USPS 2015 PROMOTION CALENDAR FIRST-CLASS MAIL Earned Value Promotion Registration March 15 - April 30 Promotion Period May 1 - July 31 Color Transpromo Promotion Registration April 15 - Nov 30 Promotion Period June 1 - November 30 STANDARD AND FIRST-CLASS MAIL Emerging and Advanced Technology Promotion Registration March 15 - Nov 30 Promotion Period June 1 - November 30 STANDARD MAIL Mail Drives Mobile Engagement Promotion Registration May 15 - Dec 31 Promotion Period July 1 - December 31 Download the free Zapper App Zap for a live experience