WASHINGTON, DC — The U.S. Postal Service (USPS) today recognized National Geographic for innovation and industry best practices, one of 14 companies nationwide to earn awards. The awards were presented on the final day of the National Postal Forum, the largest annual trade show in the country for the mailing industry, which was held this year in Baltimore.

There were two winners in each of the Postal Service’s seven geographic Areas across the nation. The USPS Area awards were presented to customers in two categories: the Mailing Innovation and Digital Award, recognizing customers who demonstrate creativity by finding new methods to use the mail to drive significant business results and mail growth; and the Shipping and eCommerce Innovation Award, honoring customers who have used industry best practices to implement new technologies to maximize efficiencies, and to convert requests for purchase and fulfillment into package volume reflecting significant business results.

National Geographic received the Capital Metro Area Mailing Innovation and Digital Award. National Geographic is a global, nonprofit scientific and educational organiza­tion located in Washington, D.C. As one of the highest-volume mailers in the nation, National Geographic is continually looking for better ways to mail its magazines, catalogs, and direct mailpieces, as well as interact with its member­ship and donor bases. The organization recognizes the importance of mail in its communications to engage its membership.

National Geographic takes advantage of the Postal Service mail promotions that allow it to remain on the cutting-edge of direct mail marketing, specifically the Emerging and Advanced Technology promotion. The company uses mail campaigns to attract new members and assist with the struggle of retaining current members. National Geographic understands that a single touch is not always enough to make a difference. Utilizing the Postal Service, National Geo­graphic’s marketing and development teams run multiple campaigns each year to meet renewal and fundraising goals, as well as introduce new products to its membership.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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