SAN DIEGO — The U.S. Postal Service today recognized DST Output with its Creative Business Solutions Award for the company’s commitment to a successful business relationship with the Postal Service. A select group of Postal Service customers is acknowledged and recognized for their contributions to the continued success of the mailing industry at the annual National Postal Forum, being held this year at the San Diego Convention Center.
The Creative Business Solutions Award, one of three “best in class” awards presented annually at the Forum, recognizes customers who are creative risk-takers using the mail in new and different ways to help achieve their company's business objectives. They create mail that gets noticed and integrates seamlessly with a larger vision. It’s mail that stands out and, even more important, gets results. When you see it, you react, "Now, why didn't I think of that?"
DST Output introduced its Wrap Envelope technology, a first-of-its-kind innovation, to clients last year. A cost-effective tool for enhancing customer communications, Wrap Envelope extends major mailers’ customer marketing efforts with targeted messaging and graphics that can be applied to the front, back and inside of the envelope.
“We are pleased to recognize and honor DST Output for its innovation, creativity and leadership,” said Drew Aliperto, the Postal Service’s Vice President, Pacific Area, who nominated DST Output for the award. “By introducing its Wrap Envelope technology, DST Output has produced winning business results and supported the mailing industry.”
The Wrap Envelopes are printed duplex on continuous plain roll stock paper that wraps around multiple pages of statements, bills, inserts and reply/remit envelopes. This process enables mailers to utilize the interior and exterior of the envelope for marketing messaging, such as coupons and event information, or for educational or regulatory information. Added messaging on the envelope can minimize postal weight by reducing the insert and document sheet count and replace separate mailings. Printing on the inside of the envelope makes it a viable solution to reduce pages in the statement, for newsletters, or as a self-mailer for privacy statements, regulatory notices and educational materials.
A major convenience factor with the technology is the elimination of pre-printed outer envelopes, thus saving storage space and procurement complexity. From a quality perspective, Wrap Envelope utilizes an integrated no-touch manufacturing process that tracks each and every mail piece during production to verify that the total package is complete and accurate. If an error is detected, the process automatically remakes the entire mail package. As an added bonus, the final product is fully recyclable and more sustainable since this solution eliminates the clear plastic window envelope and makes use of water-soluble inks. This innovation has allowed DST Out put to continue to make hardcopy mail a cost-effective and relevant method for their clients to communicate with their customers.
DST Output, a subsidiary of DST Systems Inc. with more than 40 years of industry experience, is one of the largest transactional mailers, producing more than 3 billion print and electronic customer communications each year. DST Output prints, mails and electronically delivers a variety of transactional documents including bills, account/policy statements, explanations of benefits and direct marketing materials. A 24/7, 365-days-a-year operation, the company has operation centers in El Dorado Hills, CA, Kansas City, MO, and Hartford, CT, as well as in Canada and the United Kingdom.
The National Postal Forum is the mailing industry’s largest trade show and networking event for industry professionals. Since 1968, it has provided business mailers with ongoing training and education, and helped them keep pace with the mailing industry’s rapid progress. Held once a year in the spring, the Forum is a combination educational conference/trade show offering a wide range of opportunities for attendees. For more information, visit www.npf.org.
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
