Every Door Direct Mail Message and Talking Points

n EDDM is a simple, low-cost way for local busi­nesses to reach target audiences.

n EDDM is making advertising through the mail easy, accessible, and less expensive.

n EDDM enables businesses to market to every address in the neighborhoods near their busi­nesses without the need to rent mailing lists.

n With EDDM, mailers do not need to print names and addresses on their mail, saving mail prepara­tion time and money.

n EDDM features a simple online tool at http://smp.usps.gov that outlines a six-step process that covers everything needed to prepare a mailing.

n With EDDM, mailers do not need a postage per­mit, and there are no special fees to pay.

n Customers can drop off their EDDM Retail items at their local Post Offices.

n It has never been easier to send direct mail.

n Businesses may also work with printers and other mail service providers to create EDDM.

n Nearly any business can take advantage of the marketing power of EDDM.

n EDDM provides access to every address in a busi­ness’s targeted area.

n EDDM can help businesses of all sizes find new cus­tomers, build more traffic, and increase revenue.

n For relatively low cost, local businesses can reach target audiences with information, advertising, or special offers.

n EDDM is ideal for local businesses, such as res­taurants, doctors’ offices, automotive dealers, dry cleaners, real estate offices, and hair salons.

n Visit www.usps.com/everydoordirectmail.com to get started using EDDM today.

n With EDDM, it’s easier to harness the power of direct mail.

n With EDDM, now anyone can easily create an impactful direct mail piece, and get it into every single household in a selected neighborhood, reaching every address without needing names or actual street addresses, delivered by the trusted letter carrier. How’s that for easy?

n No need to rent a mailing list and pay to print names and addresses to get your advertisement into the homes and hands of consumers.

n EDDM puts you in complete control of your adver­tising…and now it’s easier to harness the power of direct mail to help your business grow.

n The EDDM Online Tool lets you put your business address at the center of your mailing area.

n Choose the size of your advertising area.

n Identify your selected neighborhood/s by letter carrier route, and the number of households, so you know how many mailpieces to create.

n Get your direct mail pieces delivered via letter car­rier to every address in your selected area.

n Prepare your mailing documentation and calcu­late your postage cost.