PAPER AND PRINT
Many consumers still like paper and print for some applications

CUSTOMIZE MAIL
Digital technology is making it easier and cheaper to generate and customize mail

SEGMENT CUSTOMERS
New analytical tools are making it easier to effectively target customers

INTELLIGENT MAIL
Mail can be more effectively tracked and integrated into multi-channel campaigns

PHYSICAL AND DIGITAL
Technological applications integrate mail with the online world – even mobile devices

LEVERAGE TRUSTED BRAND
USPS is highly trusted, especially for privacy and security