Table A8-1 First Class Mail Received by Type Pieces in Millions Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Correspondence
Personal	7,211	7,456	7,154	6,457	6,561	5,870	6,079	5,610	5,646	5,225	4,959	4,387
Greeting Cards	4,052	4,472	4,456	3,816	4,014	3,586	3,935	3,571	3,652	3,368	3,368	3,118
Letter from Friend or Relative	1,769	1,839	1,629	1,467	1,385	1,227	1,138	1,116	1,046	956	850	644
Other Personal	1,391	1,145	1,070	1,174	1,161	1,057	1,006	923	948	901	740	625
Business/Government	6,433	6,859	6,881	6,584	6,974	6,353	5,044	4,484	4,242	4,000	4,154	4,742
Social	2,660	2,470	2,613	2,918	2,333	2,318	2,198	2,541	2,334	2,057	1,928	1,722
Total	16,304	16,785	16,649	15,960	15,867	14,541	13,322	12,635	12,222	11,282	11,041	10,851
Transactions
Bills	12,618	13,669	14,315	14,237	14,555	14,345	14,111	13,808	13,825	13,085	11,955	11,027
Financial Statements	6,117	7,598	6,874	6,429	6,452	6,953	7,322	7,651	7,147	7,279	6,375	5,618
Credit Card Statement/Bill	2,958	4,423	4,280	4,305	3,926	4,311	4,969	4,980	4,830	4,687	4,177	3,899
Notice or Confirmation of Order	2,007	2,502	2,860	2,429	2,252	2,518	2,738	3,242	2,824	2,559	2,543	2,343
Payment/Check/Credit	1,481	1,679	1,635	1,618	1,552	1,495	1,456	1,604	1,460	1,461	1,285	1,275
Insurance	0	0	0	0	0	514	800	1,323	1,331	1,222	896	2,485
Other	2,500	1,629	1,679	1,698	1,329	1,350	1,447	1,492	1,576	1,394	1,384	1,586
Total	27,680	31,501	31,643	30,716	30,065	31,487	32,842	34,100	32,993	31,688	28,615	28,234

Advertising (Ads Only)	7,930	10,743	10,624	9,659	8,840	10,546	10,344	9,034	8,257	6,648	6,212	5,256

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	640	806	937	945	993

DK/RF	4,890	1,483	1,613	2,534	2,498	2,208	2,915	2,449	2,971	2,568	3,591	2,423

Total First-Class Received	56,805	60,512	60,529	58,869	57,270	58,783	59,423	58,856	57,250	53,123	50,405	47,757
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-2 Shares of First Class Mail Received by Type Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Correspondence
Personal	13%	12%	12%	11%	11%	10%	10%	10%	10%	10%	10%	9%
Greeting Cards	7%	8%	8%	7%	7%	6%	7%	6%	6%	6%	6%	7%
Letter from Friend or Relative	3%	3%	3%	2%	2%	2%	2%	2%	2%	2%	2%	1%
Other Personal	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	1%	1%
Business/Government	11%	11%	11%	11%	12%	11%	8%	8%	7%	8%	12%	10%
Social	5%	4%	4%	5%	4%	4%	4%	4%	4%	4%	4%	4%
Total	29%	28%	28%	27%	28%	25%	22%	21%	21%	21%	21%	23%
Transactions
Bills	22%	23%	24%	24%	25%	24%	24%	23%	24%	25%	23%	23%
Financial Statements	11%	13%	11%	11%	11%	12%	12%	13%	12%	14%	12%	12%
Credit Card Statement/Bill	5%	7%	7%	7%	7%	7%	8%	8%	8%	9%	8%	8%
Notice or Confirmation of Order	4%	4%	5%	4%	4%	4%	5%	6%	5%	5%	5%	5%
Payment/Check/Credit	3%	3%	3%	3%	3%	3%	2%	3%	3%	3%	3%	3%
Other¹	4%	3%	3%	3%	2%	2%	2%	3%	3%	3%	3%	3%
Total	49%	52%	52%	52%	52%	54%	55%	58%	58%	60%	57%	59%

Advertising (Ads Only)	14%	19%	19%	17%	16%	19%	18%	16%	15%	12%	11%	9%

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	1%	1%	2%	2%	2%

DK/RF	9%	3%	3%	4%	4%	4%	5%	4%	5%	5%	6%	4%

Total First-Class Received	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-3 First Class Mail Sent by type Pieces in Millions Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Correspondence
Personal	6,680	7,135	7,154	6,457	6,561	5,870	6,232	5,811	5,646	5,225	4,959	4,352
Greeting Cards	3,818	4,561	4,223	3,958	4,332	4,010	4,294	3,887	3,648	3,496	3,321	3,074
Letter to Friend or Relative	1,915	1,740	1,974	1,561	1,513	1,071	1,240	1,250	1,021	1,120	950	715
Other Personal	947	833	957	938	715	789	699	675	978	609	688	563
Business/Government	2,057	2,049	2,142	1,610	1,720	1,702	1,662	1,678	1,600	1,550	1,509	1,452
Social	775	419	444	440	447	417	372	454	483	361	373	310
Total	9,512	9,603	9,740	8,508	8,728	7,989	8,266	7,944	7,729	7,136	6,841	6,114
Transactions
Bill Payment	11,327	11,212	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088	6,707
Orders	853	734	774	739	734	769	612	560	537	454	394	270
Donations	578	572	574	536	598	560	524	550	657	521	484	366
Total	12,758	12,518	13,345	11,981	12,484	12,139	11,085	11,311	10,898	9,556	8,966	7,343

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	540	774	932	964	766

DK/RF	361	1,701	1,982	1,176	1,185	1,013	824	966	1,353	667	785	1,418

Total First-Class Sent	22,631	23,822	25,067	21,665	22,396	21,141	20,174	20,761	20,755	18,290	17,555	15,641
Note: Totals may not sum due to rounding.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-4 Shares of First Class Mail Sent by type Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Correspondence
Personal	30%	30%	29%	30%	29%	28%	31%	28%	27%	29%	28%	28%
Greeting Cards	17%	19%	17%	18%	19%	19%	21%	19%	18%	19%	19%	20%
Letter to Friend or Relative	8%	7%	8%	7%	7%	5%	6%	6%	5%	6%	5%	5%
Other Personal	4%	3%	4%	4%	3%	4%	3%	3%	5%	3%	4%	4%
Business/Government	9%	9%	9%	7%	8%	8%	8%	8%	8%	8%	9%	9%
Social	3%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total	42%	40%	39%	39%	39%	38%	41%	38%	37%	39%	39%	39%
Transactions
Bill Payment	50%	47%	48%	49%	50%	51%	49%	49%	47%	47%	46%	43%
Orders	4%	3%	3%	3%	3%	4%	3%	3%	3%	2%	2%	2%
Donations	3%	2%	2%	2%	3%	3%	3%	3%	3%	3%	3%	2%
Total	56%	53%	53%	55%	56%	57%	55%	54%	53%	52%	51%	47%

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	3%	4%	5%	5%	5%

DK/RF	2%	7%	8%	5%	5%	5%	4%	5%	7%	4%	4%	9%

Total First-Class Sent	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-5 Bills Paid by Method Average Pieces per Houseshold per Month Years 2000 - 2011 (Diary Data)


Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Mail	8.9	8.7	8.7	8.4	8.5	8.0	7.4	7.3	6.7	5.9	5.4	5.0
Internet	.2	.4	.5	.8	1.2	1.5	1.8	2.3	3.1	3.3	3.3	3.6
Auto Deduction from Bank	.9	.8	1.0	1.0	1.2	1.3	1.3	1.4	1.4	1.4	1.5	1.5
In Person	.9	.7	.9	.8	.7	.7	.7	.7	.7	.6	.5	.5
Credit Card	N/A	N/A	.2	.3	.3	.3	.4	.4	.4	.3	.4	.4
Telephone	.1	.2	.2	.2	.2	.3	.3	.2	.3	.3	.3	.3
Total	10.9	10.8	11.5	11.4	12.2	12.0	12.0	12.3	12.4	11.8	11.5	11.3
Total Electronic¹	1.2	1.4	1.9	2.2	3.0	3.3	3.8	4.3	5.0	5.3	5.5	5.7
Note: Totals may not sum due to rounding.
¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-6 Shares of Bills Paid by Method Years 2000 - 2011 (Diary Data)


Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Mail	81%	80%	75%	73%	69%	67%	62%	60%	54%	54%	47%	45%
Internet	2%	4%	4%	7%	10%	12%	15%	18%	25%	24%	29%	32%
Auto Deduction from Bank	8%	8%	9%	9%	10%	11%	11%	11%	11%	12%	13%	13%
In Person	8%	7%	8%	7%	6%	6%	6%	5%	6%	5%	5%	4%
Credit Card	N/A	N/A	2%	2%	3%	3%	3%	3%	3%	3%	3%	3%
Telephone	1%	2%	1%	2%	2%	2%	3%	2%	2%	3%	2%	2%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Electronic¹	11%	13%	17%	20%	25%	28%	32%	35%	41%	41%	48%	51%
Note: Totals may not sum due to rounding.
¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-7 Shares of Households using Method of Paying Bills Years 2000 - 2011 (Diary Data)


Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Mail	94%	93%	94%	94%	94%	93%	92%	92%	89%	87%	83%	79%
Auto Deduction from Bank Account	34%	35%	43%	44%	51%	54%	53%	56%	49%	46%	52%	51%
Internet	4%	8%	12%	16%	23%	28%	33%	37%	43%	41%	51%	55%
In Person	33%	29%	33%	34%	31%	31%	35%	31%	30%	27%	27%	24%
Credit Card	N/A	N/A	15%	17%	19%	22%	24%	23%	18%	15%	19%	19%
Telephone	4%	7%	8%	10%	11%	14%	15%	13%	12%	12%	12%	13%
Note: Totals may not sum due to rounding.

Table A8-8 Type of Payments made by Mail Pieces in Millions by Payee Type Years 2000 - 2011 (Diary Data)


Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Financial
Credit Card	2,553	2,414	2,564	2,355	2,380	2,302	2,039	2,019	2,064	1,726	1,720	1,396
Bank, S&L, Credit Union	752	780	889	761	770	834	659	759	719	582	591	486
Insurance Company	858	750	908	756	867	805	781	785	766	726	716	606
Real Estate/Mortgage	368	332	353	310	380	398	356	369	303	295	318	275
Other Financial	168	130	100	99	57	78	90	96	99	57	52	32
Total Financial	4,699	4,407	4,814	4,282	4,454	4,418	3,924	4,028	3,951	3,386	3,397	2,796
Merchants
Department Store	481	381	488	364	356	433	329	329	385	156	154	84
Publisher	499	408	471	374	373	321	326	289	334	269	211	200
Mail Order Company	298	278	254	194	193	180	203	151	131	113	101	52
Other Merchants	239	212	187	177	176	164	209	214	214	173	131	109
Total Merchants	1,518	1,280	1,401	1,109	1,098	1,097	1,067	983	1,065	710	597	446
Services
Telephone Company	1,972	2,116	2,200	2,143	2,097	1,968	1,904	1,828	1,453	1,369	1,243	1,083
Utility Company	1,437	1,669	1,678	1,540	1,810	1,642	1,509	1,606	1,461	1,510	1,380	1,129
Medical and Other Professional	561	561	623	604	658	679	621	733	795	720	655	618
Cable TV	589	529	538	468	485	447	460	474	446	424	400	348
Other Service	24	47	31	54	41	34	24	30	43	16	10	11
Total Service	4,585	4,922	5,070	4,810	5,091	4,770	4,518	4,671	4,197	4,040	3,688	3,188

Manufacturers	302	364	409	318	374	388	299	406	381	345	341	167
Government	139	68	144	64	4	35	27	0	0	0	0	0
Social	0	0	0	0	0	0	0	0	0	0	0	0
Other/Don't Know/Refused	84	166	160	123	131	101	113	114	111	100	65	111

Total – All Industries	11,327	11,207	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088	6,707
Note: Totals may not sum due to rounding.

Table A8-9 Type of Payments made by Mail Percent of Bill Payments by Payee Type Years 2000 - 2011 (Diary Data)


Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Financial
Credit Card	23%	22%	21%	22%	21%	21%	20%	20%	21%	20%	21%	21%
Bank, S&L, Credit Union	7%	7%	7%	7%	7%	8%	7%	7%	7%	7%	7%	7%
Insurance Company	8%	7%	8%	7%	8%	7%	8%	8%	8%	8%	9%	9%
Real Estate/Mortgage	3%	3%	3%	3%	3%	4%	4%	4%	3%	3%	4%	4%
Other Financial	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	0%
Total Financial	41%	39%	40%	40%	40%	41%	39%	39%	41%	39%	42%	42%
Merchants
Department Store	4%	3%	4%	3%	3%	4%	3%	3%	4%	2%	2%	1%
Publisher	4%	4%	4%	3%	3%	3%	3%	3%	3%	3%	3%	3%
Mail Order Company	3%	2%	2%	2%	2%	2%	2%	1%	1%	1%	1%	1%
Other Merchants	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total Merchants	13%	11%	12%	10%	10%	10%	11%	10%	11%	8%	7%	7%
Services
Telephone Company	17%	19%	18%	20%	19%	18%	19%	18%	15%	10%	15%	16%
Utility Company	13%	15%	14%	14%	16%	15%	15%	16%	15%	18%	17%	17%
Medical and Other Professional	5%	5%	5%	6%	6%	6%	6%	7%	8%	10%	8%	9%
Cable TV	5%	5%	4%	4%	4%	4%	5%	5%	5%	5%	5%	5%
Other Service	0%	0%	0%	1%	0%	0%	0%	0%	0%	4%	0%	0%
Total Service	40%	44%	42%	45%	46%	44%	45%	46%	43%	47%	46%	48%

Manufacturers	3%	3%	3%	3%	3%	4%	3%	4%	4%	0%	4%	2%
Government	1%	1%	1%	1%	0%	0%	0%	0%	0%	4%	0%	0%
Social	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
Other/Don’t Know/Refused	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	2%

Total – All Industries	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-10 Share of Households by Internet Access type Years 2000 - 2011 (Diary Sample)


Type of Access	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
None	N/A	N/A	N/A	N/A	29%	28%	28%	23%	22%	21%	20%	18%
Total Internet Access	N/A	N/A	N/A	N/A	71%	72%	72%	77%	78%	79%	80%	82%
Dial-up	N/A	N/A	N/A	N/A	38%	35%	28%	20%	13%	8%	6%	4%
Cable Modem					14%	16%	20%	25%	27%	30%	34%	38%
Other Broadband					6%	6%	6%	4%	6%	6%	12%	15%
DSL					10%	13%	18%	26%	30%	31%	25%	24%
Other/DK/RF					3%	2%	1%	2%	2%	3%	2%	2%
Total	N/A	N/A	N/A	N/A	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
Note: Type of Internet Access not collected prior to 2004.

Table A8-11 Number of Purchases Made over the Internet over the past month Percent of Households Years 2000 - 2011 (Recruitment Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
All Households
None	86%	89%	78%	75%	71%	70%	60%	57%	56%	53%	53%	48%
1	6%	4%	8%	9%	10%	11%	9%	9%	8%	8%	8%	8%
2	3%	3%	5%	6%	8%	8%	10%	10%	10%	10%	10%	11%
3-5	3%	3%	6%	7%	8%	8%	14%	15%	16%	17%	17%	19%
6-10	1%	1%	2%	2%	2%	3%	5%	6%	6%	7%	8%	9%
More than 10	0%	0%	1%	1%	1%	1%	2%	3%	3%	4%	5%	5%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Households that Made 1+ purchases
1	42%	36%	37%	38%	36%	35%	23%	20%	19%	18%	16%	15%
2	23%	26%	25%	23%	26%	25%	24%	23%	23%	22%	21%	22%
3-5	24%	28%	26%	26%	28%	27%	35%	35%	36%	37%	36%	37%
6-10	7%	7%	8%	9%	8%	8%	13%	15%	15%	15%	16%	16%
More than 10	3%	3%	3%	4%	3%	4%	5%	7%	8%	9%	10%	10%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-12 Advertising Volume Pieces in Millions Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
First-Class Ads	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933	12,615
Advertising Only	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648	6,212	5,256
Secondary Advertising	7,404	8,402	7,752	7,791	7,489	7,849	7,653	7,854	8,187	7,834	6,721	7,358

Standard Ads¹	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382

Total Ads	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492	84,996

First-Class Ads Share of Total Ads	20%	21%	21%	19%	17%	18%	17%	17%	17%	17%	15%	15%
Note: Totals may not sum due to rounding.
¹Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-13A Advertising Mail By Sender Type Pieces in Millions Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
First-Class Ads¹
Financial	6,111	7,876	8,057	7,375	7,036	8,578	7,948	6,696	6,003	5,418	4,747	4,681
Merchants	4,241	5,063	4,263	4,092	3,811	4,033	3,955	3,681	3,621	2,438	2,427	2,185
Services	3,517	4,564	4,608	4,545	4,222	4,328	4,541	4,904	5,134	5,285	4,503	4,666
Manufacturers	286	406	376	388	388	401	373	469	476	329	272	210
Government	230	286	275	277	272	405	427	349	334	307	288	270
Social	836	891	718	680	564	595	675	704	695	659	613	572
Other	114	60	78	93	36	55	78	84	181	46	84	30
Total	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933	12,615
Standard Ads ²
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786	14,508	17,501
Merchants	23,645	29,709	28,707	27,623	27,904	28,896	30,243	29,750	28,690	25,319	24,292	23,650
Services	6,194	9,099	8,213	8,932	9,082	9,953	9,622	10,944	11,626	10,359	10,485	10,556
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474	1,471	1,491
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043	982	863
Social	11,911	10,632	10,759	12,722	13,135	13,695	14,198	13,791	13,936	11,988	11,660	11,390
From Multiple Organizations	5,309	6,346	6,452	7,296	7,567	7,475	8,367	7,162	7,457	6,747	6,206	6,093
Other	3,381	1,437	1,267	1,297	1,560	1,186	1,371	907	720	915	956	839
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382
Total Ads
Financial	14,267	20,517	21,453	21,337	23,342	27,945	27,857	24,617	23,505	18,204	19,255	22,182
Merchants	27,886	34,772	32,970	31,715	31,716	32,929	34,198	33,431	32,311	27,757	26,719	25,835
Services	9,711	13,663	12,821	13,477	13,304	14,281	14,164	15,848	16,761	15,644	14,988	15,222
Manufacturers	1,131	1,626	1,478	1,789	1,787	2,044	1,909	1,998	1,963	1,803	1,742	1,701
Government	1,283	1,375	1,467	1,249	1,439	1,688	2,053	1,757	1,909	1,351	1,269	1,133
Social	12,747	11,523	11,477	13,402	13,698	14,290	14,873	14,495	14,631	12,647	12,273	11,961
From Multiple Organizations	5,309	6,346	6,452	7,296	7,567	7,475	8,367	7,162	7,457	6,747	6,206	6,093
Other	3,495	1,497	1,345	1,390	1,597	1,242	1,450	991	901	961	1,041	869
Total	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492	84,996
Note: Totals may not sum due to rounding.
¹Includes Secondary Advertising
²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-13A2 Advertising ONLY (no secondary) Mail By Sender Type Pieces in Millions Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
First-Class Ads¹
Financial	2,928	4,061	4,546	3,948	3,617	4,792	4,468	3,410	2,857	1,902	1,708	1,512
Merchants	3,096	3,854	3,269	3,086	2,863	3,052	3,057	2,735	2,572	2,056	2,049	1,808
Services	1,411	2,214	2,240	2,042	1,823	1,958	2,047	2,222	2,090	2,217	1,987	1,604
Manufacturers	244	345	337	342	357	375	334	382	353	290	255	182
Government	81	112	129	117	135	288	323	205	190	156	165	136
Social	107	115	51	39	18	38	44	18	19	0	0	0
Other	62	42	53	86	27	43	69	63	176	28	48	15
Total	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648	6,212	5,256
Standard Ads ²
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786	14,508	17,501
Merchants	23,645	29,709	28,707	27,623	27,904	28,896	30,243	29,750	28,690	25,319	24,292	23,650
Services	6,194	9,099	8,213	8,932	9,082	9,953	9,622	10,944	11,626	10,359	10,485	10,556
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474	1,471	1,491
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043	982	863
Social	11,911	10,632	10,759	12,722	13,135	13,695	14,198	13,791	13,936	11,988	11,660	11,390
From Multiple Organizations	5,309	6,346	6,452	7,296	7,567	7,475	8,367	7,162	7,457	6,747	6,206	6,093
Other	3,381	1,437	1,267	1,297	1,560	1,186	1,371	907	720	915	956	839
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382
Total Ads
Financial	11,084	16,702	17,942	17,909	19,923	24,160	24,377	21,331	20,359	14,688	16,216	19,013
Merchants	26,741	33,563	31,975	30,709	30,768	31,948	33,301	32,484	31,262	27,375	26,341	25,457
Services	7,605	11,313	10,453	10,974	10,905	11,911	11,669	13,166	13,716	12,576	12,472	12,160
Manufacturers	1,090	1,565	1,438	1,743	1,756	2,017	1,871	1,911	1,841	1,764	1,726	1,673
Government	1,134	1,201	1,321	1,089	1,301	1,572	1,949	1,613	1,765	1,199	1,146	999
Social	12,019	10,747	10,811	12,761	13,153	13,733	14,243	13,809	13,955	11,988	11,660	11,390
From Multiple Organizations	5,309	6,346	6,452	7,296	7,567	7,475	8,367	7,162	7,457	6,747	6,206	6,093
Other	3,443	1,480	1,320	1,383	1,588	1,229	1,440	969	896	942	1,004	853
Total	68,426	82,917	81,712	83,864	86,959	94,044	97,217	92,445	91,251	77,279	76,772	77,638
Note: Totals may not sum due to rounding.
¹Includes Secondary Advertising
²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-14 Advertising Mail By Sender Type Percent of Pieces Years 2000 - 2011 (Diary Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
First-Class Ads¹
Financial	40%	41%	44%	42%	43%	47%	44%	40%	37%	37%	37%	37%
Merchants	28%	26%	23%	23%	23%	22%	22%	22%	22%	17%	19%	17%
Services	23%	24%	25%	26%	26%	24%	25%	29%	31%	36%	35%	37%
Manufacturers	2%	2%	2%	2%	2%	2%	2%	3%	3%	2%	2%	2%
Government	1%	1%	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Social	5%	5%	4%	4%	3%	3%	4%	4%	4%	5%	5%	5%
Other	1%	0%	0%	1%	0%	0%	0%	0%	1%	0%	1%	0%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Standard Ads ²
Financial	13%	18%	19%	19%	21%	23%	23%	21%	21%	18%	21%	24%
Merchants	39%	41%	40%	37%	36%	35%	35%	36%	35%	36%	34%	33%
Services	10%	13%	12%	12%	12%	12%	11%	13%	14%	15%	15%	15%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	1%	2%	2%	2%	2%	1%	1%	1%
Social	20%	15%	15%	17%	17%	16%	16%	17%	17%	17%	17%	16%
From Multiple Organizations	9%	9%	9%	10%	10%	9%	10%	9%	9%	10%	9%	8%
Other	6%	2%	2%	2%	2%	1%	2%	1%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Ads
Financial	19%	22%	24%	23%	25%	27%	27%	25%	24%	21%	23%	26%
Merchants	37%	38%	37%	35%	34%	32%	33%	33%	32%	33%	32%	30%
Services	13%	15%	14%	15%	14%	14%	14%	16%	17%	18%	18%	18%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	2%	2%	2%	2%	2%	2%	2%	1%
Social	17%	13%	13%	15%	15%	14%	14%	14%	15%	15%	15%	14%
From Multiple Organizations	7%	7%	7%	8%	8%	7%	8%	7%	7%	8%	7%	7%
Other	5%	2%	2%	2%	2%	1%	1%	1%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
¹Includes Secondary Advertising
²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-15 Treatment Of Advertising Material By Household Income Percent of Households Years 2000 - 2011 (Recruitment Data)


	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Usually Read - Total	15%	13%	13%	13%	15%	15%	15%	17%	17%	17%	19%	21%
Under $25K	51%	41%	36%	41%	34%	33%	33%	34%	31%	39%	40%	41%
$25 - $ 49.9	28%	28%	26%	27%	30%	29%	29%	29%	27%	25%	26%	23%
$50 - $64.9	10%	13%	13%	12%	14%	14%	13%	13%	16%	12%	13%	11%
$65 +	10%	19%	25%	21%	22%	24%	25%	24%	26%	24%	21%	26%

Usually Scan - Total	40%	38%	37%	38%	38%	38%	36%	33%	30%	29%	27%	26%
Under 25K	36%	27%	22%	25%	23%	21%	21%	19%	18%	20%	22%	22%
$25 - $ 49.9	33%	30%	26%	27%	28%	26%	26%	26%	25%	25%	25%	21%
$50 - $64.9	14%	14%	17%	17%	16%	17%	15%	16%	14%	14%	15%	12%
$65 +	17%	30%	35%	31%	33%	35%	37%	40%	43%	41%	38%	45%

Read Some - Total	27%	29%	30%	31%	32%	32%	32%	31%	32%	34%	35%	32%
Under 25K	32%	24%	18%	19%	18%	18%	17%	17%	16%	19%	20%	20%
$25 - $ 49.9	35%	28%	26%	26%	24%	23%	26%	23%	23%	22%	22%	21%
$50 - $64.9	14%	12%	16%	17%	17%	17%	16%	15%	15%	14%	15%	12%
$65 +	18%	36%	40%	38%	41%	42%	41%	45%	45%	45%	43%	48%

Usually Don't Read - Total	17%	20%	19%	18%	16%	15%	17%	19%	20%	20%	18%	21%
Under 25K	39%	30%	25%	25%	22%	22%	18%	20%	19%	20%	26%	23%
$25 - $ 49.9	31%	25%	23%	25%	22%	22%	25%	22%	21%	21%	19%	21%
$50 - $64.9	13%	12%	15%	15%	14%	16%	16%	14%	14%	14%	13%	13%
$65 +	17%	33%	37%	35%	42%	40%	41%	44%	45%	45%	42%	43%
Note: Totals may not sum due to rounding.