Attracting new customers — and keeping them — is a never-ending challenge for small business owners. So when a survey conducted by Millward Brown found small business owners were eager for easier, more cost-effective means of attracting new customers, we knew we could help.

SMALL BUSINESS TOOLS
We packaged our most sought-after online resources and tucked them under one, easily accessible umbrella, the Small Business Tools web page, available at our website, www.usps.com. The Small Business Tools suite of services helps small business owners gain new customers and offers tips and strategies to help keep those customers coming back.

A Direct Mail package helps business owners create direct mail campaigns that deliver a focused message right to the front door of prospective customers. A downloadable Direct Mail guide shows them how. Web Tools also contains links to mailing services such as list brokers and printers, and templates of brochures, envelopes and letters.

NetPost Mailing Online™ helps business owners design their own printed letters, self-mailers, invoices, newsletters and postcards. We do the rest, working from the electronic file to print, assemble and mail a completed product.

NetPost CardStore™ helps small business owners create customized advertising in minutes, using an array of designs, fonts and colors. Users can incorporate their own photo, logo or artwork for a completely customized look. The personalized cards are printed and mailed the next business day.

Capturing the attention of prospective customers is so much easier with the right tools. Whether it’s guiding small business owners to prospective customers or helping them create and mail professional direct mail pieces, the Small Business Tools suite of services is both cost-effective and efficient.

OPENING A WINDOW TO OUR OPERATIONS
Large business mailers can now track their mailings in near real-time with Confirm®, our new service that uses PLANET CODE® technology to identify the mailer and store information about the mailpiece using a unique bar code. The encoded data is captured when the mailpiece passes through our sorting equipment, then it’s transmitted to the mailer’s computer or our Track and Confirm website at www.usps.com.

Confirm brings mailers one step closer to knowing where their mail is at any time. And it gives our operations managers the information they need to isolate and resolve problems, helping us to improve service to our customers.