Complete Part C if you are applying for a Requester publication.
- Requests Received by the Publisher
Record the number of requests for free copies of the publication. Requests may be in the form of written, signed, and dated forms. They may be obtained through telemarketing or the Internet. Appendix E explains how those types of requests are verified and what documentation is needed. Persons are not deemed to have requested the publication if their request is induced by a premium offer or by receipt of material consideration.
- Paid Subscriptions
List the number of copies received through subscriptions. Copies may be paid at nominal prices and still qualify as valid requester circulation.
- Advertiser Proof Copies
Record the number of copies furnished to the advertisers in the publication. Each advertiser in an issue is entitled to one proof copy to show that the ad was published. One copy per advertiser is counted as requested circulation.
- Exchange Copies
List any copies that are exchanged with other publications on a one-for-one basis. Additional copies are considered sample copies and must be reported as unpaid distribution.
- Copies Requested by Employers
Enter all copies requested for employees by their employer or department head. Lists must be maintained to show who requested the copies and the recipients. The recipients must be listed by name and⁄or title. Requests by officials of membership organizations to have copies sent to members do not qualify as valid request circulation and must be reported as unpaid distribution.
- Single-Copy Sales
Enter the number of single copies sold or requested over the publisher’s counter or sold through vending machines.
- Copies Sent in Fulfillment of Requests in a Manner Not Covered Above
Record the number of copies requested in manners not covered in items 1 through 6 and explain how they were requested (attach a separate sheet if necessary).
- Total Requested Distribution
Add items 1 through 7.
- Requests More Than Three Years Old
List the number of requests that are more than three years old. These are not considered valid requests.
- Requests Induced by a Premium Offer or Material Consideration
List any requests obtained by a premium offer or other inducement. These are not eligible for the Periodicals prices.
- Sample Copies
List all complimentary and other samples (e.g., trade show giveaways), regardless of whether they are mailed or distributed by other means.
- Total Nonrequester Distribution
Add items 9 through 11 to determine the total nonrequester distribution.
- Total Distribution
Add items 8 and 12 to determine total distribution of the publication.
- Nondistributed Copies
Record the total copies returned or recycled from newsstands and vending machines, spoiled copies from production runs, office copies, copies held in storage, and copies sent to the Post Office with this application. These copies are not distributed and are not considered when determining the qualified requester distribution. Attach documentation that substantiates the disposition of the nondistributed copies.
- Total Copies Printed
Add items 13 and 14. This should equal the press run or print order listed in Part A, item 14.
- Percentage of Requested Distribution
Divide item 8 by item 13 to determine the percentage of qualified requester distribution. To be eligible for the Periodicals prices of postage, the percentage of qualified requester distribution must be 50 percent or more of the total distribution for the publication.
