Real  adj [from Latin realis relating to things (in law)] 1:  of or relating to fixed, permanent, or immovable things 2:  something you can hold, feel and treasure, like a letter or a package from home, delivered by the United States Postal Service.

In a world that’s gone virtual, it seems that everyone is searching for the authentic. They’re looking for roots. Tradition. Values. Real Experience.

They want something they can hold. Something they can touch. Something that’s still here tomorrow — and the day after.

Mail — the real kind — has it all. Always has. Always will.

Looking for roots? You can’t beat mail. It was there to spread the word when the 13 colonies united to become a single, great nation. And it’s been growing with America ever since, using the latest technology for one simple purpose, to keep people in touch, whether it’s personal or whether it’s business.

How about tradition? Mail has been a part of our daily experience — at home and at work — for more than two centuries. It’s still delivered hand to hand, person to person. After all, personal service is a tradition that never grows old. And who else makes house calls to just about every home in America, six days a week?

Looking for values? You don’t have to look any further than mail. Americans trust it with their most personal sentiments, their hopes and their dreams. Seal it and put it in the mail, and you know it will be secure — whatever it is — whether you’re sending it across town, across the nation or around the world.

Real experience? It doesn’t get more real than the mail. You can reach out and touch it. What can beat the experience of opening a package from home? Seeing your name in the handwriting of someone you love? Opening the latest copy of your favorite magazine? Or knowing that when you drop the check in the mail, your house becomes your home — free and clear?

Authentic? That’s mail. It’s an original. It’s as creative as you are, and it’s created just for you. It can be a simple envelope or a colorful package. But there’s no mistaking the sight or the feel of it. Mail. It’s real. There’s nothing like it in the world. And it’s yours!