Postal Service ‘Mailbox Miracle’: Take a Picture with Charlie Brown and the Peanuts Gang


December 09, 2015 



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Mokelumne Hill Postmaster’s son Kellen Holland surrounded by Charlie Brown Characters

SACRAMENTO, CA — The Postal Service invites America to share in a series of holiday-themed augmented reality (AR) experiences that bring the nation’s 160,000 blue Post Office collection boxes to life via smartphones. The invitation is part of a mailing that provides information on exciting postal products, services and key mailing dates to make this the most convenient holiday mailing season ever.

“Our Charlie Brown Christmas Forever stamps allow you to send pictures of your loved ones, such as my son above surrounded by Peanuts characters,” said Mokelumne Hill Postmaster Cathy Stevens. “Thanks to our new AR app, you can take a photo with the Peanuts characters and share it on social media. Our mailing to the nation’s households is one part of our holiday advertising campaign that ranges from direct mail to television and print advertisements, to social media and digital promotion.”

The Peanuts photo opportunity will be available on the following dates:

December 8-10, 2015
December 12-13, 2015
December 23-24, 2015
December 26-27, 2015
December 29-31, 2015

This is part of the Postal Service’s rotating “Mailbox Miracle” experiences.

Recommended holiday mail-by-dates can be found at this link.

The ‘Mailbox Miracle’ Experiences

Download the Postal Service’s AR app at Google Play or iTunes App Store. Stand next to one of nearly 160,000 blue mail collection boxes on the dates listed above, to see Charlie Brown characters surround Postal Service blue collection boxes to take a photo with the Peanuts gang to save on your camera phone or share on social media. As the nation counts down to the holidays, the Postal Service will be adding new experiences every few days.

Customers accessing usps.com can find blue collection boxes near their current location by visiting this link and clicking the “Post Offices and Approved Postal Providers” icon. Scroll down to collection boxes and then enter a ZIP Code or address.

These exciting “Mailbox Miracle” seasonal AR app experiences and holiday mailing tips will decorate your screens with nostalgic peppermints; toy airplanes circulating Christmas trees surrounded by boxes; customizable digital mailboxes to “TAKE A PIC AND SHARE” on social media; blinking holiday lights; wrapping paper; bows; dancing elves; and much more while sharing important information. Following are just a handful of the upcoming experiences:

  • Gingerbread Box — A Gingerbread box grows from the edges of the collection box followed by peppermints, gumdrops and more decorations. The experience also allows you to order stamps.
  • Tree Burst — Doors fly open and a Christmas tree springs out of the box. A toy airplane circles the tree, decorations fly onto it and a bunch of boxes slide under it. Click tap to order free boxes.
  • Wrap it up — Wrapping paper covers the collection box and reminds you that the Postal Service delivers in select locations on Christmas Day. Click tap to schedule a pickup.
  • Holiday Countdown — About a week prior to Christmas a live countdown reminds you that there’s only a short time left to ship packages. An icon in the experience lets you schedule a pickup.
  • Yule Log — A mantle drops on the mailbox and a fire lights inside the fireplace. Then a puppy slides in front dressed in a Santa costume.

Delivering for the Holidays
The Postal Service expects to deliver more than 15.5 billion cards, letters, flats, and packages during the 2015 holiday season. In addition, it is projecting that approximately 600 million packages will be delivered between Thanksgiving and New Year’s Eve — an increase of 10.5 percent over last year’s volume. 

In time for the holidays, the Postal Service will offer real-time delivery notifications – meaning customers who sign up for alerts at myusps.com will receive notification within a few minutes of the delivery scan for select packages.

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Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at about.usps.com/news/welcome.htm. A complete list of the holiday shipping deadlines can be found at about.usps.com/holidaynews.

For reporters interested in speaking with a regional Postal Service public relations professional, please go to about.usps.com/news/media-contacts/usps-local-media-contacts.pdf. Follow us on Twitter (twitter.com/usps), Instagram (instagram.com/uspostalservice), Pinterest (pinterest.com/uspsstamps), LinkedIn (linkedin.com/company/usps), subscribe to our channel on YouTube (youtube.com/usps), like us on Facebook (facebook.com/usps) and view our Postal Postsblog (uspsblog.com).

For more information about the Postal Service, visit usps.com and usps.com/postalfacts.

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