Customers are ready to accept five-day delivery. Market research conducted by Opinion Research Corp. on behalf of the Postal Service between August and October 2009 shows that most customers said they would accept five-day delivery to help the Postal Service overcome its financial difficulties. Most agreed that eliminating Saturday delivery to street addresses would have little impact on them, and said they would “adapt.” Independent research conducted by Gallup and Rasmussen confirm these findings. (See Appendix A.)
Extensive and clear communication to customers and employees will minimize the adverse impact of a change to five-day delivery. The fact that postal retail operations will be largely unchanged — Post Offices will remain open six days a week, allowing customers to retrieve their P.O. Box mail and use other services — also will smooth the implementation.
