The Quarter 4 Business Connect® Contest for FY 2009 runs from July 1, 2009, to September 30, 2009, and is focused on Priority Mail® service. The objective is to conduct a minimum of five Business Connect activities — all of which must promote Priority Mail service, focusing on Flat-Rate Boxes.
The Business Connect Postmaster Kit includes the following materials:
n Letter to Postmasters and Station and Branch Managers. This letter describes the promotional materials and how to use them (see page 10).
n Contest Guide. Refer to this guide for contest guidelines, presentation tips, and key messages (see page 11).
n Leave-Behinds. These include five Shipping Guides* to use as meeting leave-behinds (see page 11).
n Letter and Rural Carrier Pocket Cards. Distribute the Priority Mail pocket cards* to letter and rural carriers so they can share them with business customers. When folded, they can function as a tent card and be displayed.
* Note: If needed, you can order additional leave-behinds and pocket cards from the Business Connect Order Site on the Business Connect Data Center.
Images of the materials start on page 10 in this issue of the Postal Bulletin.
Kits should be received in offices by the first week of July.
Starting July 1, 2009, this kit will be available for downloading from the Business Connect Resource Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
See also the article titled “‘Monumental Opportunity’ Business Connect Contest — Quarter 4,” which starts on page 8 in this issue of the Postal Bulletin.
— Customer Development,
Sales, 7-2-09
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