ANDERSON, CA — For a local discount grocery store, Every Door Direct Mail (EDDM) turned out to be better than the “special of the day.” After Venus Smith, owner of Discount Groceries in Anderson CA, found out about the Postal Service’s new delivery method – EDDM – she discovered it was the most affordable way to get her business known in the community.

Every Door Direct Mail provides the most economical way for a small business to advertise. “I believe good advertisement is the best way to keep your business name out in the community, and EDDM is an affordable way to do that,” said Smith. “Every Door Direct Mail helps the community by uniting small business,” she said. Smith uses a local printing company, which in turn keeps the money local, and the relationship helps foster business growth for both. Smith found a way to lower her advertising costs even more by partnering with another small business in sharing the EDDM costs, thus helping her spread out her advertising budget.

If a local business wants to get a flyer, advertisement or discount offers to customers in the vicinity of the business, EDDM is an address-free solution. EDDM is perfect for businesses that want to save on mail preparation time and printing costs, as well as avoid the need to acquire a mailing list. Now the “butcher, baker and the discount grocery store” can reach every mailbox with Every Door Direct Mail and get complete delivery on any chosen delivery route with a simplified address of “Postal Customer.”

By using mail delivery route information, instead of names and exact addresses, local businesses like Smith’s can reach more potential customers in target-specific areas. Letter carriers deliver EDDM along with the day’s mail to every door that businesses want to reach.

Find out about EDDM’s potential at www.usps.com/everydoordirectmail. Be sure to contact your local Post Office to hear about upcoming Grow Your Business Day events.

We’re everywhere so you can be anywhere: www.uspseverywhere.com

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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. We’re everywhere so you can be anywhere: www.uspseverywhere.com. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.