Table of Contents

A Appendix A: Comparative Tables 1987, 2011 & 2012

Concordance

A1. Total Mail Overview

A2. First-Class Mail

A3. Standard Mail (A)

A4. Direct Mail Advertising

A5. Periodicals

A6. Packages & Expedited (This section has been redacted)

A7. Electronic Communications

A8. Annual Trends

Appendix A: Comparative Tables 1987, 2011 & 2012

Concordance of Tables

This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.

The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency. For this reason, these data may differ from that reported in tables in the report text. Where possible, we have provided information about the calculations (such as the “base”) or other supplemental notes so that readers can interpret the findings appropriately.

Comparisons between 1987 and years after 2009 data should be done with caution. Data after 2009 represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports. These data may also reflect changes in the definitions of mail classifications.

Concordance of Appendix Tables

PFY 1999 Tables	Description	GFY 2012 Tables
3 - 1	Total Domestic Mail Originating in Households and Nonhouseholds	A1-1
3 - 2	Mail Received by Households by Class	A1-2
3 - 3	Total Mail Overview: Content of Mail Received by Households	A1-3
4 - 10	First-Class Mail Contents of Mail Received by Households	A2-1
4 - 2	First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week)	A2-2
4 - 20	Use of First-Class Advertising-Only Mail -- by Industry	A2-3
4 - 5	Percentage of First-Class Mail Containing Advertising by Household Income (Percentage of Pieces)	A2-4
4 - 24	First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces)	A2-5
4 - 23	First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces)	A2-6
4 - 25	First-Class Mail -- Industry Usage of Reply Envelopes (Percentage of Pieces From Each Industry That Contain Reply Mail)	A2-7
4 - 18	First-Class Mail -- Industry Mail to Households	A2-8
4 - 19	First-Class Mail -- Bills and Statements	A2-9
4 - 22	Use of First-Class Business Invitations/Announcements Mail -- by Industry	A2-10
4 - 21	Use of First-Class Advertising-Enclosed Mail -- by Industry	A2-11
4 - 9	First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies	A2-12
4 - 8	First-Class Mail Received -- by Number of Credit Cards	A2-13
4 - 7	First-Class Mail Receipt -- Content by Age of Head of Household (Pieces Per Household Per Week)	A2-14
4 - 6	First-Class Mail Receipt -- Content by Education of Head of Household (Pieces Per Household Per Week)	A2-15
4 - 4	First-Class Receipt -- Content by Income (Pieces Per household Per Week)	A2-16
4 - 27	First-Class Mail -- Percent of Nonpersonal Mail Received by Households Which is Sent Presort -- by Content	A2-17
4 - 26	Total Percentage of Industry's First-Class Mail Received by Households Which is Sent Presort	A2-18
4 - 32	First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces)	A2-19
4 - 33	First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes)	A2-20
4 - 34	First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes)	A2-21
4 - 35	First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces)	A2-22
4 - 38	First-Class Mail -- Total Cards by Sector (Percentage of Pieces)	A2-23
4 - 39	First-Class Mail -- Total Cards by Industry (Percentage of Total Cards)	A2-24
4 - 40	First-Class Mail -- Total Cards by Content (Percentage of Total Cards)	A2-25
4 - 41	First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Sent at Each Card Rate Category	A2-26
4 - 42	First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Sent at Each Card Rate Category -- by Industry	A2-27
4 - 48	First-Class Mail Sent by Households to Nonhouseholds	A2-28
4 - 01	First-Class Mail Originating in Households and Nonhouseholds	A2-29
4 - 60	First-Class Mail Media by Which Mail Order Purchases Made in Past Month Were Ordered (Percentage of Orders)	A2-30
4 - 49	First-Class Mail -- Method of Payment (From Entry Interview)	A2-31
4 - 51	First-Class Mail -- Use of Automatic Deductions (Percent of Households)	A2-38
4 - 52	First-Class Mail -- Use of Automatic Deductions -- by Income (Percentage of Households)	A2-39
4 - 53	First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households)	A2-40
6 - 2	Standard Mail Content of Mail Piece (Percentage of Standard Mail Received by Households)	A3-1
6 - 6	Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week)	A3-2
6 - 4	Standard Mail Addressee (Percentage of Total Standard Mail)	A3-3
6 - 5	Standard Mail Addressee by Industry (Percentage of Pieces)	A3-4
6 - 7	Standard Mail by Shape	A3-5
6 - 8	Standard Mail Industry by Shape (Percentage of Pieces Received by Households)	A3-6a
6 - 9	Standard Mail Shape by Industry (Percentage of Pieces)	A3-7a/b
6 - 11	Standard Mail Shape by Addressee (Percentage of Pieces)	A3-8
6 - 13	Standard Mail Demographics -- Pieces Received Per Household Per Week	A3-9
6 - 14	Receipt of First-Class and Total Standard Mail (Including Nonprofit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week)	A3-10
6 - 15	Standard Mail by Familiarity With Institution (Percentage of Mail Pieces Received by Households)	A3-11
6 - 16	Standard Mail by Industry and Familiarity (Percentage of Pieces)	A3-12
6 - 17	Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces)	A3-13
6 - 18	Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households)	A3-14
6 - 20	Standard Mail Receipt by Number of Financial Accounts and Insurance Policies	A3-15
6 - 19	Standard Mail Receipt by Number of Credit Card Accounts	A3-16
6 - 22	Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Households)	A3-17
6 - 23	Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Mail Received by Households)	A3-18
6 - 24	Standard Mail Response to Advertising by Familiarity With Organization (If Pieces Contained an Advertisement or Request for Donation and Was from One Organization Only)	A3-19
6 - 25	Standard Mail Treatment by Usefulness (Percentage of Pieces)	A3-20
6 - 26	Standard Mail Usefulness by Treatment (Percentage of Pieces)	A3-21
6 - 27	Standard Mail Treatment by Intended Response (Percentage of Pieces)	A3-22
6 - 28	Standard Mail Intended Response by Treatment (Percentage of Pieces)	A3-23
6 - 29	Standard Mail Usefulness by Intended Response (Percentage of Pieces)	A3-24
6 - 30	Standard Mail Intended Response by Usefulness (Percentage of Pieces)	A3-25
6 - 31	Standard Mail Pieces From Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-26
6 - 32	Standard Mail Pieces From Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-27
6 - 33	Standard Mail Pieces From Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-28
6 - 34	Standard Mail Pieces From Mail Order Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-29
6 - 35	Standard Mail Pieces From Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-30
6 - 36	Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Pieces Received by Households)	A3-31
6 - 37	Standard Mail Usefulness of Mail Piece by Shape (Percentage of Mail Pieces Received by Households)	A3-32
6 - 38	Standard Mail Response to Advertising by Shape (If Mail Pieces Contained Advertising or Request Donation)	A3-33
6 - 39	Standard Mail Percentage of Pieces Read Immediately and Set Aside by Shape and Familiarity With Organization	A3-34
6 - 40	Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization	A3-35
6 - 41	Standard Mail Percentage of Pieces Found Useful by Shape and Familiarity With Organization	A3-36
6 - 42	Standard Mail From Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-37
6 - 43	Standard Mail From Department Stores Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-38
6 - 44	Standard Mail From Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-39
6 - 45	Standard Mail From Mail Order Companies Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-40
6 - 46	Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-41
6 - 47	Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-42
6 - 48	Standard Mail from Credit Card Companies Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-43
6 - 49	Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces)	A3-44
6 - 50	Standard Mail from Insurance Companies Reaction to Mail Pieces by Shape (Percentage of Pieces)	A3-45
6 - 51	Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces)	A3-46
6 - 52	Standard Mail Reaction by Industry (Percentage of Mail Received by Households)	A3-47a/b
6 - 53	Standard Mail Reaction to Mail Piece by Income	A3-48
6 - 54	Standard Mail Reaction to Mail Piece by Age of Head of Household	A3-49
6 - 55	Standard Mail Reaction to Mail Piece by Education of Head of Household	A3-50
6 - 56	Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces)	A3-51
6 - 57	Standard Mail Industry Usage of Reply Mail (Percentage of Pieces From Each Industry That Contain Reply Mail)	A3-52a/b
6 - 58	Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond)	A3-53
6 - 59	Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces)	A3-54
6 - 60	Standard Mail Reaction to Pieces From Department Stores by Addressee (Percentage of Pieces)	A3-55
6 - 61	Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces)	A3-56
6 - 68	Number of Mail Order Purchases Within the Last Year by Income (Percentage of Households)	A3-57
6 - 69	Number of Mail Order Purchases Within the Last Year by Education of Head of Household (Percentage of Households)	A3-58
6 - 70	Number of Mail Order Purchases Within the Last Year by Age of Head of Household (Percentage of Households)	A3-59
6 - 71	Number of Mail Order Purchases Within the Last Year by Number of Adults (Percentage of Households)	A3-60
6 - 72	Standard Mail Order Pieces Received by Number of Mail Order Purchases Made Within Last Year	A3-61
6 - 73	Standard Mail Reaction to Pieces From Mail Order Industry by Number of Mail Order Purchases Made Within the Last Year (Percentage of Pieces)	A3-62
6 - 77	Unaddressed Mail Received (Percentage of Pieces)	A3-64
6 - 78	Unaddressed Mail Received Reaction	A3-65
6 - 79	Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households)	A3-66
6 - 80	Nonprofit Standard Mail Received by Households By Shape	A3-67
6 - 82	Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces)	A3-68
6 - 84	Nonprofit Standard Mail Content by Industry (Percentage of Pieces)	A3-69
6 - 85	Nonprofit Standard Mail Pieces Received Per Household Per Week	A3-70
6 - 86	Percent of Non-Profit Standard Mail Containing a Request for Donations by Age Of Head of Household	A3-71
6 - 87	Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-72
6 - 88	Nonprofit Standard Mail Response to Advertising by Familiarity With Organization (If Piece Contained an Advertisement or Request for Donation and Was From One Organization Only)	A3-73
6 - 89	Nonprofit Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Received by Households)	A3-74
6 - 90	Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Mail Received by Households)	A3-75
6 - 91	Nonprofit Standard Mail Response to Advertising by Shape (If Piece Contained Advertising or Request for Donation)	A3-76
6 - 92	Nonprofit Standard Mail Reaction by Industry (Percentage of Mail Pieces Received by Households)	A3-77
3 - 7	Total Pieces of Advertising Mail Received Per Week by Income	A4-1
3 - 8	Total Pieces of Advertising Mail Received Per Week by Age of Household Head	A4-2
3 - 9	Total Pieces of Advertising Mail Received Per Week by Education of Head of Household	A4-3
3 - 15	Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview)	A4-4
3 - 4	Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces)	A4-5
3 - 5	Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces)	A4-6
3 - 17	Entry Interview Treatment of Advertising Mail by Household Income (Percentage of Households)	A4-7
3 - 10	Entry Interview Treatment of Advertising Mail (Percentage of Households)	A4-8
3 - 19	Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households)	A4-9
3 - 21	Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households)	A4-10
5 - 1	Periodicals Received	A5-1
5 - 2	Periodicals -- Type of Publication	A5-2
5 - 9	Newspapers Received by Mail And Not by Mail --Number of Different Newspapers Per Household (From Entry Interview)	A5-3
5 - 10	Periodical Mail -- Type of Subscription	A5-4
5 - 11	Periodical Mail -- Source of Publications	A5-5
5 - 12	Periodical Mail -- Type and Source of Mail Received by Households (Percentage of Subscription Type by Source)	A5-6
5 - 13	Periodicals -- Satisfaction With Delivery (Percentage of Pieces)	A5-7
5 - 14	Periodicals -- Need For Delivery (Percentage Of Pieces)	A5-8
5 - 16	Periodicals -- Satisfaction With Delivery by Postal Region (Percent of Pieces Received by Households)	A5-9
5 - 17	Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces)	A5-10
*3 - 22	Household Electronic Mail Capability by Household Income (Percentage of Households)	A7-1
3 - 23	Household Electronic Mail Capability by Education of Head of Household (Percentage of Households)	A7-2
3 - 24	Household Electronic Mail Capability by Age of Head of Household (Percentage of Households)	A7-3

Appendix A1: Total Mail Overview

Table A1-1 Total Domestic Mail Originating in Households and Nonhouseholds Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Sector	Percentage of Total Domestic Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Household-to-household	4.8	2.7	2.8	1.6	0.7	0.7
Household-to-nonhousehold	6.4	6.0	5.8	2.1	1.6	1.5
Nonhousehold-to-household	55.5	71.8	71.7	18.5	19.5	18.1
Unknown incoming	0.3	0.8	0.6	0.1	0.2	0.1
Unknown outgoing	1.0	1.5	1.7	0.3	0.4	0.4
Total Household Mail	69.1	82.8	82.5	23.0	22.5	20.9
Nonhousehold-to-nonhousehold	30.9	17.2	17.5	-	-	-
Total	100.0	100.0	100.0	-	-	-

Table A1-2 Mail Received by Households by Class Postal Fiscal Years 1987, 2011, and 2012 (Diary Data)
Class	Percent of Total Pieces Per Week			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
First-Class	42.1	35.6	35.7	8.64	7.36	6.89
Periodicals	8.2	4.2	4.2	1.69	0.87	0.81
Standard Mail	47.6	56.6	56.1	9.77	11.69	10.82
Package Services	0.3	0.4	0.6	0.06	0.09	0.12
Government^1	1.8	3.1	3.3	0.36	0.65	0.64
Total	100.0	100.0	100.0	20.52	20.67	19.28
^1 Includes Government Mail from First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed Material

Table A1-3 Total Mail^1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	1987	2011	2012
NON-ADVERTISING
Personal	7.5	3.5	3.6
Bills^5	12.5	11.8	11.8
Financial Statements	4.2	4.3	4.5
ADVERTISING
First-Class advertising only	4.7	4.1	4.1
First-Class advertising enclosed	5.5	9.9	9.1
First-Class business invitations announcements	1.2	1.5	1.7
First-Class requests for donations	0.4	0.5	0.5
Standard Mail advertising	30.7	40.2	38.7
Standard Mail requests	0.5	0.2	0.3
Standard Mail nonprofit advertising	2.4	1.6	1.8
Standard Mail nonprofit requests	3.2	4.5	5.4
Total Advertising With Request For Donations	48.6	62.5	61.6
(not including Periodicals)
Total Advertising Without Request For Donations	44.5	57.3	55.4
(not including Periodicals)
Newspapers	2.9	0.6	0.7
Magazines	4.7	3.3	3.3
Total Advertising (including Periodicals)	56.2	66.4	65.5
OTHER:
Other Standard Mail^6	6.7	7.4	7.5
Other Standard Mail nonprofit^6	3.7	3.5	3.5
Federal Government	1.7	1.2	1.2
International	0.5	0.1	0.1
Other^2	12.5	9.9	10.2
Total^3	105.5	108.2	107.9
Pieces per household per week^4	20.5	20.3	18.9
^1Does not include packages or expedited mail.
^2Mostly other First-Class.
^3Equals more than 100% because it includes First-Class advertising enclosed.
^4ExcludesFirst-Class advertising enclosed.
^5Includes credit card statement/bill.
^6Request for donations is a separate category under advertising.

Appendix A2: First-Class Mail

Table A2-1 First-Class Mail Contents of Mail Received by Households Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	Percent of Total Mail Received by Households			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Personal:
Holiday card	3.2	1.5	1.6	0.6	0.3	0.3
Other greeting cards	1.7	0.9	0.9	0.3	0.2	0.2
Invitations	0.7	0.4	0.4	0.1	0.1	0.1
Letter	2.7	0.5	0.5	0.5	0.1	0.1
Announcements	0.2	0.0	0.0	0.0	0.0	0.0
Package	0.1	0.1	0.1	0.0	0.0	0.0
Other personal	0.5	0.1	0.1	0.1	0.0	0.0
Total Personal	9.1	3.5	3.6	1.6	0.7	0.7
Business or Nonfederal Government:
Advertising Only	5.2	4.1	4.1	0.9	0.9	0.8
Notice of order	1.4	1.8	2.0	0.2	0.4	0.4
Bill/invoice/premium ^1	14.7	11.7	11.6	2.5	2.4	2.2
Financial statement	5.0	4.4	4.6	0.9	0.9	0.9
Payment	1.9	1.0	1.0	0.3	0.2	0.2
Rebate	0.1	0.1	0.1	0.0	0.0	0.0
Greeting card	0.3	0.3	0.2	0.1	0.1	0.0
Invitation or announcement	1.5	1.6	1.7	0.3	0.3	0.3
CD/DVD/Video game	N/A	0.8	0.4	N/A	0.2	0.1
Direct Deposit Receipts	0.0	0.0	0.0	0.0	0.0	0.0
Sweepstakes	0.1	0.0	0.1	0.0	0.0	0.0
Insurance policy ^2	0.2	0.0	0.0	0.0	0.0	0.0
Tax forms	0.0	0.0	0.0	0.0	0.0	0.0
Other business or government	6.7	4.1	3.9	1.1	0.8	0.8
Packages	0.1	0.9	0.9	0.0	0.2	0.2
Total Business or Government	37.2	30.9	30.8	6.4	6.4	5.9
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.3	1.0	0.9	0.2	0.2	0.2
Request for donation	0.4	0.5	0.5	0.1	0.1	0.1
Confirmation of donation	0.2	0.2	0.2	0.0	0.0	0.0
Bill/invoice/premium	0.3	0.1	0.1	0.0	0.0	0.0
Educational acceptances	0.1	0.0	0.0	0.0	0.0	0.0
Other Social/Charitable/Political/Nonprofit	1.2	0.4	0.3	0.2	0.1	0.1
Total Social/Charitable/Political/Nonprofit	3.5	2.1	1.9	0.6	0.4	0.4
Don't know/No answer	0.6	1.9	2.2	0.1	0.4	0.4
Total Mail Received by Households	50.4	38.5	38.5	8.6	7.9	7.4
^1Includes credit card statement/bill.
^2Estimates for 2011 and 2012 include Insurance Related Mail.
Note: Totals may not sum due to rounding.

Table A2-2 First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Quarter	Total Personal			Total Business or Nonfederal Government^1
	1987	2011	2012	1987	2011	2012
Quarter One	2.42	1.40	1.39	6.49	6.68	6.10
Quarter Two	1.56	0.52	0.52	6.38	6.85	6.37
Quarter Three	1.16	0.49	0.46	6.56	6.24	5.85
Quarter Four	1.04	0.41	0.37	6.00	6.03	5.58
^1 Includes credit card statement/bill.

Table A2-3 Use of First-Class Advertising-Only Mail -- by Industry Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of First-Class "Advertising Only"			Percent of Total First Class Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:	7.0	9.1	6.9	0.4	1.0	0.8	0.1
Credit Card	7.0	4.4	4.9	0.4	0.5	0.5	0.1	0.0	0.0
Bank	7.8	5.8	6.7	0.4	0.7	0.7	0.1	0.1	0.1
Insurance	3.7	5.4	6.8	0.2	0.6	0.7	0.0	0.0	0.1
Mortgage	N/A	1.2	1.1	N/A	0.1	0.1	N/A	0.0	0.0
Investments	1.1	1.8	1.6	0.1	0.2	0.2	0.0	0.0	0.0
Other Financial	32.2	27.7	28.1	1.7	3.2	3.1	0.3	0.2	0.2
Total Financial
Merchants:	0.0	1.6	1.6	0.0	0.2	0.2	0.0
Supermarkets	7.0	3.1	3.0	0.4	0.4	0.3	0.1	0.0	0.0
Department Store	9.3	13.1	12.8	0.5	1.5	1.4	0.1	0.1	0.1
Other Store	8.5	3.3	3.1	0.4	0.4	0.3	0.1	0.0	0.0
Mail Order	0.2	1.2	0.8	0.0	0.1	0.1	0.0	0.0	0.0
Restaurant	10.8	2.4	2.3	0.6	0.3	0.3	0.1	0.0	0.0
Publisher	2.2	5.4	6.6	0.1	0.6	0.7	0.0	0.0	0.1
Auto dealers	N/A	0.7	0.5	N/A	0.1	0.1	N/A	0.0	0.0
Online Auction	3.2	2.2	2.8	0.2	0.3	0.3	0.0	0.0	0.0
Other Merchants	46.1	33.1	33.6	2.4	3.8	3.6	0.4	0.3	0.3
Total Merchants
Services:	1.9	4.1	4.6	0.1	0.5	0.5	0.0
Telephone	0.7	0.8	1.0	0.0	0.1	0.1	0.0	0.0	0.0
Other utility	1.7	6.1	7.2	0.1	0.7	0.8	0.0	0.1	0.1
Medical	1.7	1.2	2.4	0.1	0.1	0.3	0.0	0.0	0.0
Other professional	N/A	0.1	0.0	N/A	0.0	0.0	N/A	0.0	0.0
DVD/Blu-ray/Video Game Rental Company	0.1	2.9	2.1	0.0	0.3	0.2	0.0	0.0	0.0
Craftsman	7.7	6.1	6.5	0.4	0.7	0.7	0.1	0.1	0.1
Leisure service	N/A	3.5	3.1	N/A	0.4	0.3	N/A	0.0	0.0
Auto Maintenance	7.7	0.1	0.2	0.4	0.0	0.0	0.1	0.0	0.0
Roadside Assistance	2.9	4.4	3.3	0.1	0.5	0.4	0.0	0.0	0.0
Other Services	17.5	29.3	30.5	0.9	3.4	3.3	0.2	0.3	0.2
Total Services	1.0	3.3	2.7	0.1	0.4	0.3	0.0	0.0	0.0
All Manufacturers	N/A	2.2	1.0	N/A	0.3	0.1	N/A	0.0	0.0
Federal government	1.0	0.3	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Nonfederal government	0.0	3.8	3.7	0.0	0.4	0.4	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	3.2	0.3	0.3	0.2	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	100.0	96.6	97.3	5.2	11.1	10.6	0.9	0.9	0.8
Total Advertising-Only Mail Received by Households	7.0	9.1	6.9	0.4	1.0	0.8	0.1	0.1	0.1
Note: Totals may not sum due to rounding.

Table A2-4 Percentage of First-Class Mail Containing Advertising^1 by Household Income (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Income	First-Class Mail
	1987	2011	2012
< $7K	18.6	25.6	20.0
$7K - $9.9K	21.1	21.1	25.8
$10K - $14.9K	25.5	22.2	20.1
$15K - $19.9K	23.4	25.8	23.3
$20K - $24.9K	24.3	26.2	23.0
$25K - $29.9K	25.5	25.3	27.1
$30K - $34.9K	27.0
$35K - $49.9K	29.5	24.9	23.1
$50K - $64.9K	29.4	24.5	24.3
$65K - $79.9K	29.9	23.7	23.8
$80K - $99.9K	33.3	28.5	23.7
$100K+	31.6	28.6	25.2
^1Includes advertising only, advertising enclosed, and business invitations/announcements.

Table A2-5 First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	BRM			CRM			Total Reply Mail
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	12.2	9.6	12.9	14.0	24.3	24.9	13.7	21.0	22.5
Bank	10.5	6.4	6.1	5.5	7.6	6.8	6.8	7.4	6.7
Insurance	13.0	8.9	11.3	9.5	8.8	9.4	10.3	8.8	9.8
Mortgage	1.6	0.7	1.2	0.4	2.2	1.9	0.6	1.8	1.7
Investments	N/A	5.9	4.7	N/A	1.2	1.2	N/A	2.3	1.9
Other Financial	1.4	0.6	0.3	0.4	0.4	0.9	0.6	0.4	0.8
Total Financial	49.3	32.0	36.5	31.4	44.6	45.1	35.0	41.7	43.4
Merchants:
Supermarkets	0.0	0.2	0.2	0.0	0.1	0.0	0.0	0.1	0.1
Department Store	3.7	0.2	0.5	9.4	0.3	0.5	8.1	0.3	0.5
Other Store	1.2	0.5	0.6	1.8	0.5	0.3	1.6	0.5	0.4
Mail Order	4.6	1.6	1.3	2.3	0.7	0.8	2.6	0.9	0.9
Restaurant	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	8.2	2.6	3.3	6.8	2.4	2.1	7.0	2.4	2.4
Auto dealers	0.3	0.6	0.2	0.0	0.1	0.2	0.1	0.2	0.2
Online Auction	N/A	0.0	0.1	N/A	0.0	0.0	N/A	0.0	0.0
Other Merchants	0.8	0.3	0.3	0.7	0.2	0.4	0.7	0.2	0.4
Total Merchants	21.1	6.0	6.6	21.2	4.3	4.3	21.2	4.7	4.8
Services:
Telephone	3.6	5.2	5.3	11.8	14.6	14.4	10.3	12.4	12.5
Other utility	3.1	4.3	4.1	14.4	14.1	13.6	12.1	11.9	11.7
Medical	3.8	4.7	6.7	8.6	10.9	10.4	7.6	9.5	9.6
Other professional	1.0	1.2	1.0	0.4	0.3	0.5	0.6	0.5	0.6
DVD/Blu-ray/Video Game Rental Company	N/A	25.7	16.4	N/A	0.0	0.1	N/A	5.9	3.4
Craftsman	0.1	0.3	0.1	0.1	0.1	0.2	0.1	0.2	0.2
Leisure service	1.6	0.4	0.4	0.7	0.3	0.3	0.9	0.3	0.3
Auto Maintenance	N/A	0.1	0.2	N/A	0.1	0.1	N/A	0.1	0.1
Roadside Assistance	N/A	0.2	0.3	N/A	0.4	0.3	N/A	0.3	0.3
Other Services	1.8	2.0	2.4	1.0	1.2	1.3	1.2	1.3	1.5
Total Services	15.6	44.0	37.1	40.5	41.9	41.0	35.5	42.4	40.2
All Manufacturers	0.7	1.6	1.0	0.1	0.2	0.1	0.2	0.5	0.3
Federal government	N/A	3.7	3.7	N/A	0.7	0.9	N/A	1.4	1.5
Nonfederal government	10.0	2.6	2.5	2.1	3.3	3.6	2.2	3.2	3.4
Social/Charitable/Political/Nonprofit	2.6	8.5	10.2	3.6	4.4	4.2	5.0	5.4	5.4
Don't know/No answer	1.4	0.3	0.2	1.2	0.2	0.2	1.2	0.2	0.2
Total Nonhousehold Mail Received	100.0	98.6	97.8	100.0	99.7	99.6	100.0	99.4	99.2
by Households
Pieces per household per week	0.5	1.3	1.2	2.1	3.3	3.1	2.7	1.6	1.4
Note: Totals may not sum to 100 due to rounding.

Table A2-6 First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	BRM			CRM			Total Reply Mail
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Business or Nonfederal Government:
Advertising Only	33.7	12.4	12.8	5.2	1.4	1.8	11.0	3.9	4.0
Notice of Order	3.0	3.6	4.9	1.6	1.0	0.9	2.0	1.6	1.7
Bill/invoice/premium ^1	19.0	24.3	29.4	75.3	85.2	85.2	63.2	71.7	74.3
Financial Statement	6.4	5.5	4.9	3.2	3.9	3.7	4.0	4.3	3.9
Payment	1.54	0.9	0.6	0.4	0.5	0.4	0.8	0.6	0.5
Rebate	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Greeting Card	0.6	1.2	0.6	0.1	0.1	0.1	0.2	0.4	0.2
Invitation	4.7	3.3	3.9	0.6	0.6	0.9	1.5	1.2	1.5
CD/DVD/Video Game	N/A	27.0	17.2	N/A	0.0	0.0	N/A	6.0	3.4
Other business or nonfederal government	20.9	12.8	15.8	10.0	2.9	2.8	12.2	5.1	5.4
Total Business or Nonfederal Government	89.9	91.2	90.2	96.4	95.6	95.9	95.1	94.6	94.8
Social/Charitable/Political/Nonprofit
Announcement/meeting	1.8	1.7	1.8	0.5	0.9	0.6	0.9	1.1	0.8
Request for donation	4.4	5.6	6.2	1.2	2.6	2.6	1.8	3.2	3.3
Confirmation of donation	0.5	0.3	0.6	0.2	0.2	0.3	0.3	0.3	0.3
Bill/invoice/premium	0.4	0.2	0.4	0.9	0.4	0.5	0.8	0.4	0.5
Other Social/Charitable/Political/Nonprofit	3.2	1.1	0.9	0.8	0.2	0.2	1.3	0.4	0.3
Total Social/Charitable/Political/Nonprofit	10.2	8.8	9.8	3.6	4.4	4.1	4.9	5.4	5.2
Total Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.5	0.6	0.5	2.1	2.0	1.9	2.7	2.6	2.3
^1 Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-7 First-Class Mail -- Industry Usage of Reply Envelopes (Percentage of Pieces From Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Business Reply			Courtesy Reply			No Reply Mail			Don't Know/ No Answer
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	13.0	6.6	7.5	59.2	56.5	57.1	20.9	31.8	30.9	7.0	5.2	4.4
Bank	5.3	4.4	3.6	11.1	17.7	15.9	75.3	73.2	74.2	8.3	4.7	6.3
Insurance	10.2	6.0	6.5	29.6	20.2	21.0	50.6	68.1	67.1	9.5	5.6	5.4
Mortgage	8.9	2.5	3.9	9.0	28.2	24.3	72.6	67.8	69.6	9.6	1.5	2.3
Investments	N/A	8.4	5.4	N/A	5.8	5.4	N/A	82.1	83.7	N/A	3.7	5.5
Total Financial	9.7	0.0	0.0	24.4	1.1	1.5	57.6	19.1	18.6	8.2	42.7	45.2
Merchants:
Supermarkets	N/A	4.9	5.2	N/A	5.7	2.3	N/A	88.2	87.8	N/A	1.2	4.7
Department Store	5.4	2.3	5.4	54.4	13.7	18.5	33.4	79.5	72.0	6.9	4.5	4.1
Other Store	3.0	2.0	2.1	18.4	6.2	4.1	73.1	90.2	91.6	5.5	1.6	2.1
Mail Order	15.1	14.1	11.1	30.4	22.3	25.7	46.8	55.7	58.9	7.7	7.9	4.3
Restaurant	12.3	2.9	0.0	0.0	1.7	3.6	74.8	95.0	95.7	12.9	0.4	0.7
Publisher	15.1	15.9	17.9	44.4	49.8	44.6	32.2	28.4	32.4	8.2	5.9	5.1
Auto dealers	3.5	5.1	1.3	2.6	2.1	4.5	86.9	88.9	91.3	7.0	3.9	2.9
Online Auction	N/A	2.5	3.1	N/A	0.7	3.0	N/A	95.0	90.6	N/A	1.8	3.3
Total Merchants	8.8	5.9	5.7	35.2	0.0	0.0	47.8	0.8	1.2	8.1	66.0	66.4
Services:
Telephone	5.1	6.5	5.9	67.7	62.1	62.5	17.1	25.8	25.1	10.0	5.5	6.6
Other utility	3.3	5.8	4.9	60.0	64.2	63.0	28.7	23.4	26.4	8.0	6.7	5.7
Medical	4.3	4.7	5.6	38.2	36.7	34.5	49.6	54.1	55.5	8.0	4.5	4.4
Other professional	6.0	8.3	4.7	10.9	7.6	8.4	72.3	78.4	82.3	10.8	5.7	4.6
DVD/Blu-ray/Video Game Rental Company	N/A	94.4	90.8	N/A	0.2	1.9	N/A	5.4	7.3	N/A	0.0	0.0
Craftsman	2.7	3.7	1.9	14.2	5.3	9.2	66.4	88.3	87.8	16.7	2.8	1.1
Leisure service	5.8	2.4	2.4	9.7	6.8	6.1	75.0	87.7	87.4	9.5	3.0	4.1
Auto Maintenance	N/A	0.8	3.1	N/A	3.5	3.7	N/A	93.8	92.0	N/A	1.9	1.2
Roadside Assistance	N/A	8.0	15.7	N/A	65.9	53.1	N/A	22.4	30.2	N/A	3.7	1.1
Total Services	4.4	6.4	5.9	45.9	27.7	27.5	40.5	0.0	0.0	9.2	93.4	92.3
All Manufacturers	8.8	11.1	7.8	5.0	4.9	4.3	67.0	80.1	82.3	19.3	3.8	5.5
Federal government	N/A	10.8	10.0	N/A	7.5	9.6	N/A	74.1	74.4	N/A	7.5	6.0
Nonfederal government	4.2	5.1	4.0	13.3	22.2	22.5	74.9	66.7	66.8	7.6	6.0	6.8
Social/Charitable/Political/Nonprofit	9.1	10.8	11.4	13.0	19.1	18.6	64.3	66.0	66.4	13.7	4.0	3.7
Total Nonhousehold Mail Received	7.7	7.6	6.6	30.5	25.9	25.7	52.3	60.8	61.7	9.6	5.7	6.0
Pieces per household per week	0.5	0.6	0.5	2.1	2.0	1.9	3.6	4.7	4.5	0.7	0.4	0.4
Note: Percents are row percentages within each Industry classification.

Table A2-8 First-Class Mail -- Industry Mail to Households Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of Non-Household Mail Received by Households			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	2.9	4.5	4.5	0.50	0.81	0.81
Bank	6.2	4.4	4.4	1.06	0.87	0.80
Insurance	3.9	4.5	4.6	0.68	0.87	0.83
Mortgage	0.6	0.8	0.8	0.10	0.15	0.14
investments	N/A	2.1	2.2	N/A	0.41	0.41
Other financial	0.5	0.3	0.3	0.08	0.05	0.05
Total Financial	15.8	16.5	16.8	2.72	3.2	3.1
Merchants:
Supermarkets	0.0	0.1	0.1	0.00	0.02	0.02
Department Store	2.1	0.2	0.3	0.37	0.05	0.05
Other Store	1.2	0.8	0.7	0.21	0.16	0.14
Mail Order	0.9	0.3	0.3	0.16	0.07	0.06
Restaurant	0.0	0.1	0.1	0.00	0.02	0.01
Publisher	1.9	0.5	0.5	0.33	0.09	0.09
Auto dealers	0.2	0.3	0.4	0.04	0.06	0.07
Online Auction	N/A	0.1	0.1	N/A	0.01	0.01
Other Merchants	0.5	0.4	0.5	0.08	0.07	0.09
Total Merchants	7.4	2.8	2.9	1.28	0.55	0.53
Services:
Telephone	2.2	2.4	2.4	0.37	0.47	0.43
Other utility	3.0	2.3	2.2	0.51	0.44	0.40
Medical	2.8	3.0	3.1	0.47	0.59	0.56
Other professional	0.5	0.4	0.6	0.09	0.08	0.10
DVD/Blu-ray/Video Game Rental Company	N/A	0.8	0.5	N/A	0.16	0.09
Craftsman	0.1	0.3	0.2	0.01	0.05	0.04
Leisure service	0.9	0.5	0.5	0.15	0.09	0.08
Auto Maintenance	N/A	0.2	0.2	N/A	0.04	0.04
Roadside Assistance	N/A	0.1	0.1	N/A	0.01	0.01
Other Services	0.8	0.8	0.7	0.14	0.15	0.13
Total Services	11.1	10.7	10.3	1.87	2.09	1.87
All Manufacturers	0.3	0.4	0.3	0.04	0.08	0.06
Federal government	N/A	1.0	1.0	N/A	0.20	0.18
Nonfederal government	2.0	1.5	1.7	0.34	0.30	0.30
Social/Charitable/Political/Nonprofit	3.4	2.4	2.3	0.59	0.46	0.42
Don't Know/No Answer	0.9	0.5	0.5	0.14	0.10	0.10
Total Industry Mail to Households	40.6	35.5	35.6	6.94	6.87	6.46
Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of Personal Mail, Packages, and Mail Pieces for which no response was given to Mail Type.
Note: Totals may not sum due to rounding.

Table A2-9 First-Class Mail -- Bills and Statements Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of Total First-Class			Pieces Per Household per Week			Percent of Total First-Class			Pieces Per Household per Week
	Bills ^1						Statements
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	1.8	8.2	8.5	0.3	0.6	0.6	0.1	N/A	N/A	0.0	N/A	N/A
Bank	1.0	2.3	2.1	0.2	0.2	0.2	3.2	5.8	5.8	0.6	0.5	0.4
Insurance	1.6	3.0	3.1	0.3	0.2	0.2	0.3	0.5	0.6	0.1	0.0	0.0
Mortgage	0.1	0.6	0.6	0.0	0.0	0.0	0.0	0.2	0.2	0.2	0.0	0.0
investments	N/A	0.1	0.1	N/A	0.0	0.0	N/A	3.4	3.6	N/A	0.3	0.3
Other Financial	0.1	0.1	0.2	0.0	0.0	0.0	0.1	0.1	0.1	0.0	0.0	0.0
Total Financial	4.7	14.3	14.5	0.8	1.1	1.0	3.6	10.0	10.3	0.8	0.8	0.7
Merchants:
Supermarkets	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	1.3	0.1	0.1	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other Store	0.4	0.2	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Mail Order	0.2	0.2	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	0.9	0.7	0.6	0.2	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Auto dealers	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Online Auction	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Merchants	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.1	0.1	0.0	0.0	0.0
Total Merchants	2.9	1.2	1.2	0.5	0.1	0.1	0.1	0.1	0.1	0.0	0.0	0.0
Services:
Telephone	1.6	4.9	4.8	0.3	0.4	0.3	0.0	0.0	0.0	0.0	0.0	0.0
Other utility	2.4	5.0	4.9	0.4	0.4	0.4	0.0	0.0	0.0	0.0	0.0	0.0
Medical	1.7	3.8	3.5	0.3	0.3	0.3	0.1	0.1	0.3	0.0	0.0	0.0
Other professional	0.1	0.2	0.2	0.0	0.0	0.0	0.0	0.1	0.1	0.0	0.0	0.0
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Craftsman	0.0	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Leisure service	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Auto Maintenance	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Roadside Assistance	N/A	0.1	0.1	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	0.2	0.5	0.5	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Total Services	6.7	14.8	14.2	1.2	1.1	1.0	0.2	0.4	0.5	0.0	0.0	0.0
All Manufacturers	0.0	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Federal government	N/A	0.2	0.1	N/A	0.0	0.0	N/A	0.4	0.4	N/A	0.0	0.0
Nonfederal government	0.3	0.7	0.8	0.1	0.1	0.1	0.1	0.7	0.8	0.0	0.1	0.1
Social/Charitable/Political/Nonprofit	0.2	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.2	0.0	0.0	0.0	0.0	0.0	0.1	0.0	0.0	0.0	0.0	0.0
Total Bills or Statements Received by	14.9	31.1	30.9	2.6	2.4	2.2	5.0	11.7	12.2	0.9	0.9	0.9
Households
^1 Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-10 Use of First-Class Business Invitations/Announcements Mail -- by Industry Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of First-Class Business Invitations and Announcements			Percent of Total First Class Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	3.6	9.1	7.3	0.1	0.4	0.3	0.0	0.0	0.0
Bank	8.9	9.9	11.4	0.1	0.4	0.5	0.0	0.0	0.0
Insurance	7.4	9.4	11.4	0.1	0.4	0.5	0.0	0.0	0.0
Mortgage	2.5	2.8	2.6	0.0	0.1	0.1	0.0	0.0	0.0
investments	N/A	6.7	6.9	N/A	0.3	0.3	N/A	0.0	0.0
Other financial	1.7	0.7	0.6	0.0	0.0	0.0	0.0	0.0	0.0
Total Financial	29.5	38.5	40.3	0.5	1.6	1.8	0.1	0.1	0.1
Merchants:
Supermarkets	0.0	0.3	0.3	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	2.8	0.5	1.0	0.0	0.0	0.0	0.0	0.0	0.0
Other Store	4.6	1.6	1.5	0.1	0.1	0.1	0.0	0.0	0.0
Mail Order	1.0	1.3	0.8	0.0	0.1	0.0	0.0	0.0	0.0
Restaurant	0.2	0.1	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	3.6	1.5	1.7	0.1	0.1	0.1	0.0	0.0	0.0
Auto dealers	0.6	1.1	1.7	0.0	0.0	0.1	0.0	0.0	0.0
Online Auction	N/A	0.2	0.1	N/A	0.0	0.0	N/A	0.0	0.0
Other Merchants	4.1	0.7	0.7	0.1	0.0	0.0	0.0	0.0	0.0
Total Merchants	20.4	7.4	8.0	0.3	0.3	0.4	0.1	0.0	0.0
Services:
Telephone	2.6	4.2	3.1	0.0	0.2	0.1	0.0	0.0	0.0
Other utility	1.6	3.6	4.1	0.0	0.2	0.2	0.0	0.0	0.0
Medical	11.0	18.0	18.5	0.2	0.8	0.8	0.0	0.1	0.1
Other professional	5.2	4.9	4.5	0.1	0.2	0.2	0.0	0.0	0.0
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Craftsman	0.5	1.1	0.3	0.0	0.0	0.0	0.0	0.0	0.0
Leisure service	9.9	1.8	1.6	0.2	0.1	0.1	0.0	0.0	0.0
Auto Maintenance	N/A	0.2	0.7	N/A	0.0	0.0	N/A	0.0	0.0
Roadside Assistance	N/A	0.2	0.2	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	4.9	4.1	3.4	0.1	0.2	0.2	0.0	0.0	0.0
Total Services	36.9	38.2	36.4	0.6	1.6	1.6	0.1	0.1	0.1
All Manufacturers	2.3	2.3	1.5	0.0	0.1	0.1	0.0	0.0	0.0
Federal government	N/A	3.9	3.9	N/A	0.2	0.2	N/A	0.0	0.0
Nonfederal government	9.7	9.4	9.9	0.2	0.4	0.4	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	3.5	0.1	0.1	0.1	0.0	0.0	0.0	0.0	0.0
Total Business Invitations/Announcements	100.0	97.7	98.4	1.5	3.9	4.3	0.3	0.3	0.3
Mail Received by Households
Note: Totals may not sum due to rounding.

Table A2-11 Use of First-Class Advertising-Enclosed Mail1-- by Industry Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Industry Breakdown of First-Class Household Mail That is "Advertising Enclosed"			Percent of Total First Class Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	18.3	25.8	26.2	1.3	2.6	2.3	0.2	0.3	0.3
Bank	11.7	9.0	9.1	0.8	0.9	0.8	0.1	0.1	0.1
Insurance	4.2	4.6	4.6	0.3	0.5	0.4	0.1	0.1	0.0
Mortgage	0.8	1.7	1.1	0.0	0.2	0.1	0.0	0.0	0.0
Investments	N/A	1.8	2.9	N/A	0.2	0.3	N/A	0.0	0.0
Other Financial	5.8	0.1	0.2	0.0	0.0	0.0	0.1	0.0	0.0
Total Financial	40.0	43.1	44.1	2.8	4.3	3.9	0.5	0.5	0.4
Merchants:
Supermarkets	0.0	0.2	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	14.2	0.5	0.7	1.0	0.1	0.1	0.2	0.0	0.0
Other Store	2.5	0.7	0.9	0.2	0.1	0.1	0.0	0.0	0.0
Mail Order	2.5	1.0	1.0	0.2	0.1	0.1	0.0	0.0	0.0
Restaurant	0.0	0.2	0.2	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	5.0	1.5	1.8	0.4	0.2	0.2	0.1	0.0	0.0
Auto dealers	0.0	0.4	0.9	0.02	0.0	0.1	0.0	0.0	0.0
Online Auction	N/A	0.1	0.2	N/A	0.0	0.0	N/A	0.0	0.0
Other Merchants	0.8	0.5	1.5	0.1	0.0	0.1	0.0	0.0	0.0
Total Merchants	25.8	5.1	7.5	1.8	0.5	0.7	0.3	0.1	0.1
Services:
Telephone	8.3	19.4	20.3	0.6	1.9	1.8	0.1	0.2	0.2
Other utility	8.3	9.3	9.2	0.6	0.9	0.8	0.1	0.1	0.1
Medical	1.7	1.6	2.1	0.1	0.2	0.2	0.0	0.0	0.0
Other professional	1.7	0.4	0.5	0.0	0.0	0.0	0.0	0.0	0.0
DVD/Blu-ray/Video Game Rental Company	N/A	7.9	4.2	N/A	0.8	0.4	N/A	0.1	0.0
Craftsman	0.0	0.4	0.4	0.0	0.0	0.0	0.0	0.0	0.0
Leisure service	0.0	0.7	0.8	0.1	0.1	0.1	0.0	0.0	0.0
Auto Maintenance	N/A	0.3	0.6	N/A	0.0	0.1	N/A	0.0	0.0
Roadside Assistance	N/A	0.4	0.3	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	0.8	1.2	1.3	0.1	0.1	0.1	0.0	0.0	0.0
Total Services	25.0	41.6	39.6	1.7	4.2	3.5	0.3	0.5	0.4
All Manufacturers	0.0	0.4	0.6	0.0	0.0	0.0	0.00	0.00	0.01
Federal government	N/A	0.6	1.3	N/A	0.1	0.1	N/A	0.0	0.0
Nonfederal government	0.8	1.2	1.2	0.1	0.1	0.1	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	7.5	7.8	5.7	0.5	0.8	0.5	0.1	0.1	0.1
Don't Know/No Answer	0.8	0.2	0.1	0.1	0.0	0.0	0.0	0.0	0.0
Total Advertising Enclosed	100.0	99.6	99.4	7.0	9.9	8.6	1.20	1.2	0.9
Mail Received by Households
^1 Does not include "Advertising Only" mail.
Note: Totals may not sum due to rounding.

Table A2-12 First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Number of Accounts and Policies	None			Low (1-5)			Medium (6-9)			High (10+)
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Pieces per Household per Week	3.2	3.0	2.4	5.6	5.1	4.8	8.5	7.2	6.8	12.4	9.6	8.9

Table A2-13 First-Class Mail Received -- by Number of Credit Cards Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Number of Credit Cards	None			Low (1-3)			Medium (4-7)			High (8+)
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Pieces per Household per Week	4.8	4.9	5.2	7.3	6.5	5.8	9.9	8.6	7.7	13.2	9.9	9.7

Table A2-14 First-Class Mail Receipt -- Content by Age of Head of Household (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Contents	18 - 21			22 - 24			25 - 34			35 - 44
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	1.6	0.1	0.4	0.8	0.3	0.3	1.2	0.6	0.7	1.5	0.7	0.7
Business or Nonfederal Government:
Advertising	0.4	0.5	0.8	0.3	0.3	0.3	0.7	0.7	0.6	1.0	0.8	0.8
Invitation/Announcement	0.1	0.1	0.1	0.1	0.2	0.4	0.2	0.3	0.3	0.3	0.3	0.4
Bill ^2	1.5	2.1	1.4	1.8	1.3	1.1	2.6	2.0	1.6	3.0	2.6	2.4
Financial Statement	0.6	0.4	0.3	0.4	0.3	0.2	0.6	0.5	0.6	1.0	0.8	0.8
Other^1	0.7	1.2	1.4	1.0	1.1	1.0	1.5	1.6	1.4	1.9	1.9	1.7
Total Business or Nonfederal Government	3.3	4.2	4.1	3.6	3.3	3.1	5.6	5.1	4.6	7.2	6.5	6.0
Social/Charitable/Political/Nonprofit	0.3	0.3	0.3	0.3	0.3	0.1	0.5	0.4	0.2	0.8	0.4	0.4
Total	5.3	4.7	4.8	4.7	3.8	3.5	7.3	6.1	5.5	9.6	7.6	7.2
Contents	45 - 54			55 - 64			65 - 69			70+	70 - 74		75+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	2011	2012
Personal	1.8	0.7	0.7	1.8	0.8	0.7	1.7	0.7	0.7	1.9	1.0	1.0	0.8	0.6
Business or Nonfederal Government:
Advertising	1.1	1.0	0.9	1.1	1.0	0.9	1.0	0.9	0.9	0.7	0.9	0.8	0.7	0.7
Invitation/Announcement	0.4	0.4	0.3	0.3	0.3	0.4	0.4	0.4	0.3	0.2	0.3	0.3	0.3	0.2
Bill ^2	3.1	2.8	2.6	2.7	2.7	2.6	2.0	2.4	2.4	1.6	2.2	2.1	2.0	2.0
Financial Statement	1.1	1.1	1.1	1.1	1.2	1.1	0.9	1.0	1.0	0.8	1.0	1.1	0.9	0.9
Other^1	2.1	2.2	1.9	2.0	2.3	2.1	1.8	2.5	2.7	1.9	2.7	2.3	2.5	2.4
Total Business or Nonfederal Government	7.8	7.4	6.8	7.2	7.6	7.1	6.1	7.2	7.3	5.2	7.1	6.5	6.4	6.3
Social/Charitable/Political/Nonprofit	0.7	0.5	0.5	0.7	0.5	0.4	0.5	0.5	0.4	0.5	0.5	0.4	0.5	0.4
Total	10.4	8.7	8.0	9.9	8.8	8.2	8.5	8.5	8.4	7.6	8.6	8.0	7.7	7.3
^1 Includes pieces for which no response was given for Mail Type.
^2 Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-15 First-Class Mail Receipt -- Content by Education of Head of Household (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Contents	< 8th Grade			Some High School			High School			Some College
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	1.1	0.2	0.4	1.1	0.4	0.5	1.3	0.5	0.6	1.5	0.7	0.5
Business or Nonfederal Government:
Advertising	0.5	0.4	0.8	0.6	0.4	0.6	0.7	0.8	0.7	0.9	0.9	0.7
Invitation/Announcement	0.1	0.2	0.0	0.1	0.3	0.2	0.2	0.3	0.3	0.3	0.3	0.3
Bill ^2	1.7	1.7	1.9	2.0	2.5	2.3	2.4	2.5	2.4	2.6	2.6	2.2
Financial Statement	0.4	0.2	0.6	0.6	0.5	0.7	0.7	0.8	0.9	0.9	1.0	0.8
Other^1	1.2	2.1	2.7	1.6	1.8	1.9	1.6	2.0	1.9	1.7	2.1	1.8
Total Business or Nonfederal Government	3.9	4.5	6.1	4.9	5.4	5.7	5.6	6.4	6.2	6.4	6.8	5.9
Social/Charitable/Political/Nonprofit	0.2	0.1	0.2	0.3	0.3	0.2	0.4	0.3	0.3	0.6	0.4	0.3
Total	5.4	4.8	6.7	6.5	6.1	6.4	7.4	7.3	7.1	8.5	7.8	6.7
Contents	Technical School			College Graduate			Post Graduate
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	1.3	0.5	0.7	1.9	1.1	0.9	2.7	0.9	0.9
Business or Nonfederal Government
Advertising	0.9	0.7	0.8	1.2	1.0	0.9	1.5	1.1	1.0
Invitation/Announcement	0.3	0.3	0.4	0.4	0.4	0.4	0.6	0.4	0.4
Bill ^2	2.5	2.5	2.2	3.1	2.4	2.2	3.4	2.3	2.1
Financial Statement	0.9	1.0	0.9	1.2	1.1	1.0	1.7	1.2	1.1
Other^1	1.8	1.8	1.8	2.2	2.2	2.0	2.9	2.3	1.9
Total Business or Nonfederal Government	6.4	6.3	6.1	8.1	7.0	6.4	10.1	7.4	6.6
Social/Charitable/Political/Nonprofit	0.4	0.4	0.3	0.9	0.6	0.5	1.7	0.8	0.7
Total	8.2	7.2	7.1	11.0	8.7	7.7	14.6	9.1	8.2
^1 Includes pieces for which no response was given for Mail Type.
^2 Includes credit card statement/bill.
Note: Totals may not sum due to rounding.

Table A2-16 First-Class Receipt -- Content by Income (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Contents	<Under $7K			$7K - $9.9K			$10K - $14.9			$15K - $19.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	0.9	0.1	0.1	1.3	0.2	0.3	1.1	0.3	0.3	1.5	0.4	0.4
Business or Nonfederal Government:
Advertising	0.3	0.3	0.2	0.5	0.2	0.4	0.6	0.3	0.4	0.7	0.5	0.5
Invitation/Announcement	0.1	0.2	0.1	0.1	0.2	0.1	0.1	0.2	0.3	0.2	0.2	0.2
Bill ^2	1.2	1.1	1.1	1.5	0.9	1.3	1.9	1.5	1.8	2.3	1.6	1.7
Financial Statement	0.2	0.2	0.3	0.4	0.2	0.1	0.6	0.3	0.3	0.7	0.5	0.7
Other^1	1.4	0.9	1.3	1.3	1.7	1.6	1.5	1.9	1.6	1.3	1.6	1.7
Total Business or Nonfederal Government	3.2	2.7	3.1	3.8	3.1	3.6	4.7	4.3	4.3	5.2	4.4	4.8
Social/Charitable/Political/Nonprofit	0.2	0.1	0.1	0.3	0.2	0.1	0.3	0.2	0.2	0.5	0.3	0.2
Total	4.3	2.9	3.3	5.5	3.5	3.9	6.2	4.8	4.8	7.3	5.1	5.4
Contents	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	1.3	0.4	0.4	1.5	0.7	0.4	1.8	0.7	0.4	1.7	0.5	0.7
Business or Nonfederal Government:
Advertising	0.6	0.5	0.4	0.8	0.6	0.7	1.0	0.6	0.7	1.1	0.6	0.6
Invitation/Announcement	0.2	0.2	0.2	0.2	0.2	0.3	0.4	0.2	0.3	0.4	0.3	0.3
Bill ^2	2.6	2.0	1.5	2.5	2.1	2.3	2.9	2.1	2.3	3.2	2.4	2.1
Financial Statement	0.8	0.5	0.5	0.9	0.6	0.7	0.9	0.6	0.7	1.1	0.8	0.8
Other^1	1.5	1.6	1.6	1.9	1.9	1.7	1.9	1.9	1.7	2.1	2.0	1.8
Total Business or Nonfederal Government	5.7	4.8	4.3	6.3	5.5	5.7	7.1	5.5	5.7	7.9	6.1	5.6
Social/Charitable/Political/Nonprofit	0.4	0.2	0.3	0.6	0.3	0.2	0.7	0.3	0.2	0.8	0.3	0.3
Total	7.5	5.3	4.9	8.5	6.4	6.3	9.8	6.4	6.3	10.4	6.9	6.6
Contents	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Personal	2.1	0.9	0.8	2.2	0.8	0.8	2.1	0.8	1.0	2.7	1.1	1.0
Business or Nonfederal Government:
Advertising	1.5	0.8	0.8	2.1	0.8	0.8	2.4	1.1	0.9	2.4	1.5	1.2
Invitation/Announcement	0.4	0.3	0.4	0.4	0.3	0.4	0.6	0.4	0.4	0.7	0.4	0.4
Bill ^2	3.5	2.8	2.6	3.9	2.8	2.5	4.2	2.8	2.5	4.6	3.0	2.6
Financial Statement	1.5	1.0	0.9	1.8	1.1	1.0	1.8	1.1	1.0	2.0	1.3	1.3
Other^1	2.5	2.2	1.9	3.3	2.2	1.9	3.1	2.2	2.0	3.2	2.4	2.5
Total Business or Nonfederal Government	9.4	7.1	6.6	11.5	7.3	6.6	12.1	7.5	6.9	12.9	8.6	8.1
Social/Charitable/Political/Nonprofit	1.0	0.4	0.4	1.1	0.5	0.4	1.2	0.4	0.5	1.6	0.7	0.6
Total	12.6	8.4	7.7	14.9	8.6	7.9	15.5	8.7	8.3	17.5	10.4	9.6
^1 Includes pieces for which no response was given for Mail Type.
^2 Includes credit card statement/bill.
Note: 2010/2011 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Totals may not sum due to rounding.

Table A2-17 First-Class Mail -- Percent of Nonpersonal Mail Received by Households Which is Sent Presort -- by Content Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	Percent
	1987	2011	2012
Advertising Only	48.8	80.3	79.8
Notice of order	36.1	69.1	70.3
Bill/invoice/premium ^1	68.9	77.9	79.0
Financial Statement	60.8	83.0	83.0
Payment	42.3	51.6	54.6
Rebate	27.3	77.5	78.3
Greeting card	25.3	40.7	34.3
Invitation or announcement	28.5	63.6	65.4
Sweepstakes	77.5	82.5	82.2
Insurance policy^2	59.5	82.6	80.7
Tax forms	25.3	0.0	0.0
CD/DVD/Video game	N/A	94.6	97.1
Other business or government	49.7	77.7	79.7
Total Business or Nonfederal Government	56.7	76.9	77.5
Announcement/meeting	10.3	35.4	35.3
Request for donation	19.9	50.2	55.3
Confirmation of donation	11.8	25.3	25.6
Bill/invoice/premium	29.9	37.7	47.4
Educational acceptances	37.8	25.0	34.2
Other Social/Charitable/Political/Nonprofit	18.0	39.4	30.3
Total Social/Charitable/Political/Nonprofit	16.5	39.1	39.5
Total Nonpersonal Mail Received by Households	53.9	73.6	74.3
Pieces per Household Per Week	3.74	4.48	4.19
^1 Includes credit card statement/bill.
^2 Fluctuation may be due to small sample sizes.
Note: Percents are row percentages within each Mail Type.
Note: Totals may not sum due to rounding.

Table A2-18 Total Percentage of Industry's First-Class Mail Received by Households Which is Sent Presort Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent Sent Presort
	1987	2011	2012
Financial:
Credit Card	76.9	86.5	86.9
Bank	59.1	85.8	86.3
Insurance	62.2	84.8	86.3
Mortgage	19.0	56.7	61.7
Investments	N/A	77.1	79.2
Total Financial	58.9	83.1	84.2
Merchants:
Supermarkets	N/A	84.7	84.5
Department Store	73.5	82.5	88.2
Other Store	33.1	78.0	78.0
Mail Order	50.0	88.2	87.9
Restaurant	50.0	73.5	52.3
Publisher	58.9	89.3	84.0
Auto dealers	45.5	79.0	84.5
Online Auction	N/A	31.6	30.6
Total Merchants	55.0	77.6	75.6
Services:
Telephone	84.4	62.1	62.7
Other utility	81.2	85.5	84.5
Medical	35.9	61.7	62.2
Other professional	7.8	37.9	38.5
DVD/Blu-ray/Video Game Rental Company	N/A	95.1	97.2
Craftsman	22.2	39.7	36.3
Leisure service	31.1	66.1	70.4
Auto Maintenance	N/A	84.7	81.9
Roadside Assistance	N/A	90.9	89.6
Total Services	56.7	67.5	66.9
All Manufacturers	30.8	70.1	72.7
Federal government	N/A	76.2	81.6
Nonfederal government	54.0	74.1	73.6
Social/Charitable/Political/Nonprofit	16.5	38.6	41.1
Total Nonhousehold Mail Received by households	53.9	67.1	67.6
Pieces per household per week	3.7	5.1	4.8
Note: Percents are row percentages within each Industry classification.

Table A2-19 First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Sector	1987	2011	2012
Household-to-household	9.4	6.3	6.4
Household-to-nonhousehold	12.3	14.6	14.2
Nonhousehold-to-household	39.2	52.0	51.7
Unidentified incoming	0.6	3.4	4.0
Unidentified outgoing	1.4	2.1	1.4
Subtotal	62.9	78.4	77.6
Nonhousehold-to-nonhousehold	37.1	21.6	22.4
Total	100.0	100.0	100.0
Note: Totals may not sum due to rounding.
Base: RPW Total, First-Class Envelopes.

Table A2-20 First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	Percentage of Total Envelopes
	1987	2011	2012
Personal:
Holiday card	3.3	2.9	3.1
Other greeting cards	1.7	1.7	1.7
Invitations	1.2	0.7	0.6
Letter	2.6	0.9	0.9
Announcements	0.1	0.0	0.0
Other personal	0.5	0.2	0.2
Total Personal	9.4	6.4	6.6
Business or Nonfederal Government:
Advertising only	4.5	3.2	3.2
Notice of order	1.2	2.8	3.1
Bill/invoice/premium^1	15.1	22.3	22.2
Financial statement	5.3	8.3	8.8
Payment	2.0	1.9	1.8
Rebate	0.0	0.2	0.2
Greeting card	0.2	0.4	0.4
Invitation or announcement	1.3	2.3	2.5
Sweepstakes	0.0	0.1	0.1
Direct Deposit Receipts	N/A	0.0	0.0
Insurance policy^2	0.2	0.1	0.1
Tax Forms	0.0	0.0	0.0
CD/DVD/Video game	N/A	1.5	0.8
Other business or government	6.7	7.5	7.2
Total Business or Nonfederal Government	36.4	50.4	50.4
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.2	1.3	1.2
Request for donation	0.4	0.9	0.9
Confirmation of donation	0.2	0.3	0.3
Bill/invoice/premium	0.2	0.2	0.2
Educational acceptances	0.1	0.0	0.0
Other Social/Charitable/Political/Nonprofit	0.7	0.5	0.4
Total Social/Charitable/Political/Nonprofit	2.8	3.3	3.0
Don't Know/No answer	0.6	3.5	4.1
Total Envelopes Received by Households	49.2	63.6	64.0
Pieces Per Household Per Week	8.11	6.82	6.37
^1 Includes credit card statement/bill.
Base: RPW Total, First-Class Envelopes.
Note: Totals may not sum due to rounding.

Table A2-21 First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes ) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	1987	2011	2012
Financial:
Credit Card	2.7	7.8	8.0
Bank	5.7	7.7	7.8
Insurance	3.6	7.7	7.9
Mortgage	0.5	1.1	1.1
Investments	N/A	3.7	3.9
Other financial	0.4	0.3	0.4
Total Financial	14.5	28.4	29.2
Merchants:
Supermarkets	N/A	0.1	0.1
Department Store	1.8	0.2	0.3
Other Store	0.9	0.6	0.4
Mail Order	0.7	0.4	0.3
Restaurant	0.0	0.0	0.1
Publisher	1.6	0.7	0.7
Auto dealers	0.2	0.4	0.4
Online Auction	N/A	0.1	0.1
Other merchants	0.3	0.5	0.6
Total Merchants	5.9	2.9	2.8
Services:
Telephone	2.0	4.1	4.1
Other utility	2.4	3.9	3.8
Medical	2.4	4.6	4.7
Other professional	0.4	0.6	0.8
DVD/Blu-ray/Video Game Rental Company	N/A	1.5	0.9
Craftsman	0.1	0.3	0.2
Leisure service	0.7	0.4	0.4
Auto Maintenance	N/A	0.1	0.1
Roadside Assistance	N/A	0.1	0.1
Other Services	0.6	0.9	1.0
Total Services	9.2	16.6	16.0
All Manufacturers	0.2	0.5	0.4
Federal government	N/A	1.6	1.6
Nonfederal government	1.7	2.5	2.7
Social/Charitable/Political/Nonprofit	2.9	3.5	3.3
Don't know/No answer	0.5	0.9	0.9
Total Envelopes Received by Households from Non-Households	34.6	56.4	56.8
Pieces Per Household Per Week	6.4	6.0	5.6
Base: RPW Total, First-Class Envelopes.

Table A2-22 First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Total Envelopes) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Sector	1987	2011	2012
Household-to-household	12.5	17.5	18.5
Household-to-nonhousehold	17.3	39.0	39.1
Nonhousehold-to-household	25.2	44.3	44.3
Unidentified incoming	0.5	3.4	4.1
Unidentified outgoing	2.5	5.5	3.8
Subtotal	58.0	109.7	109.8
Nonhousehold-to-nonhousehold	42.0	-9.7	-9.8
Total	100.0	100.0	100.0
Base: RPW Total, First-Class Envelopes.
Note: Totals may not sum due to rounding.

Table A2-23 First-Class Mail -- Total Cards by Sector (Percentage of Total Cards) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Sector	1987	2011	2012
Household-to-household	9.2	2.3	3.0
Household-to-nonhousehold	8.5	1.9	1.8
Nonhousehold-to-household	56.8	50.3	48.9
Unidentified incoming	0.6	0.5	0.6
Unidentified outgoing	0.0	0.6	0.6
Subtotal	75.1	55.6	54.9
Nonhousehold-to-nonhousehold	24.9	44.4	45.1
Total	100.0	100.0	100.0
Base: RPW Total, First-Class Cards.
Note: Totals may not sum due to rounding.

Table A2-24 First-Class Mail -- Total Cards by Industry (Percentage of Total Cards) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	1987	2011	2012
Financial:
Credit Card	0.2	0.9	0.1
Bank	0.2	1.5	1.0
Insurance	1.1	2.0	2.2
Mortgage	1.3	2.2	2.2
Investments	N/A	0.8	0.7
Total Financial	3.2	7.5	6.3
Merchants:
Supermarkets	0.0	0.2	0.3
Department Store	4.2	1.2	1.0
Other Store	6.4	7.2	7.6
Mail Order	5.0	1.2	0.9
Restaurant	0.2	0.9	0.7
Publisher	4.0	0.7	0.8
Auto dealers	0.6	0.6	0.7
Online Auction	N/A	0.3	0.2
Other merchants	2.2	1.3	2.2
Total Merchants	24.4	13.3	14.4
Services:
Telephone	0.3	1.5	0.4
Other utility	7.9	1.6	1.5
Medical	4.7	7.4	7.8
Other professional	1.0	1.1	1.9
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.0
Craftsman	0.0	1.8	1.3
Leisure service	4.0	2.1	2.4
Auto Maintenance	N/A	2.1	1.8
Roadside Assistance	N/A	0.0	0.0
Other Services	2.7	2.9	2.4
Total Services	21.7	20.5	19.5
All Manufacturers	0.3	1.1	0.8
Federal government	N/A	1.3	0.7
Nonfederal government	1.4	1.9	1.9
Social/Charitable/Political/Nonprofit	5.9	3.9	4.6
Don't know/No answer	N/A	0.2	0.4
Total Mail Received by Households	56.7	48.7	47.8
Pieces Per Household Per Week	0.4	0.3	0.3
Base: RPW Total, First-Class Cards.
Note: Totals may not sum due to rounding.

Table A2-25 First-Class Mail -- Total Cards by Content (Percentage of Total Cards) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	Percentage of Total Envelopes
	1987	2011	2012
Personal:
Holiday card	0.9	0.2	0.3
Other greeting cards	1.1	0.5	0.4
Invitations	1.7	0.8	0.8
Letter	3.9	0.8	0.9
Announcements	0.2	0.0	0.0
Other personal	1.4	0.0	0.6
Total Personal	9.2	2.3	3.0
Business or Nonfederal Government:
Advertising only	22.2	29.4	27.6
Notice of order	5.1	5.2	5.0
Bill/invoice/premium^1	10.6	2.1	1.7
Financial statement	0.1	0.8	0.7
Payment	0.1	0.1	0.3
Rebate	0.1	0.4	0.6
Greeting card	0.8	1.3	0.9
Invitation or announcement	7.3	5.7	6.2
Sweepstakes	0.4	0.2	0.7
Direct Deposit Receipts	0.2	0.0	0.0
Insurance policy 2	0.1	0.0	0.0
Tax Forms	0.0	0.0	0.0
CD/DVD/Video game	N/A	0.0	0.0
Other business or government	3.9	1.2	1.5
Total Business or Nonfederal Government	50.9	46.4	45.2
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.0	2.6	2.8
Request for donation	0.3	0.3	0.2
Confirmation of donation	0.3	0.1	0.2
Bill/invoice/premium	0.1	0.0	0.0
Educational acceptances	0.0	0.0	0.0
Other Social/Charitable/Political/Nonprofit	1.2	0.8	0.5
Total Social/Charitable/Political/Nonprofit	5.9	3.9	3.7
Don't Know/No answer	0.6	0.5	0.6
Total	66.6	53.1	52.5
Pieces Per Household Per Week	0.5	0.35	0.31
Base: RPW Total, First-Class Cards.
^1Includes credit card statement/bill.

Table A2-26 First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Received at Each Category Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	Total Nonpresort Cards			Total Presort Cards
	1987	2011	2012	1987	2011	2012
Personal:
Holiday card	1.3	0.2	0.3	0.0	0.0	0.0
Other greeting cards	1.5	0.4	0.4	0.0	0.0	0.0
Invitations	2.3	0.8	0.8	0.0	0.0	0.0
Letter	5.3	0.7	0.8	0.0	0.0	0.0
Announcements	0.3	0.0	0.0	0.0	0.0	0.0
Other personal	1.7	0.0	0.6	0.0	0.0	0.0
Total Personal	12.4	2.1	2.9	0.0	0.0	0.0
Business or Nonfederal Government:
Advertising only	16.8	6.6	6.9	38.0	22.6	20.6
Notice of order	6.1	1.9	2.0	2.2	3.2	3.0
Bill/invoice/premium ^1	5.7	0.6	0.4	25.0	1.5	1.3
Financial statement	0.2	0.1	0.2	0.2	0.6	0.5
Payment	0.1	0.0	0.0	0.1	0.1	0.2
Rebate	0.1	0.1	0.1	0.4	0.3	0.5
Greeting card	1.0	0.6	0.5	0.1	0.7	0.3
Invitation or announcement	8.2	2.5	2.5	4.2	3.2	3.6
Other business or government	4.2	0.4	0.5	5.2	1.0	1.6
Total Business or Nonfederal	42.4	12.8	13.2	75.4	33.2	31.7
Government
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.9	1.4	1.5	1.1	1.2	1.2
Request for donation	0.3	0.2	0.1	0.1	0.0	0.1
Confirmation of donation	0.4	0.1	0.2	0.0	0.0	0.1
Bill/invoice/premium	0.1	0.0	0.0	0.0	0.0	0.0
Other Social/Charitable/Political/Nonprofit	1.4	0.5	0.3	0.0	0.3	0.2
Total Social/Charitable/Political/Nonprofit	7.1	2.3	2.0	1.3	1.5	1.6
Don't Know/No answer	0.7	0.2	0.2	1.7	0.2	0.3
Total Mail Received by Household	62.6	17.5	18.3	78.4	35.0	33.6
Pieces Per Household Per Week	0.3	0.1	0.1	0.1	0.1	0.1
Base: RPW Total, First-Class Cards.
^1Includes credit card statement/bill.

Table A2-27 First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Received at Each Card Rate Category -- by Industry Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of Total Nonpresort			Percent of Total Presort
	1987	2011	2012	1987	2011	2012
Financial:
Credit Card	0.0	0.1	0.0	0.4	0.9	0.1
Bank	0.2	0.3	0.2	0.2	1.2	0.8
Insurance	0.2	0.4	0.3	0.3	1.6	1.9
Mortgage	0.0	0.9	1.1	0.0	1.3	1.1
Investments	N/A	0.1	0.1	N/A	0.7	0.6
Other financial	0.3	0.0	0.1	0.2	0.9	0.8
Total Financial	3.3	1.8	1.8	2.4	6.6	5.3
Merchants:
Supermarkets	N/A	0.0	0.0	6.1	0.1	0.2
Department Store	3.5	0.1	0.1	6.1	1.1	0.9
Other Store	3.7	0.9	0.9	8.6	6.2	6.7
Mail Order	6.1	0.2	0.2	6.9	1.0	0.7
Restaurant	3.1	0.1	0.2	6.6	0.8	0.4
Publisher	0.9	0.1	0.1	1.6	0.6	0.7
Auto dealers	0.1	0.2	0.1	0.3	0.4	0.5
Online Auction	0.1	0.1	0.1	0.6	0.1	0.1
Other merchants	1.9	0.3	0.6	2.7	1.0	1.7
Total Merchants	20.3	2.1	2.3	34.6	11.2	11.7
Services:
Telephone	0.1	0.1	0.0	0.7	1.4	0.4
Other utility	3.1	0.4	0.3	21.5	1.2	1.2
Medical	5.9	4.7	5.3	0.5	2.6	2.4
Other professional	1.0	0.4	0.6	0.8	0.7	1.3
DVD/Blu-ray/Video Game Rental Company	3.0	0.0	0.0	6.9	0.0	0.0
Craftsman	0.5	0.7	0.6	1.9	1.2	0.8
Leisure service	0.1	0.3	0.5	0.2	1.9	1.8
Auto Maintenance	0.1	0.2	0.2	0.0	1.9	1.5
Roadside Assistance	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	2.9	1.5	0.8	2.2	1.5	1.6
Total Services	16.6	8.1	8.3	34.8	12.2	11.1
All Manufacturers	0.1	0.1	0.0	0.6	0.9	0.7
Federal government	N/A	0.3	0.1	N/A	1.0	0.6
Nonfederal government	1.0	0.5	0.5	3.0	1.4	1.5
Social/Charitable/Political/Nonprofit	7.1	2.3	2.2	2.1	1.5	2.3
Don't know/No answer	1.0	0.2	0.1	1.5	0.1	0.2
Total Mail From Nonhouseholds	49.4	14.9	15.2	78.4	33.0	32.1
Received by Households
Pieces Per Household Per Week	0.3	0.1	0.1	0.1	0.2	0.2
Base: RPW Total, First-Class Cards.

Table A2-28 First-Class Mail Sent by Households to Nonhouseholds Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Mail Sent	Percentage of Total First-Class Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Business Transactions -- In Response to Advertising:
Total Response to Advertising	3.6	1.0	0.9	0.6	0.1	0.1
Business Transactions -- Not in Response to Advertising:
Transaction to phone/utility company	2.0	3.0	3.3	0.4	0.4	0.4
Transaction to credit card company	1.5	1.9	2.1	0.3	0.2	0.2
All other business mail	5.1	7.3	6.5	0.9	0.9	0.7
Total Business Not In Response to Advertising	8.6	12.2	12.0	1.5	1.5	1.3
Don't know / No answer	0.1	0.2	0.1	0.0	0.0	0.0
Total Mail Sent by Households to Nonhouseholds	12.2	13.4	13.0	2.1	1.6	1.4
Note: Totals may not sum due to rounding.

Table A2-29 First-Class Mail Originating in Households and Nonhouseholds Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Sector	Percentage of First-Class Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Household-to-household	9.1	5.9	6.2	1.6	0.7	0.7
Household-to-nonhousehold	12.2	13.4	13.0	2.1	1.6	1.4
Nonhousehold-to-household	40.6	55.5	55.4	7.0	6.6	6.1
Unknown outgoing	1.9	1.9	1.3	0.3	0.2	0.1
Unknown incoming	0.6	3.3	3.8	0.1	0.4	0.4
Subtotal	64.4	80.1	79.6	11.1	9.6	8.8
Nonhousehold-to-nonhousehold	35.6	19.9	20.4	N/A	N/A	N/A
Total	100.0	100.0	100.0	N/A	N/A	N/A
Base: RPW Total, First-Class Letters & Cards.
Note: Totals may not sum due to rounding.

Table A2-30 First-Class Mail Media by Which Mail Order Purchases Made in the Past Month Were Ordered (Percentage of Orders) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Media	1987	2011	2012
Phone	31.0	22.1	13.4
Mail	67.2	19.6	50.9
Other	1.7	58.3	35.7
Total	100.0	100.0	100.0
Note: Totals may not sum due to rounding.
Note: Instead of each respondent getting a 1 for each type, summed the actual number of orders given.

Table A2-31 First-Class Mail -- Method of Bill Payment Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Method of Payment	1987	2011	2012
By mail	95.7	77.8	77.0
In person ^1	N/A	26.5	29.5
By automatic deduction from bank account	21.8	49.0	54.7
By personal computer^1	N/A	53.4	63.1
By telephone	0.8	14.8	16.9
By automatic charge to credit card ^1	N/A	17.7	20.5
Number of Payments	1987	2011	2012
Total payments per household per month	9.14	10.88	9.67
^1Due to the way questions were worded in the 1987 version of the Recruitment interview,
information regarding percentages is unavailable from the data.
Note: Sum of Percentages exceed 100% due to households using more than one method of bill payment.

Table A2-38 First-Class Mail -- Use of Automatic Deductions (Percent of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Deductions	1987	2011	2012
0	78.1	48.5	42.7
1	13.1	16.4	17.4
2	4.4	12.9	14.5
3	1.6	7.2	8.2
>3	1.3	12.5	14.6
Don't know/No answer	0.5	2.5	2.6
Total	100.0	100.0	100.0

Table A2-39 First-Class Mail -- Use of Automatic Deductions -- by Income (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Monthly Deductions	<Under $7K ^1			$7K - $9.9K ^1			$10K - $14.9			$15K - $19.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	89.1	66.4	68.8	87.0	67.2	67.8	87.3	63.1	65.6	84.3	61.9	57.7
1	6.4	14.3	14.7	7.5	12.6	10.6	7.9	15.2	14.9	9.5	11.8	16.8
2	1.6	9.3	8.8	2.3	5.3	10.5	2.2	7.7	8.5	1.3	9.8	10.4
3	0.3	2.7	1.6	1.3	7.3	5.5	0.8	6.4	4.7	1.1	5.6	4.7
4 +	0.7	4.8	6.1	0.9	3.7	5.6	0.6	6.5	6.3	1.0	7.8	10.4
Don't know/No answer	1.9	2.6	0.0	1.0	3.9	0.0	1.2	1.1	0.0	2.8	3.1	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.1	0.8	0.7	0.2	0.8	0.8	0.2	1.1	1.0	0.2	1.2	1.2
Number of Monthly Deductions	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	78.3	57.6	54.1	71.1	49.2	50.1	75.8	49.2	50.1	66.1	49.7	40.6
1	15.8	12.3	16.4	16.8	20.0	20.9	14.8	20.0	20.9	20.0	17.9	21.1
2	2.4	10.8	11.6	8.0	13.7	13.3	6.0	13.7	13.3	8.6	12.3	16.6
3	1.0	7.3	6.0	1.1	6.7	6.5	1.4	6.7	6.5	2.6	6.3	11.0
4 +	1.1	10.1	11.9	1.1	10.2	9.2	1.6	10.2	9.2	2.2	12.6	10.7
Don't know/No answer	1.4	1.8	0.0	1.9	0.3	0.0	0.4	0.3	0.0	0.5	1.2	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.3	1.3	1.3	0.3	1.4	1.4	0.4	1.4	1.4	0.6	1.5	1.6
Number of Monthly Deductions	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	68.5	44.7	40.7	68.7	44.0	32.4	76.3	38.8	35.0	68.2	36.8	31.4
1	18.6	17.7	19.3	18.6	18.2	21.7	17.6	18.8	17.4	18.2	17.0	15.8
2	5.7	14.6	15.5	8.8	13.0	18.6	2.2	19.1	18.9	5.7	15.4	17.9
3	4.0	8.2	8.2	2.4	7.6	10.8	3.4	7.5	10.7	2.8	8.7	9.6
4 +	1.9	13.5	16.3	1.1	15.2	16.5	0.5	14.2	18.0	3.7	20.4	25.3
Don't know/No answer	1.3	1.2	0.0	0.4	2.0	0.0	0.0	1.4	0.0	1.4	1.7	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.5	1.6	1.8	0.5	1.7	2.0	0.3	1.8	2.1	0.5	2.1	2.4
Note: 1987 figures reflect the response to "How many payments each month are automatically deducted on a prearranged
basis from savings or checking accounts?"
Note: 2010/2011 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Totals may not sum due to rounding.
^1Fluctuations may be due to small sample sizes.

Table A2-40 First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Monthly Deductions	18-21			22-24			25-34			35-44
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	89.3	53.3	58.8	92.0	59.7	43.3	75.3	47.4	42.6	73.5	49.3	42.4
1	7.7	16.6	11.8	5.1	19.6	29.2	15.5	19.0	20.0	16.0	13.8	17.2
2	2.1	4.5	20.3	1.2	8.8	7.6	5.8	16.6	16.9	5.4	14.1	16.1
3	0.0	5.8	4.5	0.2	2.9	7.6	1.5	5.4	7.3	1.9	7.6	8.3
4 +	0.5	10.4	4.7	0.2	5.1	12.4	1.1	9.2	13.1	1.4	12.6	16.0
Don't know/No answer	0.4	9.4	0.0	1.3	3.9	0.0	0.8	2.4	0.0	1.8	2.6	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.2	1.0	1.0	0.1	0.9	1.6	0.4	1.4	1.7	0.4	1.6	1.8
Number of Monthly Deductions	45-54			55-64			65-69			70+	70-74		75+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	2011	2012
0	70.9	48.0	45.5	79.7	46.7	46.0	81.6	48.2	43.0	88.1	43.7	47.4	51.3	51.1
1	18.5	18.5	18.5	11.2	17.0	17.4	10.7	15.7	14.2	5.7	14.8	13.9	11.9	13.1
2	4.1	11.6	13.8	5.1	13.0	14.5	2.7	10.9	15.9	2.7	15.1	13.0	10.0	10.3
3	2.8	7.2	8.8	0.8	7.6	8.3	2.0	9.6	10.4	1.6	9.6	9.0	8.0	7.2
4 +	1.0	12.1	13.4	1.6	13.8	13.8	2.1	14.5	16.5	1.1	15.8	16.8	16.8	18.3
Don't know/No answer	2.7	2.7	0.0	1.6	1.9	0.0	0.9	1.1	0.0	0.8	1.0	0.0	2.0	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.4	1.5	1.7	0.3	1.6	1.7	0.4	1.7	1.8	0.2	1.8	1.7	1.6	1.7
Note: 1987 figures reflect the response to "How many payments each month are automatically deducted on a
prearranged basis from savings or checking accounts?"

Appendix A3: Standard Mail

Table A3-1 Standard Mail Content of Mail Piece (Percentage of Standard Mail Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Content	1987	2011	2012
Advertisement	80.9	83.7	82.9
Fund request	1.2	0.5	0.7
Political Materials	--	1.3	1.5
Newsletter/information/other	10.9	12.6	12.7
Don't know/No answer	7.0	1.9	2.2

Table A3-2 Standard Mail by Major Industry by Quarter (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Quarter 1			Quarter 2			Quarter 3			Quarter 4
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Credit Card	0.2	1.4	1.2	0.2	1.3	0.9	0.3	1.3	0.9	0.2	1.4	0.8
Bank	0.2	0.3	0.3	0.1	0.3	0.3	0.3	0.3	0.3	0.2	0.3	0.3
Total Financial	0.9	2.9	2.6	0.8	2.8	2.2	1.2	2.9	2.3	0.8	2.7	2.1
Supermarkets	0.3	0.2	0.1	0.3	0.1	0.1	0.2	0.1	0.1	0.2	0.1	0.1
Department store	1.4	1.0	0.9	0.8	0.5	0.5	1.3	0.6	0.5	1.1	0.6	0.5
Mail order company	1.1	1.5	1.2	1.4	1.1	1.1	1.3	1.1	1.0	1.3	1.1	0.9
Specialty store	0.8	1.3	1.2	0.7	0.9	0.8	0.8	1.0	1.0	0.7	0.8	0.9
Publisher	0.9	0.4	0.4	1.4	0.4	0.4	0.9	0.5	0.5	1.2	0.4	0.4
Total Merchants	4.9	4.8	4.3	4.8	3.3	3.2	5.0	3.7	3.6	4.8	3.3	3.0
Total Services	0.5	1.4	1.3	0.4	1.6	1.4	0.7	1.7	1.5	0.5	1.4	1.4
Total Social/Charitable/Political/Nonprofit	0.5	0.5	0.3	0.2	0.2	0.2	0.2	0.2	0.2	0.2	0.2	0.3
Detached label card	0.6	0.1	0.1	0.5	0.1	0.1	0.7	0.1	0.1	0.6	0.1	0.1
Not from one organization	0.6	1.0	0.9	0.4	1.0	1.0	0.4	1.0	0.9	0.4	0.9	1.0
Total Pieces Per Household Per Week	8.2	11.3	9.9	7.3	9.3	8.5	8.4	9.8	8.9	7.4	8.7	8.2
Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.

Table A3-3 Standard Mail Addressee (Percentage of Total Standard Mail including Nonprofit Mail) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Addressee	Percent of Total Standard Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Addressed to specific person	50.1	68.0	67.2	5.3	9.3	8.5
Addressed to occupant	22.7	15.5	16.8	2.4	2.1	2.1
Don't know/No answer	0.9	1.9	1.9	0.1	0.3	0.2
Total Pieces Received by Household	73.7	85.5	85.9	7.8	11.7	10.9
Base: RPW Total, Regular Rate Bulk and Nonprofit Rate Bulk.

Table A3-4 Standard Mail Addressee by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Addressed to Specific Household Members			Addressed To Occupant/ Resident			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	97.1	95.2	96.8	2.0	0.8	0.8	100.0	96.0	97.5
Bank	89.8	87.0	84.3	8.7	9.9	14.0	100.0	96.9	98.3
Insurance Company	93.2	92.4	90.9	5.5	4.6	5.9	100.0	97.0	96.8
Real Estate/Mortgage	72.8	71.9	80.9	26.7	22.2	17.5	100.0	94.0	98.5
Investments	N/A	95.0	96.0	N/A	3.6	3.2	N/A	98.6	99.1
Total Financial	92.1	92.8	92.5	6.8	3.8	5.1	100.0	96.6	97.6
Merchants:
Supermarkets	11.1	57.1	61.2	87.7	42.4	38.1	100.0	99.6	99.3
Department store	68.3	91.6	90.9	30.9	7.8	8.4	100.0	99.5	99.3
Specialty store	56.4	85.3	84.7	43.0	14.3	14.5	100.0	99.6	99.3
Mail order company	95.8	97.1	96.4	3.3	1.5	1.8	100.0	98.6	98.2
Restaurant	21.3	16.2	15.5	77.6	83.3	84.3	100.0	99.5	99.8
Publisher	72.0	78.8	79.6	25.8	18.5	16.9	100.0	97.3	96.6
Auto Dealers	88.7	85.8	81.6	8.6	13.9	18.2	100.0	99.7	99.8
Online Auction	N/A	80.0	85.1	N/A	20.0	14.9	N/A	100.0	100.0
Total Merchants	72.1	86.3	85.3	26.7	12.7	13.4	100.0	99.0	98.6
Services:
Telephone	94.6	76.8	69.2	4.7	21.0	27.9	100.0	97.8	97.1
Other Utilities	90.4	84.9	90.1	2.4	11.7	7.8	100.0	96.6	97.9
Medical	77.2	76.3	73.5	22.7	22.1	24.7	100.0	98.4	98.2
Other professional	91.0	86.3	89.7	6.5	12.1	9.4	100.0	98.4	99.1
DVD/Blu-ray/Video Game Rental Company	N/A	92.6	47.0	N/A	6.7	53.0	N/A	99.2	100.0
Craftsman	41.9	72.8	71.2	57.2	26.2	26.6	100.0	99.0	97.8
Leisure service	85.2	96.4	94.5	14.5	3.0	3.8	100.0	99.5	98.2
Auto Maintenance	N/A	83.8	81.6	N/A	16.1	17.8	N/A	99.9	99.4
Roadside Assistance	N/A	92.4	93.3	N/A	1.3	1.5	N/A	93.8	94.8
Total Services	81.5	79.2	76.0	17.5	19.1	21.7	100.0	98.3	97.7
All Manufacturers	86.1	95.7	95.2	13.5	1.8	2.1	100.0	97.6	97.3
Federal Government	N/A	59.7	57.9	N/A	39.5	40.1	N/A	99.2	98.0
Nonfederal Government	73.3	51.2	54.5	26.3	47.9	43.3	100.0	99.1	97.9
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	89.6	93.8	95.2	10.4	3.8	3.0	100.0	97.6	98.2
Church	79.4	88.6	90.6	15.9	11.4	9.4	100.0	100.0	100.0
Veterans	N/A	83.7	63.6	N/A	14.1	26.8	N/A	97.8	90.4
Educational	87.9	88.6	91.5	11.4	10.4	6.4	100.0	98.9	97.9
Charities	98.1	80.9	69.3	1.9	7.7	30.7	100.0	88.5	100.0
Political	87.3	88.0	90.4	12.1	12.0	9.3	100.0	100.0	99.8
AARP	100.0	86.6	95.1	0.0	2.4	1.6	100.0	89.1	96.6
Total Social/Charitable/Political/Nonprofit	88.3	88.4	90.0	10.7	10.1	8.9	100.0	98.5	98.9
Note: Percents are row percentages within each Industry classification.
Totals may not equal exactly 100% due to unreported categories.

Table A3-5 Standard Mail by Shape Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Percent of Total Standard Mail			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Letter Size Envelope	17.3	33.6	32.6	1.8	3.9	3.5
Larger Envelope	12.0	1.9	2.1	1.3	0.2	0.2
Total Envelope	29.3	35.6	34.7	3.1	4.1	3.7
Detached Label Card	5.8	0.7	0.6	0.6	0.1	0.1
Postcard	1.8	1.4	1.6	0.2	0.2	0.2
Catalog (not in envelope)	14.2	13.4	12.8	1.5	1.5	1.4
Flyers/Circulars	20.1	30.3	30.3	2.1	3.5	3.2
Magazines/Newsletters	1.7	2.4	2.6	0.2	0.3	0.3
Other/Don't Know/No answer	1.0	0.8	1.0	0.1	0.1	0.1
Total Pieces Received by Households	73.8	84.6	83.6	7.8	9.8	8.9
Base: RPW Total, Regular Rate Bulk: Regular and Enhanced Carrier Route.
Note: Totals may not sum due to rounding.

Table A3-6 Standard Mail Industry by Shape (Percentage of Pieces Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Letter Size Envelope			Larger Envelope			Postcard			Catalog (not in envelope)
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	59.5	90.9	90.5	28.1	1.5	2.1	0.4	0.2	0.4	3.1	0.2	0.2
Bank	65.0	71.8	72.3	14.6	2.5	2.7	3.4	0.8	0.7	1.8	0.2	0.4
Insurance Company	66.8	75.5	75.1	19.9	5.4	6.2	0.7	0.6	0.9	1.4	0.3	0.3
Real Estate/Mortgage	32.1	47.3	42.0	7.3	1.7	1.2	10.7	4.3	4.1	3.2	0.1	0.9
Investments	N/A	49.1	52.1	N/A	22.0	16.2	N/A	0.1	0.3	N/A	1.1	2.0
Total Financial	60.1	79.4	77.2	19.4	4.3	4.6	2.0	0.5	0.8	2.6	0.3	0.4
Merchants:
Supermarkets	4.0	6.5	7.6	2.7	3.0	1.1	0.7	2.2	1.4	5.2	3.5	4.3
Department store	8.8	12.5	14.6	3.6	1.7	1.9	3.3	3.5	2.8	40.8	14.3	14.5
Specialty store	10.5	6.8	7.7	6.5	0.5	0.6	5.1	2.9	3.4	26.8	31.3	28.1
Mail order company	20.8	13.7	11.1	22.0	1.1	1.2	0.8	0.4	0.3	48.5	79.5	81.0
Restaurant	4.5	4.0	5.1	1.6	0.5	0.2	21.8	7.4	7.2	2.1	0.7	0.8
Publisher	26.5	61.5	61.9	34.1	2.0	2.9	1.2	0.6	0.3	4.4	4.6	4.4
Auto Dealers	28.1	27.1	28.0	13.6	3.9	2.8	6.5	4.0	4.7	7.1	1.8	2.3
Online Auction	N/A	32.2	44.8	N/A	3.7	1.7	N/A	1.5	5.7	N/A	13.7	14.7
Total Merchants	18.0	17.0	18.2	16.3	1.3	1.4	2.5	2.1	2.1	28.1	37.9	35.5
Services:
Telephone	28.9	62.9	67.5	42.9	1.4	1.5	5.2	0.8	1.0	6.2	0.6	0.3
Other Utilities	33.1	70.0	66.7	9.5	1.9	2.3	2.2	1.4	2.8	6.0	0.4	0.2
Medical	27.1	37.1	35.9	8.1	1.7	2.3	6.9	4.7	3.5	2.6	1.1	0.5
Other professional	48.6	27.4	40.7	14.0	4.9	3.2	1.8	6.1	6.6	1.9	1.5	2.3
DVD/Blu-ray/Video Game Rental Company	N/A	35.6	31.7	N/A	3.0	17.6	N/A	0.0	6.3	N/A	0.0	5.1
Craftsman	13.2	33.3	34.7	9.9	1.6	0.9	5.9	8.8	7.0	0.0	0.6	1.1
Leisure service	41.5	22.4	24.4	15.9	2.3	3.1	4.2	3.5	5.1	4.1	8.4	9.6
Auto Maintenance	N/A	13.6	14.4	N/A	0.3	0.6	N/A	6.6	5.6	N/A	0.2	2.0
Roadside Assistance	N/A	86.6	82.0	N/A	5.8	9.2	N/A	0.3	0.7	N/A	0.6	0.3
Total Services	32.8	43.9	46.4	17.5	1.8	2.4	6.0	3.2	3.1	6.1	1.6	1.8
All Manufacturers	35.1	25.7	31.6	16.1	2.2	1.8	2.2	0.9	2.8	5.6	30.5	27.4
Government:
Federal Government	N/A	24.9	26.5	N/A	4.3	1.8	N/A	12.5	19.8	N/A	0.6	1.6
Nonfederal Government	17.5	16.1	30.1	9.1	2.9	2.7	4.0	5.3	3.1	10.0	1.9	2.1
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	38.3	45.7	42.8	17.7	6.3	7.5	2.2	1.4	3.3	3.4	2.1	0.6
Church	36.3	36.0	34.5	10.1	1.9	3.5	3.5	4.4	2.1	4.3	2.9	0.0
Veterans	N/A	65.3	68.6	N/A	8.8	10.7	N/A	0.0	0.8	N/A	3.8	0.0
Educational	40.0	48.1	43.5	14.2	3.0	4.0	3.0	5.7	5.3	7.1	4.7	4.6
Charities	N/A	45.5	45.3	N/A	11.1	9.1	N/A	3.1	25.3	N/A	18.2	3.4
Political	33.1	8.9	24.2	2.7	0.7	1.0	8.4	6.1	5.0	0.4	0.3	0.2
AARP	20.9	68.1	59.3	57.2	6.0	11.5	0.0	0.0	3.3	8.1	0.9	0.4
Total Social/Charitable/Political/Nonprofit	37.0	29.7	35.1	12.4	3.0	3.7	4.5	4.7	5.0	3.3	2.4	1.3
Total	23.5	39.8	39.0	16.2	2.3	2.5	2.5	1.7	1.9	19.2	15.8	15.3
Note: Percentages are row percentages within each Industry.

Table A3-7a Standard Mail Shape by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Letter Size Envelope			Larger Envelope			Postcards
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	7.5	32.1	24.3	5.1	9.4	9.0	0.5	1.3	2.1
Bank	6.9	5.6	6.1	2.3	3.4	3.7	3.4	1.4	1.3
Insurance Company	2.7	15.7	15.8	1.3	19.6	20.6	0.2	2.8	3.9
Real Estate/Mortgage	0.4	1.2	1.4	0.1	0.7	0.6	0.0	2.5	2.8
Investments	N/A	2.7	3.0	N/A	21.0	15.0	N/A	0.1	0.3
Other Financial	0.6	0.7	1.1	0.3	0.0	0.2	0.0	0.3	0.0
Total Financial	30.3	57.9	51.8	14.3	54.2	49.1	8.5	8.4	10.5
Merchants:
Supermarkets	0.5	0.2	0.3	0.5	1.7	0.6	0.9	1.6	1.0
Department store	5.6	2.2	2.6	3.3	5.2	5.4	19.7	14.1	10.2
Specialty store	4.1	1.8	2.2	3.7	2.5	2.5	19.0	17.6	19.4
Mail order company	14.4	4.3	3.4	22.1	6.1	5.7	5.2	2.7	2.0
Restaurant	0.1	0.1	0.2	0.1	0.3	0.1	6.1	5.6	5.8
Publisher	15.5	6.8	7.3	28.9	3.8	5.4	6.4	1.4	0.6
Auto Dealers	0.7	0.5	0.8	0.5	1.4	1.2	1.4	1.9	2.6
Online Auction	N/A	0.1	0.1	N/A	0.2	0.1	N/A	0.1	0.2
Other merchants	2.7	0.3	1.6	2.2	0.6	1.4	1.9	1.3	1.5
Total Merchants	48.0	16.4	18.4	63.1	21.7	22.3	62.7	46.3	43.4
Services:
Telephone	1.0	8.1	9.0	2.1	3.2	3.1	1.7	2.3	2.7
Other Utilities	0.3	1.6	2.1	0.1	0.7	1.1	0.2	0.7	1.8
Medical	1.1	1.9	2.0	0.5	1.5	2.1	2.5	5.6	4.0
Other professional	0.8	0.3	0.6	0.3	0.9	0.7	0.3	1.5	1.9
DVD/Blu-ray/Video Game Rental Company	N/A	0.1	0.0	N/A	0.2	0.3	N/A	0.0	0.1
Craftsman	0.1	1.0	0.9	0.1	0.9	0.4	0.4	6.1	3.8
Leisure service	2.9	1.0	1.1	1.6	1.9	2.3	2.7	3.8	4.9
Auto Maintenance	N/A	0.4	0.4	N/A	0.1	0.2	N/A	4.0	3.1
Roadside Assistance	N/A	0.9	1.1	N/A	1.1	2.0	N/A	0.1	0.2
Other services	2.3	1.8	1.5	1.4	1.6	3.5	5.4	5.1	3.5
Total Services	9.4	17.2	18.8	7.3	12.0	15.7	16.1	29.2	25.9
All Manufacturers	2.4	1.6	2.1	1.6	2.4	2.0	1.4	1.3	3.8
Federal Government	N/A	0.3	0.3	N/A	1.0	0.4	N/A	3.8	5.3
Nonfederal Government	0.7	0.2	0.5	0.6	0.7	0.7	1.6	1.8	1.1
Social/Charitable/Political/Nonprofit:
Union Or Professional Organization	0.6	0.3	0.3	0.4	0.8	0.9	0.3	0.2	0.5
Church	0.3	0.1	0.1	0.1	0.1	0.1	0.3	0.2	0.1
Veterans	N/A	0.2	0.1	N/A	0.4	0.3	N/A	0.0	0.0
Educational	1.2	0.7	0.7	0.6	0.7	1.0	0.8	1.9	1.7
Charities	N/A	0.1	0.1	N/A	0.5	0.3	N/A	0.2	1.2
Political	1.6	0.3	1.0	0.2	0.4	0.6	3.7	4.7	4.1
AARP	0.1	0.2	0.2	0.5	0.3	0.7	0.0	0.0	0.2
Other Social/Charitable/Political/Nonprofit	1.1	0.2	0.3	0.6	0.5	0.7	0.5	0.4	0.2
Total Social/Charitable/Political/Nonprofit	4.9	2.1	2.8	2.4	3.6	4.6	5.6	7.5	8.1
Not from one organization	4.3	3.7	4.3	10.9	4.2	3.9	2.9	1.0	0.9
Don't know/No answer	2.4	0.5	0.9	1.4	0.2	1.2	1.6	0.6	1.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Sub-totals and Totals may not sum due to rounding.

Table A3-7b Standard Mail Shape by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Catalog (not in envelope)			Flyers/ Circulars			Magazines/ Newsletters
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	0.5	0.2	0.1	0.9	2.8	1.9	0.0	0.1	0.3
Bank	0.2	0.0	0.1	1.3	2.0	2.0	0.1	0.9	0.6
Insurance Company	0.3	0.1	0.1	1.4	3.3	3.2	0.8	9.5	7.6
Real Estate/Mortgage	0.2	0.0	0.1	1.7	1.2	1.7	0.6	0.8	1.1
Investments	N/A	0.2	0.3	N/A	0.7	0.7	N/A	11.4	12.3
Other Financial	0.0	0.0	0.0	0.3	0.4	0.5	0.2	0.0	0.0
Total Financial	1.6	0.5	0.7	6.4	10.4	10.0	2.5	22.7	22.1
Merchants:
Supermarkets	0.9	0.3	0.4	10.0	2.9	3.3	1.1	0.8	1.0
Department store	31.9	6.3	6.5	23.4	12.6	11.8	2.1	3.7	4.7
Specialty store	12.9	20.8	20.2	17.0	16.8	17.6	1.4	1.5	4.1
Mail order company	41.0	63.1	62.5	4.2	1.3	1.1	1.4	1.7	2.2
Restaurant	0.1	0.1	0.1	1.8	3.1	3.6	0.0	0.1	0.0
Publisher	3.2	1.3	1.3	10.3	0.8	0.7	71.9	36.1	34.2
Auto Dealers	0.2	0.1	0.2	0.9	1.4	1.8	0.4	0.1	0.2
Online Auction	N/A	0.1	0.1	N/A	0.1	0.1	N/A	0.2	0.1
Other merchants	0.9	0.3	0.2	1.4	0.8	0.8	0.0	0.2	0.2
Total Merchants	91.9	92.3	91.4	72.3	39.9	40.8	79.7	44.4	46.7
Services:
Telephone	0.3	0.2	0.1	0.4	4.8	4.1	0.4	0.8	1.3
Other Utilities	0.1	0.0	0.0	0.2	0.5	0.8	0.4	1.8	0.9
Medical	0.1	0.1	0.1	1.7	2.9	3.3	1.7	3.1	1.9
Other professional	0.0	0.0	0.1	0.5	0.7	0.7	0.4	0.3	0.5
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.0	N/A	0.3	0.0	N/A	0.0	0.0
Craftsman	0.0	0.0	0.1	0.5	1.8	1.6	0.0	0.2	0.1
Leisure service	0.3	1.0	1.1	2.0	3.1	2.7	0.6	1.1	0.6
Auto Maintenance	N/A	0.0	0.1	N/A	2.2	2.2	N/A	0.0	0.1
Roadside Assistance	N/A	0.0	0.0	N/A	0.0	0.1	N/A	0.5	0.6
Other services	0.2	0.1	0.2	1.8	4.2	3.7	0.8	1.4	1.0
Total Services	2.2	1.6	1.8	8.5	20.5	19.2	6.0	9.3	7.0
All Manufacturers	0.5	4.8	4.7	2.2	2.6	2.4	1.3	1.6	1.7
Federal Government	N/A	0.0	0.1	N/A	0.7	0.5	N/A	1.2	2.3
Nonfederal Government	0.5	0.1	0.1	2.0	0.7	0.6	1.0	6.5	5.9
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	0.1	0.0	0.0	0.4	0.1	0.1	0.4	2.9	2.8
Church	0.0	0.0	0.0	0.3	0.0	0.1	0.7	0.5	0.8
Veterans	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.6	0.3
Educational	0.3	0.2	0.2	0.9	0.4	0.6	0.4	1.6	1.4
Charities	N/A	0.1	0.0	N/A	0.0	0.0	N/A	0.2	0.0
Political	0.0	0.0	0.0	2.2	3.1	3.0	0.6	0.2	0.2
AARP	0.1	0.0	0.0	0.0	0.0	0.0	0.4	0.4	0.7
Other Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.7	0.1	0.1	0.8	2.3	0.9
Total Social/Charitable/Political/Nonprofit	0.5	0.4	0.3	4.5	3.9	4.0	3.3	8.7	7.1
Not from one organization	1.9	0.2	0.5	4.9	21.3	22.3	6.0	3.2	6.1
Don't know/No answer	1.4	0.2	0.5	1.4	0.1	0.2	1.5	2.4	1.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Sub-totals and Totals may not sum due to rounding.

Table A3-8 Standard Mail Shape by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Specific Household Member			Occupant/Resident			No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	89.5	89.1	87.4	8.6	6.9	9.1	1.9	4.0	3.5	100.0	100.0	100.0
Larger envelope	87.2	92.5	91.4	11.1	6.2	6.8	1.7	1.2	1.8	100.0	100.0	100.0
Detached label card	5.5	2.5	18.4	94.4	97.5	81.6	0.1	0.0	0.1	100.0	100.0	100.0
Postcard	65.4	73.8	72.4	34.4	26.0	27.4	0.2	0.2	0.3	100.0	100.0	100.0
Catalog (not in envelope)	84.0	96.9	96.4	15.6	2.5	3.1	0.4	0.7	0.5	100.0	100.0	100.0
Flyers/Circulars	47.8	61.3	59.3	51.5	38.3	40.4	0.7	0.3	0.3	100.0	100.0	100.0
Magazines/Newsletters	37.6	61.4	61.4	58.5	38.0	38.1	3.9	0.6	0.5	100.0	100.0	100.0
Note: Percents are row percentages within each Shape category.

Table A3-9 Standard Mail Demographics -- Pieces Received Per Household Per Week Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Income	1987	2011	2012	Employment of Head of Household	1987	2011	2012
< $7K	3.8	3.2	3.7	White collar professional	8.2	11.5	0.0
$ 7K - $9.9K	5.2	4.8	3.4	White collar sales/clerical	6.8	9.3	0.0
$ 10K - $14.9K	5.8	5.3	4.6	Blue collar craftsmen/mechanic	5.4	9.8	0.0
$ 15K - $19.9K	6.5	5.4	5.9	Service Worker	5.2	8.6	0.0
$ 20K - $24.9K	6.6	6.5	5.6	Other employed	4.6	8.3	0.0
$ 25K - $29.9K	7.9	7.3	7.3	Homemaker	7.3	7.7	7.1
$ 30K - $34.9K	8.7			Student^1	8.0	8.3	5.2
$ 35K - $49.9K	9.5	8.1	7.4	Retired	6.8	9.8	9.3
$ 50K - $64.9K	10.9	9.8	8.5	Other not employed^1	2.5	15.5	8.1
$ 65K - Over	14.8	12.8	11.9	Type of Dwelling	1987	2011	2012
Age of Head of Household	1987	2011	2012	Single-family house	9.0	11.2	10.1
18 - 24	3.3	5.4	4.2	Multi-family unit	4.5	6.6	6.1
25 - 34	6.6	7.9	7.0	Mobile home	5.5	5.0	4.8
35 - 44	8.3	9.8	8.9	Number of Adults	1987	2011	2012
45 - 54	8.9	11.2	9.3	1	5.2	6.9	6.3
55 - 64	9.8	10.9	10.3	2	8.3	10.3	9.5
65 - 69	8.2	11.1	11.3	3	9.0	11.5	10.2
70-74	7.6	10.4	9.5	4+	9.0	12.8	10.3
75+		8.9	8.6
Education of Head of Household	1987	2011	2012
< 8th grade	5.0	6.9	6.1
Some High School	5.6	7.1	7.2
High School	7.0	8.9	7.9
Some College	7.9	9.2	8.1
Technical School	7.8	9.4	8.3
College	9.9	11.3	10.2
Post graduate	11.8	12.8	11.9
Type of Household	1987	2011	2012
One-person household	5.5	6.9	6.4
Male	4.7	5.5	5.6
Female	5.8	7.7	6.8
More than one adult without children	8.9	10.7	9.8
One-earner	9.0	10.5	9.5
Two-earner	8.9	10.8	9.7
More than one adult with children	8.2	10.5	9.4
One-earner	7.9	9.3	8.6
Two-earner	8.6	11.9	10.2
Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Employment Industry is not asked in 2012

Table A3-10 Receipt of First-Class and Total Standard Mail (Including Non-Profit Mail) by Mail Order Purchases Made in Last Year (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Mail Order Purchases	First-Class			Standard Mail (Including Nonprofit Mail)
	1987	2011	2012	1987	2011	2012
0	7.0	7.4	7.4	7.5	11.1	10.5
1	8.7	7.9	7.7	9.5	12.5	11.3
2	8.2	9.0	7.9	9.5	14.6	13.2
3 - 5	9.5	8.7	8.3	10.8	14.9	12.7
6 - 10	11.3	9.7	9.3	13.8	16.0	15.8
11 +	12.3	10.4	9.6	15.2	18.3	15.7

Table A3-11 Standard Mail by Familiarity With Institution (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	1987	2011	2012
Previous customer	47.5	56.1	54.5
Organization known	17.4	22.2	21.6
Organization unknown	18.1	10.8	11.8
Don't know/No answer	17.1	11.0	12.1
Total Received	100.0	100.0	100.0

Table A3-12 Standard Mail by Industry and Familiarity (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Previous Customer			Organization Known			Organization Unknown			Don't Know/ No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	52.4	50.3	49.0	19.9	35.6	36.7	17.7	4.9	6.0	10.0	9.2	8.3	100.0	100.0	100.0
Bank	43.6	56.4	49.6	17.3	21.2	23.6	23.1	13.2	17.2	16.0	9.2	9.6	100.0	100.0	100.0
Insurance Company	33.6	35.0	34.1	21.8	39.6	38.3	32.3	13.6	13.9	12.3	11.9	13.8	100.0	100.0	100.0
Real Estate/Mortgage	13.3	23.3	23.9	41.1	22.9	24.8	32.6	43.1	43.4	13.0	10.7	7.9	100.0	100.0	100.0
Investments	N/A	79.3	76.6	N/A	3.8	4.9	N/A	8.4	10.5	N/A	8.5	8.0	N/A	100.0	100.0
Total Financial	40.5	47.4	45.1	21.3	32.1	31.6	25.7	10.6	13.0	12.5	10.0	10.2	100.0	100.0	100.0
Merchants:
Supermarkets	60.1	80.9	79.4	15.2	11.6	8.3	5.4	1.4	3.5	19.3	6.1	8.8	100.0	100.0	100.0
Department store	75.2	86.9	87.0	9.1	4.3	5.1	4.3	1.3	0.7	11.4	7.6	7.2	100.0	100.0	100.0
Specialty store	50.5	77.7	77.8	20.0	10.9	10.2	17.2	3.7	4.4	12.4	7.7	7.6	100.0	100.0	100.0
Mail order company	50.8	60.1	58.1	17.3	14.4	14.3	22.4	11.0	11.4	9.4	14.5	16.2	100.0	100.0	100.0
Restaurant	50.2	48.4	48.2	20.2	24.2	26.3	13.4	18.8	17.3	16.2	8.5	8.3	100.0	100.0	100.0
Publisher	40.9	51.0	50.3	18.6	20.7	20.3	14.3	8.1	10.3	26.2	20.2	19.0	100.0	100.0	100.0
Auto Dealers	48.2	48.5	39.0	27.1	26.1	38.7	12.5	18.2	16.8	12.2	7.2	5.5	N/A	100.0	100.0
Online Auction	N/A	51.1	46.2	N/A	22.1	24.2	N/A	19.9	27.1	N/A	6.9	2.5	100.0	100.0	100.0
Total Merchants	54.0	68.6	67.3	16.1	13.0	13.3	14.7	7.1	7.6	15.2	11.4	11.8	100.0	100.0	100.0
Services:
Telephone	65.1	51.4	48.9	17.1	32.1	33.3	5.9	4.8	5.6	11.9	11.7	12.2	100.0	100.0	100.0
Other Utilities	70.9	69.7	63.9	5.8	7.7	16.4	7.9	11.0	12.3	15.4	11.6	7.3	100.0	100.0	100.0
Medical	35.0	32.5	29.6	19.5	20.5	16.3	34.4	36.4	38.7	11.2	10.5	15.4	100.0	100.0	100.0
Other professional	43.9	28.5	33.2	13.9	31.3	17.6	31.2	32.6	43.2	11.0	7.6	6.0	100.0	100.0	100.0
DVD/Blu-ray/Video Game Rental Company	N/A	43.9	54.8	N/A	47.9	26.1	N/A	0.6	19.1	N/A	7.6	0.0	100.0	100.0	100.0
Craftsman	7.7	20.2	16.8	32.1	28.0	28.9	47.7	43.8	41.6	12.5	8.0	12.8	100.0	100.0	100.0
Leisure service	33.7	59.6	60.6	21.2	20.2	16.5	31.0	11.5	13.2	14.1	8.7	9.7	100.0	100.0	100.0
Auto Maintenance	N/A	64.0	61.2	N/A	19.3	16.7	N/A	10.0	12.0	N/A	6.7	10.1	100.0	100.0	100.0
Roadside Assistance	N/A	64.2	53.9	N/A	23.1	30.3	N/A	0.7	3.2	N/A	11.9	12.6	100.0	100.0	100.0
Total Services	41.6	44.4	43.5	20.0	26.1	25.6	24.9	19.2	19.1	13.5	10.3	11.7	100.0	100.0	100.0
Nonfederal Government	47.8	65.4	55.2	26.5	18.0	18.2	8.9	4.8	8.5	16.9	11.7	18.1	100.0	100.0	100.0
Note: Percents are row percentages within each Industry classification.

Table A3-13 Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Letter Size Envelope			Larger Than Letter Size Envelope			Detached Label Postcard			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	44.5	47.6	45.4	48.6	61.1	56.8	17.9	1.1	4.2	48.7	59.7	57.9
Organization known	19.8	28.4	27.3	18.8	19.6	22.4	16.4	0.2	1.0	17.6	15.1	20.3
Organization unknown	23.9	9.4	11.2	19.8	8.5	9.9	30.0	0.2	0.9	20.9	18.0	16.6
More than one company/ Don't Know/ No Answer	11.9	14.6	16.1	12.8	10.8	10.9	35.7	98.4	93.8	12.8	7.2	5.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Familiarity	Catalog Not In Envelope			Flyers			Newspapers/Magazines
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	63.1	67.0	64.4	49.4	45.7	45.0	24.4	54.0	53.3
Organization known	14.5	13.5	13.8	17.7	14.7	13.9	10.6	14.7	13.0
Organization unknown	13.0	8.3	8.8	13.5	11.0	11.0	6.3	3.9	7.3
More than one company/ Don't Know/ No Answer	9.5	11.2	13.0	19.5	28.6	30.1	58.8	27.4	26.4
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-14 Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Letter Size Envelope			Larger Than Letter Size Envelope			Catalog Not In Envelope			Flyers
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	46.6	57.4	54.7	52.9	71.2	65.4	53.0	60.9	58.9	42.0	49.9	50.5
Organization known	17.1	10.9	10.8	15.4	10.0	17.9	18.8	15.0	14.9	15.5	18.3	14.0
Organization unknown	27.3	11.5	11.3	19.8	11.7	16.6	20.7	10.6	10.9	29.7	21.2	25.8
Don't know/No answer	9.0	20.3	23.2	11.9	7.1	0.2	7.5	13.5	15.3	12.8	10.6	9.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-15 Standard Mail Receipt by Number of Financial Accounts and Insurance Policies Pieces per Household per Week Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Postal Fiscal Year	Number of Accounts and Policies
	None	Low	Medium	High
	(0)	(1 - 5)	(6 - 9)	(10 +)
1987	2.7	4.9	8.0	11.0
2011	3.2	5.9	9.5	12.1
2012	3.7	5.5	8.2	11.1

Table A3-16 Standard Mail Receipt by Number of Credit Card Accounts Pieces per Household per Week Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Postal Fiscal Year	Number of Credit Cards
	None	Low	Medium	High
	(0)	(1 - 3)	(4 - 7)	(8 +)
1987	4.0	6.4	9.3	12.5
2011	5.4	8.0	10.8	13.3
2012	4.8	7.0	10.0	11.9

Table A3-17 Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Household) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment of Advertising	Previous Customer			Organization Known			Organization Not Known			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read	58.4	59.1	60.5	31.2	23.5	26.2	26.2	22.2	25.3	41.5	42.1	43.0
Looked at	23.3	16.7	15.2	38.2	23.4	23.2	35.2	21.9	22.6	26.4	17.6	16.6
Discarded	7.0	17.1	16.5	23.5	49.3	46.8	31.1	52.3	48.1	14.0	27.0	25.6
Set Aside	10.2	7.0	7.7	6.3	3.7	3.8	6.4	3.6	3.9	8.1	5.4	6.0
Don't know/No answer	1.1	0.1	0.1	0.8	0.1	0.1	1.2	0.1	0.0	10.0	7.9	8.8
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Total includes pieces for which no response was given as to familiarity.

Table A3-18 Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Reaction to Advertising	Previous Customer			Organization Known			Organization Not Known			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	62.5	59.0	60.5	25.9	14.4	16.8	14.8	9.6	10.9	40.2	39.1	39.9
Interesting	21.7	13.7	14.4	31.7	16.1	17.0	24.4	12.9	14.7	22.0	12.9	13.6
Not interesting	10.6	26.7	24.5	32.9	68.2	65.2	46.7	75.0	72.1	21.3	39.1	36.9
Objectionable	2.2	0.4	0.3	6.7	1.1	0.8	10.7	2.0	2.2	4.6	0.7	0.6
Don't know/No answer	3.1	0.3	0.2	2.8	0.2	0.2	3.4	0.5	0.1	12.0	8.1	8.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Total includes pieces for which no response was given as to familiarity.

Table A3-19 Standard Mail Response to Advertising by Familiarity With Organization (If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Response to Advertising	Previous Customer			Organization Known			Organization Not Known			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	21.6	18.9	18.9	5.7	1.9	2.3	4.6	1.3	1.8	14.6	11.9	12.9
No	47.7	56.6	57.3	78.6	89.9	88.5	83.0	91.7	90.3	58.6	62.8	68.4
Maybe	27.4	24.0	23.8	12.1	8.0	9.2	9.0	6.6	7.9	19.9	17.0	18.7
No answer	3.3	0.4	0.0	3.6	0.3	0.0	3.4	0.4	0.0	7.0	8.4	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	3.0	4.9	4.3	1.5	1.9	1.7	1.2	0.9	0.9	6.1	9.8	8.9
^1Total includes pieces for which no response was given as to familiarity.

Table A3-20 Standard Mail Treatment by Usefulness (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Usefulness
	Useful			Interesting			Not Interesting
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read	68.0	73.4	72.2	20.2	14.1	15.8	7.0	12.1	11.6
Looked at	24.4	20.0	20.8	36.5	22.4	23.3	21.5	56.7	55.0
Discarded	4.5	3.7	4.1	12.9	7.1	7.6	66.0	87.0	86.6
Set aside	58.2	68.0	71.5	25.6	20.0	17.4	8.4	10.9	10.5
Treatment	Usefulness
	Objectionable			Don't Know/No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read	2.2	0.2	0.2	2.6	0.2	0.1	100.0	100.0	100.0
Looked at	5.2	0.6	0.8	12.4	0.3	0.1	100.0	100.0	100.0
Discarded	12.9	1.9	1.5	3.7	0.4	0.2	100.0	100.0	100.0
Set aside	4.6	0.4	0.2	3.2	0.6	0.4	100.0	100.0	100.0
Note: Percents are row percentages within each Treatment category.

Table A3-21 Standard Mail Usefulness by Treatment (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Usefulness
	Useful			Interesting			Not Interesting			Objectionable
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read	70.2	79.0	77.9	38.0	46.1	49.7	13.6	13.0	13.5	20.0	13.5	16.6
Looked at	15.9	9.0	8.7	43.8	30.6	28.4	39.0	25.5	24.7	30.1	14.5	20.5
Discarded	1.6	2.5	2.7	8.2	14.9	14.2	43.7	59.9	60.0	39.6	68.7	61.1
Set aside	11.7	9.3	10.8	9.4	8.3	7.7	3.2	1.5	1.7	8.2	3.3	1.6
Don't know/No answer	0.6	0.1	0.1	0.6	0.1	0.1	0.5	0.1	0.0	2.1	0.0	0.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-22 Standard Mail Treatment by Intended Response (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Intended Response
	Yes			No			Maybe			No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	27.1	23.9	23.0	42.6	48.5	50.6	26.8	27.1	26.4	3.6	0.5	0.0	100.0	100.0	100.0
Read by more than one member of household^1	N/A	31.6	33.3	N/A	31.4	34.5	N/A	35.7	32.2	N/A	1.3	0.0	N/A	100.0	100.0
Looked at	4.9	2.3	1.9	77.9	85.8	86.7	14.1	11.2	11.3	3.1	0.7	0.0	100.0	100.0	100.0
Discarded	0.9	0.4	0.4	92.5	97.6	98.4	2.4	1.4	1.2	4.3	0.7	0.0	100.0	100.0	100.0
Set aside	15.4	12.1	11.0	35.3	39.7	38.0	46.2	47.3	50.9	3.0	0.9	0.0	100.0	100.0	100.0
Note: Percents are row percentages within each Treatment category.

Table A3-23 Standard Mail Intended Response by Treatment (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Intended Response
	Yes			No			Maybe
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	18.8	69.0	69.2	30.8	26.5	28.6	57.0	54.7	54.8
Read by more than one member of household^1	N/A	20.9	21.5	N/A	3.9	4.2	N/A	16.5	14.4
Looked at	9.8	3.4	2.7	38.9	24.1	23.1	20.7	11.6	11.0
Discarded	0.9	0.9	0.8	23.7	42.0	40.3	1.8	2.1	1.8
Set aside	9.0	5.5	5.6	5.1	3.4	3.7	19.7	14.9	17.9
Don't know/No answer	1.5	0.3	0.1	1.5	0.1	0.1	0.9	0.1	0.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-24 Standard Mail Usefulness by Intended Response (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Usefulness	Intended Response
	Yes			No			Maybe
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	29.4	28.8	28.0	33.8	34.9	37.1	33.7	35.5	34.9
Interesting	6.2	2.4	2.7	72.6	80.8	80.6	17.9	16.3	16.7
Not interesting	1.3	0.7	0.5	92.2	96.5	97.2	3.0	2.3	2.3
Objectionable	3.7	1.9	2.7	83.6	93.3	95.8	9.0	2.5	1.5
Usefulness	Intended Response
	Don't Know/No Answer			Total
	1987	2011	2012	1987	2011	2012
Useful	3.2	0.7	0.0	100.0	100.0	100.0
Interesting	3.3	0.4	0.0	100.0	100.0	100.0
Not interesting	3.5	0.5	0.0	100.0	100.0	100.0
Objectionable	3.8	2.3	0.0	100.0	100.0	100.0
Note: Percents are row percentages within each Usefulness category.

Table A3-25 Standard Mail Intended Response by Usefulness (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Usefulness	Intended Response
	Yes			No			Maybe
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	83.3	94.9	94.9	23.9	21.8	23.7	69.8	81.9	81.5
Interesting	10.2	2.7	3.2	30.0	16.6	17.6	21.8	12.4	13.3
Not interesting	2.0	2.2	1.6	36.1	60.2	57.5	3.4	5.3	4.9
Objectionable	1.2	0.1	0.1	6.7	1.1	1.0	2.1	0.1	0.1
Don't know/No answer	3.2	0.1	0.2	3.3	0.3	0.2	2.9	0.2	0.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.

Table A3-26 Standard Mail Pieces from Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	51.4	39.6	40.8	7.2	2.2	2.3	40.0	28.2	29.7	9.3	6.1	5.9
Organization known	28.4	12.9	14.5	7.9	1.2	1.3	17.7	4.3	5.1	5.6	0.5	0.3
Organization unknown	30.2	13.6	17.2	4.2	2.3	0.9	21.3	5.5	4.0	7.8	0.7	1.2
Note: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-27 Standard Mail Pieces from Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	56.7	52.9	57.8	5.6	6.3	5.9	48.2	47.0	51.1	12.9	10.8	12.3
Organization known	31.1	20.2	20.5	6.7	2.2	1.9	20.8	11.2	10.9	5.4	1.5	1.7
Organization unknown	20.2	20.7	26.2	1.9	2.5	2.4	8.5	7.7	5.8	1.9	0.9	0.3
Note: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-28 Standard Mail Pieces from Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	52.4	73.6	76.2	11.2	7.2	7.0	64.4	81.0	79.1	17.6	32.8	31.8
Organization known	25.5	37.4	45.5	6.4	5.6	2.9	23.4	33.7	37.6	6.0	9.5	7.3
Organization unknown	24.4	47.3	59.6	4.5	0.0	0.0	17.5	39.6	36.7	7.1	3.6	2.5
Note: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-29 Standard Mail Pieces from Mail Order Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	58.4	57.9	55.4	14.0	13.4	17.6	63.0	65.5	67.4	24.0	15.9	16.0
Organization known	32.3	31.3	32.0	10.3	12.6	13.3	26.8	24.7	26.3	6.5	2.8	3.0
Organization unknown	22.2	30.8	20.7	11.3	9.7	11.2	13.9	14.1	12.6	4.6	0.8	1.5
Note: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-30 Standard Mail Pieces from Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	65.1	59.4	64.1	8.7	5.6	5.6	54.5	50.0	57.6	27.9	20.9	19.8
Organization known	30.7	37.9	37.6	5.9	6.4	7.2	20.9	26.9	23.6	6.5	2.1	2.5
Organization unknown	27.2	22.8	39.0	9.4	5.1	4.1	16.0	13.6	16.8	6.5	2.0	4.4
Note: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-31 Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Letter Size Envelope			Larger Than Letter Size Envelope			Detached Label Postcard			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	44.5	31.3	33.2	44.0	44.2	39.9	30.8	27.0	30.8	50.1	52.5	55.9
Read by more than one member of household ^1	N/A	3.9	4.2	N/A	8.9	8.2	N/A	4.8	3.0	N/A	8.9	10.3
Looked at	26.1	20.3	18.7	26.0	14.1	17.7	33.8	26.7	22.8	24.7	9.9	12.3
Discarded	15.3	34.1	31.8	13.8	21.7	23.4	19.6	31.0	36.5	15.7	21.9	17.1
Set aside	4.8	2.8	3.6	8.8	6.7	6.5	3.9	1.2	1.7	2.2	3.1	2.3
Don't know/No answer	9.3	7.6	8.5	7.4	4.4	4.4	11.9	9.4	5.3	7.4	3.7	2.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	Catalog Not in Envelope			Flyers			Newspapers/ Magazines			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	42.9	35.0	33.0	40.8	36.0	37.5	30.1	34.3	35.8	41.5	34.3	35.3
Read by more than one member of household ^1	N/A	12.2	11.0	N/A	9.5	9.3	N/A	16.7	13.7	N/A	7.8	7.6
Looked at	25.9	14.2	13.7	27.0	17.6	16.3	17.6	9.0	12.5	26.4	17.6	16.6
Discarded	9.7	17.3	18.2	15.1	25.3	23.7	9.4	13.2	15.9	14.0	27.0	25.6
Set aside	15.9	12.9	14.7	6.7	4.3	4.8	8.1	13.8	10.3	8.1	5.4	6.0
Don't know/No answer	5.6	8.5	9.4	10.5	7.3	8.3	34.9	13.0	11.9	10.0	7.9	8.8
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Total includes pieces for which no response was given as to shape.

Table A3-32 Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Usefulness	Letter Size Envelope			Larger Than Letter Size Envelope			Detached Label Postcard			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	32.6	25.4	28.1	36.4	47.9	43.3	26.8	21.9	24.0	38.4	53.7	50.7
Interesting	21.3	11.4	12.3	27.4	11.5	13.7	16.3	11.8	11.8	20.1	9.9	13.2
Not interesting	29.0	54.2	50.1	21.1	35.8	37.7	34.7	56.6	58.8	27.7	32.2	33.0
Objectionable	5.7	1.2	0.9	5.8	0.5	0.7	7.5	0.4	0.1	4.9	0.4	0.9
Don't Know/No answer	11.5	7.9	8.7	9.2	4.3	4.5	14.7	9.4	5.3	8.9	3.8	2.2
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Usefulness	Catalog Not in Envelope			Flyers			Newspapers/ Magazines			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	53.8	53.1	51.4	44.7	45.7	46.2	33.3	58.7	53.0	40.2	39.1	39.9
Interesting	26.1	21.3	22.0	19.4	11.2	11.7	16.7	12.5	15.7	22.0	12.9	13.6
Not interesting	10.8	16.6	16.9	19.5	35.0	33.3	9.0	15.5	18.9	21.3	39.1	36.9
Objectionable	2.3	0.2	0.2	3.8	0.6	0.5	2.5	0.3	0.6	4.6	0.7	0.6
Don't Know/No answer	7.0	8.7	9.5	12.5	7.5	8.4	38.5	13.1	11.9	12.0	8.1	8.9
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Total includes pieces for which no response was given as to shape.

Table A3-33 Standard Mail Response to Advertising by Shape (If Mail Piece Contained Advertising or Request for Donation) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Response	Letter Size Envelope			Larger Than Letter Size Envelope			Detached Label Postcard			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	12.8	7.9	8.8	16.5	16.6	15.4	8.6	6.9	8.6	15.4	23.4	21.8
No	69.6	75.4	79.9	62.1	65.9	71.4	69.5	73.1	80.7	63.6	55.9	58.1
Maybe	13.1	8.9	11.3	16.7	13.1	13.1	10.5	9.9	10.7	13.6	16.3	20.1
No answer	4.5	7.8	0.0	4.8	4.5	0.0	11.4	10.1	0.0	7.4	4.5	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Response	Catalog Not in Envelope			Flyers			Newspapers/ Magazines			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	16.1	12.0	12.6	15.6	15.6	17.0	10.2	8.7	8.4	14.6	11.9	12.9
No	46.6	44.3	51.9	54.2	57.5	63.2	44.3	62.6	73.7	58.6	62.8	68.4
Maybe	32.5	34.9	35.6	21.2	18.7	19.8	16.9	14.7	17.9	19.9	17.0	18.7
No answer	4.8	8.8	0.0	9.1	8.2	0.0	28.6	14.1	0.0	7.0	8.4	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Total includes pieces for which no response was given as to shape.

Table A3-34 Standard Mail Percentage of Pieces Read Immediately and Set Aside by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Shape
	Letter Size Envelope						Larger Than Letter Size Envelope						Postcard
	Read			Set Aside			Read			Set Aside			Read			Set Aside
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	64.7	51.5	55.4	5.3	3.5	4.4	60.1	63.6	60.4	10.4	8.1	7.0	67.9	80.3	79.2	2.6	3.7	2.6
Organization known	34.6	19.0	21.1	5.8	1.9	2.3	30.3	37.5	27.5	6.2	3.6	3.4	38.3	44.5	50.7	2.1	3.9	3.0
Organization unknown	29.0	23.3	26.1	4.6	2.5	2.8	27.6	27.0	40.2	7.0	3.9	3.5	32.8	23.3	48.3	1.9	1.8	0.7
Familiarity	Shape
	Catalog Not in Envelope						Flyers						Newspapers/Magazines
	Read			Set Aside			Read			Set Aside			Read			Set Aside
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	53.1	59.0	55.8	17.6	14.5	17.0	57.0	65.8	67.6	8.0	5.1	5.5	56.3	61.1	58.6	15.7	17.1	13.4
Organization known	29.6	29.2	32.3	12.6	13.5	14.3	27.8	26.0	30.7	4.8	2.6	2.2	45.4	54.5	47.5	8.5	14.2	8.8
Organization unknown	20.8	28.7	20.3	15.1	11.4	11.7	24.5	18.5	22.2	5.9	1.9	2.7	21.9	24.0	47.0	5.6	9.8	5.3
Note: Percentages represent row percentages within each industry classification; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-35 Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Shape
	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	20.3	27.5	27.3	22.7	3.0	3.1	20.3	3.9	4.0
Organization known	5.9	34.2	40.3	7.1	10.1	5.3	8.8	3.0	4.4
Organization unknown	5.0	47.1	30.7	5.2	10.5	8.3	3.6	5.6	6.2
Familiarity	Shape
	Catalog Not In Envelope			Flyers			Newspapers/Magazines
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	21.5	18.5	17.8	22.3	44.1	44.3	21.8	1.8	1.8
Organization known	6.4	14.5	13.5	4.6	34.2	34.6	0.0	3.8	1.9
Organization unknown	5.0	11.1	11.5	4.8	22.9	39.0	4.5	0.0	2.0
Note: Percents are row percentages within each familiarity classification.

Table A3-36 Standard Mail Percentage of Pieces Found Useful by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Familiarity	Shape
	Letter Size Envelope			Larger Than Letter Envelope			Postcard
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	53.4	83.1	81.6	53.6	86.2	84.4	58.4	86.2	82.9
Organization known	22.8	10.5	12.1	19.8	7.8	8.5	28.3	7.1	11.7
Organization unknown	12.7	3.1	3.0	13.6	2.3	3.5	10.6	3.5	3.9
Familiarity	Shape
	Catalog Not In Envelope			Flyers			Newspapers/Magazines
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer	70.5	88.6	87.2	66.6	87.2	85.3	67.4	70.9	74.7
Organization known	30.2	6.7	7.7	28.7	7.2	7.8	46.0	13.9	12.1
Organization unknown	18.9	2.4	2.5	16.3	2.7	4.1	25.9	1.2	2.5
Note: Totals may not equal exactly 100% due to unreported categories.

Table A3-37 Standard Mail from Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	53.3	72.5	75.8	2.5	3.9	3.1	37.4	73.0	74.5
Larger envelope	45.8	75.8	71.2	10.2	4.1	0.7	40.8	66.6	67.7
Postcard	56.9	74.7	73.8	1.3	3.8	3.2	48.5	69.5	70.0
Catalog (not in envelope)	45.9	69.0	69.4	15.8	11.4	10.8	62.5	80.1	72.0
Flyers/Circulars	42.4	66.6	70.2	6.1	5.8	6.3	51.2	73.3	73.0
Shape	Will Respond			Percentage of Pieces Received
	1987	2011	2012	1987	2011	2012
Letter size envelope	12.3	33.6	35.2	8.8	12.5	14.6
Larger envelope	10.9	32.1	25.8	3.6	1.7	1.9
Postcard	12.3	39.8	37.7	3.3	3.5	2.8
Catalog (not in envelope)	17.1	25.2	21.9	40.8	14.3	14.5
Flyers/Circulars	15.4	29.3	31.8	42.5	64.5	62.1
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-38 Standard Mail from Department Stores Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer:
Catalog (not in envelope)	68.0	83.5	84.6	70.7	84.1	76.9	18.4	26.5	24.3
Flyers/Circulars	59.0	79.2	82.8	64.2	81.3	79.5	18.2	32.9	32.7
Organization known:
Catalog (not in envelope)	38.1	40.0	56.5	26.9	25.3	44.3	7.2	2.2	4.2
Flyers/Circulars	24.0	44.6	47.1	22.9	34.9	38.3	4.7	10.2	12.0
Organization unknown:
Catalog (not in envelope)	23.5	48.1	55.0	20.6	48.1	46.1	13.7	48.1	0.0
Flyers/Circulars	31.2	22.8	49.2	17.8	21.8	31.5	5.3	0.0	5.7
Note: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-39 Standard Mail from Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	42.7	50.0	50.6	4.1	3.1	5.2	29.9	31.6	36.7
Larger envelope	48.2	70.3	51.9	10.4	6.0	4.4	41.1	56.4	35.1
Postcard	60.4	56.2	68.3	4.2	5.1	7.4	51.8	27.0	51.4
Catalog (not in envelope)	40.9	42.9	39.3	17.1	13.3	15.7	48.9	48.7	47.8
Flyers/Circulars	39.8	49.0	45.2	7.8	4.6	6.3	32.9	37.2	34.7
Magazines/Newsletters	57.0	61.3	52.7	0.0	18.0	18.5	62.3	66.6	46.6
Shape	Will Respond			Percentage of Pieces Received
	1987	2011	2012	1987	2011	2012
Letter size envelope	12.3	14.8	9.2	20.8	13.7	11.1
Larger envelope	18.0	32.2	10.9	22.0	1.1	1.2
Postcard	18.6	15.2	6.0	0.8	0.4	0.3
Catalog (not in envelope)	15.8	9.5	11.9	48.5	79.5	81.0
Flyers/Circulars	10.0	12.9	8.6	7.0	3.6	3.4
Magazines/Newsletters	19.8	4.9	10.9	0.2	0.4	0.6
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-40 Standard Mail from Mail Order Companies Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer:
Letter size envelope	65.0	66.1	77.0	52.2	45.6	58.0	18.8	21.9	11.7
Larger envelope	74.3	86.2	67.0	58.7	65.4	47.5	27.1	42.4	14.9
Catalog	74.9	71.7	72.5	70.3	68.7	69.3	25.1	14.3	16.7
Organization known:
Letter size envelope	34.2	43.4	41.0	13.3	9.7	16.1	5.6	5.0	2.1
Larger envelope	44.5	57.7	22.3	27.0	62.8	17.7	9.7	0.0	6.7
Catalog	44.6	43.5	46.6	31.5	26.7	27.9	6.7	2.5	2.9
Organization unknown:
Letter size envelope	29.4	38.3	34.7	7.0	9.6	4.0	6.7	3.1	1.9
Larger envelope	32.9	67.3	51.1	14.2	25.5	5.3	4.7	12.1	0.0
Catalog	36.8	40.4	30.6	17.7	15.3	15.0	3.5	0.3	1.7
Note: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-41 Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	51.1	44.6	48.7	6.0	2.9	4.1	37.9	31.2	36.9
Larger envelope	41.4	51.2	58.5	6.8	6.4	1.1	27.4	34.9	39.7
Postcard	45.2	51.7	90.7	5.9	0.0	0.0	30.4	52.5	77.6
Catalog (not in envelope)	40.8	42.3	34.6	16.3	13.8	11.6	48.2	46.3	39.0
Flyers/Circulars	45.8	36.9	42.2	8.4	4.0	5.7	46.6	27.2	30.7
Magazines/Newsletters	27.2	47.5	52.6	7.6	11.0	7.3	28.8	51.9	48.8
Shape	Will Respond			Percentage of Pieces Received
	1987	2011	2012	1987	2011	2012
Letter size envelope	21.0	15.4	15.7	26.5	61.5	61.9
Larger envelope	16.6	13.6	14.6	34.1	2.0	2.9
Postcard	26.1	21.6	14.4	1.2	0.6	0.3
Catalog (not in envelope)	13.5	9.0	7.0	4.4	4.6	4.4
Flyers/Circulars	16.3	6.4	4.6	20.4	6.7	5.8
Magazines/Newsletters	9.1	5.5	9.1	12.1	23.0	22.7
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-42 Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer:
Letter size envelope	77.2	60.4	66.3	54.1	43.7	52.5	31.9	22.9	21.4
Larger envelope	68.8	87.5	71.2	44.8	64.1	52.6	25.8	27.9	12.4
Catalog	78.7	73.7	75.1	72.7	74.1	75.8	22.1	16.6	12.5
Organization known:
Letter size envelope	34.2	33.6	37.4	20.8	12.6	13.0	5.7	2.8	2.5
Larger envelope	31.3	35.3	32.3	13.3	7.3	0.0	7.7	0.0	0.0
Catalog	48.3	43.7	30.4	31.1	28.3	11.6	5.4	0.0	0.0
Organization unknown:
Letter size envelope	31.3	16.7	35.2	13.5	7.8	13.2	3.7	3.5	5.0
Larger envelope	35.8	22.7	74.0	13.9	19.3	60.3	7.4	4.6	54.1
Catalog	46.0	48.9	30.7	16.7	14.1	15.2	6.9	0.0	0.0
Note: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-43 Standard Mail from Credit Card Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	43.4	24.0	25.3	4.2	1.5	1.7	28.0	14.6	15.5
Larger envelope	32.7	39.9	31.8	8.4	2.1	0.4	28.9	21.1	11.8
Postcard	25.1	49.1	64.3	0.0	0.0	0.0	9.9	43.8	36.1
Catalog (not in envelope)	43.8	50.8	61.9	21.3	14.7	1.2	45.9	62.6	29.5
Flyers/Circulars	33.3	48.2	50.7	6.3	2.8	1.3	35.6	36.8	38.7
Shape	Will Respond			Percentage of Pieces Received
	1987	2011	2012	1987	2011	2012
Letter size envelope	10.4	3.1	2.8	59.5	90.9	90.5
Larger envelope	3.1	4.1	7.1	28.1	1.5	2.1
Postcard	0.0	11.5	8.9	0.4	0.2	0.4
Catalog (not in envelope)	3.2	19.8	0.0	3.1	0.2	0.2
Flyers/Circulars	12.1	7.3	11.1	8.1	7.1	6.5
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-44 Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer:
Letter size envelope	63.7	38.6	40.4	39.6	25.4	27.4	14.9	5.6	4.8
Larger envelope	53.0	62.2	50.2	38.6	45.0	24.2	2.3	9.8	16.7
Organization known:
Letter size envelope	37.9	13.7	15.5	18.7	4.3	5.3	7.0	0.5	0.3
Larger envelope	32.8	29.5	18.4	12.9	3.8	2.5	3.0	0.0	0.0
Organization unknown:
Letter size envelope	36.7	16.5	17.1	19.8	5.8	3.3	3.2	0.7	1.3
Larger envelope	21.3	8.9	25.7	19.1	0.0	5.8	2.7	0.0	0.0
Note: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-45 Standard Mail from Insurance Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Letter size envelope	33.5	27.9	30.0	3.7	3.4	2.9	23.4	18.8	19.7
Larger envelope	35.8	42.6	35.1	7.2	5.2	3.9	28.3	36.2	29.7
Postcard	64.3	77.1	59.9	0.0	0.0	0.0	38.0	59.6	33.1
Catalog (not in envelope)	41.6	79.2	37.0	14.6	2.9	8.3	34.1	41.3	41.8
Flyers/Circulars	27.2	33.4	39.9	1.4	2.0	3.9	19.6	26.8	29.7
Magazines/Newsletters	49.1	52.6	50.0	14.1	13.5	12.0	14.1	60.1	59.5
Shape	Will Respond			Percentage of Pieces Received
	1987	2011	2012	1987	2011	2012
Letter size envelope	6.1	3.8	4.4	66.8	75.5	75.1
Larger envelope	7.2	13.4	6.8	19.9	5.4	6.2
Postcard	41.7	17.3	11.1	0.7	0.6	0.9
Catalog (not in envelope)	0.0	17.8	12.8	1.4	0.3	0.3
Flyers/Circulars	5.2	5.0	9.5	10.2	14.2	14.0
Magazines/Newsletters	0.0	4.0	2.8	0.5	3.2	2.8
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-46 Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Previous customer:
Letter size envelope	59.7	55.7	62.6	46.3	41.3	46.2	12.2	9.9	11.0
Larger envelope	69.6	72.7	58.1	49.5	65.9	55.1	11.3	17.0	14.0
Organization known:
Letter size envelope	37.4	20.9	22.2	19.1	10.2	11.1	4.3	0.8	1.6
Larger envelope	39.4	38.6	22.3	29.5	19.0	11.6	10.1	15.1	1.4
Organization unknown:
Letter size envelope	22.2	21.7	24.8	8.6	5.8	5.5	2.0	0.8	0.2
Larger envelope	25.3	12.0	44.1	11.9	4.0	13.2	3.2	4.3	0.0
Note: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-47a Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Read Immediately			Set Aside			Found Useful			Will Respond^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	39.5	26.0	27.3	6.1	1.7	1.7	29.3	16.4	17.1	8.3	3.5	3.4
Bank	38.8	41.6	41.9	4.0	3.0	1.7	31.1	31.1	28.1	8.1	7.0	7.3
Insurance Company	33.9	30.8	32.6	4.3	3.6	3.4	24.6	22.6	23.2	6.4	4.6	5.5
Real Estate/Mortgage	29.3	29.9	30.5	3.1	2.4	6.8	21.3	17.3	20.8	2.7	2.1	1.7
Investments	N/A	42.6	38.2	N/A	9.1	10.4	N/A	50.8	47.2	N/A	6.8	9.6
Total Financial	37.2	30.6	32.2	5.3	2.9	3.2	29.5	22.4	23.4	7.3	4.4	5.0
Merchants:
Supermarkets	40.3	67.4	70.1	5.8	6.0	6.2	52.2	70.9	74.5	26.8	40.0	42.9
Department store	45.3	68.0	70.7	9.7	6.6	6.3	53.9	74.0	72.5	15.6	29.6	30.4
Specialty store	40.1	59.5	57.4	8.6	7.0	7.2	43.4	61.9	60.8	14.4	21.2	19.8
Mail order company	42.9	44.6	41.1	12.0	11.4	13.9	41.9	46.1	45.9	15.3	10.7	11.5
Restaurant	49.9	46.5	50.9	3.4	7.4	4.2	51.9	48.9	53.4	19.5	22.3	25.6
Publisher	43.1	44.2	48.7	7.5	5.4	5.2	35.3	36.2	39.5	17.1	12.0	13.2
Auto Dealers	37.3	38.2	40.6	3.2	1.5	2.3	32.6	24.5	18.8	8.7	4.7	7.2
Online Auction	N/A	56.9	49.9	N/A	2.2	2.9	N/A	50.5	44.0	N/A	12.0	10.4
Total Merchants	43.5	53.7	53.2	9.1	8.0	8.5	44.1	54.8	54.2	16.3	18.4	19.2
^1Of pieces containing an advertisement or request for funds.

Table A3-47b Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Read Immediately			Set Aside			Found Useful			Will Respond^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Services:
Telephone	49.9	28.7	25.9	5.7	1.4	3.1	46.6	17.8	16.5	14.4	4.1	4.2
Other Utilities	49.9	57.5	56.4	7.2	3.4	4.9	56.4	49.7	46.7	11.6	17.0	11.4
Medical	44.3	39.0	38.1	5.2	2.7	2.2	41.0	27.9	27.7	6.8	8.4	10.7
Other professional	53.2	34.0	40.7	6.4	2.7	5.2	42.4	23.4	30.5	12.2	8.7	13.0
DVD/Blu-ray/Video Game Rental Company	N/A	42.2	57.3	N/A	3.9	2.5	N/A	19.7	28.0	N/A	10.0	22.8
Craftsman	N/A	25.0	26.4	N/A	1.8	1.9	N/A	17.2	18.5	N/A	2.8	2.8
Leisure service	41.6	50.9	54.1	8.1	5.2	3.3	36.9	45.7	45.4	7.8	11.7	11.3
Auto Maintenance	N/A	53.2	53.0	N/A	1.9	1.8	N/A	45.4	46.2	N/A	18.0	15.2
Roadside Assistance	N/A	35.8	40.5	N/A	4.4	4.5	N/A	31.4	32.3	N/A	9.7	11.6
Total Services	44.1	36.3	36.5	6.5	2.5	2.9	38.0	27.2	27.5	9.6	7.8	7.9
Federal Government	N/A	55.6	57.4	N/A	6.4	6.6	N/A	61.8	54.2	N/A	13.1	22.8
Nonfederal Government	48.7	62.4	61.7	15.6	13.5	5.3	57.6	69.9	57.1	18.6	25.2	24.3
Social/Charitable/Political:
Union or professional Organization	49.5	45.6	49.9	7.6	12.7	7.8	55.9	46.4	43.5	11.3	11.9	7.1
Church	51.8	57.4	45.8	3.6	9.9	14.9	39.7	59.1	54.6	6.6	24.2	23.7
Veterans	N/A	55.1	58.7	N/A	7.2	4.8	N/A	45.7	51.3	N/A	17.3	17.2
Educational	46.4	36.0	44.0	5.4	5.9	6.2	40.0	29.7	39.4	6.3	9.0	10.8
Charities	531	45.3	59.1	0.6	4.4	2.8	29.7	29.2	59.6	8.6	7.8	29.3
Political	37.5	27.9	41.8	8.1	4.2	2.2	27.6	22.4	32.2	13.0	5.0	8.9
AARP	59.4	58.4	42.8	7.0	3.9	8.1	57.1	44.9	47.6	37.9	13.7	7.7
Total Social/Charitable/Political/Nonprofit	45.2	37.5	45.6	6.4	6.1	4.5	37.8	31.6	38.8	9.2	9.3	10.8
^1Of pieces containing an advertisement or request for funds.

Table A3-48 Standard Mail Reaction to Mail Pieces by Income Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Income	Read Immediately						Set Aside
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Under $7K	43.0	39.4	42.4	1.6	1.2	1.6	18.8	3.6	6.6	0.3	0.1	0.2
$7K - $9.9K	41.0	47.7	56.6	2.1	2.3	1.9	18.8	8.3	4.7	0.3	0.4	0.2
$10K - $14.9K	45.0	38.3	41.0	2.6	2.0	1.9	11.9	6.3	6.4	0.5	0.3	0.3
$15K - $19.9K	45.0	46.8	50.0	2.9	2.5	2.9	9.4	4.6	4.4	0.6	0.2	0.3
$20K - $24.9K	42.5	45.7	42.6	2.8	3.0	2.4	8.5	5.6	4.8	0.6	0.4	0.3
$25K - $29.9K	44.2	43.0	47.2	3.5	3.1	3.4	8.0	6.5	6.0	0.6	0.5	0.4
$30K - $34.9K	41.4			3.6			8.3			0.7
$35K - $49.9K	41.4	43.4	45.1	3.9	3.5	3.4	7.5	4.7	7.2	0.8	0.4	0.5
$50K - $64.9K	41.1	43.4	47.0	4.4	4.2	4.0	7.0	5.4	6.1	0.8	0.5	0.5
$65K - $79.9K	40.4	42.2	45.0	6.1	4.5	4.5	6.7	4.5	6.1	1.5	0.5	0.6
$80K - $99.9K	31.4	41.0	41.2	4.4	4.7	4.4	8.9	6.5	5.6	1.3	0.7	0.6
$100K +	34.5	40.3	38.4	5.3	6.0	5.3	6.0	5.1	6.0	1.2	0.8	0.8
Income	Found Useful						Will Respond^1
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Under $7K	36.0	28.9	33.5	1.4	0.9	1.2	17.5	10.9	14.4	0.5	0.3	0.4
$7K - $9.9K	37.1	34.7	37.1	1.9	1.7	1.3	12.6	9.1	16.0	0.5	0.4	0.4
$10K - $14.9K	39.6	30.6	33.0	2.3	1.6	1.5	17.7	10.9	14.1	0.8	0.6	0.5
$15K - $19.9K	41.9	34.4	38.2	2.7	1.8	2.2	15.3	11.3	18.1	0.8	0.6	0.8
$20K - $24.9K	42.8	40.0	34.0	2.8	2.6	1.9	15.6	13.9	14.2	0.9	0.9	0.6
$25K - $29.9K	40.4	38.3	40.8	3.2	2.8	3.0	14.8	13.7	17.0	1.0	1.0	1.1
$30K - $34.9K	40.4			3.5			14.8			1.1
$35K - $49.9K	41.9	37.5	41.4	4.0	3.1	3.1	14.8	11.3	15.3	1.1	0.9	1.0
$50K - $64.9K	42.2	40.5	43.6	4.6	4.0	3.7	14.8	12.4	13.2	1.3	1.2	1.0
$65K - $79.9K	40.5	39.7	42.6	6.1	4.2	4.3	11.1	12.0	13.6	1.4	1.3	1.3
$80K - $99.9K	34.7	39.5	40.1	4.9	4.5	4.3	10.9	12.9	11.3	1.3	1.5	1.1
$100K +	32.0	39.9	38.4	4.9	6.0	5.3	10.1	11.6	10.9	1.3	1.7	1.4
Note: Percentages represent row percentages within each income classification; these do not sum to 100 due to the inclusion of multiple questions in this table.
Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
^1Of pieces containing an advertisement or request for funds.

Table A3-49 Standard Mail Reaction to Mail Piece by Age of Head of Household Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Age of Head of Household	Read Immediately						Set Aside
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
18-21	46.9	38.9	62.8	1.8	2.5	1.7	10.3	1.2	7.1	0.4	0.1	0.2
22-24	35.6	45.2	45.0	1.1	2.2	2.2	6.9	2.8	4.3	0.2	0.1	0.2
25-34	40.4	39.2	38.4	2.7	3.1	2.7	8.4	4.3	4.1	0.6	0.3	0.3
35-44	39.9	40.6	42.2	3.3	4.0	3.8	7.8	5.1	6.0	0.6	0.5	0.5
45-54	39.6	41.7	43.9	3.5	4.7	4.1	7.8	6.3	6.0	0.7	0.7	0.6
55-64	45.0	43.8	43.3	4.4	4.8	4.5	9.2	6.1	7.9	0.9	0.7	0.8
65-69	42.5	48.3	44.5	3.5	5.3	5.0	7.4	4.7	4.6	0.6	0.5	0.5
70-74	43.8	48.7	43.1	3.4	5.1	4.1	7.3	4.7	6.3	0.6	0.5	0.6
75+		38.2	45.0		3.4	3.9		5.3	5.9		0.5	0.5
Age of Head of Household	Found Useful						Will Respond^1
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
18-21	53.5	40.2	31.0	2.1	2.6	0.8	16.5	14.8	4.1	0.5	0.9	0.1
22-24	35.7	37.4	43.1	1.1	1.8	2.2	17.5	13.4	9.5	0.5	0.7	0.4
25-34	42.7	37.8	36.8	2.8	3.0	2.6	15.9	11.1	9.6	0.9	0.9	0.6
35-44	40.8	40.2	42.0	3.4	3.9	3.7	16.1	12.0	13.5	1.1	1.2	1.1
45-54	38.8	39.9	41.2	3.4	4.5	3.8	13.0	12.4	13.8	0.9	1.4	1.2
55-64	41.2	39.9	42.2	4.0	4.3	4.3	12.7	12.7	13.3	1.0	1.4	1.3
65-69	38.1	40.8	37.3	3.1	4.5	4.2	13.2	11.9	13.2	0.9	1.3	1.3
70-74	37.6	41.5	36.7	2.9	4.3	3.5	14.8	11.6	12.1	0.9	1.2	0.9
75+		33.0	36.4		2.9	3.1		9.3	14.8		0.8	1.0
Note: Percentages represent row percentages within each age cohort classification; these do not sum to 100 due to the inclusion of multiple questions in this table.
^1Of pieces containing an advertisement or request for funds.

Table A3-50 Standard Mail (A) Reaction to Mail Piece by Education of Head of Household (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Education of Head of Household	Read Immediately						Set Aside
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
8th grade or less	43.7	42.7	43.2	2.2	3.0	2.6	7.8	4.6	1.4	0.4	0.3	0.1
Some high school	46.4	46.4	48.0	2.6	3.3	3.5	6.9	3.0	6.4	0.4	0.2	0.5
High school graduate	44.4	45.9	47.0	3.1	4.1	3.7	7.3	4.8	6.0	0.5	0.4	0.5
Some college	41.6	42.5	44.3	3.3	3.9	3.6	7.9	5.8	7.0	0.6	0.5	0.6
Technical school graduate	41.2	41.4	49.2	3.2	3.9	4.1	9.5	7.9	5.6	0.7	0.7	0.5
College graduate	37.7	40.5	40.3	3.7	4.6	4.1	9.3	5.8	5.8	0.9	0.7	0.6
Post-graduate work	37.3	36.2	36.3	4.4	4.6	4.3	8.9	5.4	6.3	1.0	0.7	0.8
Education of Head of Household	Found Useful						Will Respond^1
	Percent			Pieces Per Household			Percent			Pieces Per Household
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
8th grade or less	35.5	39.3	26.0	1.8	2.7	1.6	14.6	7.9	11.0	0.6	0.6	0.4
Some high school	40.5	33.8	42.7	2.3	2.4	3.1	13.4	12.1	18.5	0.6	0.9	1.1
High school graduate	40.0	40.0	42.4	2.8	3.5	3.4	15.1	13.4	13.9	0.9	1.2	1.0
Some college	41.1	39.7	41.2	3.3	3.7	3.3	15.6	11.7	14.4	1.0	1.1	1.1
Technical school graduate	40.0	41.4	44.8	3.1	3.9	3.7	15.7	12.3	17.8	1.0	1.2	1.4
College graduate	40.5	39.7	38.7	4.0	4.5	3.9	13.4	11.8	11.2	1.1	1.3	1.1
Post-graduate work	40.6	36.8	37.0	4.8	4.7	4.4	14.1	9.9	9.9	1.4	1.3	1.1
Note: Percentages represent row percentages within each educational attainment classification; these do not sum to 100 due to the inclusion of multiple questions in this table.
^1Of pieces containing an advertisement or request for funds.

Table A3-51 Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	BRM			CRM			Combined BRM/CRM
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	9.1	49.7	41.5	2.8	13.8	10.6	6.1	40.3	32.1
Bank	4.8	3.2	3.2	1.6	2.8	2.4	3.2	3.1	3.0
Insurance Company	12.7	14.8	16.1	2.3	8.9	7.1	7.8	13.3	13.4
Real Estate/Mortgage	1.1	0.4	0.6	0.3	0.2	0.2	0.7	0.3	0.5
Investments	N/A	0.8	1.2	N/A	1.0	1.0	N/A	0.9	1.1
Other financial	0.5	0.2	0.4	0.3	0.4	0.7	0.5	0.3	0.5
Total Financial	30.9	69.3	63.0	8.1	27.1	22.0	20.1	58.2	50.6
Merchants:
Supermarkets	0.2	0.1	0.1	0.2	0.2	0.4	0.3	0.1	0.2
Department store	5.6	0.3	0.4	4.0	1.8	2.7	5.1	0.7	1.1
Specialty store	3.4	0.5	0.6	6.8	3.0	2.4	5.0	1.2	1.1
Mail order company	19.0	5.5	5.0	46.8	36.5	32.8	31.6	13.7	13.5
Restaurant	0.1	0.1	0.0	0.0	0.3	0.1	0.1	0.1	0.0
Publisher	22.1	11.7	13.7	21.1	11.5	12.1	21.4	11.6	13.2
Auto Dealers	0.3	0.1	0.1	0.1	0.1	0.4	0.2	0.1	0.2
Online Auction	N/A	0.0	0.0	N/A	0.0	0.1	N/A	0.0	0.0
Other merchants	1.1	0.1	0.8	2.1	0.7	5.5	1.4	0.3	2.3
Total Merchants	53.1	18.5	20.8	81.7	54.0	56.6	66.2	27.8	31.6
Services:
Telephone	2.3	0.7	1.3	0.4	2.8	1.7	1.4	1.3	1.4
Other Utilities	0.2	1.9	3.0	0.1	1.5	1.4	0.2	1.8	2.5
Medical	0.6	0.9	1.0	0.2	2.3	1.2	0.4	1.2	1.1
Other professional	0.6	0.1	0.3	0.3	0.1	0.1	0.4	0.1	0.3
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Craftsman	0.6	0.5	0.3	0.1	0.4	0.5	0.3	0.5	0.4
Leisure service	1.9	0.7	0.8	1.0	1.0	1.6	1.4	0.8	1.0
Auto Maintenance	N/A	0.0	0.1	N/A	0.1	0.2	N/A	0.0	0.1
Roadside Assistance	N/A	1.7	2.0	N/A	0.9	1.5	N/A	1.5	1.8
Other services	2.4	1.8	1.7	1.0	1.4	1.5	1.8	1.7	1.7
Total Services	9.7	8.3	10.6	3.8	10.5	9.7	6.9	8.9	10.3
All Manufacturers	0.9	1.1	1.5	0.5	3.4	3.4	0.8	1.7	2.1
Federal Government	N/A	0.4	0.3	N/A	0.5	0.3	N/A	0.4	0.3
Nonfederal Government	0.3	0.1	0.2	0.9	0.6	1.6	0.6	0.2	0.6
Total Social/Charitable/Political/Nonprofit	2.9	2.2	3.3	1.9	3.6	5.1	2.5	2.5	3.9
Don't know/No answer	0.3	0.1	0.3	0.6	0.3	1.4	0.4	0.2	0.6
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	1.5	1.7	1.4	1.3	0.6	0.6	2.7	2.4	2.0

Table A3-52a Standard Mail Industry Usage of Reply Mail (Percentage of Pieces from Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Business Reply			Courtesy Reply
	1987	2011	2012	1987	2011	2012
Financial:
Credit card	57.8	61.8	60.0	15.4	6.1	6.7
Bank	36.1	18.2	14.6	10.4	5.5	4.8
Insurance Company	62.7	31.2	29.7	10.1	6.7	5.7
Real Estate/Mortgage	19.1	6.6	7.5	4.1	1.1	1.0
Investments	N/A	6.7	7.8	N/A	2.9	2.9
Total Financial	48.7	41.6	36.4	11.1	5.8	5.5
Merchants:
Supermarkets	1.1	1.0	1.0	0.8	0.9	1.7
Department store	7.0	0.8	1.0	4.4	1.6	2.6
Specialty store	6.9	0.9	0.8	12.1	1.7	1.4
Mail order company	21.9	7.7	6.4	47.2	18.1	18.3
Restaurant	2.1	1.2	0.1	0.6	1.3	0.4
Publisher	30.2	46.0	44.7	25.2	16.1	17.3
Auto Dealers	8.9	1.2	1.7	2.5	0.7	2.5
Online Auction	N/A	4.0	5.0	N/A	1.7	8.2
Total Merchants	15.8	8.4	8.0	21.3	8.7	9.4
Services:
Telephone	53.1	2.4	3.8	9.0	3.4	2.2
Other Utilities	24.7	37.3	38.1	9.4	10.6	7.4
Medical	13.2	7.3	7.1	4.0	6.9	3.6
Other professional	26.2	5.9	9.1	12.6	2.1	0.9
DVD/Blu-ray/Video Game Rental Company	N/A	2.7	3.6	N/A	0.7	6.6
Craftsman	60.7	7.7	4.8	6.4	2.1	3.1
Leisure service	21.2	6.8	6.3	10.2	3.3	5.7
Auto Maintenance	N/A	0.4	1.3	N/A	0.6	1.2
Roadside Assistance	N/A	66.8	56.8	N/A	12.8	17.9
Total Services	26.8	9.3	10.1	9.3	4.2	4.0
All Manufacturers	10.4	7.9	8.6	5.3	8.6	8.5
Federal Government	N/A	14.2	9.3	N/A	5.9	3.5
Nonfederal Government	5.7	3.2	4.2	14.4	6.8	15.4
Total Social/Charitable/Political/Nonprofit	18.0	13.7	16.2	10.4	8.2	10.9
Total Nonhousehold Mail Received by Households	18.7	17.8	15.5	16.4	6.3	6.7
Total Pieces Per Household Per Week	1.5	1.7	1.4	1.3	0.6	0.6
Note: Percents are row percentages within each Industry classification.

Table A3-52b Standard Mail Industry Usage of Reply Mail (Percentage of Pieces From Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	No Reply Mail			Don't Know/ No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Financial:
Credit card	20.7	27.1	29.7	6.1	5.0	3.6	100.0	100.0	100.0
Bank	45.8	72.3	77.0	7.7	4.0	3.6	100.0	100.0	100.0
Insurance Company	20.6	56.8	58.8	6.7	5.2	5.8	100.0	100.0	100.0
Real Estate/Mortgage	71.2	85.8	89.3	5.6	6.5	2.2	100.0	100.0	100.0
Investments	N/A	86.4	85.0	N/A	4.0	4.2	N/A	100.0	100.0
Total Financial	33.4	47.7	53.7	6.8	4.9	4.3	100.0	100.0	100.0
Merchants:
Supermarkets	87.6	94.9	93.3	10.5	3.2	4.0	100.0	100.0	100.0
Department store	82.5	94.6	92.8	6.1	3.0	3.6	100.0	100.0	100.0
Specialty store	25.1	94.1	94.8	5.9	3.2	3.0	100.0	100.0	100.0
Mail order company	74.8	64.3	64.5	6.2	9.9	10.8	100.0	100.0	100.0
Restaurant	33.7	95.2	96.7	10.9	2.2	2.8	100.0	100.0	100.0
Publisher	79.8	29.5	28.5	5.9	8.4	9.5	100.0	100.0	100.0
Auto Dealers	N/A	96.7	94.3	N/A	1.4	1.6	N/A	100.0	100.0
Online Auction	90.1	93.8	86.8	7.2	0.4	0.0	100.0	100.0	100.0
Total Merchants	55.3	77.0	76.3	7.6	5.9	6.3	100.0	100.0	100.0
Services:
Telephone	31.8	89.6	89.3	6.2	4.6	4.7	100.0	100.0	100.0
Other Utilities	52.6	48.0	51.5	13.4	4.1	2.9	100.0	100.0	100.0
Medical	78.6	82.4	83.8	4.2	3.4	5.4	100.0	100.0	100.0
Other professional	55.7	89.5	87.9	5.5	2.5	2.1	100.0	100.0	100.0
DVD/Blu-ray/Video Game Rental Company	62.5	95.4	75.8	6.1	1.2	14.1	100.0	100.0	100.0
Craftsman	72.8	87.6	87.7	6.7	2.6	4.4	100.0	100.0	100.0
Leisure service	36.6	86.8	84.1	5.9	3.1	3.9	100.0	100.0	100.0
Auto Maintenance	30.5	98.0	95.9	2.4	1.0	1.6	100.0	100.0	100.0
Roadside Assistance	30.5	14.3	19.8	2.4	6.2	5.5	100.0	100.0	100.0
Total Services	57.3	83.0	81.7	6.5	3.5	4.2	100.0	100.0	100.0
All Manufacturers	78.5	77.2	72.4	5.7	6.4	10.4	100.0	100.0	100.0
Federal Government	N/A	77.6	84.6	N/A	2.4	2.6	N/A	100.0	100.0
Nonfederal Government	74.7	88.0	75.5	5.2	2.0	4.9	100.0	100.0	100.0
Total Social/Charitable/Political/Nonprofit	62.7	73.1	70.2	9.0	5.0	2.8	100.0	100.0	100.0
Total Nonhousehold Mail Received by Households	56.5	70.1	71.6	8.4	5.7	6.2	100.0	100.0	100.0
Total Pieces Per Household Per Week	4.4	6.9	6.3	0.7	0.6	0.5	5.1	9.8	8.9

Table A3-53 Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Response Rate for Pieces with Business Reply Enclosures			Response Rate for Pieces with Courtesy Reply Enclosures
	1987	2011	2012	1987	2011	2012
Standard Mail:
Credit card	8.9	1.4	1.2	7.0	9.7	13.6
Department store	11.6	3.2	19.2	24.9	27.1	24.1
Mail order	10.3	8.8	6.5	17.4	17.7	13.6
Publisher	14.3	11.0	12.7	23.4	24.4	24.3
First Class Mail:
Credit card	N/A	12.9	12.6	N/A	8.3	10.2
Department store	N/A	22.6	34.6	N/A	17.8	38.8
Mail order	N/A	44.7	25.9	N/A	25.7	17.7
Publisher	N/A	11.2	13.6	N/A	13.8	17.2

Table A3-54 Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Address	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Addressed to specific household members	44.9	44.2	45.2	8.7	5.5	6.3	40.1	39.9	40.9	14.4	12.1	12.6
Addressed to occupant/resident	35.7	37.8	38.4	7.1	5.4	5.5	40.3	40.0	39.4	14.9	11.9	13.9
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-55 Standard Mail Reaction to Pieces from Department Stores by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Address	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Addressed to specific household members	48.1	70.1	71.6	9.8	6.9	6.7	56.9	76.2	73.8	15.4	30.7	30.1
Addressed to occupant/resident	39.4	47.6	65.7	9.9	3.6	3.0	48.1	52.6	62.8	16.3	18.3	34.3
NOTE: Percentages represent row percentages within each address category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-56 Standard Mail Reaction to Pieces from Publishers by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Address	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Addressed to specific household members	46.2	45.3	50.5	7.3	4.9	5.0	35.1	34.7	39.9	18.1	13.5	13.8
Addressed to occupant/resident	37.7	45.9	49.6	8.8	8.4	7.0	38.5	47.8	45.2	14.0	7.0	9.7
NOTE: Percentages represent row percentages within each address category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-57 Number of Mail Order Purchases Within the Last Year by Income (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Purchases	Under $7K			$7K - $9.9K			$10K - $14.9K			$15K - $19.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	64.7	75.1	81.8	55.7	72.3	71.4	48.4	72.2	69.9	43.0	66.0	63.1
1 - 2	16.5	9.7	6.1	18.0	5.1	7.1	15.9	8.6	9.0	22.3	11.0	10.5
3 - 5	11.4	6.7	4.8	18.9	16.1	7.0	20.4	9.1	8.8	21.2	7.4	8.7
6 - 10	3.3	6.6	2.6	5.1	4.4	6.4	7.4	6.9	4.2	9.4	7.9	5.1
11 - 15	1.6	0.0	1.1	1.6	1.3	3.9	4.4	0.7	3.4	2.5	2.1	4.1
16 - 30	1.8	0.4	2.8	0.5	0.2	2.9	1.2	1.4	2.1	0.9	3.8	6.1
31 +	0.2	1.4	0.7	0.3	0.5	1.3	0.5	1.0	2.7	0.3	1.8	2.2
Don't know/No answer	0.5	0.0	0.0	0.0	0.0	0.0	1.8	0.1	0.0	0.5	0.0	0.2
Total Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Number of Purchases	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	41.8	55.3	63.5	39.0	61.4	48.0	34.4	61.4	48.0	28.7	54.8	51.5
1 - 2	21.3	12.5	9.2	19.4	9.6	14.5	21.9	9.6	14.5	22.5	14.4	13.9
3 - 5	20.6	12.9	6.5	21.9	12.0	14.2	19.2	12.0	14.2	25.4	11.4	12.1
6 - 10	8.0	10.2	8.2	11.6	6.5	9.2	13.8	6.5	9.2	11.7	8.5	9.3
11 - 15	2.4	3.8	5.0	4.1	5.0	4.3	4.6	5.0	4.3	5.3	3.3	3.5
16 - 30	2.9	4.3	3.7	3.1	2.5	3.5	3.9	2.5	3.5	3.5	4.4	4.0
31 +	0.5	0.9	2.9	0.6	2.7	6.1	0.7	2.7	6.1	0.8	2.8	4.9
Don't know/No answer	2.5	0.0	0.9	0.3	0.2	0.3	1.5	0.2	0.3	1.9	0.4	0.7
Total Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Number of Purchases	$50K - $64.9K			$65K - Over			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	29.4	47.2	45.8	33.5	41.3	37.2	42.2	53.6	50.6
1 - 2	19.7	12.2	12.3	11.6	11.7	11.2	19.6	11.0	11.1
3 - 5	19.6	14.8	11.3	21.3	13.2	12.7	19.5	11.9	10.8
6 - 10	13.4	11.9	12.0	18.8	13.4	14.0	10.0	10.2	10.2
11 - 15	8.8	4.5	6.8	7.9	6.3	7.8	3.9	4.3	5.5
16 - 30	4.8	4.2	7.7	5.0	8.2	8.2	2.5	4.9	5.8
31 +	3.3	5.0	3.9	0.3	5.7	8.0	0.7	3.7	5.1
Don't know/No answer	1.1	0.2	0.1	1.5	0.2	0.9	1.4	0.3	0.9
Total Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1 Includes pieces for which no response was given for household income. Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Table A3-58 Number of Mail Order Purchases Within the Last Year by Education of Head of Household (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Purchases	< 8th Grade			Some High School			High School			Some College
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	65.5	73.0	74.0	53.9	65.1	61.3	41.7	58.5	55.0	38.0	51.4	50.4
1 - 2	14.8	7.0	7.4	16.8	8.6	7.7	22.5	10.8	10.9	20.7	13.1	11.8
3 - 5	10.7	7.2	5.3	17.2	13.6	11.6	19.0	11.6	10.7	22.0	11.8	9.9
6 - 10	4.7	8.3	4.3	6.1	6.2	6.8	9.1	9.7	8.7	11.1	10.4	10.7
11 - 15	2.9	2.2	4.2	2.4	1.5	1.9	4.1	3.5	5.7	2.7	5.0	5.2
16 - 30	0.5	0.5	1.8	1.1	2.3	4.3	2.4	3.7	4.8	2.8	4.3	5.5
31 +	0.2	1.9	3.1	0.5	2.7	4.2	0.6	2.2	3.9	0.5	3.8	5.7
Don't know/No answer	0.7	0.0	0.0	2.1	0.0	2.1	0.8	0.0	0.3	2.1	0.2	0.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Number of Purchases	Technical School			College			Post Graduate			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	37.2	53.8	47.9	38.0	47.5	44.1	27.0	42.9	38.0	42.2	53.6	50.6
1 - 2	16.3	12.7	11.4	18.5	10.8	12.4	19.5	11.2	10.9	19.6	11.0	11.1
3 - 5	20.2	10.6	11.4	21.8	12.2	11.6	22.7	13.5	13.0	19.5	11.9	10.8
6 - 10	12.8	11.0	14.1	11.9	11.5	12.0	16.4	11.7	12.6	10.0	10.2	10.2
11 - 15	6.2	3.1	4.3	4.1	5.5	6.2	7.2	6.2	7.3	3.9	4.3	5.5
16 - 30	3.7	4.4	5.6	2.6	7.2	6.8	5.2	8.1	9.0	2.5	4.9	5.8
31 +	2.6	4.0	4.9	0.9	4.9	5.6	1.1	5.6	7.9	0.7	3.7	5.1
Don't know/No answer	1.2	0.5	0.3	2.1	0.4	1.3	1.3	0.8	1.2	1.4	0.3	0.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Includes pieces for which no response was given for educational attainment.

Table A3-59 Number of Mail Order Purchases Within the Last Year by Age of Head of Household (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Purchases	18 - 24			25 - 34			35 - 44			45 - 54			55 - 64
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	51.8	74.2	77.3	36.1	59.2	55.9	39.2	53.6	45.8	41.0	48.6	45.6	40.2	48.1	46.4
1 - 2	21.7	8.5	5.7	22.2	14.6	14.5	19.0	10.0	12.4	21.4	11.9	9.7	15.7	9.6	10.0
3 - 5	17.6	8.2	5.8	23.3	11.5	9.8	19.8	11.0	11.2	17.8	12.2	13.2	19.8	13.3	10.5
6 - 10	2.8	5.3	3.0	10.4	7.4	8.0	11.4	10.3	11.4	9.1	11.2	10.8	13.1	11.4	12.2
11 - 15	1.7	2.4	2.0	2.9	2.2	3.1	5.0	5.8	5.0	5.5	4.0	6.4	4.9	5.4	7.3
16 - 30	2.3	0.4	2.5	2.3	2.9	3.7	3.3	5.1	6.6	3.2	6.6	6.8	3.5	7.0	6.9
31 +	0.7	0.7	2.2	0.9	2.0	3.4	1.1	4.0	6.2	0.8	5.1	6.9	0.9	4.8	6.1
Don't know/No answer	1.1	0.4	1.5	1.9	0.3	1.5	1.4	0.2	1.4	1.2	0.3	0.6	2.0	0.4	0.6
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Number of Purchases	65 - 69			70 +	70-74		75+		Total^1
	1987	2011	2012	1987	2011	2012	2011	2012	1987	2011	2012
0	47.5	50.5	45.3	53.8	50.5	52.8	57.3	57.0	42.2	53.6	50.6
1 - 2	19.7	9.5	10.1	17.5	11.5	9.3	10.0	11.7	19.6	11.0	11.1
3 - 5	17.3	12.2	11.5	15.8	13.9	10.9	11.7	9.9	19.5	11.9	10.8
6 - 10	10.2	11.6	11.5	8.3	12.9	11.0	11.1	9.4	10.0	10.2	10.2
11 - 15	3.5	5.6	8.1	2.8	4.8	5.7	3.6	4.6	3.9	4.3	5.5
16 - 30	0.7	6.1	7.6	1.2	2.8	5.9	3.7	4.1	2.5	4.9	5.8
31 +	0.3	4.4	5.2	0.0	3.4	3.7	2.2	3.1	0.7	3.7	5.1
Don't know/No answer	1.1	0.2	0.9	2.3	0.2	0.7	0.3	0.2	1.4	0.3	0.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Includes pieces for which no response was given for age.

Table A3-60 Number of Mail Order Purchases Within the Last Year by Number of Adults (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Number of Purchases	1			2			3			4+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	55.0	63.3	60.0	38.5	51.4	47.6	42.3	47.3	48.1	31.4	41.5	44.0
1 - 2	18.1	10.5	11.1	20.0	11.9	11.2	20.2	9.4	8.8	20.6	7.5	13.9
3 - 5	16.7	9.9	9.3	20.4	12.2	11.5	17.5	12.8	11.8	24.9	17.3	9.1
6 - 10	6.5	7.7	7.1	11.5	10.4	11.1	9.9	13.9	12.0	9.4	13.5	11.5
11 - 15	2.3	3.2	4.3	4.1	4.6	5.8	4.7	5.5	6.3	6.8	4.4	6.3
16 - 30	1.0	3.3	4.0	2.9	5.2	6.6	3.2	5.1	6.3	2.9	10.1	4.7
31 +	0.1	1.9	3.9	1.0	4.0	5.2	0.5	5.7	6.0	1.3	5.0	7.7
Don't know/No answer	0.4	0.2	0.3	1.7	0.3	1.0	1.6	0.3	0.7	2.7	0.7	2.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-61 Standard Mail Reaction to Pieces from Mail Order Companies by Number of Mail Order Purchases Made Within the Last Year Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Mail Order Purchases	Pieces Per Household Per Week
	1987	2011	2012
0	0.6	0.8	0.8
1	1.1	0.7	0.7
2	1.2	1.4	1.2
3 - 5	1.6	1.9	1.3
6 - 10	2.3	1.9	1.8
11 +	3.1	2.9	1.9

Table A3-62 Standard Mail Reaction to Pieces from Mail Order Industry by Number of Mail Order Purchases Made Within the Last Year (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Mail Order Purchases	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
0	40.4	42.3	34.8	8.4	11.0	13.2	34.2	40.2	38.5	12.5	8.1	8.8
1 - 2	40.8	37.5	39.3	11.4	10.9	12.5	36.6	36.8	43.1	15.1	9.1	7.0
3 - 5	45.7	55.3	44.0	13.5	8.2	12.7	45.8	53.1	45.7	15.8	13.9	17.3
6 - 10	44.6	41.2	41.2	14.9	12.2	16.3	46.2	46.0	47.2	15.8	9.1	8.6
11 +	42.0	44.2	48.1	11.8	13.3	13.6	45.5	49.9	53.8	16.9	12.7	15.0
Note: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-64 Unaddressed Mail Received (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent of Unaddressed Mail Received by Households
	1987	2011	2012
Financial:
Credit card	0.2	2.6	0.4
Bank	0.2	0.0	0.0
Insurance company	0.9	5.3	1.9
Real estate/Mortgage	0.6	1.7	0.7
Investments	N/A	0.1	0.4
Other financial	0.0	0.1	0.4
Total Financial	2.1	9.9	3.8
Merchants:
Supermarkets	22.1	27.7	26.7
Department store	20.9	9.6	13.4
Mail order company	1.5	1.4	0.8
Other store	25.1	17.4	10.4
Publisher	4.6	0.8	4.8
Restaurant	6.7	9.7	15.5
Auto dealers	0.9	1.2	0.3
Online Auction	N/A	0.0	0.0
Other merchants	2.1	0.2	0.0
Total Merchants	90.0	67.9	71.8
Services:
Telephone	0.0	8.6	6.7
Other utilities	0.1	0.5	0.0
Medical	1.6	1.1	0.6
Other professional	0.7	0.0	0.1
DVD/Blu-ray/Video Game Rental Company	N/A	0.0	0.1
Craftsman	0.5	1.6	1.9
Leisure service	0.5	0.3	0.5
Auto Maintenance	N/A	0.7	0.7
Roadside Assistance	N/A	0.1	0.0
Other services	2.1	2.4	0.9
Total Services	5.6	15.4	11.5
All Manufacturers	0.6	0.6	1.4
Federal Government	N/A	0.0	0.3
Nonfederal Government	0.2	0.8	0.9
Total Social/Charitable/Political/Nonprofit	1.3	3.3	6.6
Don't know/No answer	0.8	2.1	3.7
Total	100.0	100.0	100.0

Table A3-65 Unaddressed Mail Received Reaction Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Percent of Mail Pieces
	1987	2011	2012
Read by member of household	29.3	29.2	29.8
Read by more than one member of household 1	N/A	14.0	16.5
Looked at	24.0	18.3	19.4
Discarded	20.0	20.1	16.0
Set aside	3.9	5.7	6.0
Don't know/No answer	22.7	12.8	12.1
Total	100.0	100.0	100.0
Usefulness	Percent of Mail Pieces
	1987	2011	2012
Useful	33.9	46.6	53.0
Interesting	16.9	12.0	7.2
Not interesting	21.6	27.9	26.6
Objectionable	4.4	0.4	0.6
Don't know/No answer	23.2	13.2	12.6
Total	100.0	100.0	100.0

Table A3-66 Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Read Immediately^1			Found Useful
	1987	2011	2012	1987	2011	2012
Financial:
Bank	18.9	0.0	0.0	11.2	0.0	0.0
Insurance company	12.5	13.1	10.6	7.7	33.5	44.2
Real estate/Mortgage	13.3	0.0	16.2	9.0	0.0	16.2
Total Financial	16.1	8.9	8.5	10.1	19.9	36.9
Merchants:
Supermarkets	37.7	32.5	40.6	46.8	61.2	71.0
Department store	33.9	28.1	24.2	39.8	54.7	63.2
Mail order company	18.5	56.7	12.1	19.0	41.9	12.1
Specialty store	24.6	38.4	37.7	28.4	34.7	43.9
Publisher	33.6	9.7	2.9	39.9	9.7	2.9
Restaurant	31.6	30.3	26.5	33.3	39.1	70.1
Auto dealers	0.8	0.0	61.3	2.8	36.9	61.3
Total Merchants	27.1	32.8	31.3	35.7	48.9	60.2
Services:
Medical	12.6	14.9	0.0	10.6	14.9	0.0
Other professional	17.3	0.0	0.0	17.0	0.0	0.0
Leisure service	26.0	76.0	0.0	30.9	100.0	0.0
Craftsman	22.9	1.7	46.7	10.4	0.0	9.0
Total Services	17.1	18.0	24.5	15.9	21.6	19.1
Total Social/Charitable/Social/Nonprofit	29.0	46.2	50.9	25.9	8.6	44.8
Note: Percentages are row percentages within each Industry classification.
^1Defined as "Read by One Member of the Household".

Table A3-67 Nonprofit Standard Mail Received by Households by Shape Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Shape	Percentage of Nonprofit Standard Mail Received by Households			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Envelopes:
Letter size envelope	37.2	49.5	55.4	0.9	1.1	1.2
Larger envelope	9.5	4.4	4.9	0.2	0.1	0.1
Total Envelope	46.6	53.8	60.2	1.1	1.2	1.3
Postcard	2.1	2.9	2.9	0.1	0.1	0.1
Catalog (not in envelope)	4.4	3.0	3.2	0.1	0.1	0.1
Flyers/Circulars	20.4	20.5	21.8	0.5	0.4	0.5
Magazines/Newsletters	3.9	9.0	8.6	0.1	0.2	0.2
Other	0.3	0.3	0.4	0.0	0.0	0.0
Don't know/No answer	1.4	0.4	0.6	0.0	0.0	0.0
Total Pieces Received by Households	79.6	89.9	97.6	1.9	2.0	2.0
Base: RPW Total, Nonprofit Rate Bulk: Work-Share and Enhanced Carrier Route.

Table A3-68 Nonprofit Standard Mail Industry by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog Not In Envelope
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Medical	29.1	25.1	26.5	10.0	2.6	4.4	7.4	3.9	2.6	10.0	2.1	2.1
Union or professional	37.9	34.7	39.1	12.1	1.9	5.4	3.2	1.2	2.6	4.8	1.0	3.6
Church	43.4	62.5	65.0	8.6	3.2	3.8	2.3	2.8	2.9	3.0	1.0	1.6
Veterans	48.9	53.8	56.7	11.3	12.0	9.4	6.5	4.3	3.5	6.7	0.0	0.1
Educational	27.3	23.7	27.6	9.0	3.2	4.6	1.8	6.0	4.8	12.2	10.0	8.3
Charities	80.1	73.7	75.4	9.3	5.5	5.3	1.5	2.6	2.0	1.2	2.6	1.9
Political	28.9	36.3	50.7	13.6	5.7	5.5	3.0	3.0	1.9	0.6	0.0	0.2
AARP	79.3	93.5	88.8	11.0	1.8	2.2	4.2	0.3	0.0	0.9	0.4	0.3
Museum	49.0	47.3	46.9	14.9	2.5	3.2	5.9	2.3	3.6	19.7	9.0	12.9
Nonprofit publication	30.6	56.4	58.8	28.6	5.0	5.3	1.9	3.1	2.6	5.1	3.2	3.1
Industry	Flyers			Newspapers/Magazines			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Medical	35.2	28.0	26.1	4.9	37.3	37.1	100.0	100.0	100.0
Union or professional	33.6	32.7	25.9	6.5	27.6	23.5	100.0	100.0	100.0
Church	35.9	14.1	12.9	5.6	15.6	13.2	100.0	100.0	100.0
Veterans	18.1	23.4	26.5	5.6	5.4	3.2	100.0	100.0	100.0
Educational	44.8	38.8	38.3	3.9	17.5	15.4	100.0	100.0	100.0
Charities	6.9	12.2	12.8	0.5	3.0	2.0	100.0	100.0	100.0
Political	52.6	53.2	40.4	0.7	1.2	0.9	100.0	100.0	100.0
AARP	2.7	1.8	6.6	2.0	1.9	1.4	100.0	100.0	100.0
Museum	8.9	25.6	27.7	0.5	12.6	5.4	100.0	100.0	100.0
Nonprofit publication	11.4	21.5	20.6	19.7	10.1	8.7	100.0	100.0	100.0
Note: Totals may not equal exactly 100% due to unreported categories; Percentages are row percentages within Industry classification.

Table A3-69 Nonprofit Standard Mail by Content by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Advertising			Fund Request			Other			Don't Know/ No Answer			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Medical	27.5	20.0	16.0	18.0	19.1	18.5	43.0	57.7	62.0	11.4	3.1	3.5	100.0	100.0	100.0
Union or professional	28.5	23.6	27.2	21.3	10.9	17.9	40.8	64.8	53.7	9.4	0.7	1.2	100.0	100.0	100.0
Church	14.7	7.3	9.0	30.5	47.4	54.4	44.8	38.5	32.6	10.0	6.7	3.9	100.0	100.0	100.0
Veterans	18.4	3.9	2.9	42.7	78.7	86.4	31.4	10.6	5.3	7.6	6.7	5.3	100.0	100.0	100.0
Educational	35.6	26.0	30.9	14.7	17.3	18.0	41.6	55.8	49.5	8.0	0.9	1.5	100.0	100.0	100.0
Charities	7.7	3.5	2.1	79.3	85.6	88.9	6.8	6.2	5.1	6.2	4.7	3.9	100.0	100.0	100.0
Political	4.3	0.0	0.0	28.1	25.1	36.6	56.2	71.1	60.7	11.4	3.9	2.7	100.0	100.0	100.0
AARP	65.8	56.1	50.8	7.6	15.4	15.4	13.9	22.4	21.3	12.7	6.1	12.5	100.0	100.0	100.0
Museum	60.5	43.1	37.7	16.9	23.2	28.2	15.7	31.3	31.9	6.9	2.4	2.3	100.0	100.0	100.0
Nonprofit publication	62.4	13.3	13.2	3.7	50.9	55.2	19.0	31.4	27.8	14.9	4.4	3.8	100.0	100.0	100.0
Total Mail Received by Households	26.3	16.9	16.8	34.0	46.6	50.1	29.4	32.0	29.0	10.3	4.5	4.0	100.0	100.0	100.0
Note: Percentages are row percentages within Industry classification.

Table A3-70 Nonprofit Standard Mail Pieces Received Per Household Per Week Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Income	1987	2011	2012	Employment of Head of Household	1987	2011	2012
< $7K	0.8	0.9	0.8	White collar professional	2.5	2.1	0.0
$ 7K - $9.9K	1.3	0.7	1.0	White collar sales/clerical	1.3	1.6	0.0
$ 10K - $14.9K	1.4	1.2	0.9	White collar craftsmen/mechanic	1.0	1.5	0.0
$ 15K - $19.9K	1.7	1.2	1.3	Service Worker	1.1	1.3	0.0
$ 20K - $24.9K	1.6	1.4	1.6	Other employed	1.2	1.2	0.0
$ 25K - $29.9K	1.8	1.4	1.4	Homemaker	1.8	1.2	1.6
$ 30K - $34.9K	2.2			Student 1	1.2	1.4	0.7
$ 35K - $49.9K	2.3	1.6	1.8	Retired	2.3	2.9	3.0
$ 50K - $64.9K	2.6	2.1	1.8	Other not employed	0.5	2.4	1.3
$ 65K - Over	3.8	2.4	2.6	Type of Dwelling	1987	2011	2012
Age of Head of Household	1987	2011	2012	Single-family house	2.3	2.2	2.3
18 - 24	0.5	0.7	0.6	Multi-family unit	1.0	1.3	1.4
25 - 34	1.1	1.1	1.0	Mobile house	1.2	0.9	0.5
35 - 44	1.8	1.3	1.6	Number of Adults	1987	2011	2012
45 - 54	2.3	2.0	2.0	1	1.5	1.8	1.8
55 - 64	2.5	2.3	2.2	2	2.0	2.0	2.1
65 - 69	2.8	2.6	3.2	3	2.2	2.0	2.0
70 - 74	2.6	3.1	3.0	4+	2.4	2.3	1.9
75 +		3.5	3.6
Education of Head of Household	1987	2011	2012
< 8th grade	1.1	0.9	1.0
Some High School	1.3	1.1	1.7
High School	1.5	1.6	1.6
Some College	1.8	1.8	1.9
Technical School	1.8	1.9	1.8
College	2.3	2.4	2.4
Post graduate	4.3	3.2	3.1
Type of Household	1987	2011	2012
One-person household	1.6	1.9	2.0
Male	1.2	1.4	1.5
Female	1.8	2.2	2.2
One adult + minors	1.0	1.0	0.8
Male	1.0	0.8	1.1
Female	1.0	1.1	0.7
More than one adult without children	2.3	2.2	2.3
One-earner	2.3	2.2	2.3
Two-earner	1.9	2.0	2.0
More than one adult with children	1.8	1.6	1.8
One-earner	1.6	1.5	1.8
Two-earner	2.0	1.8	1.9
Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K. Note: Employment Industry is not asked in 2012

Table A3-71 Percent of Nonprofit Standard Mail Containing a Request for Donations by Age of Head of Household Postal Fiscal Years 1987, 2011 and 2012 (Recruitment and Diary Data)
Age Cohort	Percent			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
18 - 24	41.6	38.1	47.5	0.2	0.3	0.3
25 - 34	28.6	37.3	44.5	0.3	0.4	0.5
35 - 44	27.5	38.7	41.1	0.5	0.5	0.6
45 - 54	33.7	40.4	42.5	0.8	0.8	0.8
55 - 64	34.4	50.0	50.6	0.9	1.1	1.1
65 - 69	39.3	51.8	56.5	1.1	1.3	1.8
70 - 74	40.7	54.9	59.1	1.1	1.7	1.8
75+		54.5	59.8		1.9	2.2

Table A3-72 Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Previous Customer			Organization Known			Organization Not Known			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	68.0	55.0	54.5	36.4	28.4	29.8	24.7	22.9	23.5	49.5	40.6	40.2
Read by more than one member of household 1	N/A	9.3	8.6	N/A	4.2	4.6	N/A	2.6	3.1	N/A	6.6	6.3
Looked at	17.0	16.7	17.2	24.6	29.3	27.7	35.7	24.8	25.5	21.3	19.1	19.2
Discarded	4.5	12.8	12.6	20.3	33.1	33.4	29.9	46.6	44.0	10.5	20.1	20.1
Set Aside	9.0	6.1	7.1	7.6	4.8	4.3	8.5	3.1	3.8	7.6	5.0	5.4
Don't know/No answer	1.5	0.1	0.1	1.2	0.1	0.2	1.3	0.0	0.1	11.0	8.6	8.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^11987 Estimates Include pieces for which no response was given for familiarity with institution.
Note: Totals may not sum to 100 due to rounding.

Table A3-73 Nonprofit Standard Mail Response to Advertising by Familiarity With Organization^1 (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Response	Previous Customer			Organization Known			Organization Not Known			Total^2
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	28.0	22.9	23.4	6.8	3.8	4.1	5.2	3.0	2.9	18.0	14.2	14.2
No	43.3	52.6	52.0	74.0	84.8	81.4	76.8	89.0	86.2	55.2	59.7	58.5
Maybe	20.9	24.1	24.4	10.6	11.1	14.2	9.4	7.6	10.7	16.5	17.2	18.3
No Answer	7.8	0.4	0.2	8.7	0.2	0.3	8.5	0.4	0.2	10.4	8.9	9.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.6	1.1	1.1	0.3	0.4	0.5	0.2	0.2	0.2	1.1	1.7	1.8
^1Restricted to Advertisements or Request for Donation from One Organization Only
^21987 Estimates Include pieces for which no response was given for familiarity with institution.

Table A3-74 Nonprofit Standard Mail Treatment of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Treatment	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog Not in Envelope
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	48.9	41.4	40.4	49.1	47.7	46.0	61.1	48.2	50.1	43.2	33.2	33.0
Read by more than one member of household 1	N/A	4.9	4.7	N/A	7.8	6.5	N/A	9.9	10.1	N/A	9.5	9.7
Looked at	22.8	19.9	20.5	23.1	20.2	22.1	12.7	12.1	15.3	24.9	16.0	18.4
Discarded	11.2	18.7	19.5	9.6	13.2	12.8	13.2	27.2	18.9	10.9	25.2	23.6
Set Aside	6.6	4.6	5.2	9.0	5.3	6.5	2.1	1.5	3.6	14.4	11.7	12.2
Don't know/No answer	10.5	10.5	9.7	9.3	5.8	6.0	10.9	1.1	1.9	6.5	4.4	3.2
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	Flyers			Newspapers/ Magazines			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Read by member of household	54.2	36.4	38.8	38.5	43.1	40.6	49.5	40.6	40.2
Read by more than one member of household 1	N/A	6.3	7.6	N/A	14.2	10.7	N/A	6.6	6.3
Looked at	21.1	21.4	18.6	11.1	12.7	13.4	21.3	19.1	19.2
Discarded	11.2	27.6	25.2	5.9	11.6	15.9	10.5	20.1	20.1
Set Aside	6.8	3.2	3.2	13.4	10.2	10.1	7.6	5.0	5.4
Don't know/No answer	6.7	5.3	6.6	31.2	8.3	9.4	11.0	8.6	8.8
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-75 Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Usefulness	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog Not In Envelope
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	35.9	38.2	39.0	41.6	44.6	46.5	44.5	48.2	50.4	56.6	50.5	52.0
Interesting	24.7	18.3	19.2	27.7	23.8	18.7	22.1	12.6	16.8	21.2	19.4	20.3
Not Interesting	20.8	31.6	31.0	15.0	24.0	27.5	15.9	35.9	30.0	10.7	25.2	24.1
Objectionable	4.9	1.0	0.9	3.6	1.3	1.0	5.1	2.0	0.8	3.4	0.6	0.2
Don't know/No answer	13.8	11.0	10.0	12.1	6.3	6.3	12.4	1.2	1.9	8.0	4.2	3.4
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Usefulness	Flyers			Newspapers/ Magazines			Total
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Useful	56.6	37.5	39.3	45.9	60.1	55.1	43.8	41.2	41.4
Interesting	18.7	16.4	17.5	14.1	17.0	18.2	22.4	17.8	18.6
Not Interesting	13.7	39.4	35.4	5.5	14.5	17.0	16.4	31.1	30.1
Objectionable	2.7	1.4	0.8	2.1	0.1	0.2	3.8	1.0	0.8
Don't know/No answer	8.3	5.3	6.9	32.4	8.3	9.5	13.5	8.9	9.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A3-76 Nonprofit Standard Mail Response to Advertising by Shape (If Mail Piece Contained Advertising or Request for Donation) (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Response	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog Not In Envelope
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	19.7	16.3	16.7	17.6	21.5	19.0	14.6	18.2	17.0	18.2	12.2	10.9
No	52.0	55.1	54.5	60.0	53.8	52.4	59.3	59.6	55.1	52.0	51.8	58.7
Maybe	16.8	17.7	19.0	15.1	18.9	22.3	19.9	20.9	25.7	24.1	31.7	26.3
No Answer	11.5	10.9	9.8	7.4	5.9	6.3	6.3	1.2	2.2	5.9	4.3	4.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.7	1.1	1.2	0.2	0.1	0.1	0.0	0.1	0.1	0.1	0.1	0.1
Response	Flyers			Newspapers/ Magazines			Total^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Yes	12.6	9.2	9.7	9.8	10.4	7.5	18.0	14.2	14.2
No	64.5	70.8	67.2	54.3	66.9	70.8	55.2	59.7	58.5
Maybe	13.6	14.6	16.3	13.6	14.3	12.0	16.5	17.2	18.3
No Answer	9.3	5.4	6.8	22.3	8.4	9.7	10.4	8.9	9.0
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.2	0.4	0.5	0.0	0.2	0.2	1.2	2.0	2.0
^1Total includes pieces for which no response was given as to shape.

Table A3-77 Nonprofit Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	Percent
	Read Immediately			Set Aside			Found Useful			Will Respond^1
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Medical	46.3	49.1	43.2	8.1	4.6	5.8	46.1	43.5	41.1	13.4	8.0	5.7
Union or Professional	50.1	55.9	53.6	8.5	5.7	10.6	51.6	55.2	59.0	18.4	10.5	14.2
Church	64.0	53.4	52.4	6.9	6.1	7.9	59.2	54.3	51.7	25.2	23.0	22.3
Veterans	56.0	52.0	44.9	9.5	4.6	3.3	44.3	45.1	39.5	22.6	18.6	17.0
Educational	48.0	50.2	47.5	7.0	5.1	6.1	49.1	42.7	41.7	13.2	9.7	8.8
Charities	44.6	41.8	41.7	7.2	3.7	4.9	28.3	32.6	33.9	17.7	13.8	13.9
Political	40.6	32.9	40.3	6.1	5.1	3.5	31.8	29.2	32.4	20.0	9.8	11.8
AARP	46.1	48.1	38.4	10.7	5.8	5.4	40.9	38.4	35.9	13.6	12.7	14.7
Museum	53.6	56.7	53.5	8.4	8.9	6.3	44.3	53.6	52.1	12.5	18.0	12.3
Nonprofit Publications	39.8	46.5	45.7	8.8	4.9	5.4	39.3	40.5	40.5	12.8	14.1	13.9
Total Mail Received by Households	49.5	47.1	46.5	7.6	5.0	5.4	43.8	41.2	41.4	18.0	14.2	14.2
^1 Percent of pieces containing an advertisement or fundraising request.
Note: Percentages represent row percentages within each industry classification; these do not sum to 100 due to the inclusion of multiple questions in this table.

Appendix A4: Direct Mail Advertising

Table A4-1 Total Pieces of Advertising Mail^1 Received Per Week By Income Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Ad Mail	Under $7K			$7K - $9.9K			$10K - $14.9K			$15K - $19.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	0.3	0.3	0.2	0.5	0.2	0.4	0.7	0.3	0.4	0.7	0.5	0.5
Business invitation/announcements	0.1	0.2	0.1	0.1	0.2	0.1	0.1	0.2	0.3	0.2	0.2	0.2
Stuffers (Advertising Enclosed)	0.4	0.7	0.7	0.6	0.7	1.0	0.8	1.1	1.0	0.9	1.3	1.3
Total First-Class^2	0.8	1.3	1.0	1.2	1.2	1.5	1.6	1.6	1.6	1.8	2.0	1.9
Standard Mail:
Commercial	3.8	3.2	3.7	5.2	4.8	3.4	5.8	5.3	4.6	6.4	5.4	5.9
Nonprofit	0.9	0.9	0.8	1.5	0.7	1.0	1.5	1.2	0.9	1.9	1.2	1.3
Total Standard Mail	4.7	4.0	4.5	6.7	5.5	4.5	7.3	6.6	5.5	8.3	6.6	7.2
Total Advertising^2	5.5	5.3	5.4	7.9	6.7	6.0	8.9	8.2	7.1	10.1	8.6	9.1
Type of Ad Mail	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	0.6	0.5	0.4	0.8	0.6	0.7	1.0	0.6	0.7	1.1	0.6	0.6
Business invitation/announcements	0.2	0.2	0.2	0.2	0.2	0.3	0.4	0.2	0.3	0.4	0.3	0.3
Stuffers (Advertising Enclosed)	1.1	1.4	1.1	1.2	1.6	1.7	1.4	1.6	1.7	1.7	1.7	1.5
Total First-Class^2	1.9	2.1	1.8	2.2	2.5	2.8	2.8	2.5	2.8	3.2	2.6	2.5
Standard Mail:
Commercial	6.6	6.5	5.6	7.9	7.3	7.3	8.7	7.3	7.3	9.5	8.1	7.4
Nonprofit	1.7	1.4	1.6	1.9	1.4	1.4	2.3	1.4	1.4	2.5	1.6	1.8
Total Standard Mail	8.3	7.9	7.2	9.8	8.6	8.7	11.0	8.6	8.7	12.0	9.7	9.2
Total Advertising^2	10.2	10.0	9.0	12.0	11.1	11.5	13.8	11.1	11.5	15.2	12.4	11.7
Type of Ad Mail	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K - Over
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	1.5	0.8	0.8	2.1	0.8	0.8	2.4	1.1	0.9	2.4	1.5	1.2
Business invitation/announcements	0.4	0.3	0.4	0.4	0.3	0.4	0.6	0.4	0.4	0.7	0.4	0.4
Stuffers (Advertising Enclosed)	1.9	2.1	1.9	2.0	2.1	1.9	2.3	2.5	2.0	2.6	3.0	2.4
Total First-Class^2	3.8	3.2	3.1	4.5	3.2	3.1	5.3	3.9	3.2	5.7	4.9	4.1
Standard Mail (A):
Commercial	10.9	9.8	8.5	14.8	10.7	10.1	14.7	11.4	10.6	15.3	15.0	13.7
Nonprofit	2.7	2.1	1.8	3.5	2.0	2.2	4.2	1.9	2.4	4.8	3.0	3.0
Total Standard Mail	13.6	11.9	10.3	18.3	12.7	12.3	18.9	13.3	13.0	20.1	18.0	16.7
Total Advertising^2	17.4	15.1	13.4	22.8	15.9	15.3	24.2	17.2	16.3	25.8	22.8	20.8
^1Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.
^2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
Note: Totals may not sum to 100 due to rounding.

Table A4-2 Total Pieces of Advertising Mail^1 Received Per Week by Age of Head of Household Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Ad Mail	18 - 21			22 - 24			25 - 34
	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	0.4	0.5	0.8	0.3	0.3	0.3	0.7	0.7	0.6
Business invitations/announcements	0.1	0.1	0.1	0.1	0.2	0.4	0.2	0.3	0.3
Stuffers (Advertising Enclosed)	0.8	0.9	1.4	0.7	0.8	0.6	1.1	1.6	1.2
Total First-Class^2	1.3	1.5	2.4	1.1	1.3	1.3	2.0	2.7	2.2
Standard Mail:
Commercial	3.7	6.4	2.7	3.2	4.9	5.0	6.6	7.9	7.0
Nonprofit	0.6	0.9	0.1	0.5	0.6	0.8	1.2	1.1	1.0
Total Standard Mail	4.3	7.3	2.8	3.7	5.4	5.8	7.8	9.0	8.1
Total Advertising^2	5.6	8.8	5.2	4.8	6.7	7.2	9.8	11.6	10.3
Type of Ad Mail	35 -44			45 - 54			55 - 64
	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	1.0	0.8	0.8	1.2	1.0	0.9	1.1	1.0	0.9
Business invitations/announcements	0.3	0.3	0.4	0.4	0.4	0.3	0.3	0.3	0.4
Stuffers (Advertising Enclosed)	1.3	2.0	1.6	1.3	2.4	2.0	1.4	2.4	2.2
Total First-Class^2	2.6	3.1	2.7	2.9	3.7	3.2	2.8	3.8	3.4
Standard Mail:
Commercial	8.3	9.8	8.9	8.9	11.2	9.3	9.8	10.9	10.3
Nonprofit	1.9	1.3	1.6	2.4	2.0	2.0	2.7	2.3	2.2
Total Standard Mail	10.2	11.2	10.5	11.3	13.2	11.2	12.5	13.2	12.5
Total Advertising^2	12.8	14.3	13.2	14.2	16.9	14.5	15.3	16.9	16.0
Type of Ad Mail	65 - 69			70+	70 - 74		75+
	1987	2011	2012	1987	2011	2012	2011	2012
First-Class:
Advertising alone	1.0	0.9	0.9	0.7	0.9	0.8	0.7	0.7
Business invitations/announcements	0.4	0.4	0.3	0.2	0.3	0.3	0.3	0.2
Stuffers (Advertising Enclosed)	1.2	2.4	2.1	0.9	2.2	1.9	1.9	1.7
Total First-Class^2	2.6	3.7	3.3	1.8	3.4	3.0	2.8	2.6
Standard Mail:
Commercial	8.2	11.1	11.3	7.6	10.4	9.5	8.9	8.6
Nonprofit	2.9	2.6	3.2	2.8	3.1	3.0	3.5	3.6
Total Standard Mail	11.1	13.7	14.4	10.4	13.5	12.5	12.4	12.2
Total Advertising^2	13.7	17.3	17.7	12.2	16.9	15.5	15.3	14.8
^1Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.
^2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: Totals may not sum to 100 due to rounding.

Table A4-3 Total Pieces of Advertising Mail^1 Received Per Week by Education of Head of Household Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Ad Mail	< 8th Grade			Some High School			High School			Some College
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	0.5	0.4	0.8	0.7	0.4	0.6	0.7	0.8	0.7	0.9	0.9	0.7
Business invitation/ announcements	0.1	0.2	0.0	0.1	0.3	0.2	0.2	0.3	0.3	0.3	0.3	0.3
Stuffers (Advertising Enclosed)	0.5	1.1	1.5	0.7	1.4	1.6	1.0	1.9	1.7	1.3	2.2	1.6
Total First-Class^2	1.1	1.7	2.3	1.5	2.1	2.4	1.9	3.0	2.7	2.5	3.4	2.6
Standard Mail:
Commercial	5.0	6.9	6.1	5.6	7.1	7.2	7.0	8.9	7.9	7.9	9.2	8.1
Nonprofit	1.2	0.9	1.0	1.5	1.1	1.7	1.6	1.6	1.6	2.2	1.8	1.9
Total Standard Mail	6.2	7.8	7.1	7.1	8.2	8.9	8.6	10.5	9.6	9.9	11.0	10.0
Total Advertising^2	7.3	9.5	9.5	8.6	10.3	11.2	10.5	13.4	12.2	12.4	14.4	12.6
Type of Ad Mail	Tech School			College			Post Graduate
	1987	2011	2012	1987	2011	2012	1987	2011	2012
First-Class:
Advertising alone	0.9	0.7	0.8	1.2	1.0	0.9	1.5	1.1	1.0
Business invitation/announcements	0.3	0.3	0.4	0.4	0.4	0.4	0.6	0.4	0.4
Stuffers (Advertising Enclosed)	1.1	1.8	1.8	1.6	2.3	1.9	2.1	2.6	2.1
Total First-Class^2	2.3	2.8	2.9	3.2	3.7	3.1	4.2	4.1	3.5
Standard Mail:
Commercial	7.8	9.4	8.3	9.9	11.3	10.2	11.8	12.8	11.9
Nonprofit	1.9	1.9	1.8	2.6	2.4	2.4	2.1	3.2	3.1
Total Standard Mail	9.7	11.3	10.1	12.6	13.7	12.6	16.3	16.0	15.1
Total Advertising^2	12.0	14.1	13.0	15.8	17.4	15.7	20.5	20.1	18.6
^1Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.
^2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: Totals may not sum to 100 due to rounding.

Table A4-4 Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary and Recruitment Data)
Treatment	Actual Standard Mail Pieces
	0 - 7			8 - 10			11 - 12
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	23.9	22.4	23.1	19.4	20.1	18.3	20.0	20.5	15.7
Usually scan	39.6	26.7	26.2	40.4	25.7	26.9	42.6	29.7	25.6
Read some	26.4	30.9	32.6	30.4	33.2	37.4	30.0	33.4	39.5
Usually don't read	9.8	19.9	17.3	9.6	21.0	17.3	7.4	16.3	19.1
Don't Know/No Answer	0.3	0.1	0.8	0.2	0.1	0.1	0.0	0.0	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	Actual Standard Mail Pieces
	13 - 15			16 - 17			18+
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	16.0	13.6	17.3	12.9	12.4	13.0	11.5	14.3	12.4
Usually scan	46.3	27.3	29.4	42.6	32.2	30.2	41.3	24.8	28.0
Read Some	28.5	33.9	37.5	34.8	33.8	40.1	39.1	41.2	42.4
Usually don't read	9.2	24.5	15.4	9.2	21.5	16.5	7.9	19.7	16.9
Don't Know/No Answer	0.0	0.6	0.5	0.5	0.2	0.1	0.2	0.0	0.3
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A4-5 Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Intended Response	First-Class ^1			Standard Mail^2			Standard Mail Nonprofit^2
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Will respond	11.1	12.4	9.9	14.6	11.5	12.3	17.9	14.5	14.8
May respond	10.3	13.7	15.4	20.0	63.2	68.2	16.4	19.7	20.7
Won't respond	58.4	57.3	58.7	58.6	18.2	19.5	55.1	60.8	59.1
Don't know/No answer	19.8	16.6	15.9	6.9	7.1	0.0	10.4	4.9	5.5
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
^1Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2010/2011 include advertising only.
^2Standard Mail and Nonprofit Standard Mail include request for donations.

Table A4-6 Response Rates To Advertising: First-Class Ad Only vs. Standard Mail Envelopes and Cards^1 (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Industry	1987		2011		2012
	First	Standard Mail	First	Standard Mail	First	Standard Mail
Financial:
Credit card	5.8	8.0	5.3	3.5	5.9	3.4
Bank	8.0	8.9	5.0	7.0	2.9	7.3
Insurance Company	8.9	6.6	1.9	4.6	5.3	5.5
Real Estate/Mortgage	4.7	3.5	0.7	2.1	1.3	1.7
Merchants:
Supermarkets	N/A	N/A	38.8	40.0	29.6	42.9
Department store	9.5	12.0	27.4	29.6	15.2	30.4
Mail order company	13.5	15.4	23.8	10.7	9.4	11.5
Specialty store	13.1	12.8	15.5	21.2	17.6	19.8
Publisher	19.6	18.7	11.1	12.0	16.8	13.2
Online auction	N/A	N/A	11.3	12.0	10.2	10.4
Restaurant	2.2	15.9	64.2	22.3	51.3	25.6
Auto dealers	4.1	7.2	3.9	4.7	4.4	7.2
Services:
Telephone	6.7	15.1	11.2	4.1	8.6	4.2
Other Utility	8.0	12.7	10.0	17.0	14.4	11.4
Medical	21.2	10.2	8.8	8.4	8.3	10.7
Other professional	20.7	14.3	12.0	8.7	3.7	13.0
Leisure service	16.8	8.7	23.6	11.7	20.4	11.3
Craftsman	7.8	13.4	5.2	2.8	6.2	2.8
Social/Charitable/Political/Nonprofit ^2	20.4	18.5	0.0	59.9	0.0	58.7
Total Percentage of "Will Respond"	13.4	15.1	12.4	12.3	9.9	13.1
to Advertising Pieces^3
^1All Standard Mail percentages are based on Standard Mail except social/charitable/political
/nonprofit which is based on Standard Mail nonprofit
^2 Includes medical nonprofit mail after 1992.
^3Total Percentage for Standard Mail includes Nonprofit.

Table A4-7 Treatment of Advertising Mail by Household Income (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Treatment	Under $7K			$7K - $9.9K			$10K - $14.9K			$15K - $19.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	31.1	34.4	30.6	26.7	41.6	40.9	26.4	32.3	33.9	22.9	35.2	31.1
Usually scan	32.9	20.3	18.2	37.5	19.2	18.8	37.1	21.5	20.7	38.1	20.7	32.9
Read some	22.7	17.7	26.6	25.3	22.1	18.1	28.7	28.3	26.7	30.4	24.5	22.7
Usually don't read	8.7	26.7	24.5	9.7	17.0	21.3	7.2	16.7	18.7	7.3	19.7	8.7
Don't know/No answer	0.7	0.8	0.1	0.1	0.1	0.9	0.0	1.2	0.0	0.5	0.0	0.7
Received no advertising	3.9	N/A	N/A	0.7	N/A	N/A	0.6	N/A	N/A	0.8	N/A	3.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	$20K - $24.9K			$25K - $29.9K			$30K - $34.9K			$35K - $49.9K
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	16.8	27.3	26.0	19.7	24.3	23.4	16.9	24.3	23.4	16.2	21.2	16.8
Usually scan	44.8	28.5	22.3	44.4	27.4	26.6	46.1	27.4	26.6	42.8	24.1	44.8
Read some	27.3	27.7	30.3	27.5	29.5	32.4	26.9	29.5	32.4	34.4	32.2	27.3
Usually don't read	10.6	16.4	21.4	8.6	18.5	17.2	9.4	18.5	17.2	6.0	22.4	10.6
Don't know/No answer	0.0	0.0	0.0	0.1	0.3	0.4	0.0	0.3	0.4	0.2	0.2	0.0
Received no advertising	0.5	N/A	N/A	0.0	N/A	N/A	0.7	N/A	N/A	0.4	N/A	0.5
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	$50K - $64.9K			$65K - $79.9K			$80K - $99.9K			$100K - Over
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	14.2	18.9	19.3	8.9	17.4	15.9	8.2	14.9	11.8	10.2	9.9	14.2
Usually scan	41.1	26.1	25.1	38.3	26.2	28.8	55.4	31.3	31.3	34.1	26.9	41.1
Read some	33.9	31.4	37.5	29.3	35.7	38.1	32.4	35.2	39.0	42.6	39.1	33.9
Usually don't read	0.0	23.2	17.9	23.5	20.6	16.9	4.0	18.6	17.9	13.1	24.0	0.0
Don't know/No answer	0.4	0.4	0.2	0.0	0.1	0.3	0.0	0.0	0.0	0.0	0.0	0.4
Received no advertising	10.4	N/A	N/A	0.0	N/A	N/A	0.0	N/A	N/A	0.0	N/A	10.4
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: 2011/2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Table A4-8 Treatment of Advertising Mail (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Treatment	1987	2011	2012
Usually read	19.6	20.6	20.8
Usually scan	40.4	25.3	24.2
Read some	29.6	32.3	34.5
Usually don't read	9.1	21.5	20.1
Don't know/No answer	0.2	0.4	0.4
Received no advertising	1.1	N/A	N/A
Total	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.

Table A4-9 Treatment of Mail Advertising by Age of Head of Household (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Treatment	18 - 21			22 - 24			25 - 34			35 - 44
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	39.4	35.9	30.4	21.1	19.2	15.1	20.3	15.2	14.5	17.7	20.4	16.8
Usually scan	38.8	20.3	14.7	46.7	32.3	22.0	41.4	26.8	29.2	40.8	25.0	25.0
Read some	12.6	18.1	27.1	24.8	29.8	35.2	30.7	31.8	31.9	30.8	33.2	38.7
Usually don't read	3.2	21.2	25.1	6.7	18.6	26.9	6.3	26.0	23.7	9.8	21.1	19.1
Don't know/No answer	0.2	4.5	2.7	0.0	0.0	0.8	0.3	0.2	0.6	0.0	0.2	0.5
Received no advertising	5.8	N/A	N/A	0.7	N/A	N/A	1.0	N/A	N/A	0.9	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	45 - 54			55 - 64			65 - 69			70+	70 - 74		75+
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	2011	2012
Usually read	17.0	21.2	24.1	19.7	21.7	23.2	23.6	22.2	24.5	19.5	20.1	22.5	23.7	24.5
Usually scan	41.3	24.4	22.5	39.4	23.5	22.2	37.9	27.2	22.9	38.2	27.5	21.9	24.8	26.3
Read some	31.9	35.0	34.7	28.2	33.9	36.1	26.4	31.8	33.8	30.0	31.2	33.9	27.5	30.0
Usually don't read	9.2	19.0	18.3	11.6	20.7	18.4	9.4	18.7	18.5	11.8	21.1	21.6	23.6	19.1
Don't know/No answer	0.3	0.4	0.4	0.0	0.3	0.2	0.7	0.2	0.3	0.0	0.0	0.1	0.4	0.2
Received no advertising	0.3	N/A	N/A	1.1	N/A	N/A	2.0	N/A	N/A	0.5	N/A	N/A	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A4-10 Treatment of Advertising Mail by Education of Head of Household (Percentage of Households) Postal Fiscal Years 1987, 2011 and 2012 (Recruitment Data)
Treatment	< 8th Grade			Some High School			High School			Some College
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	29.2	33.3	27.3	24.6	31.7	36.3	23.5	27.3	26.6	17.6	19.9	19.2
Usually scan	37.0	22.0	22.5	33.0	19.9	22.7	42.4	24.5	22.3	39.9	26.7	24.7
Read some	22.0	24.8	30.6	27.8	29.6	27.0	26.2	28.9	33.5	30.8	33.2	36.4
Usually don't read	9.0	19.9	18.9	11.8	17.4	13.4	7.0	19.0	17.2	10.8	19.9	19.5
Don't know/No answer	0.7	0.0	0.7	0.0	1.5	0.6	0.1	0.2	0.4	0.3	0.3	0.1
Received no advertising	2.1	N/A	N/A	2.8	N/A	N/A	0.8	N/A	N/A	0.6	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	Tech School			College			Post Graduate
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Usually read	18.5	22.3	23.1	12.2	12.7	14.7	8.9	8.1	9.5
Usually scan	39.9	22.2	27.0	43.5	27.7	25.8	41.9	26.0	25.8
Read some	31.6	35.6	33.7	34.6	35.6	36.6	28.3	36.0	35.2
Usually don't read	8.9	20.0	16.2	9.1	23.6	22.3	10.5	29.8	29.2
Don't know/No answer	0.1	0.0	0.0	0.3	0.4	0.6	0.0	0.1	0.3
Received no advertising	1.0	N/A	N/A	0.3	N/A	N/A	10.4	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Appendix A5: Periodicals

Table A5-1 Periodicals Received Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Periodicals	1987	2011	2012
Percent of Periodicals which are sent to Households	75.3	75.4	75.3
Pieces per household per week	1.69	0.54	0.67
Base: RPW Total Periodicals

Table A5-2 Periodicals -- Type of Publication Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Publication	Percentage Received			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Newspapers:
Daily Newspaper	8.5	2.7	3.3	0.19	0.03	0.04
Weekly Newspaper	13.4	7.1	6.5	0.30	0.08	0.07
Other Newspaper	4.9	1.0	1.8	0.11	0.01	0.02
Total Newspapers	26.8	10.7	11.6	0.60	0.12	0.12
Magazines:
Weekly Magazine	11.1	12.7	11.5	0.25	0.15	0.12
Monthly Magazine	27.2	36.8	38.8	0.61	0.42	0.42
Other Magazine	4.4	8.7	7.9	0.10	0.10	0.08
Total Magazines	42.7	58.2	58.2	0.96	0.67	0.62
Other Periodical	3.1	1.8	1.4	0.07	0.02	0.01
Newsletter	3.1	4.7	4.2	0.07	0.05	0.04
Don't Know/No Answer	2.7	0.5	0.7	0.06	0.01	0.01
Total Periodicals Received by Households	75.3	71.2	71.8	1.69	0.82	0.77
Total Periodicals Received by Non-Households	26.7	28.8	28.2	-	-	-
Base: RPW Total Periodicals
Note: Totals may not sum to 100 due to rounding.

Table A5-3 Periodical Demographics -- Pieces Received Per Household Per Week Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Income	1987	2011	2012	Employment of Head of Household^1	1987	2011	2012
< $7K	0.6	0.5	0.1	White collar professional	2.2	1.0	0.0
$ 7K - $9.9K	1.1	0.3	0.3	White collar sales/clerical	1.5	0.8	0.0
$ 10K - $14.9K	1.2	0.4	0.4	Blue collar craftsmen/mechanic	1.2	0.7	0.0
$ 15K - $19.9K	1.3	0.5	0.6	Service Worker	1.2	0.7	0.0
$ 20K - $24.9K	1.4	0.5	0.4	Other employed	1.1	0.7	0.0
$ 25K - $29.9K	1.8	0.6	0.6	Homemaker	1.7	0.7	0.4
$ 30K - $34.9K	1.9			Student 1	1.4	0.4	0.4
$ 35K - $49.9K	2.1	0.6	0.7	Retired	1.9	1.0	1.1
$ 50K - $64.9K	2.1	0.8	0.8	Other not employed 1	0.4	0.7	1.3
$ 65K - Over	3.6	1.2	1.1	Type of Dwelling	1987	2011	2012
Age of Head of Household	1987	2011	2012	Single-family house	2.0	1.0	1.0
18 - 24	0.6	0.3	0.2	Multi-family	1.0	0.6	0.5
25 - 34	1.2	0.6	0.6	Mobile house	1.1	0.4	0.5
35 - 44	1.8	0.8	0.8	Number of Adults	1987	2011	2012
45 - 54	2.0	0.9	0.8	1	1.1	0.6	0.5
55 - 64	2.3	1.1	0.9	2	1.8	0.9	0.9
65 - 69	1.9	1.1	1.2	3	2.1	1.0	0.8
70 - 74	1.9	1.3	1.1	4+	2.1	1.2	0.9
75+		1.0	1.0
Education of Head of Household	1987	2011	2012
< 8th grade	1.2	0.5	0.6
Some High School	1.2	0.5	0.6
High School	1.4	0.8	0.7
Some College	1.6	0.8	0.7
Technical School	1.6	0.8	0.7
College	2.2	1.0	0.9
Post graduate	3.4	1.4	1.3
Type of Household	1987	2011	2012
One-person household	1.1	0.6	0.6
Male	1.0	0.6	0.5
Female	1.2	0.7	0.6
One adult + minors	0.9	0.3	0.3
Male	0.6	0.4	0.5
Female	0.9	0.3	0.2
More Than One Adult	1987	2011	2012
Without Children	2.1	1.0	1.0
One-earner	2.0	1.1	1.0
Two-earner	2.1	1.0	0.8
With Children	1.7	0.8	0.8
One-earner	1.6	0.8	0.8
Two-earner	1.9	0.8	0.8
Note: 2011 and 2012 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.
^1Revised from Employment of Respondent to Employment of Head of Household. Note: Specific Employment Industries of Head of Household are no longer asked in 2012

Table A5-4 Periodical Mail -- Type of Subscription Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Type of Subscription	Percentage of Total Periodicals
	1987	2011	2012
Paid (ordered)	49.4	44.2	44.9
Free (ordered)	4.4	6.2	5.6
Gift (from friend or relative)	3.5	5.0	4.9
Free - Came w/ membership	10.2	12.6	12.4
Other	2.6	1.2	0.5
Don't know/No answer	5.3	6.8	7.8
Total Mail Received by Households	75.3	76.0	76.0
Base: RPW Total Periodicals

Table A5-5 Periodicals -- Source of Publications Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Source of Publication	Percent of Total Periodicals			Pieces Per Household Per Week
	1987	2011	2012	1987	2011	2012
Religious/Educational	9.1	5.1	4.3	0.21	0.06	0.05
Veterans	0.9	0.6	0.6	0.02	0.01	0.01
Charitable	0.9	0.5	0.4	0.02	0.01	0.00
Union/Professional	7.8	6.7	7.0	0.18	0.08	0.07
Total "Nonprofit"	18.7	12.9	12.3	0.43	0.15	0.13
Other (Commercial, Professional Org)	53.5	61.9	62.7	1.20	0.71	0.67
Don't know/No answer	3.2	1.2	1.0	0.07	0.01	0.01
Percent of All Periodicals	75.3	76.0	76.0	1.69	0.87	0.81
Received by Households
Base: RPW Total Periodicals

Table A5-6 Periodicals -- Type and Source of Mail Received by Households‚ (Percentage of Subscription Type by Source) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Subscription Type	Union/ Professional			Religious/ Educational			Veterans
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Paid (ordered)	8.3	4.3	4.5	7.9	5.9	4.6	0.5	0.2	0.4
Free (ordered)	21.7	16.3	15.2	25.6	10.0	6.7	4.4	0.3	0.4
Gift (from friend or relative)	4.0	1.7	3.0	18.1	7.9	6.6	0.5	0.4	0.3
Other	19.1	12.2	5.7	22.7	3.7	5.5	2.3	0.0	0.0
Free - Came w/ membership	21.1	26.2	28.8	16.0	7.9	8.6	1.9	2.8	2.8
Subscription Type	Charitable			Other			Don't Know/ No Answer
	1987	2011	2012	1987	2011	2012	1987	2011	2012
Paid (ordered)	0.5	0.3	0.4	81.1	88.8	89.7	1.7	0.5	0.4
Free (ordered)	2.8	1.9	0.7	44.1	70.3	76.7	1.4	1.3	0.4
Gift (from friend or relative)	1.4	0.0	0.4	73.4	90.1	89.6	2.6	0.0	0.1
Other	2.6	0.0	0.0	50.7	83.6	88.8	2.7	0.4	0.0
Free - Came w/ membership	6.2	1.8	1.3	54.8	61.3	58.3	0.0	0.0	0.0
Note: Percentages are row percentages within each subscription type.

Table A5-7 Periodicals -- Satisfaction With Delivery (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Time of Arrival	Percentage of Pieces
	1987	2011	2012
Arrived earlier than expected	5.0	3.8	5.2
Arrived on day expected	40.9	30.9	29.0
Was not expected to arrive on any special day	43.9	52.9	53.0
Arrived later than expected	3.8	3.2	2.4
Don't Know/No answer	6.5	9.3	10.3
Total	100.0	100.0	100.0

Table A5-8 Periodicals -- Need for Delivery (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Delivery	1987	2011	2012
Could arrive a day later	40.2	28.6	30.4
Comes on proper day	19.5	14.8	15.2
No regular day	9.0	18.5	18.7
Regular day is too late	0.9	0.6	0.8
Day doesn't matter	22.7	28.0	24.4
Other need	0.4	0.1	0.3
Don't know/No answer	7.2	9.3	10.2
Total	100.0	100.0	100.0

Table A5-9 Periodicals -- Satisfaction With Delivery by Postal Region (Percent of Pieces Received by Households) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Satisfaction with Delivery	Northeast			Eastern			Southern			Central			Western
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
On time/earlier	50.2	39.1	36.1	45.6	35.3	34.7	41.4	31.5	0.0	50.7	29.2	30.8	40.5	27.4	31.1
Not expected on any special day	40.1	48.1	50.4	43.2	52.4	52.9	45.0	43.2	0.0	42.7	59.5	54.8	48.2	57.3	57.2
Arrived later than expected	3.4	3.7	4.2	5.5	3.2	1.8	3.6	0.0	0.0	2.2	2.4	3.4	4.7	3.3	1.9
Don't know/No answer	6.4	9.1	9.3	5.7	9.1	10.6	9.9	25.4	0.0	4.3	8.9	11.0	6.7	12.0	9.7
Total	100.0	100.0	100.0	100.0	0.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table A5-10 Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces) Postal Fiscal Years 1987, 2011 and 2012 (Diary Data)
Satisfaction with Delivery	Northeast			Eastern			Southern			Central			Western
	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012	1987	2011	2012
Could arrive a day later	42.6	29.7	31.7	40.9	28.7	30.4	42.6	21.6	0.0	37.1	27.4	24.9	39.3	26.8	34.5
Comes on proper day	18.5	17.6	15.8	21.4	15.0	16.1	15.1	20.7	0.0	25.6	11.5	12.5	15.1	10.9	11.4
No regular day	10.1	15.9	19.9	7.0	19.2	18.3	9.2	32.4	0.0	8.0	19.5	20.7	11.2	17.8	16.7
Regular day is too late	0.2	0.8	0.9	2.2	0.6	0.8	0.9	0.0	0.0	0.5	0.5	0.9	0.9	0.2	1.0
Day doesn't matter	20.7	26.8	21.6	21.8	27.1	23.9	22.0	0.0	0.0	23.7	31.6	29.5	24.7	32.2	26.6
Other Need/Don't know/No answer	7.9	9.1	10.1	6.7	9.3	10.5	10.2	25.4	0.0	5.1	9.6	11.5	8.8	12.0	9.8
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	0.0	100.0	100.0	100.0	100.0	100.0	100.0

Appendix A6: Packages & Expedited

This section has been redacted.

Appendix A7: Electronic Communications

Table A7-1 Household Electronic Mail Capability by Income (Percentage of Households) Postal Fiscal Years 2011 and 2012 (Recruitment Data)
Capability	Under $7K		$7K - $9.9K		$10K - $14.9K		$15K - $19.9K
	2011	2012	2011	2012	2011	2012	2011	2012
Have personal computer	56.6	48.6	44.7	46.1	45.6	48.6	52.4	62.2
Have Internet access	3.2	3.2	3.8	1.3	3.3	4.2	4.7	3.6
Have Broadband access	41.6	30.6	30.3	38.9	33.9	36.9	42.5	49.3
Capability	$20K - $24.9K		$25K - $34.9K		$35K - $49.9K		$50K - $64.9K
	2011	2012	2011	2012	2011	2012	2011	2012
Have personal computer	69.4	69.5	75.8	77.3	81.1	84.4	86.8	88.5
Have Internet access	4.7	3.2	3.7	4.2	3.1	2.6	4.4	2.2
Have Broadband access	55.3	56.7	65.2	64.0	71.0	74.1	75.4	79.4
Capability	$65K - $79.9K		$80K - $99.9K		$100K - Over
	2011	2012	2011	2012	2011	2012
Have personal computer	92.6	94.3	95.9	96.4	97.4	98.0
Have Internet access	3.0	2.7	3.1	1.5	1.2	1.1
Have Broadband access	84.5	84.6	86.7	88.8	91.3	91.9
Note: Broadband access includes any form of Internet Access other than Dial-up

Table A7-2 Household Electronic Mail Capability by Education of Head of Household (Percentage of Households) Postal Fiscal Years 2011 and 2012 (Recruitment Data)
Capability	< 8th Grade		Some High School		High School		Some College
	2011	2012	2011	2012	2011	2012	2011	2012
Have personal computer	40.6	48.0	56.8	56.4	69.3	73.0	87.8	86.7
Have Internet access	3.9	5.5	1.9	3.3	4.4	3.2	3.4	3.0
Have Broadband access	31.8	36.2	43.4	44.2	57.6	61.0	76.1	75.9
Capability	Tech School		College		Post Graduate
	2011	2012	2011	2012	2011	2012
Have personal computer	84.1	84.2	93.3	93.4	94.8	96.7
Have Internet access	4.8	3.3	2.5	1.5	1.4	1.6
Have Broadband access	71.4	70.7	85.0	85.1	88.5	89.7
Note: Broadband access includes any form of Internet Access other than Dial-up

Table A7-3 Household Electronic Mail Capability by Age of Head of Household (Percentage of Households) Postal Fiscal Years 2011 and 2012 (Recruitment Data)
Capability	18 - 21		22 - 24		25 - 34		35 - 44		45 - 54
	2011	2012	2011	2012	2011	2012	2011	2012	2011	2012
Have personal computer	84.3	86.7	87.1	93.0	94.4	94.3	89.4	92.9	85.8	87.0
Have Internet access	0.0	0.0	1.0	0.0	1.4	1.2	2.5	2.1	4.0	3.5
Have Broadband access	63.2	67.9	63.1	80.3	83.2	82.5	81.1	82.8	76.0	76.6
Capability	55 - 64		65 - 69		70-74		75+
	2011	2012	2011	2012	2011	2012	2011	2012
Have personal computer	79.1	79.5	68.1	72.8	60.4	62.8	44.0	44.2
Have Internet access	3.9	3.3	4.0	3.5	5.3	4.2	4.2	2.8
Have Broadband access	70.1	70.5	58.3	63.3	52.3	52.8	32.7	35.5
Note: Broadband access includes any form of Internet Access other than Dial-up

Appendix A8: Annual Trends

Table A8-1 First Class Mail Received by Type Pieces in Millions Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Correspondence
Personal	7,211	7,456	7,154	6,457	6,561	5,870	6,079	5,610	5,646	5,225	4,959	4,387	4,302
Greeting Cards	4,052	4,472	4,456	3,816	4,014	3,586	3,935	3,571	3,652	3,368	3,368	3,118	3,030
Letter from Friend or Relative	1,769	1,839	1,629	1,467	1,385	1,227	1,138	1,116	1,046	956	850	644	650
Other Personal	1,391	1,145	1,070	1,174	1,161	1,057	1,006	923	948	901	740	625	622
Business/Government	6,433	6,859	6,881	6,584	6,974	6,343	5,039	4,478	4,239	3,992	4,147	4,740	4,635
Social	2,660	2,470	2,613	2,918	2,333	2,329	2,203	2,546	2,337	2,066	1,935	1,723	1,444
Total	16,304	16,785	16,649	15,960	15,867	14,541	13,322	12,635	12,222	11,282	11,041	10,851	10,381
Transactions
Bills	12,618	13,669	14,315	14,237	14,555	14,345	14,111	13,808	13,825	13,085	11,955	11,027	10,215
Financial Statements	6,117	7,598	6,874	6,429	6,452	6,953	7,322	7,651	7,147	7,279	6,375	5,618	5,584
Credit Card Statement/Bill	2,958	4,423	4,280	4,305	3,926	4,311	4,969	4,980	4,830	4,687	4,177	3,899	3,867
Notice or Confirmation of Order	2,007	2,502	2,860	2,429	2,252	2,518	2,738	3,242	2,824	2,559	2,543	2,343	2,464
Payment/Check/Credit	1,481	1,679	1,635	1,618	1,552	1,495	1,456	1,604	1,460	1,461	1,285	1,275	1,193
Insurance	0	0	0	0	0	514	800	1,323	1,331	1,222	896	2,485	2,257
Other	2,500	1,629	1,679	1,698	1,329	1,350	1,447	1,492	1,576	1,394	1,384	1,586	1,457
Total	27,680	31,501	31,643	30,716	30,065	31,487	32,842	34,100	32,993	31,688	28,615	28,234	27,035
Advertising (Ads Only)	7,930	10,743	10,624	9,659	8,840	10,546	10,344	9,034	8,257	6,648	6,212	5,256	4,944
CD/DVD/Video Games^1	N/A	N/A	N/A	N/A	N/A	N/A	N/A	640	806	937	945	993	524
DK/RF	4,890	1,483	1,613	2,534	2,498	2,208	2,915	2,449	2,971	2,568	3,591	2,423	2,623
Total First-Class Received	56,805	60,512	60,529	58,869	57,270	58,783	59,423	58,856	57,250	53,123	50,405	47,757	45,507
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
^1CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-2 Shares of First Class Mail Received by Type Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Correspondence
Personal	13%	12%	12%	11%	11%	10%	10%	10%	10%	10%	10%	9%	9%
Greeting Cards	7%	8%	8%	7%	7%	6%	7%	6%	6%	6%	6%	7%	6%
Letter from Friend or Relative	3%	3%	3%	2%	2%	2%	2%	2%	2%	2%	2%	1%	1%
Other Personal	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	1%	1%	1%
Business/Government	11%	11%	11%	11%	12%	11%	8%	8%	7%	8%	12%	10%	10%
Social	5%	4%	4%	5%	4%	4%	4%	4%	4%	4%	4%	4%	3%
Total	29%	28%	28%	27%	28%	25%	22%	21%	21%	21%	21%	23%	22%
Transactions
Bills	22%	23%	24%	24%	25%	24%	24%	23%	24%	25%	23%	23%	22%
Financial Statements	11%	13%	11%	11%	11%	12%	12%	13%	12%	14%	12%	12%	12%
Credit Card Statement/Bill	5%	7%	7%	7%	7%	7%	8%	8%	8%	9%	8%	8%	8%
Notice or Confirmation of Order	4%	4%	5%	4%	4%	4%	5%	6%	5%	5%	5%	5%	5%
Payment/Check/Credit	3%	3%	3%	3%	3%	3%	2%	3%	3%	3%	3%	3%	3%
Other^1	4%	3%	3%	3%	2%	2%	2%	3%	3%	3%	3%	3%	3%
Total	49%	52%	52%	52%	52%	54%	55%	58%	58%	60%	57%	59%	59%
Advertising (Ads Only)	14%	19%	19%	17%	16%	19%	18%	16%	15%	12%	11%	9%	9%
CD/DVD/Video Games^1	N/A	N/A	N/A	N/A	N/A	N/A	N/A	1%	1%	2%	2%	2%	1%
DK/RF	9%	3%	3%	4%	4%	4%	5%	4%	5%	5%	6%	4%	5%
Total First-Class Received	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.
^1CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-3 First Class Mail Sent by type Pieces in Millions Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Correspondence
Personal	6,680	7,134	7,154	6,457	6,560	5,870	6,233	5,812	5,647	5,225	4,959	4,352	4,440
Greeting Cards	3,818	4,561	4,223	3,958	4,332	4,010	4,294	3,887	3,648	3,496	3,321	3,074	3,278
Letter to Friend or Relative	1,915	1,740	1,974	1,561	1,513	1,071	1,240	1,250	1,021	1,120	950	715	734
Other Personal	947	833	957	938	715	789	699	675	978	609	688	563	428
Business/Government	2,057	2,049	2,142	1,610	1,720	1,702	1,662	1,678	1,600	1,550	1,509	1,452	1,197
Social	775	419	444	440	447	417	372	454	483	361	373	310	255
Total	9,512	9,602	9,740	8,507	8,727	7,989	8,267	7,944	7,730	7,136	6,841	6,114	5,892
Transactions
Bill Payment	11,327	11,212	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088	6,707	6,776
Orders	853	734	774	739	734	769	612	560	537	454	394	270	190
Donations	578	572	574	536	598	560	524	550	657	521	484	366	283
Total	12,758	12,518	13,344	11,982	12,484	12,138	11,085	11,312	10,898	9,555	8,966	7,343	7,249
CD/DVD/Video Games^1	N/A	N/A	N/A	N/A	N/A	N/A	N/A	540	774	932	964	766	322
DK/RF	361	1,701	1,982	1,176	1,185	1,013	824	966	1,353	667	785	1,418	908
Total First-Class Sent	22,631	23,822	25,067	21,665	22,396	21,141	20,174	20,761	20,755	18,290	17,555	15,641	14,372
Note: Totals may not sum due to rounding.
^1CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-4 Shares of First Class Mail Sent by type Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Correspondence
Personal	30%	30%	29%	30%	29%	28%	31%	28%	27%	29%	28%	28%	31%
Greeting Cards	17%	19%	17%	18%	19%	19%	21%	19%	18%	19%	19%	20%	23%
Letter to Friend or Relative	8%	7%	8%	7%	7%	5%	6%	6%	5%	6%	5%	5%	5%
Other Personal	4%	3%	4%	4%	3%	4%	3%	3%	5%	3%	4%	4%	3%
Business/Government	9%	9%	9%	7%	8%	8%	8%	8%	8%	8%	9%	9%	8%
Social	3%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total	42%	40%	39%	39%	39%	38%	41%	38%	37%	39%	39%	39%	41%
Transactions
Bill Payment	50%	47%	48%	49%	50%	51%	49%	49%	47%	47%	46%	43%	47%
Orders	4%	3%	3%	3%	3%	4%	3%	3%	3%	2%	2%	2%	1%
Donations	3%	2%	2%	2%	3%	3%	3%	3%	3%	3%	3%	2%	2%
Total	56%	53%	53%	55%	56%	57%	55%	54%	53%	52%	51%	47%	50%
CD/DVD/Video Games^1	N/A	N/A	N/A	N/A	N/A	N/A	N/A	3%	4%	5%	5%	5%	2%
DK/RF	2%	7%	8%	5%	5%	5%	4%	5%	7%	4%	4%	9%	6%
Total First-Class Sent	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
^1CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-5 Bills Paid by Method Average Pieces per Household per Month Years 2000 - 2012 (Diary Data)
Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Mail	8.9	8.7	8.7	8.4	8.5	8.0	7.4	7.3	6.7	5.9	5.4	5.0	4.8
Internet	.2	.4	.5	.8	1.2	1.5	1.8	2.3	3.1	3.3	3.3	3.6	4.3
Auto Deduction from Bank	.9	.8	1.0	1.0	1.2	1.3	1.3	1.4	1.4	1.4	1.5	1.5	1.7
In Person	.9	.7	.9	.8	.7	.7	.7	.7	.7	.6	.5	.5	.5
Credit Card	N/A	N/A	.2	.3	.3	.3	.4	.4	.4	.3	.4	.4	.5
Telephone	.1	.2	.2	.2	.2	.3	.3	.2	.3	.3	.3	.3	.3
Total	10.9	10.8	11.5	11.4	12.2	12.0	12.0	12.3	12.4	11.8	11.5	11.3	12.1
Total Electronic^1	1.2	1.4	1.9	2.2	3.0	3.3	3.8	4.3	5.0	5.3	5.5	5.7	6.8
Note: Totals may not sum due to rounding.
^1Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-6 Shares of Bills Paid by Method Years 2000 - 2012 (Diary Data)
Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Mail	81%	80%	75%	73%	69%	67%	62%	60%	54%	54%	47%	45%	40%
Internet	2%	4%	4%	7%	10%	12%	15%	18%	25%	24%	29%	32%	35%
Auto Deduction from Bank	8%	8%	9%	9%	10%	11%	11%	11%	11%	12%	13%	13%	14%
In Person	8%	7%	8%	7%	6%	6%	6%	5%	6%	5%	5%	4%	4%
Credit Card	N/A	N/A	2%	2%	3%	3%	3%	3%	3%	3%	3%	3%	4%
Telephone	1%	2%	1%	2%	2%	2%	3%	2%	2%	3%	2%	2%	3%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Electronic^1	11%	13%	17%	20%	25%	28%	32%	35%	41%	41%	48%	51%	56%
Note: Totals may not sum due to rounding.
^1Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-7 Shares of Households using Method of Paying Bills Years 2000 - 2012 (Diary Data)
Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Mail	94%	93%	94%	94%	94%	93%	92%	92%	89%	87%	83%	79%	80%
Auto Deduction from Bank Account	34%	35%	43%	44%	51%	54%	53%	56%	49%	46%	52%	51%	58%
Internet	4%	8%	12%	16%	23%	28%	33%	37%	43%	41%	51%	55%	65%
In Person	33%	29%	33%	34%	31%	31%	35%	31%	30%	27%	27%	24%	27%
Credit Card	N/A	N/A	15%	17%	19%	22%	24%	23%	18%	15%	19%	19%	22%
Telephone	4%	7%	8%	10%	11%	14%	15%	13%	12%	12%	12%	13%	15%
Note: Totals may not sum due to rounding.

Table A8-8 Type of Payments made by Mail Pieces in Millions by Payee Type Years 2000 - 2012 (Diary Data)
Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Financial
Credit Card	2,553	2,414	2,564	2,355	2,380	2,302	2,039	2,019	2,064	1,726	1,720	1,396	1,485
Bank, S&L, Credit Union	752	780	889	761	770	834	659	759	719	582	591	486	455
Insurance Company	858	750	908	756	867	805	781	785	766	726	716	606	547
Real Estate/Mortgage	368	332	353	310	380	398	356	369	303	295	318	275	214
Other Financial	168	130	100	99	57	78	90	96	99	57	52	32	33
Total Financial	4,699	4,407	4,814	4,282	4,454	4,418	3,924	4,028	3,951	3,386	3,397	2,796	2,735
Merchants
Department Store	481	381	488	364	356	433	329	329	385	156	154	84	89
Publisher	499	408	471	374	373	321	326	289	334	269	211	200	205
Mail Order Company	298	278	254	194	193	180	203	151	131	113	101	52	57
Other Merchants	239	212	187	177	176	164	209	214	214	173	131	109	149
Total Merchants	1,518	1,280	1,401	1,109	1,098	1,097	1,067	983	1,065	710	597	446	501
Services
Telephone Company	1,972	2,116	2,200	2,143	2,097	1,968	1,904	1,828	1,453	1,369	1,243	1,083	1,043
Utility Company	1,437	1,669	1,678	1,540	1,810	1,642	1,509	1,606	1,461	1,510	1,380	1,129	1,249
Medical and Other Professional	561	561	623	604	658	679	621	733	795	720	655	618	647
Cable TV	589	529	538	468	485	447	460	474	446	424	400	348	349
Other Service	24	47	31	54	41	34	24	30	43	16	10	11	12
Total Service	4,585	4,922	5,070	4,810	5,091	4,770	4,518	4,671	4,197	4,040	3,688	3,188	3,300
Manufacturers	302	364	409	318	374	388	299	406	381	345	341	167	182
Government	139	68	144	64	4	35	27	0	0	0	0	0	0
Social	0	0	0	0	0	0	0	0	0	0	0	0	0
Other/Don't Know/Refused	84	166	160	123	131	101	113	114	111	100	65	111	58
Total – All Industries	11,327	11,207	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580	8,088	6,707	6,776
Note: Totals may not sum due to rounding.

Table A8-9 Type of Payments made by Mail Percent of Bill Payments by Payee Type Years 2000 - 2012 (Diary Data)
Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Financial
Credit Card	23%	22%	21%	22%	21%	21%	20%	20%	21%	20%	21%	21%	22%
Bank, S&L, Credit Union	7%	7%	7%	7%	7%	8%	7%	7%	7%	7%	7%	7%	7%
Insurance Company	8%	7%	8%	7%	8%	7%	8%	8%	8%	8%	9%	9%	8%
Real Estate/Mortgage	3%	3%	3%	3%	3%	4%	4%	4%	3%	3%	4%	4%	3%
Other Financial	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	0%	0%
Total Financial	41%	39%	40%	40%	40%	41%	39%	39%	41%	39%	42%	42%	40%
Merchants
Department Store	4%	3%	4%	3%	3%	4%	3%	3%	4%	2%	2%	1%	1%
Publisher	4%	4%	4%	3%	3%	3%	3%	3%	3%	3%	3%	3%	3%
Mail Order Company	3%	2%	2%	2%	2%	2%	2%	1%	1%	1%	1%	1%	1%
Other Merchants	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total Merchants	13%	11%	12%	10%	10%	10%	11%	10%	11%	8%	7%	7%	7%
Services
Telephone Company	17%	19%	18%	20%	19%	18%	19%	18%	15%	10%	15%	16%	15%
Utility Company	13%	15%	14%	14%	16%	15%	15%	16%	15%	18%	17%	17%	18%
Medical and Other Professional	5%	5%	5%	6%	6%	6%	6%	7%	8%	10%	8%	9%	10%
Cable TV	5%	5%	4%	4%	4%	4%	5%	5%	5%	5%	5%	5%	5%
Other Service	0%	0%	0%	1%	0%	0%	0%	0%	0%	4%	0%	0%	0%
Total Service	40%	44%	42%	45%	46%	44%	45%	46%	43%	47%	46%	48%	49%
Manufacturers	3%	3%	3%	3%	3%	4%	3%	4%	4%	0%	4%	2%	3%
Government	1%	1%	1%	1%	0%	0%	0%	0%	0%	4%	0%	0%	0%
Social	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
Other/Don’t Know/Refused	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	2%	1%
Total – All Industries	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-10 Share of Households by Internet Access type Years 2000 - 2012 (Diary Sample)
Type of Access	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
None	N/A	N/A	N/A	N/A	29%	28%	28%	23%	22%	21%	20%	18%	16%
Total Internet Access	N/A	N/A	N/A	N/A	71%	72%	72%	77%	78%	79%	80%	82%	84%
Dial-up	N/A	N/A	N/A	N/A	38%	35%	28%	20%	13%	8%	6%	4%	3%
Cable Modem					14%	16%	20%	25%	27%	30%	34%	38%	41%
Other Broadband					6%	6%	6%	4%	6%	6%	12%	15%	15%
DSL					10%	13%	18%	26%	30%	31%	25%	24%	23%
Other/DK/RF					3%	2%	1%	2%	2%	3%	2%	2%	2%
Total	N/A	N/A	N/A	N/A	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
Note: Type of Internet Access not collected prior to 2004.

Table A8-11 Number of Purchases Made over the Internet over the past month Percent of Households Years 2000 - 2012 (Recruitment Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
All Households
None	86%	89%	78%	75%	71%	70%	60%	57%	56%	53%	52%	48%	47%
1	6%	4%	8%	9%	10%	11%	9%	9%	8%	8%	8%	8%	8%
2	3%	3%	5%	6%	8%	8%	10%	10%	10%	10%	10%	11%	10%
3-5	3%	4%	7%	7%	9%	9%	15%	16%	16%	17%	17%	19%	20%
6-10	1%	1%	2%	2%	2%	3%	5%	7%	6%	7%	8%	9%	10%
More than 10	0%	0%	1%	1%	1%	1%	2%	3%	3%	4%	5%	5%	6%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Households that Made 1+ purchases
1	42%	36%	37%	38%	36%	35%	23%	20%	19%	18%	16%	15%	16%
2	23%	26%	25%	23%	26%	25%	24%	23%	23%	22%	21%	22%	18%
3-5	24%	28%	26%	26%	28%	27%	35%	35%	36%	37%	36%	37%	36%
6-10	7%	7%	8%	9%	8%	8%	13%	15%	15%	15%	16%	16%	18%
More than 10	3%	3%	3%	4%	3%	4%	5%	7%	8%	9%	10%	10%	12%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.

Table A8-12 Advertising Volume Pieces in Millions Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
First-Class Ads	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933	12,615	11,028
Advertising Only	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648	6,212	5,256	4,944
Secondary Advertising	7,404	8,402	7,752	7,791	7,489	7,849	7,653	7,854	8,187	7,834	6,721	7,358	6,084
Standard Ads^1	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382	68,549
Total Ads	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492	84,996	79,577
First-Class Ads Share of Total Ads	20%	21%	21%	19%	17%	18%	17%	17%	17%	17%	15%	15%	14%
Note: Totals may not sum due to rounding.
^1Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-13A Advertising Mail By Sender Type Pieces in Millions Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
First-Class Ads^1
Financial	6,111	7,876	8,057	7,375	7,036	8,578	7,948	6,696	6,003	5,418	4,747	4,681	4,073
Merchants	4,241	5,063	4,263	4,092	3,811	4,033	3,955	3,681	3,621	2,438	2,427	2,185	2,115
Services	3,517	4,564	4,608	4,545	4,222	4,328	4,541	4,904	5,134	5,285	4,503	4,666	3,916
Manufacturers	286	406	376	388	388	401	373	469	476	329	272	210	169
Government	230	286	275	277	272	405	427	349	334	307	288	270	207
Social	836	891	718	680	564	595	675	704	695	659	613	572	530
Other	114	60	78	93	36	55	78	84	181	46	84	30	18
Total	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482	12,933	12,615	11,028
Standard Ads ^2
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786	14,508	17,501	14,572
Merchants	23,645	29,709	28,707	27,623	27,904	28,896	30,243	29,750	28,690	25,319	24,292	23,650	22,404
Services	6,194	9,099	8,213	8,932	9,082	9,953	9,622	10,944	11,626	10,359	10,485	10,556	10,037
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474	1,471	1,491	1,461
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043	982	863	970
Social	11,911	10,632	10,759	12,722	13,135	13,695	14,198	13,791	13,936	12,347	12,054	11,833	12,473
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690	6,157	6,071	6,092
Other	4,190	1,634	1,508	1,450	1,763	1,299	1,516	1,002	832	613	611	416	540
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382	68,549
Total Ads
Financial	14,267	20,517	21,453	21,337	23,342	27,945	27,857	24,617	23,505	18,204	19,255	22,182	18,645
Merchants	27,886	34,772	32,970	31,715	31,716	32,929	34,198	33,431	32,311	27,757	26,719	25,835	24,519
Services	9,711	13,663	12,821	13,477	13,304	14,281	14,164	15,848	16,761	15,644	14,988	15,222	13,953
Manufacturers	1,131	1,626	1,478	1,789	1,787	2,044	1,909	1,998	1,963	1,803	1,742	1,701	1,630
Government	1,283	1,375	1,467	1,249	1,439	1,688	2,053	1,757	1,909	1,351	1,269	1,133	1,176
Social	12,747	11,523	11,477	13,402	13,698	14,290	14,873	14,495	14,631	13,006	12,667	12,405	13,003
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690	6,157	6,071	6,092
Other	4,304	1,695	1,586	1,542	1,799	1,354	1,594	1,086	1,013	659	696	447	559
Total	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113	83,492	84,996	79,577
Note: Totals may not sum due to rounding.
^1Includes Secondary Advertising
^2Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-13A2 Advertising ONLY (no secondary) Mail By Sender Type Pieces in Millions Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
First-Class Ads^1
Financial	2,928	4,061	4,546	3,948	3,617	4,792	4,468	3,410	2,857	1,902	1,708	1,512	1,389
Merchants	3,096	3,854	3,269	3,086	2,863	3,052	3,057	2,735	2,572	2,056	2,049	1,808	1,660
Services	1,411	2,214	2,240	2,042	1,823	1,958	2,047	2,222	2,090	2,217	1,987	1,604	1,507
Manufacturers	244	345	337	342	357	375	334	382	353	290	255	182	135
Government	81	112	129	117	135	288	323	205	190	156	165	136	57
Social	107	115	51	39	18	38	44	18	19	0	0	0	181
Other	62	42	53	86	27	43	69	63	176	28	48	15	13
Total	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648	6,212	5,256	4,944
Standard Ads ^2
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786	14,508	17,501	14,572
Merchants	23,645	29,709	28,707	27,623	27,904	28,896	30,243	29,750	28,690	25,319	24,292	23,650	22,404
Services	6,194	9,099	8,213	8,932	9,082	9,953	9,622	10,944	11,626	10,359	10,485	10,556	10,037
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474	1,471	1,491	1,461
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043	982	863	970
Social	11,911	10,632	10,759	12,722	13,135	13,695	14,198	13,791	13,936	12,347	12,054	11,833	12,473
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690	6,157	6,071	6,092
Other	4,190	1,634	1,508	1,450	1,763	1,299	1,516	1,002	832	613	611	416	540
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631	70,559	72,382	68,549
Total Ads
Financial	11,084	16,702	17,942	17,909	19,923	24,160	24,377	21,331	20,359	14,688	16,216	19,013	15,961
Merchants	26,741	33,563	31,975	30,709	30,768	31,948	33,301	32,484	31,262	27,375	26,341	25,457	24,065
Services	7,605	11,313	10,453	10,974	10,905	11,911	11,669	13,166	13,716	12,576	12,472	12,160	11,544
Manufacturers	1,090	1,565	1,438	1,743	1,756	2,017	1,871	1,911	1,841	1,764	1,726	1,673	1,596
Government	1,134	1,201	1,321	1,089	1,301	1,572	1,949	1,613	1,765	1,199	1,146	999	1,027
Social	12,019	10,747	10,811	12,761	13,153	13,733	14,243	13,809	13,955	12,347	12,054	11,833	12,654
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690	6,157	6,071	6,092
Other	4,252	1,677	1,561	1,535	1,790	1,342	1,585	1,064	1,008	641	659	431	554
Total	68,426	82,917	81,712	83,864	86,959	94,044	97,217	92,445	91,251	77,279	76,772	77,638	73,493
Note: Totals may not sum due to rounding.
^1Includes Secondary Advertising
^2Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-14 Advertising Mail By Sender Type Percent of Pieces Years 2000 - 2012 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
First-Class Ads^1
Financial	40%	41%	44%	42%	43%	47%	44%	40%	37%	37%	37%	37%	37%
Merchants	28%	26%	23%	23%	23%	22%	22%	22%	22%	17%	19%	17%	19%
Services	23%	24%	25%	26%	26%	24%	25%	29%	31%	36%	35%	37%	36%
Manufacturers	2%	2%	2%	2%	2%	2%	2%	3%	3%	2%	2%	2%	2%
Government	1%	1%	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Social	5%	5%	4%	4%	3%	3%	4%	4%	4%	5%	5%	5%	5%
Other	1%	0%	0%	1%	0%	0%	0%	0%	1%	0%	1%	0%	0%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Standard Ads ^2
Financial	13%	18%	19%	19%	21%	23%	23%	21%	21%	18%	21%	24%	21%
Merchants	39%	41%	40%	37%	36%	35%	35%	36%	35%	36%	34%	33%	33%
Services	10%	13%	12%	12%	12%	12%	11%	13%	14%	15%	15%	15%	15%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	1%	2%	2%	2%	2%	1%	1%	1%	1%
Social	20%	15%	15%	17%	17%	16%	16%	17%	17%	17%	17%	16%	18%
From Multiple Organizations	7%	9%	9%	10%	9%	9%	9%	8%	9%	9%	9%	8%	9%
Other	7%	2%	2%	2%	2%	2%	2%	1%	1%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Ads
Financial	19%	22%	24%	23%	25%	27%	27%	25%	24%	21%	23%	26%	23%
Merchants	37%	38%	37%	35%	34%	32%	33%	33%	32%	33%	32%	30%	31%
Services	13%	15%	14%	15%	14%	14%	14%	16%	17%	18%	18%	18%	18%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	2%	2%	2%	2%	2%	2%	2%	1%	1%
Social	17%	13%	13%	15%	15%	14%	14%	14%	15%	15%	15%	15%	16%
From Multiple Organizations	6%	7%	7%	8%	8%	7%	8%	7%	7%	8%	7%	7%	8%
Other	6%	2%	2%	2%	2%	1%	2%	1%	1%	1%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
^1Includes Secondary Advertising
^2Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-15 Treatment Of Advertising Material By Household Income Percent of Households Years 2000 - 2012 (Recruitment Data)
	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Usually Read - Total	15%	13%	13%	13%	15%	15%	15%	17%	17%	17%	19%	21%	21%
Under $25K	51%	41%	36%	41%	34%	33%	33%	34%	31%	39%	40%	41%	39%
$25 - $ 49.9	28%	28%	26%	27%	30%	29%	29%	29%	27%	25%	26%	23%	23%
$50 - $64.9	10%	13%	13%	12%	14%	14%	13%	13%	16%	12%	13%	11%	12%
$65 +	10%	19%	25%	21%	22%	24%	25%	24%	26%	24%	21%	26%	26%
Usually Scan - Total	40%	38%	37%	38%	38%	38%	36%	33%	30%	29%	27%	26%	25%
Under 25K	36%	27%	22%	25%	23%	21%	21%	19%	18%	20%	22%	22%	20%
$25 - $ 49.9	33%	30%	26%	27%	28%	26%	26%	26%	25%	25%	25%	21%	20%
$50 - $64.9	14%	14%	17%	17%	16%	17%	15%	16%	14%	14%	15%	12%	13%
$65 +	17%	30%	35%	31%	33%	35%	37%	40%	43%	41%	38%	45%	46%
Read Some - Total	27%	29%	30%	31%	32%	32%	32%	31%	32%	34%	35%	32%	34%
Under 25K	32%	24%	18%	19%	18%	18%	17%	17%	16%	19%	20%	20%	21%
$25 - $ 49.9	35%	28%	26%	26%	24%	23%	26%	23%	23%	22%	22%	21%	22%
$50 - $64.9	14%	12%	16%	17%	17%	17%	16%	15%	15%	14%	15%	12%	14%
$65 +	18%	36%	40%	38%	41%	42%	41%	45%	45%	45%	43%	48%	43%
Usually Don't Read - Total	17%	20%	19%	18%	16%	15%	17%	19%	20%	20%	18%	21%	19%
Under 25K	39%	30%	25%	25%	22%	22%	18%	20%	19%	20%	26%	23%	27%
$25 - $ 49.9	31%	25%	23%	25%	22%	22%	25%	22%	21%	21%	19%	21%	18%
$50 - $64.9	13%	12%	15%	15%	14%	16%	16%	14%	14%	14%	13%	13%	12%
$65 +	17%	33%	37%	35%	42%	40%	41%	44%	45%	45%	42%	43%	42%
Note: Totals may not sum due to rounding.