SANTA CLARA — For a local restaurateur, Every Door Direct Mail (EDDM) turned out to be better than the “special of the day.” Vicky Hoang, owner of Red Phoenix Restaurant, was looking for a way to attract customers to her two sites when she heard about the Postal Service’s new delivery method: Every Door Direct Mail. "Every Door Direct Mail is quick and easy,” said Hoang. “I can see the results right away."

The address-free direct mail turned out to be the best way to cook up business because it saved on mail preparation time and chopped printing costs, plus ended the fuss with needing to buy a mailing list.

Her initial mailing was to two delivery routes near her restaurant in Santa Clara. By using mail delivery route information, rather than names and exact addresses, Red Phoenix could reach potential customers in a target-specific area near the restaurant.

Letter carriers deliver EDDM along with the day’s mail to every door that businesses want to reach, reliably and inexpensively. Local businesses can send a flyer, advertisement or even a menu to customers within the vicinity of the store or restaurant, using the Postal Service address-free direct mail.

EDDM enables business mailers to conveniently address mailpieces to "Postal Customer” when complete coverage on any designated delivery route is intended. It’s a powerful sales tool for those trying to reach customers within a specific geographic range, by using the most effective marketing channel there is – direct mail to the door.

Find out about EDDM’s potential at www.usps.com/everydoordirectmail. Be sure to contact your local Post Office to hear about upcoming Grow Your Business Day events.

# # #

Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at www.usps.com/communications/newsroom/welcome.htm.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. We’re everywhere so you can be anywhere: www.uspseverywhere.com. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.