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Rel-e-vant adj [from Latin relevare
to raise up] 1: having significant and demonstrable
bearing on the matter at hand 2: that's the United States
Postal Service, keeping you in touch with what's important to you.
An economic recession began in 2001, and its effects have
continued into this year. Since mail volume historically has tracked the
economy, usually with some lag, our volume declined in 2002. In fact,
we suffered our largest volume decline since 1946. The recession in the
advertising market was particularly damaging, and it was only at the end
of 2002 that the advertising industry began to show signs of recovery.
Since advertising mail has been the main source of our volume growth and
volatility in recent years, the collapse in this market seriously hurt
our 2002 mail volume growth.
The events of September 11th and the anthrax attacks affected all mail
categories with the possible exception of Periodicals. Both mailers and
consumers became concerned about the security of the mail service, and
disruptions resulting from these events caused mailers to delay or cancel
mailings or use alternate providers.
The 7.7% average rate increase implemented on June 30 further reduced
volume growth, especially in such competitive categories as Priority Mail
and Express Mail. The early implementation of the rate increase, however,
brought in an additional billion dollars in revenue.
The weak economy hurt letter mail (First-Class and Standard Mail) in 2002.
In addition, electronic diversion continues to cut into the market share
of letter mail products. Mailers are also continuing to develop methods
to sort and deliver mail farther down our processing stream, thus shifting
their mailings to categories with deeper worksharing discounts. All this
affects the revenues of letter mail products.
First-Class Mail volume fell 1.2% this year. Electronic diversion continues
to affect First-Class Mail. Even though many analysts predicted a spike
in the adoption of Internet bill paying in the wake of the anthrax attacks,
evidence suggests that the rate of adoption has remained basically the
same. According to the Household Diary Survey, in 2000, 4.4% of households
paid bills through the Internet. In 2001, this figure rose to 7.5%. For
2002, it is 11%. The proportion of bills that consumers pay through the
Internet has risen from 3.2% in 2001 to 4.2%, or less than half of one
bill per household. Between 2001 and 2002, however, the number of bills
paid by mail per household has remained steady at about 8.5. In fact,
the main source of growth in electronic payments in 2002 came from automatic
deduction, which rose almost 30%. Mail is still vital to the payment processing
system. With a slow economic recovery and continued electronic diversion,
we expect First-Class volume to be essentially flat in 2003, growing by
about 0.3%.
Standard Mail volume fell by 3.0% in 2002 as a result of the weakness
of the advertising market. Nonprofit mail was especially hard hit, as
organizations whose philanthropy was not directed to the victims and survivors
of the September 11th attacks pulled back fundraising efforts. Standard
Mail should grow slightly over 4% in 2003, accounting for most of our
planned volume increase. This growth represents mailers returning to mail
after the anthrax attacks, as well as assuming growth in the economy and
a recovering advertising market.
Priority Mail volume fell 10.7% this
year, continuing to slide further from the 8.6% decline of 2001. It dropped
most sharply early in the year when package prohibitions on commercial
airlines disrupted our transportation network. Price increases for Priority
Mail further hampered growth. Since January 2001, Priority Mail prices
have increased by 35%. Priority Mail is part of the highly competitive
expedited package market where the actions of our competitors affect our
volume. We anticipate that Priority Mail volume will continue to fall
in 2003, responding to the 16% price increase in June 2002.
Package Services declined 1.6%, although Parcel Post grew 5.1%. Most of
this growth came in bulk-entry products. Some of this growth represents
migration out of Priority Mail, as mailers look for more economical means
of shipping their merchandise. In particular, the increasing use of package
consolidation services enabled mailers to take advantage of drop-shipping
discounts. Additionally, since it moves over the road, Parcel Post avoided
the restrictions on airline parcel carriage. In 2003, growth in Package
Services should be effectively flat, with Parcel Post growth of less than
1%.
Periodicals were down by 3.8% this year, accelerating the long-term decline
in household subscriptions. This reflected the large number of magazine
titles that ceased publication during the recession. Remaining publications
were hit hard by the shrinkage in the advertising market. Publication
weight, advertising pages and per-piece revenue all declined in 2002.
We expect volume to continue to decline in 2003 while the economy is sluggish.
International Mail shrank by 16.5% this year, a result of the worldwide
recession and restrictions on mail carriage imposed after September 11th.
The global economy appears to be lagging the that of the United States,
and in 2003 we expect the decline in International Mail volume to continue.
Customers will also explore alternative means to deliver international
communications, further affecting this sector.
In 2003 we expect volume and revenue to stage a modest recovery from one
of the worst volume declines in postal history as we recover from last
year’s service disruptions. Overall, we expect a sluggish economic recovery
to restrain volume growth in 2003.
We think volume will expand somewhat less than 2%, leaving us with less
mail than we had in 2000. Revenue will rise, however, as the full effect
of the June rate increase flows through.
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