note: Totals may not sum to 100 due to rounding. |
|
|||||||||||||||||
|
|||||||||||||||||
|
|||||||||||||||||
Satisfaction with Delivery |
Northeast |
Eastern |
Southern |
Central |
Western |
||||||||||||
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
1987 |
2010 |
2011 |
|||
Could arrive a day later |
42.6 |
28.2 |
28.7 |
40.9 |
0.0 |
21.6 |
42.6 |
29.6 |
26.8 |
37.1 |
30.6 |
29.7 |
39.3 |
29.2 |
27.4 |
||
Comes on proper day |
18.5 |
17.0 |
15.0 |
21.4 |
0.0 |
20.7 |
15.1 |
12.2 |
10.9 |
25.6 |
18.5 |
17.6 |
15.1 |
17.0 |
11.5 |
||
No regular day |
10.1 |
19.3 |
19.2 |
7.0 |
0.0 |
32.4 |
9.2 |
16.6 |
17.8 |
8.0 |
14.8 |
15.9 |
11.2 |
16.7 |
19.5 |
||
Regular day is too late |
0.2 |
0.9 |
0.6 |
2.2 |
0.0 |
0.0 |
0.9 |
0.5 |
0.2 |
0.5 |
0.2 |
0.8 |
0.9 |
0.7 |
0.5 |
||
Day doesn't matter |
20.7 |
25.0 |
27.1 |
21.8 |
0.0 |
0.0 |
22.0 |
28.7 |
32.2 |
23.7 |
25.7 |
26.8 |
24.7 |
28.2 |
31.6 |
||
Other Need/Don't know/No answer |
7.9 |
9.6 |
9.3 |
6.7 |
0.0 |
25.4 |
10.2 |
12.4 |
12.0 |
5.1 |
10.1 |
9.1 |
8.8 |
8.2 |
9.6 |
||
Total |
100.0 |
100.0 |
100.0 |
100.0 |
0.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
||
Note: Totals may not sum to 100 due to rounding. |
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|